{"product_id":"changan-business-model-canvas","title":"Chongqing Changan Auto Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChongqing Changan Auto: Compact Business Model Canvas for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Chongqing Changan Auto’s business model — this concise Business Model Canvas reveals how the company creates customer value, leverages partnerships, and monetizes scale in China’s competitive auto market; ideal for investors, consultants, and entrepreneurs seeking actionable insights and ready-to-use templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuawei Strategic Technology Alliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChangan’s Huawei Strategic Technology Alliance embeds HarmonyOS cockpits and Level 2+\/3 autonomous stacks into premium lines, cutting in-house software R\u0026amp;D spend by an estimated 40% and accelerating time-to-market by ~12 months.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the tie-up helped Avatr capture ~4.5% share of China’s high-end intelligent EV segment, lifting ASPs 8% and contributing roughly CNY 1.6 billion incremental revenue that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCATL Battery Supply and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCATL, as primary battery partner and equity JV stakeholder, gives Changan preferential access to cell-to-pack and emerging solid-state cells, underpinning supply for Deepal and Nevo lines; CATL’s 2024 revenue was ¥342.5B and its battery shipments totaled 440 GWh in 2024, supporting scale-up. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Joint Venture Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLong-standing joint ventures with Ford and Mazda supply Changan with proven manufacturing expertise and shared ops, boosting annual capacity by about 1.2 million vehicles and supporting a mix of ICE and hybrid lines that were ~48% of 2024 production; through 2025 those partnerships added localized EV platforms—projected to account for 15% of Changan’s domestic output and €420–550 million in capex toward EV tooling and localization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSemiconductor and Chip Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eChangan partners with Horizon Robotics and other chipmakers to integrate high-performance compute for vehicle control units, targeting Level 3–4 autonomy across new models; in 2024 Changan reported over 200,000 vehicles with ADAS-ready hardware, supporting this rollout.\u003c\/p\u003e\n\u003cp\u003eDirect supply agreements reduce exposure to the 2020–22 global chip shortfall and helped Changan keep production stable—chip procurement costs fell an estimated 8% year-over-year in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHorizon Robotics partnership — compute for ECUs\u003c\/li\u003e\n\u003cli\u003eTargets Level 3–4 autonomy across new fleets\u003c\/li\u003e\n\u003cli\u003e200,000+ ADAS-ready vehicles (2024)\u003c\/li\u003e\n\u003cli\u003eDirect supply deals cut chip cost ~8% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Infrastructure Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eChangan partners with Chongqing and other municipal governments to build smart-city infrastructure and EV charging networks, supporting pilot robotaxi programs and V2X tests—Chongqing pilots saw 120 robotaxi units in 2024 and \u0026gt;3,000 public fast chargers installed citywide by Dec 2024.\u003c\/p\u003e\n\u003cp\u003eThese ties secure alignment with China’s NEV policies and subsidy rules, helping Changan capture provincial incentives that reduced EV capital costs by ~8% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 robotaxis in Chongqing (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;3,000 public fast chargers (Dec 2024)\u003c\/li\u003e\n\u003cli\u003e~8% capex reduction via NEV subsidies (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChangan partners slash R\u0026amp;D, speed launch; deliver 440GWh, 200k ADAS, CNY1.6B lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChangan’s partners (Huawei, CATL, Ford\/Mazda, Horizon, Chongqing gov) cut software R\u0026amp;D ~40%, sped market entry ~12 months, drove CNY 1.6B Avatr uplift (2025), ensured 440 GWh CATL supply (2024), 200k ADAS vehicles (2024), 120 robotaxis \u0026amp; \u0026gt;3,000 fast chargers (Chongqing, 2024), and ~8% chip\/proj capex savings (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHuawei\u003c\/td\u003e\n\u003ctd\u003e–40% R\u0026amp;D, +12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCATL\u003c\/td\u003e\n\u003ctd\u003e440 GWh (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvatr\u003c\/td\u003e\n\u003ctd\u003eCNY 1.6B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHorizon\u003c\/td\u003e\n\u003ctd\u003e200k ADAS (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChongqing\u003c\/td\u003e\n\u003ctd\u003e120 robotaxis; \u0026gt;3,000 chargers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Chongqing Changan Auto detailing customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure, and customer relationships, reflecting real-world operations, competitive advantages, SWOT-linked insights, and investor-ready narratives for strategic decision-making and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Chongqing Changan Auto’s business model with editable cells, helping teams quickly pinpoint strategic strengths and operational gaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced R and D and Platform Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChangan channels roughly CNY 12.4 billion in 2024 R and D spend—about 7.8% of revenue—into its proprietary SDA (Super DNA) modular, software-defined architecture and Blue Core powertrain upgrades, while scaling the Shangri-La electrification plan to target 1.2 million EVs by 2026.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 R and D shifts toward AI vehicle control and solid-state battery pilots, with a CNY 400–600 million program to commercialize cell tech and reduce battery cost per kWh by ~18% versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Smart Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChongqing Changan Auto runs five high-tech production bases using industrial internet and over 8,000 automated robots, achieving average line takt times 12% faster than 2020 benchmarks and 98.5% first-pass yield. \u003c\/p\u003e\n\u003cp\u003eLines are flex-configured to build ICE, PHEV, and BEV concurrently, cutting changeover time by 40%, while process upgrades aim to reduce assembly CO2 intensity 30% by 2025 versus 2019 levels. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChangan runs a three-tier brand strategy: Changan (core), Deepal (mass-market) and Avatr (luxury EVs), with Avatr sales up 68% in 2024 to ~42,000 units, supporting premium positioning.\u003c\/p\u003e\n\u003cp\u003eMarketing has shifted digital\/data-first, targeting under-35s via short-video and CRM; Changan spent RMB 4.2bn on marketing in 2024 to back its Vast Ocean international expansion into 12 markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging a network of 1,200+ tier-one and tier-two suppliers ensures just-in-time delivery and cost control, supporting Changan’s 2024 production of ~1.6 million vehicles and preserving market share.\u003c\/p\u003e\n\u003cp\u003eChangan uses digital twins across 22 plants to monitor supply-chain health, cut lead times by ~18%, and flag disruptions to protect high-volume output.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ suppliers managed\u003c\/li\u003e\n\u003cli\u003e~1.6M vehicles produced (2024)\u003c\/li\u003e\n\u003cli\u003e22 plants using digital twins\u003c\/li\u003e\n\u003cli\u003e~18% lead-time reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Development and OTA Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChangan has expanded its in-house software teams to deliver continuous Over-the-Air (OTA) updates, supporting proprietary vehicle OS development and refined UI\/UX to boost in-car experience; OTA-driven features now aim to raise retention and can add an estimated 8–12% revenue per vehicle via subscriptions and upgrades (2024 internal pilot data).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScaled software R\u0026amp;D: ~3,500 engineers (2024)\u003c\/li\u003e\n\u003cli\u003eOTA deployments: \u0026gt;1.2M updates shipped (2024)\u003c\/li\u003e\n\u003cli\u003eProprietary OS: deployed across 40% of 2024 models\u003c\/li\u003e\n\u003cli\u003eExpected revenue lift: 8–12% per vehicle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChangan ramps R\u0026amp;D to CNY12.4bn, targets 1.2M EVs by 2026 with digital-first scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChangan invests CNY 12.4bn R\u0026amp;D (7.8% revenue) in SDA, Blue Core and EV scale; 2024 production ~1.6M vehicles, 1,200+ suppliers, 22 plants with digital twins; software: ~3,500 engineers, \u0026gt;1.2M OTA updates, OS on 40% models; Avatr sales ~42k (2024); marketing CNY 4.2bn; target 1.2M EVs by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eCNY 12.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e~1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants w\/ twins\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware staff\u003c\/td\u003e\n\u003ctd\u003e~3,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA updates\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvatr sales\u003c\/td\u003e\n\u003ctd\u003e~42k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Chongqing Changan Auto Business Model Canvas, not a mockup or sample; it’s a direct snapshot of the full deliverable you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this exact document—structured and formatted identically—ready for editing, presenting, or sharing in Word and Excel formats.\u003c\/p\u003e\n\u003cp\u003eNo surprises or fillers: the content and layout shown here are what you’ll download instantly upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749499515257,"sku":"changan-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/changan-business-model-canvas.png?v=1772214485","url":"https:\/\/matrixbcg.com\/products\/changan-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}