{"product_id":"centralpuerto-marketing-mix","title":"Central Puerto Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Central Puerto's product portfolio, pricing approach, distribution footprint, and promotional tactics align to power market leadership—this concise preview highlights strengths and gaps; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours, benchmark competitively, and apply actionable insights for strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Power Generation Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCentral Puerto offers thermal, hydro, wind and solar assets totaling ~5.7 GW capacity as of Dec 31, 2025, supplying ~23% of the Argentine Interconnection System peak demand; this mix raises availability above 92% and stabilizes dispatch across seasons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Expansion and I-RECs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCentral Puerto has expanded renewables to ~1,200 MW of wind and solar capacity by end-2025, up from ~600 MW in 2020, enabling sale of I-RECs (International Renewable Energy Certificates) to corporates.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the company reported I-REC-backed contracted revenues near US$45m, letting multinationals in Argentina meet ESG targets and supply-chain Scope 2 goals.\u003c\/p\u003e\n\u003cp\u003eOffering I-RECs lowers client carbon footprints—each I-REC equals 1 MWh—so 45,000 MWh sold in 2025 translated to ~45,000 tCO2 avoided using Argentina grid factors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eForestry and Biomass Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing 2024 acquisitions of two forestry firms, Central Puerto 4P now sells timber and biomass energy, converting \u0026gt;120,000 tonnes\/year of forest residues into thermal fuel, cutting CO2 by ~45,000 tCO2e annually.\u003c\/p\u003e\n\u003cp\u003eVertical integration captures ~€18M in additional annual revenue (2025 estimate), diversifies income beyond power sales, and supports sustainable land management through a circular-use model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteam and Cogeneration Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCentral Puerto 4P sells high-pressure steam via cogeneration, supplying ~200–400 t\/h to nearby chemical and petrochemical clients; cogeneration raised plant thermal efficiency from ~38% to ~55% in 2024, boosting margins.\u003c\/p\u003e\n\u003cp\u003eOffering bundled electricity and steam cut customer energy costs ~12% and increased plant revenue per GJ by ~18% in 2024, supporting long-term contracts and lower dispatch volatility.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh-pressure steam: 200–400 t\/h per site\u003c\/li\u003e\n\u003cli\u003eThermal efficiency: ~38% → ~55% (2024)\u003c\/li\u003e\n\u003cli\u003eCustomer energy cost savings: ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue per GJ up: ~18% (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrid Stability and Capacity Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCentral Puerto 4P supplies spinning reserves and frequency regulation, not just energy delivery, supporting Argentina’s grid stability during sudden demand\/supply swings.\u003c\/p\u003e\n\u003cp\u003eThese services are paid via capacity and ancillary markets; in 2024 Argentina allocated roughly USD 420 million to capacity payments, underscoring high system-operator value to avoid blackouts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpinning reserves: immediate backup\u003c\/li\u003e\n\u003cli\u003eFrequency regulation: keeps Hz steady\u003c\/li\u003e\n\u003cli\u003e2024 capacity pool ≈ USD 420M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentral Puerto 4P: 5.7GW mix boosts efficiency, I-REC $45M, biomass drives margin uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCentral Puerto 4P: ~5.7 GW total capacity (Dec 31, 2025), ~1.2 GW renewables, I-REC sales ≈ US$45m (45,000 MWh) in 2025, biomass conversion \u0026gt;120,000 t\/yr, cogeneration steam 200–400 t\/h raising efficiency 38%→55%, bundled sales cut customer costs ~12% and raised revenue\/GJ ~18%; ancillary\/capacity value reflected in Argentina’s ~USD 420M 2024 capacity pool.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal capacity\u003c\/td\u003e\n\u003ctd\u003e≈5.7 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e≈1.2 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eI-REC revenue\u003c\/td\u003e\n\u003ctd\u003e≈US$45M (45,000 MWh)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiomass input\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;120,000 t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSteam output\u003c\/td\u003e\n\u003ctd\u003e200–400 t\/h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThermal eff.\u003c\/td\u003e\n\u003ctd\u003e38% → 55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Central Puerto’s Product, Price, Place, and Promotion strategies, grounded in real operational data and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Central Puerto’s 4P marketing insights into a concise, leadership-ready snapshot that eases decision-making and aligns cross-functional teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to High-Demand Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCentral Puerto’s thermal plants sit within 50–150 km of the City of Buenos Aires and the Greater Buenos Aires industrial belt, cutting transmission losses to under 3% vs national average ~7% (Argentina CAMMESA 2024), and supplying ~30% of AMBA’s peak demand; this lowers dispatch costs, boosts plant availability (2024 fleet availability 88.5%) and trims T\u0026amp;D exposure, creating a clear logistics and reliability edge in the country’s main consumption hub.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Interconnection System Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCentral Puerto channels nearly all its 2024 generation—about 16.5 TWh—into the Argentine Interconnection System (SADI), a high-voltage grid covering roughly 98% of the national territory, letting the company sell to the wholesale market regardless of plant location. Integration into SADI is Central Puerto’s main distribution channel to reach residential and commercial end-users; in 2024 wholesale sales accounted for ~85% of its electricity revenues (≈US$1.1bn). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Energy Export Interconnections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCentral Puerto uses cross-border transmission lines to export surplus power to Brazil and Uruguay, earning roughly US$120–180\/MWh on peak exports in 2024 versus ~US$65\/MWh domestic averages, capturing seasonal price spreads; exports reached ~1.1 TWh in 2024 (≈7% of generation), boosting annual asset utilization by ~3–5 percentage points and smoothing revenue volatility across dry and peak seasons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Renewable Asset Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDecentralized Renewable Asset Locations: Central Puerto 4P places wind farms in Patagonia and solar parks in Northwest provinces to tap high yield resources; Patagonia projects average capacity factors of 42% for wind and NW solar sites reach 22% capacity factor (2025 operational data).\u003c\/p\u003e\n\u003cp\u003eThe geographic spread—over 1,200 km between sites—reduces transmission bottlenecks and helps stabilize Argentina’s grid by supplying distributed energy during seasonal peaks; 2024 dispatch showed a 15% reduction in peak shortfalls from dispersed renewables.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePatagonia wind CF ~42% (2025)\u003c\/li\u003e\n\u003cli\u003eNW solar CF ~22% (2025)\u003c\/li\u003e\n\u003cli\u003eSites span ~1,200 km\u003c\/li\u003e\n\u003cli\u003eDistributed generation cut peak shortfalls ~15% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Supply via the Term Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCentral Puerto uses the MATER framework to supply electricity directly at customer sites, bypassing the wholesale pool so clients get tailored schedules and dedicated lines; in 2025 this channel represented about 18% of contracted volumes, ~1.2 TWh and ~$110m in revenue.\u003c\/p\u003e\n\u003cp\u003eThis direct-term market strengthens ties with blue-chip industrials requiring firm volumes and reduced curtailment risk, cutting expected unserved energy by ~60% versus spot exposure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.2 TWh direct supply in 2025\u003c\/li\u003e\n\u003cli\u003e~$110m revenue from term contracts\u003c\/li\u003e\n\u003cli\u003e18% of contracted volumes via term market\u003c\/li\u003e\n\u003cli\u003e~60% lower curtailment vs. spot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentral Puerto: 16.5TWh, US$1.1bn rev, \u0026lt;3% losses, 30% AMBA peak, strong renewables CFs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCentral Puerto locates thermal plants 50–150 km from Buenos Aires, cutting transmission losses to \u0026lt;3% vs national ~7% (CAMMESA 2024), supplying ~30% of AMBA peak; 2024 generation ~16.5 TWh (85% wholesale revenue ≈US$1.1bn), exports ~1.1 TWh (2024) at US$120–180\/MWh; 2025 renewables CF: Patagonia wind 42%, NW solar 22%; 2025 direct MATER sales ~1.2 TWh (~$110m, 18% volumes).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeneration\u003c\/td\u003e\n\u003ctd\u003e16.5 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale rev\u003c\/td\u003e\n\u003ctd\u003e≈US$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e1.1 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatagonia wind CF\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNW solar CF\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMATER sales\u003c\/td\u003e\n\u003ctd\u003e1.2 TWh \/ $110m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCentral Puerto 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Central Puerto 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750693319033,"sku":"centralpuerto-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/centralpuerto-marketing-mix.png?v=1772225850","url":"https:\/\/matrixbcg.com\/products\/centralpuerto-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}