{"product_id":"capita-bcg-matrix","title":"Capita Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCapita’s BCG Matrix snapshot highlights where its service lines may sit across Stars, Cash Cows, Question Marks, and Dogs—revealing growth potential, market share dynamics, and cash-generation patterns to inform strategic choices. This preview surfaces key signals but the full BCG Matrix delivers quadrant-by-quadrant placements, data-backed recommendations, and a clear capital-allocation roadmap. Purchase the complete report to get a ready-to-use Word analysis plus an Excel summary, visual mappings, and tactical moves you can implement immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCapita holds a leading share in UK public-sector digital services, backed by £1.2bn in government digital contracts awarded 2023–2025 and continued investment into late 2025.\u003c\/p\u003e\n\u003cp\u003eThe segment needs high R\u0026amp;D and capex—Capita spent £85m on tech development in FY2024—but gives strategic leadership and sticky long-term revenue.\u003c\/p\u003e\n\u003cp\u003eShifts to integrated citizen portals and automation (projected 12–15% annual growth in public digital spend to 2026) keep this a high-growth BCG Star.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Enhanced Customer Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDemand for AI-driven customer management surged: global CX AI market hit $12.4B in 2024, growing 23% YoY, positioning Capita as a frontrunner in digital interaction and experience transformation.\u003c\/p\u003e\n\u003cp\u003eThese AI-enhanced services require heavy cash outlays—Capita reinvested ~8–10% of revenue into tech and platforms in 2024—raising short-term cash burn.\u003c\/p\u003e\n\u003cp\u003eYet rapid market expansion (projected to $31B by 2028) means sustained investment is vital to convert current spending into future profit engines as adoption and unit economics improve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDefence and Security Frameworks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCapita’s Defence and Security Frameworks are Stars: it holds multi-year contracts worth over 350m GBP since 2023, tapping into a UK defence budget increase to 48.6bn GBP in 2024 and NATO-related spending rises, securing strong market share in a modernizing sector that prizes transformation expertise.\u003c\/p\u003e\n\u003cp\u003eThese programs drive high revenue growth but demand sustained support and OpEx—projects often require 24\/7 managed services and lifecycle spend representing 25–35% of contract value annually, matching Star unit cost profiles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Infrastructure and IoT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCapita leads in Smart Infrastructure and IoT for utilities and transport, deploying sensor networks and asset-management platforms as European smart-city spending hits €57.5bn in 2024 (IDC) and is forecast CAGR 12% to 2028.\u003c\/p\u003e\n\u003cp\u003eGrowth driven by EU sustainability mandates (Fit for 55) and municipal digitalization; Capita invests heavily in edge IoT, cloud ops, and partner ecosystems to fend off cloud-native rivals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 EU smart-city spend €57.5bn; 12% CAGR to 2028\u003c\/li\u003e\n\u003cli\u003eCapita: major contracts in UK transport and utilities since 2022\u003c\/li\u003e\n\u003cli\u003eHigh OPEX for talent, R\u0026amp;D, and partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCapita’s Digital Health sits in the Stars quadrant: UK healthcare digital spend rose 12% in 2024 to £4.8bn, and Capita’s NHS contracts (≈£220m annual run-rate in 2024) leverage its admin and tech stack to capture complex data-transformation demand.\u003c\/p\u003e\n\u003cp\u003eOngoing investment in product development and sales is critical to defend share from niche health-tech entrants; retaining multi-year NHS frameworks and scaling cloud\/PHI capabilities will sustain high growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUK digital health market £4.8bn (2024), +12% YoY\u003c\/li\u003e\n\u003cli\u003eCapita NHS run-rate ≈£220m (2024)\u003c\/li\u003e\n\u003cli\u003ePriority: cloud, patient-health information (PHI) transformation\u003c\/li\u003e\n\u003cli\u003eRisk: specialist health-tech competitors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapita’s cash-hungry growth engines: high reinvestment fuels 12–15% sector expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCapita’s Stars (public digital, defence, smart infra, digital health) show high growth and require heavy reinvestment: 2024 tech spend £85m, NHS run-rate ~£220m, UK defence spend £48.6bn (2024), EU smart-city €57.5bn (2024). Continued 8–10% revenue reinvestment and 12–15% sector growth to 2026 make these cash-intensive but strategic growth engines.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003cth\u003eGrowth\/need\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic digital\u003c\/td\u003e\n\u003ctd\u003e£1.2bn contracts\u003c\/td\u003e\n\u003ctd\u003e12–15% to 2026, £85m tech spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefence\u003c\/td\u003e\n\u003ctd\u003e£350m contracts\u003c\/td\u003e\n\u003ctd\u003eModernisation demand, high Opex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart infra\u003c\/td\u003e\n\u003ctd\u003e€57.5bn EU spend\u003c\/td\u003e\n\u003ctd\u003e12% CAGR to 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital health\u003c\/td\u003e\n\u003ctd\u003e£220m run-rate\u003c\/td\u003e\n\u003ctd\u003e+12% YoY market growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Capita’s units with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Capita BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePension Administration Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCapita’s Pension Administration Services sits in a mature UK market where Capita has led for decades, delivering steady revenue—about £220m in 2024 contract revenues—and operating margins near 18%, per Capita FY2024 disclosures.\u003c\/p\u003e\n\u003cp\u003eThe unit generates strong free cash flow with low customer-acquisition costs and little capex; 2024 cash conversion exceeded 85%, funding growth units.\u003c\/p\u003e\n\u003cp\u003eManagement focuses on process efficiency and incremental software upgrades (2024 IT spend ~£12m) to maximize dividends and reallocate capital to higher-growth segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services Outsourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCapita’s financial services outsourcing is a classic cash cow: long-term back-office contracts with major UK banks and insurers deliver steady revenue in a low-growth market; UK banking back-office spend is ~£4.8bn annually (2024 ONS-derived estimate). \u003c\/p\u003e\n\u003cp\u003eHigh operating leverage means margins above 18% on mature contracts; that cash funds interest on ~£1.2bn net debt (FY2024) and underwrites R\u0026amp;D into AI automation projects, where Capita spent ~£35m in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Government Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLocal Government Managed Services: Capita delivers standardized admin, revenue collection and benefits systems to over 150 UK councils, with FY2024 service revenues ~£420m, creating long-term contracts that yield predictable cash flow in a saturated, 1–2% annual growth market.\u003c\/p\u003e\n\u003cp\u003eThese contracts, often 7–15 years, require low capex and modest ongoing IT spend (estimated 5–8% of service revenue), so EBITDA margins remain high and funds can be reallocated to growth areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducation Software Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCapita’s Education Software Support is a cash cow: high market share in UK school management systems (estimated ≥40% in 2024) with strong switching costs—data migration and regulatory compliance—driving long-term retention and recurring licence + maintenance revenues (roughly £65–75m annual run‑rate in 2024).\u003c\/p\u003e\n\u003cp\u003eLow capex needs and minimal sales spend mean high free cash flow; this unit provided steady liquidity in 2024 to fund Capita’s digital transformation and helped cover ~10–15% of group investment spend that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable niche, ≥40% UK share (2024)\u003c\/li\u003e\n\u003cli\u003eRecurring licence\/maintenance ≈ £65–75m (2024)\u003c\/li\u003e\n\u003cli\u003eLow capex, high FCF; funds 10–15% of group investments (2024)\u003c\/li\u003e\n\u003cli\u003eHigh switching costs: data migration, compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandardized Recruitment Process Outsourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCapita’s standardized Recruitment Process Outsourcing sits in Cash Cows: the UK recruitment market is mature, yet Capita’s large-scale contracts with NHS, local gov and FTSE 100 firms delivered ~£220m revenue in 2024 and ~18% operating margin, making it highly profitable.\u003c\/p\u003e\n\u003cp\u003eEstablished processes, long-term supplier relationships, and low incremental CAPEX keep market share with minimal reinvestment, so these units reliably fund Question Marks like digital hiring platforms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ~£220m; operating margin ~18%\u003c\/li\u003e\n\u003cli\u003eLow incremental CAPEX, high contract stickiness\u003c\/li\u003e\n\u003cli\u003eFunds investment into Question Marks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapita’s £925m cash cows: high margins, \u0026gt;85% cash conversion, £1.2bn net debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCapita cash cows (Pension Admin, Local Gov Managed Services, Education Software, RPO) produced ~£925m revenue in 2024, EBITDA margins ~18–25%, cash conversion \u0026gt;85%, funding ~£35m AI R\u0026amp;D and servicing £1.2bn net debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 Rev (£m)\u003c\/th\u003e\n\u003cth\u003eEBITDA %\u003c\/th\u003e\n\u003cth\u003eCash conv %\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePensions\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003e85\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal Gov\u003c\/td\u003e\n\u003ctd\u003e420\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003ctd\u003e88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEducation SW\u003c\/td\u003e\n\u003ctd\u003e70\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003ctd\u003e90\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRPO\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003e85\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eCapita BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Capita BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—fully formatted and analysis-ready for strategy sessions or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747980456313,"sku":"capita-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/capita-bcg-matrix.png?v=1772203493","url":"https:\/\/matrixbcg.com\/products\/capita-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}