{"product_id":"cemig-marketing-mix","title":"Companhia Energetica de Minas Gerais Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCompanhia Energetica de Minas Gerais leverages a diversified product mix, value-driven pricing, extensive distribution across regional grids, and targeted promotions to sustain market leadership; our full 4P’s Marketing Mix breaks down each element with real data and strategic implications. Get the complete, editable report—presentation-ready and ideal for professionals, students, and consultants—to save research time and apply proven tactics to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Electricity Generation Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpas of late cemig energ de minas gerais operates gw installed capacity hydro and has added wind mw solar since to diversify supply for industry homes.\u003e\n\u003cpthe shift raised renewable share to of generation cutting scope emissions intensity by vs and supporting brazil-aligned esg targets.\u003e\n\u003cpthis mix stabilizes dispatchable hydropower with variable wind reducing fuel risk and improving capacity factors ebitda from generation rose in\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectricity Distribution and Transmission Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCEMIGs electricity distribution and transmission delivers high- and low-voltage power via a 140,000+ km grid, serving ~8.9 million customers and carrying ~60 TWh in 2024; it links generation to Brazil’s national grid, supporting energy security across Minas Gerais. Operations meet strict technical standards with ongoing investments—BRL 3.2 billion capex in 2024—focused on grid modernization to cut technical losses (down to 8.7% in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Distribution via Gasmig\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough subsidiary Gasmig, Companhia Energética de Minas Gerais supplies piped natural gas to industrial, commercial, residential customers and vehicular natural gas (GNV) stations, supporting Minas Gerais’ industrial belt; in 2024 Gasmig served ~120,000 clients and delivered ~1.1 billion m3 of gas.\u003c\/p\u003e\n\u003cp\u003eThe product offers a lower-carbon alternative to diesel and fuel oil—around 25–30% lower CO2 per MJ—and helps industrial users cut energy costs; pipeline expansion targets a 15–20% CAGR in connected customers through 2028.\u003c\/p\u003e\n\u003cp\u003eExpanding the pipeline network is a strategic priority to raise market share and revenue diversity; capex plans in 2025–2027 total ~BRL 450 million aimed at 500 km of new pipelines and more GNV stations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Solutions and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCEMIG’s Energy Solutions and Consulting offers energy audits, preventive maintenance, and bespoke projects for large industrial and commercial clients, cutting consumption by up to 15% per audited site (2024 pilot average) and targeting €20–40\/ton CO2 avoided in efficiency gains.\u003c\/p\u003e\n\u003cp\u003eThese value-added services grew service revenue 12% in 2024, shifting CEMIG toward a strategic energy partner role and improving client retention and margin mix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15% avg consumption reduction (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e12% service revenue growth in 2024\u003c\/li\u003e\n\u003cli\u003e€20–40\/ton CO2 avoided (efficiency metric)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistributed Generation and Renewable Certificates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCEMIG sells tailored distributed generation (DG) solar solutions, enabling clients to install on-site or virtual systems and cut grid spend; DG deployments reached ~120 MW in 2024 across Minas Gerais, lowering client scope 2 exposure.\u003c\/p\u003e\n\u003cp\u003eCEMIG also sells I-RECs (International Renewable Energy Certificates), used by corporates to prove 100% renewable consumption; I-REC sales grew 35% y\/y in 2024, driven by ESG targets and net-zero pledges.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 MW DG deployed (2024)\u003c\/li\u003e\n\u003cli\u003eI-REC sales +35% y\/y (2024)\u003c\/li\u003e\n\u003cli\u003eTargets corporate scope 2 reduction\u003c\/li\u003e\n\u003cli\u003eRevenue from certificates supports margin diversification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCEMIG: ~12GW capacity, 86% renewable, 8.9M customers, BRL3.2B capex (2024)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCEMIG’s product mix centers on ~12 GW capacity (70% hydro; +1.1 GW wind, 520 MW solar since 2022), ~86% renewable generation, 140,000+ km grid serving 8.9M customers, Gasmig 120k clients\/1.1 bn m3 gas, 120 MW DG, I-REC sales +35% (2024), services +12% revenue (2024); 2024 capex BRL 3.2 bn; 2025–27 pipeline capex BRL 450 mn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstalled capacity\u003c\/td\u003e\n\u003ctd\u003e~12 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable share\u003c\/td\u003e\n\u003ctd\u003e~86%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e8.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 capex\u003c\/td\u003e\n\u003ctd\u003eBRL 3.2 bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Companhia Energética de Minas Gerais’s Product, Price, Place, and Promotion strategies, grounded in real operations and market context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Companhia Energética de Minas Gerais’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies to speed decision-making and align stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Presence in Minas Gerais\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCEMIG operates one of South America’s largest grids, serving about 8.8 million customers across roughly 853 municipalities in Minas Gerais as of 2025, giving it a captive state-wide market. This geographic focus spans dense urban centers like Belo Horizonte and remote rural zones, stabilizing revenue—distribution segment reported R$11.2 billion in 2024. The company uses local dominance to sustain strong brand recognition and tight operational control over outages, tariffs, and customer programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Interconnected System Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCompañia Energética de Minas Gerais (CEMIG) integrates ~9.5 GW of generation and 54,000 km of transmission into Brazil’s National Interconnected System (SIN), letting it trade energy across regions and optimize national supply-demand; in 2024 CEMIG’s market liquidity improved with 18% more spot sales year-over-year, and SIN access helped offset a 2023–24 Southeast drought by reallocating hydro generation and stabilizing spot prices by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Virtual Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby the end of cemig atende is primary contact point handling over customer interactions and service requests through mobile apps web portals reducing in-person visits by virtual channels support billing technical account management cutting average response time from to hours lowering call-center volume this placement strategy trims physical points saves an estimated brl million annually in operating costs while improving satisfaction scores points.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Service Centers and Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCEMIG keeps about 150 physical service centers and 1,200 authorized kiosks across Minas Gerais, serving customers who prefer in-person help or lack reliable internet; in 2024 these points handled roughly 18% of all service transactions and reduced average resolution time by 22% versus digital-first cases.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel footprint preserves access for rural and elderly customers, supports bill collection (≈R$4.5 billion in 2024 through kiosks), and complements online channels to cover all demographic segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~150 service centers\u003c\/li\u003e\n\u003cli\u003e~1,200 authorized kiosks\u003c\/li\u003e\n\u003cli\u003e18% of service transactions (2024)\u003c\/li\u003e\n\u003cli\u003eR$4.5 billion collected via kiosks (2024)\u003c\/li\u003e\n\u003cli\u003e22% faster resolution at centers vs digital cases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of Gas Pipeline Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGasmig’s pipeline expansion targets industrial corridors, adding pipeline to 18 municipalities in Minas Gerais by 2024 and aiming for a 12% rise in industrial connections in 2025; this placement captures manufacturing and thermal power demand outside urban centers.\u003c\/p\u003e\n\u003cp\u003ePhysical rollout lowers unit transport costs, enables long-term contracts with IPPs (independent power producers), and supports CEMIG’s gas unit revenue growth—gas sales up ~8% year-on-year to 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18 municipalities added by 2024\u003c\/li\u003e\n\u003cli\u003eTarget 12% industrial connection growth in 2025\u003c\/li\u003e\n\u003cli\u003eGas sales +8% YoY to 2024\u003c\/li\u003e\n\u003cli\u003eFocus: manufacturing and thermal power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCEMIG: 8.8M customers, R$11.2B distribution, digital-first \u0026amp; gas expansion driving growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCEMIG’s place strategy combines a statewide grid (8.8M customers, 853 municipalities, R$11.2B distribution 2024), 150 service centers +1,200 kiosks (18% transactions, R$4.5B collections 2024), 24\/7 digital channel handling 68% contacts, and gas pipeline expansion to 18 municipalities targeting +12% industrial connections in 2025; gas sales +8% YoY to 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e8.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMunicipalities\u003c\/td\u003e\n\u003ctd\u003e853\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution Rev 2024\u003c\/td\u003e\n\u003ctd\u003eR$11.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService Centers\u003c\/td\u003e\n\u003ctd\u003e150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKiosks\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKiosk Collections 2024\u003c\/td\u003e\n\u003ctd\u003eR$4.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital contacts\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial pipeline towns\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget industrial growth 2025\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas sales YoY to 2024\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eCompanhia Energetica de Minas Gerais 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It contains a complete 4P’s Marketing Mix analysis for Companhia Energetica de Minas Gerais, fully editable and ready to use in strategy or presentations. You’re viewing the exact final file included with your order. Buy with confidence and download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749954072953,"sku":"cemig-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cemig-marketing-mix.png?v=1772220845","url":"https:\/\/matrixbcg.com\/products\/cemig-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}