{"product_id":"casella-business-model-canvas","title":"Casella Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasella Business Model Canvas: Strategy, Customers \u0026amp; Revenue Uncovered\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Casella’s business model—this concise Business Model Canvas uncovers its value propositions, customer segments, partnerships, and revenue levers to show how the company scales and stays competitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMunicipal Government Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella secures long-term municipal contracts—often 5–20 years with exclusive franchise terms—giving stable volumes (roughly 30–40% of regional tonnage) and predictable revenue; Casella reported municipal contract-backed revenue of about $650M in 2024. By partnering with towns, the company helps meet diversion targets and state mandates (e.g., MA 2030 recycling goals), reducing landfill flow and compliance risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Equipment Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella relies on manufacturers of heavy equipment and advanced sorting tech for its 12 MRFs, sourcing automated sorters and EV trucks that cut processing costs ~15% and fleet emissions ~30% versus diesel; in 2024 Casella invested ~$45m in equipment capex and signed pilot deals with two OEMs for 50 electric collection vehicles to scale efficiency and lower scope 1 emissions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Circular Economy Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella partners with industrial manufacturers to build closed-loop recycling that turns byproducts into feedstock, cutting partners' waste volumes—often 25–40% per site—and supplying Casella with steady material streams worth an estimated $12–18M annually in recovered-commodity value (2025 pilot averages).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Environmental Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining proactive ties with state and federal environmental regulators secures permits and keeps Casella Waste Systems compliant—critical as EPA rule changes since 2023 raised landfill methane monitoring requirements and can add $5–15 million in capital costs per new regional facility.\u003c\/p\u003e\n\u003cp\u003eThese partnerships speed approvals for landfill expansions, lower legal-risk exposure (recent enforcement fines average $1.2M nationally), and bolster Casella’s reputation for responsible corporate citizenship.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePermitting: faster approvals, fewer delay costs\u003c\/li\u003e\n\u003cli\u003eMethane rules: $5–15M capex per facility\u003c\/li\u003e\n\u003cli\u003eEnforcement: avg fine $1.2M\u003c\/li\u003e\n\u003cli\u003eReputation: lowers litigation risk, aids community relations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubcontractors and Third Party Haulers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCasella partners with local subcontractors and third-party haulers across the northeastern US to cover rural routes and niche services, letting its fleet scale for peak volumes; subcontracting reduced missed pickups by 12% in 2024 in select Maine and Vermont regions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExtends reach into rural areas\u003c\/li\u003e\n\u003cli\u003eHandles peak load spikes\u003c\/li\u003e\n\u003cli\u003eProvides niche services (C\u0026amp;D, organics)\u003c\/li\u003e\n\u003cli\u003eImproved reliability: −12% missed pickups (2024)\u003c\/li\u003e\n\u003cli\u003eCost-effective vs fleet expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasella partners lock in $650M muni revenue, cut costs \u0026amp; boost recovered value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella’s key partners—municipalities (5–20yr contracts; ~$650M muni-backed revenue in 2024), equipment OEMs (≈$45M capex 2024; 50 EV trucks pilot), industrial offtakers (pilot recovered value $12–18M\/yr), regulators (methane rules add $5–15M capex\/facility), and subcontractors (−12% missed pickups 2024)—stabilize volumes, lower costs, and cut compliance risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMunicipalities\u003c\/td\u003e\n\u003ctd\u003e$650M (2024)\u003c\/td\u003e\n\u003ctd\u003eStable volumes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEMs\u003c\/td\u003e\n\u003ctd\u003e$45M capex (2024)\u003c\/td\u003e\n\u003ctd\u003e−15% processing cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfftakers\u003c\/td\u003e\n\u003ctd\u003e$12–18M\/yr\u003c\/td\u003e\n\u003ctd\u003eRecovered value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003e$5–15M capex\u003c\/td\u003e\n\u003ctd\u003ePermit \u0026amp; compliance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubcontractors\u003c\/td\u003e\n\u003ctd\u003e−12% missed pickups (2024)\u003c\/td\u003e\n\u003ctd\u003eService reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Casella covering customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and customer relationships with real-world operational insights and competitive analysis to support presentations, funding discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable one-page snapshot of Casella’s business model that saves hours of structuring, clarifies core components for quick strategic review, and is perfect for collaborative boardroom use or fast deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWaste Collection and Transportation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella’s core activity is scheduled pickup of solid waste and recyclables from residential, commercial, and municipal sites; in 2024 Casella handled ~4.8 million tons of material and operated ~1,700 collection vehicles across New England and the Northeast.\u003c\/p\u003e\n\u003cp\u003eThe company runs a logistics network of transfer stations and hauling routes, using telematics and route optimization to cut fuel use—Casella reported a 7% reduction in fleet fuel intensity and $12M in fuel savings in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLandfill Management and Operation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasella operates major municipal solid waste landfills, engineering composite liners, leachate collection and daily cover to meet EPA and state rules; landfill revenue made up ~28% of Casella Waste Systems’ 2024 consolidated revenue of $1.24B, reflecting their critical role in margins. Managing remaining capacity (measured in airspace years) and post-closure liabilities—$152M reported landfill remediation reserve in 2024—drives long-term profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResource Recovery and Recycling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella processes comingled recyclables at high-tech Material Recovery Facilities (MRFs), using optical sorters and mechanical separation to recover paper, plastics, and metals, achieving recovery rates around 40–50% of incoming tonnage and commodity sales that added ~$60 million to 2024 revenue; by maximizing purity and rates the company diverts millions of tons from landfill annually and improves margin through higher-value, marketable materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcasella energy captures landfill methane converting it into gwh of electricity or million therms renewable natural gas from its portfolio cutting co2e emissions by metric tons annually and creating utility-grade revenue that offsets fuel-cost volatility.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual energy: 65–95 GWh\u003c\/li\u003e\n\u003cli\u003eRNG volume: 12–18 million therms\u003c\/li\u003e\n\u003cli\u003eCO2e avoided: ~150k–220k metric tons\/year\u003c\/li\u003e\n\u003cli\u003eRevenue hedge: offsets volatile natural gas prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcasella\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Mergers and Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCasella grows by acquiring regional haulers across the Northeast, using rigorous due diligence and financial modeling to integrate operations and capture cost synergies; since 2020 it closed ~15 tuck-in deals, helping revenue reach $1.6B in FY2024.\u003c\/p\u003e\n\u003cp\u003ePortfolio optimization densifies routes and raises asset utilization, lowering per-route costs and improving margins—route density gains of 5–10% post-acquisition are typical.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~15 tuck-ins since 2020\u003c\/li\u003e\n\u003cli\u003e$1.6B revenue FY2024\u003c\/li\u003e\n\u003cli\u003e5–10% route density lift\u003c\/li\u003e\n\u003cli\u003eFocus: Northeast geographic expansion\u003c\/li\u003e\n\u003cli\u003eRequires financial modeling, due diligence, integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasella: 4.8M tons, $1.24B revenue, $12M fuel savings, 65–95 GWh energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCasella schedules pickup of ~4.8M tons (2024) with ~1,700 vehicles, runs transfer\/route logistics (7% fuel intensity cut; $12M fuel savings 2024), operates landfills (28% of $1.24B revenue; $152M remediation reserve), MRFs recovering ~40–50% producing ~$60M commodity sales, captures landfill gas for 65–95 GWh\/yr and 12–18M therms RNG, and closed ~15 tuck-ins since 2020 raising revenue to $1.6B FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonnage handled\u003c\/td\u003e\n\u003ctd\u003e~4.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicles\u003c\/td\u003e\n\u003ctd\u003e~1,700\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel savings\u003c\/td\u003e\n\u003ctd\u003e$12M (7% intensity)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsol. revenue\u003c\/td\u003e\n\u003ctd\u003e$1.24B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLandfill % rev\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMRF commodity rev\u003c\/td\u003e\n\u003ctd\u003e~$60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy (GWh)\u003c\/td\u003e\n\u003ctd\u003e65–95\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRNG (therms)\u003c\/td\u003e\n\u003ctd\u003e12–18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisitions since 2020\u003c\/td\u003e\n\u003ctd\u003e~15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Casella Business Model Canvas—no mockups or samples—it's a direct snapshot of the file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this same professional, fully editable document, formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003cp\u003eNo surprises or missing sections: what you see here is the exact deliverable, ready to edit, present, and apply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748763709817,"sku":"casella-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/casella-business-model-canvas.png?v=1772211051","url":"https:\/\/matrixbcg.com\/products\/casella-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}