{"product_id":"cie-marketing-mix","title":"Corporación Interamericana de Entretenimiento Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Corporación Interamericana de Entretenimiento crafts product offerings, pricing tiers, distribution channels, and promotional campaigns to capture audience attention—this snapshot teases strategic insights and real-world examples; unlock the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply proven tactics to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLive Music and International Festivals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIE stages live music from stadium tours to festivals like Corona Capital and EDC Mexico, drawing over 1.2 million attendees in 2023 and generating roughly MXN 3.4 billion in event revenue that year. These events are co-produced with partners such as Live Nation, ensuring international talent, consistent grossing averages above MXN 2,800 per attendee, and global production standards. By locking top-tier acts and immersive staging, CIE sustains market leadership across Latin America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Sporting Events and Formula 1\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIE promotes the Formula 1 Mexico City Grand Prix as its flagship product, generating about $120–140M in annual direct and ancillary revenue in 2023–24 and drawing roughly 335,000 attendees over race weekend.\u003c\/p\u003e\n\u003cp\u003eThe offering bundles a three-day race with concerts, fan zones, and VIP hospitality, selling premium packages that account for ~35% of ticket revenue and lift per-capita spend to ~$410.\u003c\/p\u003e\n\u003cp\u003eIt drives international tourism—an estimated 40% of attendees were foreign in 2023—and secures major sponsors, contributing a high-margin sponsorship mix near 30% of event income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTheatrical Productions and Family Entertainment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIE produces and promotes Broadway-style and family shows across major Mexican venues, staging over 120 productions and drawing ~6.5 million attendees in 2019–2023, with ticket revenues contributing a material share of live-entertainment sales.\u003c\/p\u003e\n\u003cp\u003eProducts target families, teens, and tourist segments via localized adaptations of international hits and original Mexican productions, boosting repeat attendance and peripheral spend.\u003c\/p\u003e\n\u003cp\u003eHigh production values, international creative teams, and scale help CIE command premium pricing versus local troupes, supporting higher margins and venue occupancy rates near 80% for flagship runs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmusement Parks and Educational Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCIE operates Granja las Américas, an educational-recreational park offering hands-on learning and outdoor play for families; in 2024 similar parks generated steady cash flow, often covering 10–15% of group EBITDA thanks to predictable weekend\/holiday attendance.\u003c\/p\u003e\n\u003cp\u003eThe parks are physical products updated quarterly with new attractions and themed events to drive repeat visits; CIE reports average annual visitation growth of 5–7% after major refreshes, lowering revenue volatility tied to concerts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable revenue: ~10–15% group EBITDA contribution\u003c\/li\u003e\n\u003cli\u003eVisitation growth: 5–7% post-refresh\u003c\/li\u003e\n\u003cli\u003eUpdates: quarterly launches, themed events\u003c\/li\u003e\n\u003cli\u003eCustomer: families, children; weekend\/holiday demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Event Services and Marketing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCIE’s Corporate Event Services and Marketing Solutions offer B2B event planning, brand activation, and experiential marketing, using CIE’s venues and production teams to create live experiences that boost client engagement and recall.\u003c\/p\u003e\n\u003cp\u003eIn 2024 CIE reported venue utilization rising 12% and B2B revenue contributing an estimated 18% of consolidated revenue, diversifying income and deepening ties with institutional brands like Coca‑Cola and Grupo Bimbo.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses CIE venues \u0026amp; production\u003c\/li\u003e\n\u003cli\u003eServices: events, brand activation, experiential\u003c\/li\u003e\n\u003cli\u003e2024 B2B ≈18% of revenue\u003c\/li\u003e\n\u003cli\u003eVenue utilization +12% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCIE: Diverse live-entertainment portfolio—high attendance, strong revenue \u0026amp; growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIE’s product portfolio spans stadium tours, festivals (1.2M attendees, MXN 3.4B event revenue in 2023), Formula 1 (335k attendees, $120–140M revenue 2023–24), Broadway\/family shows (120 productions, ~6.5M attendees 2019–2023), parks (10–15% group EBITDA, 5–7% post-refresh growth) and B2B services (~18% revenue, venue utilization +12% in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey stats\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFestivals\/tours\u003c\/td\u003e\n\u003ctd\u003e1.2M attn, MXN 3.4B (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF1 Mexico\u003c\/td\u003e\n\u003ctd\u003e335k attn, $120–140M (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShows\u003c\/td\u003e\n\u003ctd\u003e120 productions, 6.5M attn (2019–23)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParks\u003c\/td\u003e\n\u003ctd\u003e10–15% EBITDA, +5–7% growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B\u003c\/td\u003e\n\u003ctd\u003e~18% rev, +12% utilization (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Corporación Interamericana de Entretenimiento’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes CIE's 4Ps in a concise, leadership-friendly snapshot that speeds decision-making and aligns teams during planning or investor meetings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Venue Management in Major Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIE operates iconic venues like Autódromo Hermanos Rodríguez, Palacio de los Deportes, and Teatro Telcel in Mexico City, chosen for capacities (from ~2,000 to 50,000 seats), central access, and modern AV\/rigging systems that attract 70% of international tours to Mexico.\u003c\/p\u003e\n\u003cp\u003eOwning venues lets CIE capture revenue across the event lifecycle: ticketing (average yield +18% vs third-party), F\u0026amp;B, VIP packages, and parking—venue-controlled events drove 62% of 2024 venue segment EBITDA (~MXN 1.2 bn). \u003c\/p\u003e\n\u003cp\u003eThis vertical control reduces variable fees, improves margin predictability, and boosts customer data capture for CRM-driven upsells; here’s the quick math: a 5,000-seat show at 80% load with MXN 800 avg. ticket = MXN 3.2 mn gross, plus ancillary spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution through OCESA and Ticketmaster\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital distribution runs through OCESA's integration with Ticketmaster Mexico, handling ~85% of ticket sales and supporting real-time inventory and CRM data that boosted online conversion by 17% in 2024; this ecosystem enables dynamic pricing and event-specific promotions. The platform's mobile-first stack and contactless entry reduced entry times 35% and processed over 42 million mobile tickets in 2025, improving operational margins for live events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion and Latin American Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhile Mexico remains CIE’s core market, the company expanded into Latin America via local promoters and regional touring circuits, reaching markets in Argentina, Colombia, Chile and Peru; these markets contributed roughly 22% of live-entertainment revenues in 2024 (CIE reported MXN 2.1 bn international segment revenue in FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid and Virtual Event Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCIE now offers hybrid event streaming plus in-person shows, extending reach to remote fans and lowering geographic\/financial barriers; hybrid tickets lifted digital attendance by ~35% in 2024 for comparable shows, per CIE disclosures.\u003c\/p\u003e\n\u003cp\u003eUsing 4K\/HD broadcasting and secure paywalls, CIE created a secondary channel that added ~12% revenue per event in 2024 via virtual tickets and digital sponsorships, and reduced marginal costs versus extra physical capacity.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHybrid reach up ~35% (2024)\u003c\/li\u003e\n\u003cli\u003eDigital revenue +12% per event (2024)\u003c\/li\u003e\n\u003cli\u003e4K\/HD streaming, secure paywalls\u003c\/li\u003e\n\u003cli\u003eServes geographically\/financially constrained audiences\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Retail and Box Office Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite a digital shift, Corporación Interamericana de Entretenimiento keeps box offices and retail partner points to reach all segments; in 2024 offline sales still made about 28% of ticket revenue for similar regional promoters.\u003c\/p\u003e\n\u003cp\u003eThese physical points sit in high-traffic malls and venues to capture last-minute buyers; on-site sales can boost per-event revenue by 6–10% versus online-only channels.\u003c\/p\u003e\n\u003cp\u003eMultiple touchpoints (online, box office, retail partners) raise convenience and expand market coverage, helping sustain average ticket fill rates above 85% for flagship events.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% offline ticket revenue (2024 regional data)\u003c\/li\u003e\n\u003cli\u003e6–10% per-event revenue lift from on-site sales\u003c\/li\u003e\n\u003cli\u003e85%+ average fill rate for flagship events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCIE: Prime venues drive 62% EBITDA, +18% ticket yield, 85% digital sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIE owns prime venues (2k–50k seats) driving 62% of 2024 venue EBITDA (~MXN 1.2bn), captures +18% ticket yield vs third parties, digital sales via Ticketmaster MX ~85% (42M mobile tickets processed), hybrid streaming added ~12% revenue\/event and 35% wider reach; international ops (AR\/CO\/CL\/PE) = ~22% of live revenue (MXN 2.1bn FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVenue EBITDA share (2024)\u003c\/td\u003e\n\u003ctd\u003e62% (~MXN 1.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTicket yield vs 3rd-party\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ticket share\u003c\/td\u003e\n\u003ctd\u003e~85% (42M mobile tickets)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid revenue uplift\u003c\/td\u003e\n\u003ctd\u003e~12%\/event\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid reach lift\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl live revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~22% (MXN 2.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCorporación Interamericana de Entretenimiento 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Corporación Interamericana de Entretenimiento 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751066874233,"sku":"cie-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cie-marketing-mix.png?v=1772227404","url":"https:\/\/matrixbcg.com\/products\/cie-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}