{"product_id":"cielo-business-model-canvas","title":"Cielo Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Cielo’s Business Model Canvas: 9 Blocks, Tactical Insights \u0026amp; Financial Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Cielo’s business model—this concise Business Model Canvas shows how the company creates value, scales operations, and monetizes market positions; perfect for investors, consultants, and founders seeking practical, ready-to-use insights. Download the complete Word \u0026amp; Excel files to access all nine blocks, tactical recommendations, and financial implications for immediate benchmarking and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Banking Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe partnership with Banco do Brasil and Bradesco, cemented after the late‑2024 ownership restructure, remains Cielo’s cornerstone: together they give access to ~10,000+ physical branches and digital platforms serving ~140 million customers, enabling cross‑selling of acquiring services into a captive base and driving ~60% of Cielo’s transaction volume in 2025 YTD.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Card Schemes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCielo maintains deep technical and commercial integrations with Visa, Mastercard and domestic brand Elo, processing over 1.2 billion international transactions in 2024 and enabling merchants to accept a broad mix of credit, debit and voucher brands.\u003c\/p\u003e\n\u003cp\u003eThe company works with these schemes to roll out tokenization and contactless payments—Cielo reported 46% of POS volume contactless in 2024—and jointly implements new security protocols to reduce fraud and PCI scope.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Software Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic collaborations with independent software vendors and ERP providers embed Cielo’s payment terminals and APIs into business tools, driving 35% higher transaction retention where integrated (Brazil, 2024). By making Cielo the default hardware\/API for retail and services, the partnership model raises switching costs and cuts churn; integrated merchants report 18–22% lower churn and 12% higher monthly spend, per Cielo channel data, 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardware Manufacturers and Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCielo relies on global specialists (e.g., Pax, Ingenico, Verifone) for high-tech POS and Smart POS units and partners with national carriers to ship and service devices across Brazil’s 8.5m km², supporting ~5.5 million active terminals and targeting \u0026gt;99% merchant uptime.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSuppliers: global POS makers\u003c\/li\u003e\n\u003cli\u003eScale: ~5.5M terminals\u003c\/li\u003e\n\u003cli\u003eCoverage: nationwide logistics\u003c\/li\u003e\n\u003cli\u003eService: rapid replacements, high uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Wallet and Fintech Integrators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with Apple Pay, Google Pay and Samsung Pay keep Cielo relevant as mobile payments grew to 55% of POS volumes in Brazil by 2024; Cielo’s integrations let merchants accept NFC wallets without hardware swaps.\u003c\/p\u003e\n\u003cp\u003eCielo also ties with fintechs to embed Pix and instant rails across its ~2.5 million terminals, cutting checkout friction and preserving merchant share versus pure-software acquirers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e55% of POS volume mobile (Brazil, 2024)\u003c\/li\u003e\n\u003cli\u003e~2.5 million Cielo terminals (2025)\u003c\/li\u003e\n\u003cli\u003ePix instant-pay integration across terminal fleet\u003c\/li\u003e\n\u003cli\u003eSupports Apple\/Google\/Samsung Pay NFC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCielo’s 140M reach \u0026amp; 2.5M terminals power 1.2B txns, 46% contactless, +12% merchant spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCielo’s key partners—Banco do Brasil, Bradesco, Visa, Mastercard, Elo, global POS vendors, Apple\/Google\/Samsung Pay, Pix rails and ISVs—drive scale: ~140M customer access, ~5.5M terminals, ~2.5M active Cielo terminals (2025), 1.2B intl txns (2024), 46% contactless POS volume (2024), mobile 55% POS share (2024), integrated merchants: −18–22% churn, +12% spend (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer reach\u003c\/td\u003e\n\u003ctd\u003e~140M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals (total)\u003c\/td\u003e\n\u003ctd\u003e~5.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCielo active terminals\u003c\/td\u003e\n\u003ctd\u003e~2.5M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational txns\u003c\/td\u003e\n\u003ctd\u003e1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContactless POS\u003c\/td\u003e\n\u003ctd\u003e46% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile POS share\u003c\/td\u003e\n\u003ctd\u003e55% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated merchant churn\u003c\/td\u003e\n\u003ctd\u003e−18–22% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated merchant spend\u003c\/td\u003e\n\u003ctd\u003e+12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Cielo outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partnerships, cost structure, and governance, with strategic insights and competitive analysis to support investor presentations and operational planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Cielo’s strategy into a digestible one-page snapshot with editable cells—ideal for saving hours on formatting and enabling fast, shareable team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Processing and Settlement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTransaction processing and settlement routes and authorizes billions of card and digital transactions between merchants, banks, and schemes, requiring a 24\/7, high-capacity platform with \u0026gt;99.99% uptime; Cielo processed ~3.6 billion transactions in 2024, handling R$ trillion-level flows and clearing daily net settlements to merchants and acquirers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Software Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCielo invests ~R$400M annually in product and software development to add Pix and QR support and launch analytics modules, matching 2024 fintech feature parity gains; teams prioritize platform upgrades plus mobile and POS UI work to cut transaction friction and raise merchant NPS by target 8 points within 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Fraud Prevention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCielo runs real-time fraud-monitoring across its network using AI\/ML models that flag abnormal patterns; in 2024 these systems reduced chargeback loss rates by ~22% versus 2021, saving an estimated BRL 120M. \u003c\/p\u003e\n\u003cp\u003eCredit-risk management underpins its receivables prepayment (factoring) for SMBs, with portfolio default rates near 1.8% in 2024 and loss provisions aligned to IFRS 9 scenarios. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Merchant Onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSales and merchant onboarding focus on active recruitment via direct sales, 40k+ bank-branch referrals in 2024, and digital self-service portals to scale rapidly.\u003c\/p\u003e\n\u003cp\u003eOnboarding includes mandatory KYC\/AML checks under Brazilian Central Bank rules, with target onboarding times under 48 hours to reduce drop-off and seize market share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales + bank referrals + self-service\u003c\/li\u003e\n\u003cli\u003eKYC\/AML compliance per Banco Central do Brasil\u003c\/li\u003e\n\u003cli\u003e2024: 40,000+ branch referrals\u003c\/li\u003e\n\u003cli\u003eGoal: ≤48-hour onboarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaintenance and Technical Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging Cielo’s ~2.3 million payment terminals (2025 fleet estimate) requires 24\/7 field maintenance and remote tech support to keep downtime under 1.5% monthly.\u003c\/p\u003e\n\u003cp\u003eDedicated call centers plus AI chatbots resolve ~85% of incidents remotely; reverse logistics handles RMA and disposal, reducing replacement costs by ~18% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.3M terminals (2025 est.)\u003c\/li\u003e\n\u003cli\u003e\u0026lt;1.5% monthly downtime target\u003c\/li\u003e\n\u003cli\u003e85% incidents resolved remotely\u003c\/li\u003e\n\u003cli\u003e18% YoY replacement-cost savings via reverse logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcessing 3.6B txns, R$120M fraud savings, 2.3M terminals — scalable, low-default payments leader\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProcesses ~3.6B transactions (2024), R$ trillions cleared; R$400M annual R\u0026amp;D; fraud AI cut chargebacks 22% (2024) saving ~R$120M; receivables default ~1.8% (2024); 40k+ branch referrals (2024); target ≤48h onboarding; 2.3M terminals (2025 est.), \u0026lt;1.5% monthly downtime, 85% remote incident resolution, 18% YoY replacement-cost savings.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransactions (2024)\u003c\/td\u003e\n\u003ctd\u003e3.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eR$400M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud savings (2024)\u003c\/td\u003e\n\u003ctd\u003eR$120M (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefault rate (2024)\u003c\/td\u003e\n\u003ctd\u003e1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch referrals (2024)\u003c\/td\u003e\n\u003ctd\u003e40,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals (2025 est.)\u003c\/td\u003e\n\u003ctd\u003e2.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding target\u003c\/td\u003e\n\u003ctd\u003e≤48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime target\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1.5%\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote resolution\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplacement-cost savings\u003c\/td\u003e\n\u003ctd\u003e18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Cielo Business Model Canvas file—not a mockup—and it reflects the exact structure, content, and formatting you’ll receive after purchase; upon completing your order you’ll be able to download the same professional, ready-to-edit document in the provided formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749541785977,"sku":"cielo-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cielo-business-model-canvas.png?v=1772215008","url":"https:\/\/matrixbcg.com\/products\/cielo-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}