{"product_id":"china-tc-business-model-canvas","title":"Zhejiang Tiancheng Controls Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Model Canvas: Zhejiang Tiancheng Controls — Strategy, Growth \u0026amp; Revenue at a Glance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Zhejiang Tiancheng Controls’s business model—this concise Business Model Canvas exposes how the company creates value, scales through distribution and partnerships, and captures revenue in competitive control systems markets; ideal for investors, consultants, and founders seeking actionable, ready-to-use insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Automotive OEM Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Tiancheng Controls holds deep OEM alliances with Geely, SAIC and Tesla, securing roughly 35% of its 2024 seating revenues via multi-year supply contracts and early-stage design integration to embed seating systems into new platforms.\u003c\/p\u003e\n\u003cp\u003eBy 2025, partnerships broadened to include five emerging global EV brands, lifting OEM-sourced order backlog to about RMB 1.1 billion and ensuring stable capacity utilization above 88%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Machinery and Agricultural Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTiancheng Controls partners with Sany Heavy Industry, XCMG, and Caterpillar on specialized seats, supplying components to machines that generated over $45B combined OEM revenue in 2024; these contracts prioritize durability and vibration reduction for construction and agriculture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Material and Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZhejiang Tiancheng Controls partners with specialized suppliers of high-strength steel, premium fabrics, and electronic control units to build lightweight seat frames and integrate smart heating and massage functions; these vendors supplied 68% of material value in 2024 and enabled product weight cuts of 12% year-over-year. Managing upstream contracts and hedges helped Tiancheng limit raw-material cost volatility to a ±4% range through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Research and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with technical universities and automotive research institutes drive ergonomics and safety innovations, helping Zhejiang Tiancheng Controls align with 2025 spinal-health standards and recent ISO safety updates; joint projects produced 12 patent applications and a 15% reduction in prototype lumbar strain in 2024 testing.\u003c\/p\u003e\n\u003cp\u003eThese academic ties accelerate response to regulatory shifts and consumer comfort trends, support IP filings (12 patents filed, 4 granted by 2025), and sustain a competitive edge in seat-safety technology.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 patent applications (2024–2025)\u003c\/li\u003e\n\u003cli\u003e4 patents granted by 2025\u003c\/li\u003e\n\u003cli\u003e15% prototype lumbar strain reduction (2024 tests)\u003c\/li\u003e\n\u003cli\u003ePartnerships with 3 technical universities and 2 institutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution and Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZhejiang Tiancheng Controls contracts global logistics firms to run complex supply chains for overseas OEMs, targeting just-in-time delivery to assembly lines in Europe and Southeast Asia to cut lead times and inventory costs by end-2025.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: partners reduced transit variance by 18% in 2024, supporting a target inventory turns increase from 4.2 to 6.0 by 2025 and forecasted logistics cost savings of 9–12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJust-in-time deliveries to EU and SEA assembly lines\u003c\/li\u003e\n\u003cli\u003eTransit variance down 18% in 2024\u003c\/li\u003e\n\u003cli\u003eInventory turns target 4.2 → 6.0 by 2025\u003c\/li\u003e\n\u003cli\u003eProjected logistics cost savings 9–12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTiancheng locks 35% OEM seating, RMB1.1bn backlog, \u0026gt;88% capacity, 12% lighter\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTiancheng secures 35% of 2024 seating revenue via multi-year OEM contracts (Geely, SAIC, Tesla) and added five EV partners by 2025, lifting OEM backlog to RMB 1.1bn and capacity use \u0026gt;88%; suppliers provided 68% of material value in 2024, enabling 12% weight reduction and raw-material cost volatility ±4% through 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM backlog (2025)\u003c\/td\u003e\n\u003ctd\u003eRMB 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity utilization (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial value from partners (2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct weight reduction (y\/y)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw-material cost volatility\u003c\/td\u003e\n\u003ctd\u003e±4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Zhejiang Tiancheng Controls outlining customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams, reflecting real-world operations and strategic plans; includes SWOT-linked insights, competitive advantages, and polished narrative for presentations, funding pitches, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise one-page Business Model Canvas for Zhejiang Tiancheng Controls that condenses product, channels, and revenue streams into an editable snapshot—ideal for fast strategy reviews, team collaboration, and reliving pain points in operations or market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced R and D and Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Tiancheng Controls focuses R and D on next‑gen seating that cuts weight and adds smart electronics; projects aim for 10–15% seat mass reduction to lift ICE fuel economy and extend EV range by ~3–7 km per 100 kg saved. Engineers allocate \u0026gt;60% of 2025 R and D spend to autonomous driving cabin layouts and modular seat platforms, with prototype runs hitting 120 units and capex of ¥42M in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Manufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Tiancheng Controls runs automated robotic welding and assembly lines across three high-tech plants, producing 120,000 units annually while accommodating custom small-batch runs down to 50 units; OEE (overall equipment effectiveness) improved to 82% in 2024 after continuous process optimization, cutting scrap by 18% and raising throughput 14% year-over-year, saving an estimated CNY 22.5 million in manufacturing costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigorous Quality Control and Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpevery seat assembly at zhejiang tiancheng controls undergoes crash simulations durability cycles and ergonomic assessments with failure rates kept under per units testing costs run of cogs annually compliance iso oem protocols is a daily mandate to protect tier-1 status prevent recall averaged globally in so avoidance preserves margins.\u003e\n\u003c\/pevery\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Procurement Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company manages 480+ tiered suppliers to keep steady supplies of steel, copper and semiconductors, and uses strategic procurement to hedge commodity volatility—cutting material cost swings by ~6% annually (2023–25).\u003c\/p\u003e\n\u003cp\u003eBy 2025 Tiancheng deploys digital supply-chain tools (ERP + RFID) to track inventory in real time across 12 global warehouses, improving turnover from 45 to 62 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e480+ suppliers\u003c\/li\u003e\n\u003cli\u003e6% annual cost swing reduction\u003c\/li\u003e\n\u003cli\u003e12 global warehouses\u003c\/li\u003e\n\u003cli\u003eInventory turnover 45→62 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Expansion and Business Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSales teams proactively bid on new vehicle platforms and industrial projects worldwide, attending trade fairs and giving technical presentations to procurement officers at major OEMs; in 2024 Tiancheng won 12 platform bids across Europe and Asia, lifting export revenue share to 48% (2024 annual report).\u003c\/p\u003e\n\u003cp\u003eBuilding clients across geographies hedges against local downturns—diversified sales reduced region-concentrated revenue risk, with top-3 markets below 35% of total in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 platform wins in 2024\u003c\/li\u003e\n\u003cli\u003e48% export revenue share (2024)\u003c\/li\u003e\n\u003cli\u003eTop-3 markets \u0026lt;35% of sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomaker boosts R\u0026amp;D for lighter EV seats, 120k units\/yr, 48% exports, ¥42M capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eR\u0026amp;D targets 10–15% seat mass cuts and +3–7 km EV range per 100 kg saved; \u0026gt;60% of 2025 R\u0026amp;D spend on autonomous cabins; ¥42M capex (2024–25). Manufacturing: 120k units\/yr, OEE 82% (2024), scrap −18%, savings CNY22.5M. Testing: 1.2M+ cycles, failure \u0026lt;0.2%\/100k, testing ≈3.5% of COGS (2025). Procurement: 480+ suppliers, 6% cost swing cut, 12 warehouses, turnover 45→62 days. Sales: 12 platform wins, 48% exports (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual output\u003c\/td\u003e\n\u003ctd\u003e120,000 units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D focus\u003c\/td\u003e\n\u003ctd\u003e10–15% mass cut; ¥42M capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEE\u003c\/td\u003e\n\u003ctd\u003e82% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e480+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e45→62 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport share\u003c\/td\u003e\n\u003ctd\u003e48% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Zhejiang Tiancheng Controls Business Model Canvas you will receive after purchase—not a mockup or sample—and contains the same structured, editable content shown here.\u003c\/p\u003e\n\u003cp\u003eOn completion of your order you’ll get the full deliverable in the same professional format, ready for editing, presenting, or sharing with stakeholders.\u003c\/p\u003e\n\u003cp\u003eNo surprises or placeholders: this preview is a live excerpt of the final file, delivered intact upon download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749879984505,"sku":"china-tc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/china-tc-business-model-canvas.png?v=1772219688","url":"https:\/\/matrixbcg.com\/products\/china-tc-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}