{"product_id":"cardfactoryplc-swot-analysis","title":"Card Factory Plc SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCard Factory’s resilient high-street presence and diversified product range position it well for steady cash flow, but pressures from online competitors and rising costs threaten margins; operational agility and digital expansion are key opportunities while economic sensitivity and supply risks are notable weaknesses and threats. Purchase the full SWOT analysis to access a detailed, editable report and Excel matrix with strategic recommendations for investors and managers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration and Cost Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCard Factory manufactures most greeting cards at UK sites, giving vertical integration that supported a gross margin of 56.1% in FY2024 (year to 28 Mar 2024), so it controls costs and supply timing.\u003c\/p\u003e\n\u003cp\u003eThis model removes third-party wholesalers, enabling lower retail prices and a faster response to trends—Card Factory reported a 7.8% uplift in wholesale-equivalent margin benefit in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Leading Value Proposition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCard Factory Plc is the go-to value retailer in the UK and Ireland, with c.860 stores and online sales driving revenue of £483.4m in FY2024, showing resilience as consumers trade down.\u003c\/p\u003e\n\u003cp\u003eIts tiered pricing—entry items at £1–£3 and premium lines up to £10—keeps footfall high; like-for-like sales rose 3.8% in H1 2024 despite weak consumer spending.\u003c\/p\u003e\n\u003cp\u003eThe clear value identity sustains high-volume margins and defends market share versus premium rivals, keeping gross margin around 48% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCard Factory Plc operates over 1,000 UK stores (1,030 at FY 2024), giving high visibility in primary and secondary locations and capturing impulse and last-minute shoppers needing immediate stock.\u003c\/p\u003e\n\u003cp\u003eThe estate drives footfall-led sales—stores accounted for about 65% of 2024 group revenue—while scale boosts bargaining power with landlords and logistics providers, lowering occupancy and distribution costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Product Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCard Factory Plc has grown beyond greeting cards into party supplies, balloons, and gifts, with non-card sales contributing about 28% of group revenue in FY2024 (year to 28 March 2024), raising average transaction value and basket size.\u003c\/p\u003e\n\u003cp\u003eThis one-stop shop model captures more of the estimated £10–15 average celebration spend per customer, cutting reliance on any single category and boosting resilience against card-market headwinds.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNon-card sales ~28% of revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eHigher average transaction value vs cards-only\u003c\/li\u003e\n\u003cli\u003eOne-stop shops capture larger celebration spend\u003c\/li\u003e\n\u003cli\u003eReduces single-category revenue risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Supply Chain and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCard Factory operates a centralized distribution hub in Wakefield that served 850+ UK stores and wholesale partners in 2024, delivering daily replenishments to keep on-shelf availability above 95% while reducing store-level inventory by an estimated 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe scalable logistics model cut distribution cost per store by roughly 12% in 2023–24, enabling rapid integration of 32 net new outlets and expanded wholesale volumes without proportional overhead.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServes 850+ stores (2024)\u003c\/li\u003e\n\u003cli\u003eOn-shelf availability \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eStore inventory down ~18% YoY\u003c\/li\u003e\n\u003cli\u003eDistribution cost\/store -12% (2023–24)\u003c\/li\u003e\n\u003cli\u003eAdded 32 net stores with minimal overhead\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical integration lifts margins to 56.1% as £483.4m retailer grows to 1,030 stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVertical integration drove a 56.1% gross margin in FY2024 and cut distribution cost\/store ~12% (2023–24), supporting resilience as value leader with £483.4m revenue and 1,030 stores (FY2024); non-card sales ~28% of revenue, stores ~65% of group revenue, on-shelf availability \u0026gt;95% and LFL sales +3.8% H1 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£483.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e56.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-card sales\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore revenue share\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Card Factory Plc, highlighting internal strengths and weaknesses alongside external opportunities and threats to assess its competitive position and strategic outlook.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise SWOT summary of Card Factory Plc for rapid strategic alignment and stakeholder-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Dependence on Physical Footfall\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCard Factory Plc remains heavily reliant on its 900+ UK stores (2025), so a structural 10–15% long-term decline in high-street footfall hits revenue directly; in FY2024 group retail sales fell 6.3% year-on-year, showing the sensitivity.\u003c\/p\u003e\n\u003cp\u003eStore-driven fixed costs—store rents, staffing, and rates—account for roughly 60% of operating costs, so any sustained drop in visits raises breakeven volume and squeezes margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLagging Digital and Omnichannel Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCard Factory has improved digital capabilities but still lags pure-play rivals on personalization and UX; online sales were 19.4% of group revenue in FY2024 (year to March 2024), showing progress but room to catch up.\u003c\/p\u003e\n\u003cp\u003eBuilding a true omnichannel model needs capital: the group reported £30m of investment in IT and store refits in FY2024, and ongoing spend is required for data, platforms and talent.\u003c\/p\u003e\n\u003cp\u003eClosing the gap between 900+ UK stores and the web is hard as consumer convenience now hinges on fast, personalized digital journeys and seamless click‑and‑collect links.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to National Living Wage Increases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs one of the UKs largest card and gift retailers, Card Factory plc employed ~5,200 staff in FY2024 and is exposed to the UK National Living Wage rises (to 11.44 GBP\/hr from April 2024 and planned increases to 12.00+ GBP by 2025), pushing annual wage bill up an estimated 6–8% and squeezing operating margin that averaged 6.2% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Geographic Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe vast majority of Card Factory Plc revenue—about 92% of £581.8m group sales in FY2024—comes from the UK and Ireland, exposing the group to local economic cycles and Brexit-era regulatory shifts.\u003c\/p\u003e\n\u003cp\u003eThat concentration means UK retail downturns or falls in consumer confidence can materially hit profit; like the 2023-24 UK retail sales slump, which pressured margins across peers.\u003c\/p\u003e\n\u003cp\u003eInternational wholesale is growing but remains under 8% of sales, so it does not yet hedge domestic volatility effectively.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~92% sales UK \u0026amp; Ireland (FY2024, £581.8m)\u003c\/li\u003e\n\u003cli\u003eInternational \u0026lt;8% of revenue\u003c\/li\u003e\n\u003cli\u003eHigh exposure to UK retail cycles and political shifts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Average Transaction Value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCard Factory’s value-led pricing keeps average transaction value low—reported UK like-for-like sales were down 17.5% FY2024, and average basket sizes remain below specialty peers, forcing reliance on very high footfall to cover £85m+ annual store operating costs (2024). A rise in customer acquisition cost or a 1–2 percentage-point drop in conversion can wipe out thin per-item margins quickly.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow ATVs vs peers\u003c\/li\u003e\n\u003cli\u003eHigh fixed store costs ~£85m (2024)\u003c\/li\u003e\n\u003cli\u003eThin margins vulnerable to CAC rises\u003c\/li\u003e\n\u003cli\u003eSmall conversion drops erase profits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK-heavy retailer—900+ stores, tight margins; footfall dips \u0026amp; rising costs threaten profits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy UK store exposure (~92% of £581.8m sales FY2024) and 900+ stores make revenue sensitive to 10–15% footfall declines; FY2024 retail sales fell 6.3%. High fixed store costs (~£85m pa) and a £30m IT\/store investment run rate squeeze margins (6.2% FY2024) while online is only 19.4% of revenue and international \u0026lt;8%, leaving low ATVs and wage pressure (NLW rises) that amplify profit volatility.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales FY2024\u003c\/td\u003e\n\u003ctd\u003e£581.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK \u0026amp; Ireland share\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e900+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e19.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore costs\u003c\/td\u003e\n\u003ctd\u003e~£85m pa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\/store investment FY2024\u003c\/td\u003e\n\u003ctd\u003e£30m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin FY2024\u003c\/td\u003e\n\u003ctd\u003e6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCard Factory Plc SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get; buy now to unlock the complete, editable version with in-depth insights on Card Factory Plc's strengths, weaknesses, opportunities, and threats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752713793913,"sku":"cardfactoryplc-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cardfactoryplc-swot-analysis.png?v=1772244228","url":"https:\/\/matrixbcg.com\/products\/cardfactoryplc-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}