{"product_id":"cielo-marketing-mix","title":"Cielo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Cielo’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to drive market performance—this preview highlights key themes, but the full 4Ps Marketing Mix Analysis delivers detailed, editable insights, real-world data, and ready-to-use slides to save you hours and power smarter strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced POS Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCielo’s Advanced POS terminals, led by the Cielo Lio, combine a payment terminal with business tools, supporting NFC contactless, EMV chip-and-pin, and magnetic stripe to maximize acceptance across merchants.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 devices use faster processors and 30–40% longer battery life, handling 1,000+ daily transactions for high-volume retail and mobile vendors; Cielo reports POS uptime above 99.5% and 20% faster checkout times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Payment Gateways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCielo’s Digital Payment Gateways deliver APIs and e-commerce solutions that integrate with online storefronts and mobile apps, processing over BRL 400 billion annually in transactions as of 2024. They use AES-256 encryption and machine-learning fraud detection, cutting chargeback rates—Cielo reported a 23% drop in fraud losses in 2023. The suite supports local boleto and Pix plus 150+ international cards, addressing Brazil’s e-commerce growth, which rose 18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Intelligence Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCielo Farol and companion analytics turn 6+ billion annual Brazilian card transactions into merchant-level insights on consumer behavior and regional sales, letting businesses benchmark performance against peers and spot growth pockets—Cielo reports clients using Farol saw average revenue uplifts of ~8% in 2024. By comparing SKU, time, and location trends, owners identify underperforming stores and prioritize actions that lift ROI. This shifts Cielo from a payments provider to a strategic BI partner, informing pricing, assortment, and promo decisions in near real-time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePix and QR Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCielo 4P fully embeds Pix instant payments across devices, letting merchants generate dynamic QR codes on POS screens or the Cielo app for immediate settlement; Pix handled ~70% of Brazil’s instant transfers in 2024 (BCB data) and Cielo reported Pix-enabled transactions rising 38% YoY in H1 2025.\u003c\/p\u003e\n\u003cp\u003eThis cuts checkout friction, boosts average transaction speed, and matches the shift to cardless, cashless payments—reducing card fees and improving merchant cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePix ~70% of instant transfers (2024)\u003c\/li\u003e\n\u003cli\u003eCielo Pix txns +38% YoY H1 2025\u003c\/li\u003e\n\u003cli\u003eDynamic QR on POS and app\u003c\/li\u003e\n\u003cli\u003eFaster settlement, lower card fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCielo Tap Mobile Solution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCielo Tap Mobile Solution turns smartphones into NFC-based payment terminals, letting micro-merchants accept contactless cards and wallets without extra hardware.\u003c\/p\u003e\n\u003cp\u003eIt lowers entry costs—Cielo reported 2024 merchant-acquisition growth of 18% in micro and informal segments—and targets Brazil’s ~30 million gig workers and small sellers.\u003c\/p\u003e\n\u003cp\u003eTransactions use EMV and tokenization for security, supporting rapid onboarding and boosting Cielo’s reach into lower-fee, high-volume volumes of informal commerce.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSmartphone NFC: no hardware cost\u003c\/li\u003e\n\u003cli\u003e2024: 18% growth in micro-merchant signups\u003c\/li\u003e\n\u003cli\u003eAddresses ~30M gig workers in Brazil\u003c\/li\u003e\n\u003cli\u003eUses EMV\/tokenization for secure contactless\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCielo: BRL400B TPV, 99.5% uptime, 23% fraud cut, +8% merchant lift, Pix +38% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCielo’s product suite—POS (Lio), digital gateways, Farol analytics, Pix integration, and Tap Mobile—supports 1,000+ daily txns\/device, \u0026gt;99.5% uptime, BRL 400B processed (2024), 23% fraud loss cut (2023), Farol +8% merchant revenue lift (2024), Pix ~70% instant transfers (2024) and Pix txns +38% YoY H1 2025; Tap Mobile drove 18% micro-merchant signup growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual TPV\u003c\/td\u003e\n\u003ctd\u003eBRL 400B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePOS uptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud loss reduction\u003c\/td\u003e\n\u003ctd\u003e23% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarol revenue lift\u003c\/td\u003e\n\u003ctd\u003e~8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePix share\u003c\/td\u003e\n\u003ctd\u003e~70% instant transfers (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePix growth\u003c\/td\u003e\n\u003ctd\u003e+38% YoY H1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicro signups\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Cielo’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Cielo’s 4Ps into a concise, presentation-ready summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Physical Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCielo operates a nationwide logistics network covering 100% of Brazil’s municipalities via 35 regional hubs and 120+ distribution centers, ensuring terminals reach urban centers and remote areas.\u003c\/p\u003e\n\u003cp\u003eA fleet of ~3,500 certified technicians plus 4,200 delivery partners provide on-site installation and hardware maintenance, reducing average time-to-serve to 48 hours in metro areas and 72–96 hours in remote regions.\u003c\/p\u003e\n\u003cp\u003eWidespread physical availability is a key differentiator in Brazil’s 8.5 million retail locations; localized support drives higher uptime and merchant retention, especially in underserved states like Amazonas and Acre.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Banking Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcielo leverages partnerships with bradesco and banco do brasil to distribute payment services across their combined branches reaching an estimated of brazil formal businesses millions individual clients. these relationships let cielo tap existing trust network reported client bases million respectively adoption costs drop. partner banks bundle terminals credit lines business accounts cutting onboarding time days boosting merchant lifetime value by double-digit percentages.\u003e\n\u003c\/pcielo\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCielo has poured over BRL 240 million into digital platforms through 2024, offering a merchant portal and mobile app that let clients request new terminals, view real-time sales, and download financial statements without visiting branches or calling support.\u003c\/p\u003e\n\u003cp\u003eThis digital-first push lifted self-service transactions to 62% of total requests in 2024, cutting service-center volume and trimming operating costs; here’s the quick math: a 12% reduction in support headcount-related expenses year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce API Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy offering well-documented APIs and SDKs, Cielo embeds into the tech stacks of thousands of Brazilian developers and platforms, becoming the default payment choice for many new web stores and subscription services; as of 2024 Cielo processed ~18% of Brazil’s online card volume, supporting ~120,000 merchants.\u003c\/p\u003e\n\u003cp\u003ePlacement on platforms like VTEX and Shopify marketplaces keeps Cielo top-of-mind for digital entrepreneurs, driving recurring activation and lower customer acquisition cost for merchants.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120,000 merchants onboarded (2024)\u003c\/li\u003e\n\u003cli\u003e~18% share of Brazil online card volume (2024)\u003c\/li\u003e\n\u003cli\u003eSDKs\/APIs with developer docs and sandbox environments\u003c\/li\u003e\n\u003cli\u003eIntegrated in VTEX, Shopify apps and major gateways\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Network Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCielo places specialized kiosks and dedicated account managers inside major retail chains and 1,200+ shopping malls nationwide, ensuring front-line visibility and on-site support for high-volume partners.\u003c\/p\u003e\n\u003cp\u003eThis physical presence in high-traffic commercial areas reduces downtime — field SLAs under 2 hours for 85% of incidents in 2024 — and speeds merchant onboarding and issue resolution.\u003c\/p\u003e\n\u003cp\u003eBy operating where most retail volume happens, Cielo secures market-share leadership in card acceptance and POS services, supporting merchants that process billions in annual GMV.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ shopping malls presence\u003c\/li\u003e\n\u003cli\u003e85% incidents fixed within 2 hours (2024)\u003c\/li\u003e\n\u003cli\u003eDedicated account managers per chain\u003c\/li\u003e\n\u003cli\u003eOn-site kiosks for instant support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCielo: Nationwide reach—120k merchants, 48h metro SLA, BRL240M digital spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCielo combines 35 hubs, 120+ distribution centers, ~3,500 technicians and 4,200 delivery partners to reach 100% of Brazilian municipalities; 48h metro \/ 72–96h remote SLAs; 120k merchants (2024), ~18% online card volume, BRL 240M digital investment (through 2024), 85% incidents fixed \u0026lt;2h.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchants onboarded\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline card share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend\u003c\/td\u003e\n\u003ctd\u003eBRL 240M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField SLA metro\u003c\/td\u003e\n\u003ctd\u003e48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCielo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Cielo 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750330610041,"sku":"cielo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cielo-marketing-mix.png?v=1772224312","url":"https:\/\/matrixbcg.com\/products\/cielo-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}