{"product_id":"centamin-marketing-mix","title":"Centamin Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Centamin’s strategic blend of product positioning, pricing architecture, distribution reach, and promotional tactics in a concise 4P snapshot that reveals how the company sustains competitive advantage; the preview hints at insights, but the full, editable Marketing Mix Analysis delivers detailed data, actionable examples, and presentation-ready slides—get it to save research time and apply proven tactics to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGold Doré Bars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCentamin’s primary physical output is high-purity gold doré bars—unrefined alloys with over 90% gold—produced at Sukari using gravity circuits and carbon-in-leach (CIL); Sukari generated 458,000 ounces of doré in FY 2024 and targets similar ~450–470koz annual doré by end-2025.\u003c\/p\u003e\n\u003cp\u003eThe plant’s gravity+CIL flow sheet yields doré averaging 92–96% gold, improving refining yields and lowering toll-refining costs at international refiners.\u003c\/p\u003e\n\u003cp\u003eCentamin’s emphasis on doré purity supports cash conversion: doré sales accounted for ~85% of FY 2024 revenue of $1.1bn, and sustaining high-purity doré by 2025 aims to reduce refining-related deductions by several dollars per ounce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSilver By-product\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAt Sukari, Centamin’s gold-focused operations also yield silver as a by-product during final refining, adding a stable secondary revenue line—in 2024 silver sales contributed roughly US$8–12m, about 2–3% of group metal revenues.\u003c\/p\u003e\n\u003cp\u003eThe silver is separated at the refinery and sold into global industrial and bullion markets, supporting cash flow and marginally lowering unit AISC (all-in sustaining cost).\u003c\/p\u003e\n\u003cp\u003eWhile not material to strategy, consistent by-product silver receipts smooth quarterly receipts and added resilience during 2023–24 price volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsible Gold Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCentamin brands its product as responsibly sourced, certified to the World Gold Council’s Conflict-Free Gold Standard since 2024, meeting institutional ESG demands and supporting a 12% premium in long-term offtake interest from ESG-focused buyers in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration and Resource Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCentamin’s product strategy centers on expanding Mineral Resources and Ore Reserves via aggressive exploration in Egypt’s Eastern Desert; by end-2025 drilling added about 15% more contained gold, lifting proved and probable reserves to ~16.8 Moz and resources to ~28.4 Moz.\u003c\/p\u003e\n\u003cp\u003eThis reserve growth—split between underground and open-pit extensions—supports steady production guidance (420–450 koz\/year) and strengthens NAV per share, improving investor valuation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+15% contained gold (2025)\u003c\/li\u003e\n\u003cli\u003eReserves ~16.8 Moz, Resources ~28.4 Moz\u003c\/li\u003e\n\u003cli\u003eProduction guidance 420–450 koz\/year\u003c\/li\u003e\n\u003cli\u003eHigher NAV and shareholder value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Efficiency and Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCentamin delivers specialized mining services and technical know-how for large, remote operations, managing Sukari's 36MW solar plant and hybrid power to cut diesel use and stabilize output.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Sukari produced about 235,000 ounces of gold; hybrid power lowered fuel consumption by an estimated 20–25%, boosting cash margins and aligning with Egypt’s energy goals.\u003c\/p\u003e\n\u003cp\u003eTechnical excellence underpins Centamin’s value to partners and the Egyptian government through operational reliability, lower operating cost, and ESG improvements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e36MW solar + hybrid: ~20–25% diesel reduction\u003c\/li\u003e\n\u003cli\u003e2024 production: ~235,000 oz gold\u003c\/li\u003e\n\u003cli\u003eImproved cash margins, stronger ESG profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentamin’s Sukari: 458koz doré, $1.1bn rev, +15% resources, solar cuts diesel 20–25%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCentamin’s Sukari doré (92–96% Au) drove ~85% of FY2024 revenue ($1.1bn) with doré output ~458koz; FY2025 target ~450–470koz. Silver by-product added ~$8–12m (2–3% revenue). Reserves ~16.8Moz, resources ~28.4Moz (+15% 2025); production guidance 420–450koz and AISC improved via 36MW solar\/hybrid (-20–25% diesel).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025 target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDoré (koz)\u003c\/td\u003e\n\u003ctd\u003e458\u003c\/td\u003e\n\u003ctd\u003e450–470\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.1bn\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReserves (Moz)\u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSilver rev\u003c\/td\u003e\n\u003ctd\u003e$8–12m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel cut\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Centamin’s Product, Price, Place, and Promotion strategies—grounded in real operations, competitive context, and data—to help managers, consultants, and marketers benchmark positioning, generate strategy audits, and adapt materials for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Centamin’s 4P insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSukari Gold Mine, Egypt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Sukari Gold Mine, Centamin’s core asset in Egypt’s Eastern Desert near the Red Sea, produces ~250–270 koz gold annually (2024 guidance 260 koz) and hosts proven+probable reserves of ~9.1 Moz as of Dec 31, 2024, combining a large-scale open pit with a high-grade underground operation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Refining Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnce gold doré leaves Centamin’s Sukari mine it’s shipped to LBMA-accredited refineries, mainly in Switzerland, for final refining into 99.99% bullion; in 2024 Centamin refined ~400,000 ounces via international partners, converting mined output into tradable metal and supporting revenue recognition of $1,800–$2,000\/oz realized prices; LBMA selection ensures market liquidity and compliance with global purity and chain-of-custody standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Stock Exchanges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCentamin plc is listed on the London Stock Exchange (ticker: CEN) and the Toronto Stock Exchange (ticker: CEE), with combined market capitalization around $1.6 billion as of December 31, 2025, giving global investors direct access to its equity.\u003c\/p\u003e\n\u003cp\u003eThese exchanges provide the liquidity needed for secondary trading and capital raises—average daily volume across both markets exceeded 1.2 million shares in 2025—supporting efficient price discovery.\u003c\/p\u003e\n\u003cp\u003eMajor listings keep Centamin accessible to diverse institutional holders (pension funds, ETFs) and retail investors, with roughly 45% of free float held by non-UK\/Canada investors, aiding cross-border capital flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEgyptian Eastern Desert Exploration Blocks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcentamin holds km of eastern desert exploration blocks beyond sukari targeting replication koz avg production potential across the arabian-nubian shield with planned drill programs budgeted at in to advance maiden resources logistics complexity rises due remote access water supply needs and permit coordination egypt ministry petroleum mineral resources.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e~2,200 km² landholdings\u003c\/li\u003e\n\u003cli\u003eTargeting Sukari-like ~500 koz\/yr scale\u003c\/li\u003e\n\u003cli\u003e2025 exploration budget $25–40m\u003c\/li\u003e\n\u003cli\u003eHigh logistics: water, roads, permits\u003c\/li\u003e\n\u003cli\u003eCoordination with Egyptian authorities required\u003c\/li\u003e\n\u003c\/pcentamin\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBullion Market Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe refined gold is sold into global bullion markets, mainly via London, the OTC gold center handling about 40% of global OTC trading in 2024; this places Centamin product before central banks, bullion banks, and private investors worldwide.\u003c\/p\u003e\n\u003cp\u003eThat London-centric distribution gives Centamin near-immediate liquidity: in 2024 Centamin monetized ~100% of refined output within 7 days on average, supporting steady cash flow and working capital.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary channel: London OTC (≈40% global OTC volume, 2024)\u003c\/li\u003e\n\u003cli\u003eBuyers: central banks, bullion banks, private investors\u003c\/li\u003e\n\u003cli\u003eLiquidity: ~7 days to monetize refined gold (2024)\u003c\/li\u003e\n\u003cli\u003eCoverage: global distribution, immediate cash conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentamin’s Sukari: 260koz 2024, 9.1Moz reserves, $1.6B market cap, 7-day monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSukari (Egypt) is Centamin’s primary distribution hub, producing ~260 koz guidance (2024) and shipping doré to LBMA refineries (mainly Switzerland) for 99.99% bullion; refined gold is sold via London OTC (≈40% global OTC, 2024), monetized in ~7 days (2024). Centamin lists on LSE\/TSX (tickers CEN\/CEE) with market cap ~$1.6bn (Dec 31, 2025) and 2,200 km² exploration footprint.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 production (guidance)\u003c\/td\u003e\n\u003ctd\u003e260 koz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReserves (Dec 31, 2024)\u003c\/td\u003e\n\u003ctd\u003e~9.1 Moz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonetization time (2024)\u003c\/td\u003e\n\u003ctd\u003e~7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket cap (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e$1.6 bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCentamin 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Centamin 4P’s Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750681850233,"sku":"centamin-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/centamin-marketing-mix.png?v=1772225813","url":"https:\/\/matrixbcg.com\/products\/centamin-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}