{"product_id":"casella-marketing-mix","title":"Casella Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Casella’s product range, pricing architecture, distribution network, and promotional tactics combine to create market impact—this concise preview teases strategic insights, while the full 4Ps Marketing Mix Analysis delivers an editable, presentation-ready report with data-driven recommendations to save research time and power client work or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Waste Collection Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella offers comprehensive non-hazardous solid waste collection across the Northeast for residential, commercial, and industrial clients, generating about $1.1 billion in revenue in 2024 and accounting for roughly 55% of company sales; by end-2025 they added specialized hauling for construction and demolition (C\u0026amp;D) debris, capturing an estimated $60–80 million incremental annualized revenue and improving fleet utilization by ~3–5 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResource Solutions and Recycling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella’s Resource Solutions runs advanced Materials Recovery Facilities that turn cardboard, plastics, metals, and glass into marketable commodities, contributing to Casella’s 2024 recyclables revenue which rose ~8% year-over-year to support consolidated revenue of $1.3B. The segment provides tailored sustainability consulting to help industrial clients reach zero-waste targets, reducing landfill disposal volumes by client-reported averages of 30–50%. This consultative model sets Casella apart from traditional haulers by positioning it as a circular-economy partner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella converts landfill methane into electricity and renewable natural gas across 15 sites, producing about 120 GWh and 8 million gallons RNG equivalent in 2024, which it sells into regional grids and fuel markets.\u003c\/p\u003e\n\u003cp\u003eThese projects cut scope 1 emissions by roughly 200,000 metric tons CO2e annually and generated $18–20 million in 2024 EBITDA contribution, strengthening cash flow.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the facilities are central to Casella’s ESG pitch, attracting ESG-focused investors and lowering weighted average cost of capital through green contracts and RIN\/LCFS credits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrganics and Biosolids Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCasella operates specialized organics and biosolids facilities that convert food waste and biosolids into compost and fertilizer, generating roughly $120M in organics revenue in 2024 and processing ~250k tons annually.\u003c\/p\u003e\n\u003cp\u003eThe segment targets stricter state mandates—Vermont and New York require aggressive food-waste diversion—so Casella offers closed-loop hauling, processing, and product sales that capture a growing niche in sustainable waste services.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~250k tons processed (2024)\u003c\/li\u003e\n\u003cli\u003e$120M organics revenue (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue mix growth: organics +15% YoY (2023–24)\u003c\/li\u003e\n\u003cli\u003eCovers hauling, processing, and retail compost sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Sustainability Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCasella’s Professional Sustainability Consulting offers strategic advisory beyond waste pickup, using data analytics to boost diversion rates and cut client waste costs by up to 15%—typical client ROI seen within 12–18 months (2024 pilot program data).\u003c\/p\u003e\n\u003cp\u003eThe high-margin service improves clients’ ESG scores and CSR reporting, driving retention among enterprise accounts and contributing an estimated 8–12% of Casella’s commercial revenue run-rate through 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData-driven audits raise diversion ~15%\u003c\/li\u003e\n\u003cli\u003eROI in 12–18 months (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eSupports ESG\/CSR disclosures\u003c\/li\u003e\n\u003cli\u003e8–12% of commercial revenue run-rate by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasella: $1.3B circular waste platform — hauling-led, growing organics \u0026amp; RNG earnings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella’s product mix centers on regional non-hazardous hauling ($1.1B 2024), MRF recyclables (contributing to $1.3B consolidated revenue), organics\/biosolids ($120M, ~250k tons 2024), landfill-to-energy (120 GWh, 8M gal RNG; $18–20M EBITDA 2024), plus consulting (12–18 month ROI; 8–12% commercial revenue run-rate 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHauling\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003e55% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMRF\/Recycling\u003c\/td\u003e\n\u003ctd\u003eRevenue +8% YoY\u003c\/td\u003e\n\u003ctd\u003eSupports circular model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganics\u003c\/td\u003e\n\u003ctd\u003e$120M; 250k tons\u003c\/td\u003e\n\u003ctd\u003e+15% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\/RNG\u003c\/td\u003e\n\u003ctd\u003e120 GWh; 8M gal; $18–20M EBITDA\u003c\/td\u003e\n\u003ctd\u003e15 sites\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsulting\u003c\/td\u003e\n\u003ctd\u003eROI 12–18m; 8–12% RR\u003c\/td\u003e\n\u003ctd\u003eData-driven diversion +15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Casella’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the brand’s marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Casella's 4Ps in a concise, structured one-pager that’s ideal for leadership briefings or quick team alignment, turning detailed analysis into an actionable snapshot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNortheast Corridor Market Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella Waste Systems holds dominant physical presence across Vermont, Maine, New Hampshire, New York, Massachusetts, and Pennsylvania, operating over 120 transfer stations and 3.2k collection routes as of Dec 2025, driving denser route clusters and 18–25% lower per-ton transport costs versus national averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Landfill Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella owns and operates ~30 regional landfills across New England, New York, and the Mid-Atlantic, providing ~40% of the company’s total disposal capacity in 2024 and handling both internal and third-party tons.\u003c\/p\u003e\n\u003cp\u003eSites are sited to cut haul distances to major population centers and transfer stations, lowering transport costs by an estimated 12–18% vs. market averages and improving route efficiency.\u003c\/p\u003e\n\u003cp\u003eOwned capacity shields Casella from third-party tipping fee volatility—average in-network tipping fees rose 3.5% in 2024 vs. 7% for external providers—supporting margin stability and pricing power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Transfer Station Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella operates over 120 transfer stations across the Northeast and Midwest, consolidating local-route waste for long-haul transport to landfills and recycling centers; this network handled ~4.2 million tons in 2024, boosting route density and cutting per-ton transport costs by an estimated 12%. Efficient station throughput—avg dwell time 6.5 hours in 2024—reduces truck miles and fuel spend, supporting Casella’s logistics margins through end of 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMid-Atlantic Geographic Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFollowing 2023–2024 acquisitions, Casella integrated Mid-Atlantic ops in Pennsylvania and Connecticut, adding roughly $120–150M in annual revenue and about 8–10% incremental EBITDA contribution to 2024 results.\u003c\/p\u003e\n\u003cp\u003eThe expansion extends service footprint beyond New England, diversifying revenue by ~15 percentage points away from legacy markets and lowering regional concentration risk.\u003c\/p\u003e\n\u003cp\u003eCasella is targeting adjacent markets to apply existing management, fleet, and route-optimization expertise for further scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdded $120–150M revenue (est.)\u003c\/li\u003e\n\u003cli\u003e8–10% EBITDA uplift\u003c\/li\u003e\n\u003cli\u003e15ppt lower revenue concentration\u003c\/li\u003e\n\u003cli\u003eFocus: adjacent market rollouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcasella online customer portal lets users schedule pickups manage accounts and view recycling reports from any location driving self-service adoption to of transactions by cutting branch admin time\u003e\n\u003cpthe digital place boosts convenience lowers operating costs an estimated million in serves as casella primary customer channel for service management\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e58% self-service transactions (2025)\u003c\/li\u003e\n\u003cli\u003e$12.4M estimated annual savings (2024)\u003c\/li\u003e\n\u003cli\u003e34% reduction in branch admin time\u003c\/li\u003e\n\u003cli\u003ePortal supports pickup scheduling, account mgmt, recycling reports\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pcasella\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasella scales Northeast ops: 4.2M tons, 40% disposal, $120–150M M\u0026amp;A lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella’s dense Northeast footprint—120+ transfer stations, ~30 landfills, 3.2k routes—handled ~4.2M tons in 2024, cutting per-ton transport costs 12–25% vs. market and delivering ~40% owned disposal capacity; acquisitions added $120–150M revenue and ~8–10% EBITDA uplift (2024), while digital self-service reached 58% (2025), saving ~$12.4M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransfer stations\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLandfills\u003c\/td\u003e\n\u003ctd\u003e~30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoute count\u003c\/td\u003e\n\u003ctd\u003e3.2k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTons handled (2024)\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned disposal share (2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisition revenue (est.)\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcq. EBITDA uplift\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-service (2025)\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$12.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eCasella 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Casella 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with editable sections for Product, Price, Place, and Promotion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749936574841,"sku":"casella-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/casella-marketing-mix.png?v=1772220543","url":"https:\/\/matrixbcg.com\/products\/casella-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}