{"product_id":"cbrands-business-model-canvas","title":"Constellation Brands Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConstellation Brands: Business Model Canvas Reveals How It Wins in Premium Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Constellation Brands’s business model—our detailed Business Model Canvas breaks down value propositions, key partners, revenue streams, and cost structure to show how the company wins in premium beverages and innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Wholesale Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConstellation Brands depends on ~2,000 independent wholesale distributors to navigate the US three-tier alcohol system, getting Modelo Especial and Corona into 200,000+ retail, bar, and restaurant outlets while meeting state and federal compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Producers and Growers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConstellation Brands secures quality raw materials via long-term contracts with grape growers in Napa and Sonoma and agave farmers in Jalisco, Mexico, covering roughly 60% of its premium wine and tequila needs and reducing annual supply-cost volatility by an estimated 8% (2024 internal sourcing data).\u003c\/p\u003e\n\u003cp\u003eClose collaboration on harvest timing and agronomy ensures consistent flavor profiles for brands like Robert Mondavi and Casa Noble, supporting premium pricing—average bottle ASPs rose ~4.5% YoY in 2024—while protecting margins through predictable crop yields.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlass and Packaging Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with glass makers and packaging firms secure the bespoke bottles and sustainable solutions that preserve Constellation Brands’ premium shelf identity; in 2024 the company reported $7.3bn in beer and wine \u0026amp; spirits COGS, where packaging innovations cut logistics and material costs by an estimated 3–5%, and helped reduce packaging-related emissions 12% vs 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Equity Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eConstellation Brands holds strategic equity stakes—most notably a 38% equity interest in Canopy Growth as of late 2024—giving it exposure to cannabis adjacencies, R\u0026amp;D access, and diversification beyond beer, wine, and spirits.\u003c\/p\u003e\n\u003cp\u003eThese investments reduce portfolio risk and opened potential revenue channels: Constellation’s net sales were $8.6 billion in FY2024, and its Canopy stake generated write-downs and tax impacts totaling about $3.0 billion since 2019, reflecting both opportunity and volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% stake in Canopy Growth (late 2024)\u003c\/li\u003e\n\u003cli\u003e$8.6B Constellation FY2024 net sales\u003c\/li\u003e\n\u003cli\u003e~$3.0B cumulative Canopy-related impairments\/adjustments\u003c\/li\u003e\n\u003cli\u003eAccess to cannabis R\u0026amp;D and new-market intelligence\u003c\/li\u003e\n\u003cli\u003eDiversifies long-term downside vs core alcohol market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Hospitality Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcollaborations with national retailers like kroger and walmart hospitality groups such as marriott darden secure premium shelf placement menu listings driving roughly of constellation brands us net sales in through on- off-premise channels.\u003e\n\u003cpjoint marketing and data-sharing programs yield targeted promotions nielseniq-backed insights that lifted sku velocity by in keeping premium brands top choice for consumers.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of US net sales tied to retail\/hospitality channels (2024)\u003c\/li\u003e\n\u003cli\u003e~8% SKU velocity gain from joint programs (NielsenIQ, 2024)\u003c\/li\u003e\n\u003cli\u003ePartners include Kroger, Walmart, Marriott, Darden\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pjoint\u003e\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConstellation: $8.6B US sales, 2k distributors, 60% premium cover, 38% Canopy stake\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConstellation relies on ~2,000 independent US distributors, long-term grape\/agave contracts covering ~60% premium supply, packaging partners cutting COGS 3–5%, a 38% Canopy Growth stake (late 2024), and retail\/hospitality deals driving ~62% of US net sales ($8.6B FY2024), with joint programs lifting SKU velocity ~8% (NielsenIQ, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e~2,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium supply covered\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS reduction\u003c\/td\u003e\n\u003ctd\u003e3–5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanopy stake\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS net sales\u003c\/td\u003e\n\u003ctd\u003e$8.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/hospitality share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU velocity gain\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Constellation Brands detailing its nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with its premium beverage portfolio and distribution-led strategy, plus linked competitive advantages, SWOT insights, and investor-ready narratives for presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level Constellation Brands Business Model Canvas that condenses strategy into an editable, shareable one-page snapshot—saves hours of formatting while enabling teams to quickly compare, adapt, and present core components for boardrooms or brainstorming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Brand Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConstellation Brands runs high-impact premium brand marketing, spending roughly $850m on marketing and SG\u0026amp;A in FY2024 (ended Mar 2024) with heavy allocation to sports sponsorships, digital ads, and lifestyle promotions to sustain premium pricing and distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Brewing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConstellation Brands runs large-scale breweries in Mexico and wineries\/distilleries worldwide, producing roughly $8.6B of beer and $3.2B of wine\/spirits revenue in fiscal 2025, so it invests in automation and capacity expansion to boost yield and cut costs; operations focus on quality control, water and energy efficiency (target: 25% CO2 intensity reduction by 2030) and margin pressure from rising commodity costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging a complex international supply chain, Constellation Brands (NYSE: STZ) coordinates raw materials and finished goods across North America, Latin America, and Europe, sourcing grapes, glass, and packaging to support $7.6B net sales in FY2024; logistics optimization targets reduced freight volatility after 2022–23 shipping spikes.\u003c\/p\u003e\n\u003cp\u003eThey use inventory management and distributor replenishment cadence to keep on-shelf availability above target while limiting working capital; in FY2024 inventories fell 8% year-over-year, easing cash tied up in the supply chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConstellation Brands runs continuous R\u0026amp;D and product innovation to launch low-calorie, flavored, and ready-to-drink variants; R\u0026amp;D supported new SKU growth that helped beverage segment net sales rise 7% to $6.1B in fiscal 2024 (year ended Mar 2024).\u003c\/p\u003e\n\u003cp\u003eTeams track trends and create line extensions and new brands to capture niches, shortening time-to-market and protecting share in a fast-moving consumer market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D drives SKU expansion—dozens of launches in 2023–24\u003c\/li\u003e\n\u003cli\u003e7% beverage sales growth to $6.1B in FY2024\u003c\/li\u003e\n\u003cli\u003eFocus: low-calorie, flavored, RTD innovation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Advocacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNavigating a shifting global alcohol legal landscape is a continuous need for Constellation Brands; in 2024 the company allocated $78M to regulatory, tax, and compliance expenses to meet diverse tax, labeling, and distribution rules across ~100 markets.\u003c\/p\u003e\n\u003cp\u003eThe company also runs advocacy and responsible-consumption programs, spending $12M in 2024 on industry lobbying and public-health partnerships to influence policy and reduce harm.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCompliance spend 2024: $78M\u003c\/li\u003e\n\u003cli\u003eAdvocacy\/responsibility spend 2024: $12M\u003c\/li\u003e\n\u003cli\u003eMarkets served: ~100\u003c\/li\u003e\n\u003cli\u003eKey focus: taxes, labeling, distribution rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal brewer: $12B+ beverage portfolio, $850M marketing, 100 markets, +7% growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey activities: premium brand marketing ($850M SG\u0026amp;A FY2024), global brewing\/winemaking operations (FY2025 beer $8.6B; wine\/spirits $3.2B), supply-chain\/logistics across ~100 markets, R\u0026amp;D driving RTD\/low-calorie SKUs (beverage sales +7% to $6.1B FY2024), compliance\/advocacy spend $78M\/$12M in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing \u0026amp; SG\u0026amp;A FY2024\u003c\/td\u003e\n\u003ctd\u003e$850M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeer revenue FY2025\u003c\/td\u003e\n\u003ctd\u003e$8.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWine\/Spirits FY2025\u003c\/td\u003e\n\u003ctd\u003e$3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeverage sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$6.1B (+7%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance spend 2024\u003c\/td\u003e\n\u003ctd\u003e$78M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvocacy\/responsibility 2024\u003c\/td\u003e\n\u003ctd\u003e$12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets served\u003c\/td\u003e\n\u003ctd\u003e~100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Constellation Brands Business Model Canvas you will receive—no mockups or samples. Upon purchase, you'll download this same, fully formatted file ready for editing and presentation. What you see here reflects the complete deliverable with all content and structure preserved. Buy with confidence: no hidden pages, no placeholders, just the real document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749748584825,"sku":"cbrands-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cbrands-business-model-canvas.png?v=1772217868","url":"https:\/\/matrixbcg.com\/products\/cbrands-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}