{"product_id":"calidagroup-bcg-matrix","title":"CALIDA Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe CALIDA Group BCG Matrix preview highlights where key product lines likely sit across Stars, Cash Cows, Dogs, and Question Marks, revealing competitive strengths and cash flow dynamics in apparel and sleepwear markets; it flags growth opportunities and potential divestments with concise quadrant logic. Purchase the full BCG Matrix for a complete quadrant-by-quadrant breakdown, data-backed recommendations, and ready-to-use Word and Excel deliverables to guide investment and portfolio decisions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital sales drove fast growth for CALIDA Group, reaching about 37% of total revenue by November 2025 and becoming a Stars BCG position due to strong unit growth and market share gains.\u003c\/p\u003e\n\u003cp\u003eThis premium bodywear channel needs ongoing capex for platform tech and digital marketing—management reports ~€18–22m annual digital investment in 2024–25—to fend off agile, digital-native rivals.\u003c\/p\u003e\n\u003cp\u003eToday it consumes significant cash but, as online penetration of premium intimates stabilizes, these digital capabilities are expected to convert into a high-margin cash cow within 3–5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer (DTC) Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCALIDA Group’s DTC stores are a Stars segment: high growth and premium niche share after bypassing wholesale, lifting gross margins by ~8–12 percentage points versus wholesale in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the group has accelerated premium in-store upgrades across core Europe, opening 18 flagship refurbishments and targeting 15% like-for-like sales growth in upgraded locations.\u003c\/p\u003e\n\u003cp\u003eThe strategy requires heavy capex—estimated CHF 20–30m for prime leases and redesigns through 2026—but builds brand equity and higher ASPs (average selling prices).\u003c\/p\u003e\n\u003cp\u003eIf scaled successfully, DTC will convert to a self-sustaining revenue stream, aiming for 25–30% of group sales within five years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCosabella US Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing a 2025 repositioning, Cosabella is a Star in the US market for 2025–2026, targeting high growth: US online lingerie sales grew 11% in 2024 to $9.8B, and Cosabella projects mid-teens CAGR driven by a refreshed product line and new US org structure.\u003c\/p\u003e\n\u003cp\u003eThe brand needs heavy promotional and distribution investment—marketing spend set at €8–10M for 2025—to capture premium share; with sustained funding it aims to become CALIDA Group’s main international growth engine in North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCALIDA’s sustainable and circular product lines are rapidly gaining share—up 18% YoY in 2024 and now 22% of group revenue—driven by premium consumers prioritising eco credentials.\u003c\/p\u003e\n\u003cp\u003eThese lines lead the Cradle to Cradle textile movement, making CALIDA a first-to-market pioneer in high-quality sustainable underwear and supporting a 2.4pp gross-margin premium versus core ranges.\u003c\/p\u003e\n\u003cp\u003eThey demand continual R\u0026amp;D and marketing spend (≈CHF 6m in 2024) to educate buyers and protect premium positioning.\u003c\/p\u003e\n\u003cp\u003eIf CALIDA sustains leadership, these eco segments could become the group’s most profitable long-term assets, potentially contributing 30–35% of EBITDA by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue share 22%\u003c\/li\u003e\n\u003cli\u003eYoY growth 18%\u003c\/li\u003e\n\u003cli\u003eGross-margin premium +2.4pp\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D\/marketing ≈CHF 6m (2024)\u003c\/li\u003e\n\u003cli\u003eEBITDA contribution target 30–35% by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Online Scaling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe expansion of Aubade and CALIDA via online channels targets high-growth international markets, driving rising market share—e.g., group reported 18% ecommerce growth in 2024 and digital sales now account for ~22% of revenue (FY 2024).\u003c\/p\u003e\n\u003cp\u003eLeveraging established brand prestige, the group enters non-core markets fast and with low fixed retail costs, using marketplaces and DTC platforms to scale.\u003c\/p\u003e\n\u003cp\u003eThis unit currently consumes cash due to international logistics, localized marketing, and CAC; estimated incremental investment of €25–35m in 2024–25.\u003c\/p\u003e\n\u003cp\u003eAs markets mature, digital channels are expected to boost group profitability and cash flow, with management targeting a double-digit EBIT margin from online in 3–5 years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 ecommerce +18%\u003c\/li\u003e\n\u003cli\u003eDigital = ~22% revenue (FY 2024)\u003c\/li\u003e\n\u003cli\u003e2024–25 incremental investment €25–35m\u003c\/li\u003e\n\u003cli\u003eTarget online EBIT margin: double-digit in 3–5 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA’s digital surge: 37% online, DTC +8–12pp margin, sustainable lines = 22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA’s Stars: digital sales ~37% of revenue (Nov 2025), DTC stores +8–12pp gross margin vs wholesale (2024), Cosabella mid-teens CAGR target (2025–26), sustainable lines 22% revenue (2024) with +2.4pp gross-margin premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital rev (Nov 2025)\u003c\/td\u003e\n\u003ctd\u003e~37%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC margin lift (2024)\u003c\/td\u003e\n\u003ctd\u003e+8–12pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable rev (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross-margin premium\u003c\/td\u003e\n\u003ctd\u003e+2.4pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital capex (2024–25)\u003c\/td\u003e\n\u003ctd\u003e€18–22m p.a.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG review of CALIDA Group: Stars, Cash Cows, Question Marks, Dogs with strategic moves, risks, investment priorities and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each CALIDA Group business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA Core Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCALIDA Core Brand remains CALIDA Group’s primary market leader in Switzerland and Germany, delivering steady high cash flow—estimated operating cash flow ~CHF 35–40m in 2024, covering ~40% of group free cash flow.\u003c\/p\u003e\n\u003cp\u003eIts reputation for quality and durability sustains a high market share with low capex needs (capex ~1–2% of sales), so management prioritises milking profits while keeping operations efficient.\u003c\/p\u003e\n\u003cp\u003eThese cash flows fund turnarounds of acquisitions and R\u0026amp;D in sustainable textiles (R\u0026amp;D spend ~CHF 3–4m in 2024), reducing group funding stress.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAubade Luxury Lingerie\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAubade holds ~40% of the premium French lingerie segment and posts gross margins near 68% in 2025, delivering steady operating cash flows that cover CALIDA Group’s administrative costs and corporate services. \u003c\/p\u003e\n\u003cp\u003eAs of Q4 2025 Aubade contributed roughly CHF 25–30m free cash flow, funding the group’s pivot to pure-play textiles while capex focuses on brand upkeep and selective retail refurbishments rather than market-entry spend. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe wholesale distribution network, spanning partnerships in over 90 countries, is a mature cash cow with high market share in traditional retail and accounted for roughly 45% of CALIDA Group revenue in FY2024 (about CHF 210m). \u003c\/p\u003e\n\u003cp\u003eGrowth is low as the group shifts to digital and DTC; the segment delivers steady operating cashflow (~CHF 40–50m in 2024) used to fund digital transformation and scale Cosabella. \u003c\/p\u003e\n\u003cp\u003eBy keeping relationships with minimal capex, CALIDA maximizes harvest from this low-growth channel while reallocating investment to higher-return DTC initiatives. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGerman Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGermany remains CALIDA Group’s largest, most stable market, contributing about 38% of FY2024 revenue (€178m of €469m) and delivering consistent sales year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe mature German market needs lower marketing spend versus expansion markets, boosting gross margins by ~4 percentage points and increasing net margin per unit.\u003c\/p\u003e\n\u003cp\u003eSteady German cash flows stabilize the group during geopolitical or macro shocks elsewhere and fund growth; management redeployed ~€22m from German profits into global Star projects in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% revenue share (€178m of €469m, FY2024)\u003c\/li\u003e\n\u003cli\u003e~4 ppt higher gross margin from lower marketing intensity\u003c\/li\u003e\n\u003cli\u003e~€22m redeployed to Star initiatives in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Loungewear Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCALIDA Group’s premium loungewear and sleepwear dominate Western Europe’s mature premium segment, with estimated 2024 market share ~22% in key markets like Germany and Switzerland and repeat-purchase rates above 48% per Kantar 2024 panel.\u003c\/p\u003e\n\u003cp\u003eRecognized for comfort and fabric quality, these lines deliver stable revenue growth ~3–4% CAGR 2021–24 while category growth slowed post-pandemic to ~1% annual, so they act as steady cash generators needing little disruptive R\u0026amp;D.\u003c\/p\u003e\n\u003cp\u003eCash flow from this segment funded CALIDA’s net-cash position of CHF ~45m at FY2024 and supports debt-free operations and ongoing brand investments without external financing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 est. market share ~22%\u003c\/li\u003e\n\u003cli\u003eRepeat purchases \u0026gt;48% (Kantar 2024)\u003c\/li\u003e\n\u003cli\u003eSegment CAGR 2021–24 ~3–4%\u003c\/li\u003e\n\u003cli\u003eCategory growth ~1% pa post-2021\u003c\/li\u003e\n\u003cli\u003eNet cash ~CHF 45m at FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA cash cows fuel CHF130–150m OCF; Aubade FCF CHF25–30m, CHF45m net cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA’s cash cows (CALIDA core, Aubade, wholesale, Germany) generated ~CHF 130–150m operating cashflow in 2024–25, funded CHF 45m net cash (FY2024) and ~€22m redeployed to growth; capex low (1–2% sales), R\u0026amp;D CHF 3–4m, Aubade FCF ~CHF 25–30m (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp. cashflow\u003c\/td\u003e\n\u003ctd\u003eCHF 130–150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet cash\u003c\/td\u003e\n\u003ctd\u003eCHF 45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAubade FCF\u003c\/td\u003e\n\u003ctd\u003eCHF 25–30m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eCALIDA Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact CALIDA Group BCG Matrix report you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready document tailored for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748203934073,"sku":"calidagroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/calidagroup-bcg-matrix.png?v=1772206051","url":"https:\/\/matrixbcg.com\/products\/calidagroup-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}