{"product_id":"calmainefoods-marketing-mix","title":"Cal-Maine Foods Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCal-Maine Foods leverages a focused product range, value-based pricing, widespread distribution to foodservice and retail, and targeted promotional tactics to maintain market leadership in shell eggs.\u003c\/p\u003e\n\u003cp\u003eDig deeper—purchase the full 4P's Marketing Mix Analysis to get editable slides, real-world data, and strategic recommendations tailored for investors, analysts, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Shell Egg Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCal-Maine Foods expanded its specialty shell egg portfolio through late 2025 to include cage-free, organic, and pasture-raised SKUs, aligning with state-level welfare mandates and rising demand; specialty eggs grew to 28% of sales by FY2025, up from 12% in FY2020. \u003c\/p\u003e\n\u003cp\u003eThese premium SKUs sell at average price premiums of 35–75% over conventional eggs and lifted gross margin contribution from 14% to 23% of total gross profit in FY2025, aiding company-wide margin resilience amid commodity volatility. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConventional Shell Eggs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConventional shell eggs are Cal-Maine Foods’ high-volume core, serving price-sensitive shoppers and private-label contracts that drove ~64% of 2024 egg sales by volume; they underpin national retail penetration. These products face commodity-price swings—2024 wholesale shell-egg prices averaged about $1.45\/dozen—but Cal-Maine’s scale (≈350 million hens in 2024) stabilizes supply. The segment leverages large capacity to meet consistent demand across major chains, protecting market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNutritionally Enhanced Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCal-Maine Foods’ Nutritionally Enhanced Offerings include Omega-3 and Vitamin D enriched eggs with lower cholesterol, positioned as premium functional foods; in 2024 these SKUs grew 12% year-over-year, helping premium segment sales reach ~$420 million (≈18% of company revenue). These products target health-conscious consumers and enable targeted branding and higher price points—average shelf price premium ~25% vs. commodity eggs—serving as a key differentiator in a crowded market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquid and Processed Egg Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcal-maine liquid frozen and dried egg products serve foodservice industrial customers accounting for roughly of company revenue in smoothing demand volatility versus shell eggs.\u003e\n\u003cpthey let cal-maine process cosmetically imperfect shells into shelf-stable ingredients reducing waste and improving inventory turns liquid products extend usable life from days to months when frozen or dried.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e8–10% revenue share (2024)\u003c\/li\u003e\n\u003cli\u003eReduces waste, improves inventory turns\u003c\/li\u003e\n\u003cli\u003eTargets foodservice, industrial buyers\u003c\/li\u003e\n\u003cli\u003eLonger shelf life than shell eggs\u003c\/li\u003e\n\n\u003c\/pthey\u003e\u003c\/pcal-maine\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Licensing and Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCal-Maine holds licensing deals with Eggland's Best and Land O' Lakes, letting it sell premium eggs that reach higher-margin retail tiers; Eggland's Best premiums can add ~20–30% price premium vs. private label (2024 retail data).\u003c\/p\u003e\n\u003cp\u003ePackaging highlights freshness and safety—date codes, pasteurized labels, and nutrition facts—and Cal‑Maine reports branded SKUs account for roughly 18% of 2024 revenue, driving higher unit yields.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLicenses: Eggland's Best, Land O' Lakes\u003c\/li\u003e\n\u003cli\u003ePremium price uplift: ~20–30% (2024)\u003c\/li\u003e\n\u003cli\u003eBranded SKU revenue share: ~18% (2024)\u003c\/li\u003e\n\u003cli\u003ePackaging focus: freshness, safety, production method, nutrition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCal‑Maine boosts specialty eggs to 28% of sales, raising specialty margin to 23% by FY2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCal‑Maine’s product mix shifted toward specialty eggs—cage‑free, organic, pasture‑raised, and nutritionally enhanced—driving specialty sales to 28% of sales by FY2025 and lifting gross-margin contribution to 23% in FY2025; conventional eggs remained ~64% of 2024 volume. Branded\/licensed SKUs (Eggland's Best, Land O' Lakes) made ~18% of 2024 revenue; liquid\/dried products were 8–10% of 2024 revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty sales (FY2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross-margin share from specialty (FY2025)\u003c\/td\u003e\n\u003ctd\u003e23%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConventional volume (2024)\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded SKU revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquid\/dried revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Cal-Maine Foods’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers requiring a structured marketing-positioning brief grounded in real practices, competitive context, and strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Cal‑Maine Foods’ 4Ps into a concise, leadership-ready snapshot that clarifies product positioning, pricing dynamics, promotional levers, and distribution channels to speed strategic decisions and cross‑functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Retail Grocery Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCal-Maine Foods supplies eggs to over 70% of US supermarket chains, making it the primary supplier for top retailers like Walmart and Kroger; in FY2025 it reported distribution revenue of $1.9 billion, reflecting this scale.\u003c\/p\u003e\n\u003cp\u003eThe company’s cold-chain and regional depots cut farm-to-shelf time to under 48 hours on average, supporting freshness and reducing spoilage losses that industry peers report at ~3–5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWarehouse Club Store Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCal-Maine sells multi-dozen packs to warehouse clubs (Costco, Sam’s Club) as a high-volume channel, driving scale—warehouse club sales accounted for an estimated 18% of 2024 retail volume for shell eggs in the US market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Institutional Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCal-Maine Foods supplies restaurant chains, hotels, and institutional cafeterias, accounting for roughly 20% of its 2024 egg volume sales; this channel reduces retail-only exposure. By selling through major broadline distributors—Sysco, US Foods and similar partners—the company embeds eggs into national foodservice supply chains, supporting stable demand even when grocery trips fall. In 2024 foodservice revenue contributed about $350 million to overall sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Production Facility Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcal-maine foods places production and processing sites near major metros to cut transport costs lower co2 saving about in distribution spend versus national averages trimming kg co2e per dozen eggs shipped.\u003e\n\u003cpthis short transit keeps shell eggs fresher spoilage and returns by lets cal-maine reroute supply within hours to cover regional demand spikes or plant outages.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~10–15% lower distribution cost\u003c\/li\u003e\n\u003cli\u003e~0.2 kg CO2e saved per dozen\u003c\/li\u003e\n\u003cli\u003e~30% fewer spoilage\/returns\u003c\/li\u003e\n\u003cli\u003e24–48 hour regional response time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pcal-maine\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Cold Chain Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCal-Maine Foods runs a refrigerated cold chain from farm to retail, keeping eggs at controlled temps to cut spoilage; in FY2024 the company reported inventory shrink improvements and logistics savings contributing to gross margin resilience (gross margin 13.8% in FY2024 vs 11.9% in FY2023).\u003c\/p\u003e\n\u003cp\u003eVertical integration of transport and storage tightens quality control and FDA\/USDA food-safety compliance, reducing temperature excursions and recalls; owning fleets lets Cal‑Maine cut third-party spend and improve on-time delivery rates above industry averages.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwns\/manages refrigerated transport and storage\u003c\/li\u003e\n\u003cli\u003eSupports FDA\/USDA compliance, fewer recalls\u003c\/li\u003e\n\u003cli\u003eContributed to FY2024 gross margin 13.8%\u003c\/li\u003e\n\u003cli\u003eReduces third-party logistics reliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCal‑Maine: $1.9B distribution, 70%+ reach—30% less spoilage, 10–15% lower distribution cost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCal‑Maine reaches 70%+ of US supermarket chains, with FY2025 distribution revenue $1.9B; cold-chain + regional depots cut farm-to-shelf to \u0026lt;48h, lowering spoilage ~30% and saving ~10–15% distribution cost (~0.2 kg CO2e\/dozen).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 distribution rev\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail reach\u003c\/td\u003e\n\u003ctd\u003e70%+ chains\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouse club volume (US, 2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice share (2024)\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoilage reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution cost saving\u003c\/td\u003e\n\u003ctd\u003e10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e saved\/dozen\u003c\/td\u003e\n\u003ctd\u003e~0.2 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (FY2024)\u003c\/td\u003e\n\u003ctd\u003e13.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCal-Maine Foods 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Cal-Maine Foods 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750287290745,"sku":"calmainefoods-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/calmainefoods-marketing-mix.png?v=1772224004","url":"https:\/\/matrixbcg.com\/products\/calmainefoods-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}