{"product_id":"calamp-marketing-mix","title":"CalAmp Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CalAmp’s product offerings, pricing strategy, distribution channels, and promotional tactics combine to drive growth—this preview only hints at deeper strategic insights; purchase the full 4P’s Marketing Mix Analysis for a ready-made, editable report packed with actionable recommendations, real-world data, and presentation-ready slides to save hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCalAmp Telematics Cloud Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe CalAmp Telematics Cloud Platform acts as the company’s central nervous system, offering an API-driven environment that integrated 2025 telemetry from 2.1 million connected assets and processed 4.8 billion events monthly.\u003c\/p\u003e\n\u003cp\u003eIt lets businesses ingest, analyze, and visualize complex streams from edge devices and third parties, reducing fleet idle time by up to 18% in customer pilots.\u003c\/p\u003e\n\u003cp\u003eBy turning raw telematics into actionable BI, the platform improved route efficiency and cut fuel costs 6–12% for large customers.\u003c\/p\u003e\n\u003cp\u003eDesigned for scale and security, it supports enterprise and government deployments with SOC 2 Type II controls and multi-tenant scalability tested to 100k simultaneous device connections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEdge and Intelligent Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCalAmp 4P offers ruggedized edge sensors and tracking units for high-performance asset monitoring, including vehicle telematics, refrigerated-transport monitoring, and high-value global supply-chain tracking; these product lines drove 2024 hardware revenue of ~$110M and 28% annual growth in connected-unit shipments.\u003c\/p\u003e\n\u003cp\u003eBy 2025 devices include edge computing to process data locally, cutting latency and cellular bandwidth costs by an estimated 30% and improving real-time alerts; mean time between failures (MTBF) exceeds 50,000 hours, maintaining connectivity in harsh industrial conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCalAmp iOn SaaS Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCalAmp iOn SaaS is a fleet management application that fuses hardware telemetry with an intuitive UI, giving real-time location, driver behavior, and maintenance visibility to cut costs and boost safety.\u003c\/p\u003e\n\u003cp\u003eFeatures include geofencing, automated reporting, and predictive maintenance alerts; CalAmp reported SaaS revenue of $120.3M in FY2024, highlighting recurring value from updates and feature rollouts.\u003c\/p\u003e\n\u003cp\u003eThis software-centric model supports continuous improvements and reduced TCO, with customers citing up to 18% fuel and maintenance savings in third-party case studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoJack Stolen Vehicle Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs a pioneer in stolen-vehicle recovery, CalAmp leverages the LoJack brand to offer RF (radio frequency) and GPS tracking services that help law enforcement locate stolen assets; LoJack contributed to CalAmp’s 2024 security revenue of about $110M (approx). \u003c\/p\u003e\n\u003cp\u003eLoJack also serves dealers with inventory-management tools for lot tracking and customer engagement, and its integration into CalAmp’s telematics platform strengthens competitive advantage in the security sector. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary RF + GPS tech\u003c\/li\u003e\n\u003cli\u003eSupports law enforcement recovery\u003c\/li\u003e\n\u003cli\u003eDealer inventory management\u003c\/li\u003e\n\u003cli\u003eIntegrated into CalAmp telematics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Visibility Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCalAmp’s Supply Chain Visibility Solutions monitor end-to-end transit for pharma and perishables using smart sensors for temperature, light, and humidity, keeping cargo within specs and reducing spoilage—global cold-chain losses hit about $35 billion annually in 2024, so this matters.\u003c\/p\u003e\n\u003cp\u003eSensor data creates a digital audit trail for compliance (e.g., FDA, EU GDP) and risk management; customers report up to 20% fewer temperature excursions and 12% lower insurance claims.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end monitoring for pharma\/perishables\u003c\/li\u003e\n\u003cli\u003eSmart sensors: temp, light, humidity\u003c\/li\u003e\n\u003cli\u003eDigital audit trail for FDA\/EU GDP compliance\u003c\/li\u003e\n\u003cli\u003eReduces excursions ~20%; cuts claims ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCalAmp: Telematics \u0026amp; SaaS—2.1M Assets, $230M Revenue, slash costs 6–30% and cold-chain faults 20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCalAmp’s product suite pairs a scalable Telematics Cloud (2.1M assets, 4.8B events\/month in 2025) with rugged edge devices (2024 hardware revenue ~$110M, MTBF \u0026gt;50,000 hrs) and iOn SaaS (FY2024 SaaS revenue $120.3M) to cut fuel\/maintenance 6–18%, lower bandwidth ~30%, and reduce cold-chain excursions ~20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected assets\u003c\/td\u003e\n\u003ctd\u003e2.1M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents\/month\u003c\/td\u003e\n\u003ctd\u003e4.8B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware rev\u003c\/td\u003e\n\u003ctd\u003e$110M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS rev\u003c\/td\u003e\n\u003ctd\u003e$120.3M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel\/maint savings\u003c\/td\u003e\n\u003ctd\u003e6–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBandwidth cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain excursions\u003c\/td\u003e\n\u003ctd\u003e~20% reduction\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, CalAmp-specific deep dive into Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CalAmp’s 4P marketing insights into a concise, leadership-ready snapshot that simplifies pricing, product, placement, and promotion trade-offs for quick strategic decisions and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCalAmp uses a high-touch direct enterprise sales force to engage large enterprise and government clients, supporting its FY2024 enterprise bookings of about $165 million and recurring revenue mix of ~70%.\u003c\/p\u003e\n\u003cp\u003eThis model builds long-term relationships and delivers tailored telematics and IoT solutions, often driving multi-year contracts averaging $1.2–2.5 million for multinational fleet deployments.\u003c\/p\u003e\n\u003cp\u003eDirect engagement lets CalAmp map complex requirements and provide end-to-end implementation support, reducing churn and accelerating time-to-value for large customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Resellers and Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCalAmp uses a global network of value-added resellers and distributors to reach 80+ countries and verticals like fleet, government, and construction, extending revenue beyond its direct channels.\u003c\/p\u003e\n\u003cp\u003ePartners deliver local expertise, installation and technical support, reducing CalAmp’s need for large regional sales teams and helping sustain 2024 channel-driven revenue—about 45% of total $371M revenue—while improving customer uptime.\u003c\/p\u003e\n\u003cp\u003eCalAmp vets partners by integration capability, prioritizing those that embed its telematics and IoT platforms into industry-specific solutions, speeding deployments and lowering per-customer acquisition cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOriginal Equipment Manufacturer Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCalAmp partners with OEMs to embed its telematics at factory fitment, ensuring vehicles leave the line with connectivity built-in; OEM channels accounted for about 40% of CalAmp annual device shipments in FY2024 (ended Sep 30, 2024).\u003c\/p\u003e\n\u003cp\u003eThis placement drives steady hardware volume and feeds recurring software revenue—CalAmp reported connected subscriptions growth of ~18% YoY in 2024, underpinned by factory-installed units.\u003c\/p\u003e\n\u003cp\u003eBeing an embedded component ties CalAmp into vehicle and equipment lifecycles, increasing customer lifetime value and lowering churn versus aftermarket installs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCalAmp maintains regional hubs across North America, EMEA, and LATAM to support local logistics, customer support, and regulatory compliance, keeping products available where needed.\u003c\/p\u003e\n\u003cp\u003ePhysical presence enables faster responses to market shifts and stronger ties with local partners; geographic diversification reduced revenue volatility—EMEA\/LATAM made up ~28% of 2024 revenue, lowering regional risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs in NA, EMEA, LATAM\u003c\/li\u003e\n\u003cli\u003e28% revenue from EMEA\/LATAM in 2024\u003c\/li\u003e\n\u003cli\u003eFaster local support and compliance\u003c\/li\u003e\n\u003cli\u003eReduces supply-chain and regional economic risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Subscription and Service Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCalAmp operates digital subscription and service portals where customers manage subscriptions, view real-time telematics dashboards, and buy add-on software—supporting over 120,000 connected devices as of FY2025 and driving recurring revenue growth of ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe self-service storefront lets users scale service tiers and update account details without sales help, boosting NPS and reducing support tickets by an estimated 22% in 2024.\u003c\/p\u003e\n\u003cp\u003eAutomation of renewals and provisioning for SaaS products cuts order processing costs and shortened fulfillment time by roughly 35%, improving gross margin on software revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ connected devices (FY2025)\u003c\/li\u003e\n\u003cli\u003e~18% recurring revenue growth YoY\u003c\/li\u003e\n\u003cli\u003e22% fewer support tickets (2024)\u003c\/li\u003e\n\u003cli\u003e35% faster provisioning and lower processing costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCalAmp: $371M FY24, 70% recurring, 18% recurring revenue growth, 120k+ devices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCalAmp sells via direct enterprise teams, channel partners, and OEM embedding—supporting FY2024 revenue of $371M with ~70% recurring mix and ~45% channel-driven sales; OEMs drove ~40% of device shipments. Regional hubs in NA\/EMEA\/LATAM (EMEA\/LATAM ~28% of 2024 revenue) plus digital self-service (120,000+ devices FY2025) accelerate deployment, lower CAC, and lift recurring revenue ~18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$371M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring mix\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel-driven revenue\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM device shipments\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEMEA\/LATAM revenue\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected devices FY2025\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring revenue growth\u003c\/td\u003e\n\u003ctd\u003e~18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCalAmp 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for CalAmp you’ll receive instantly after purchase—no samples or mockups, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749944275321,"sku":"calamp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/calamp-marketing-mix.png?v=1772220681","url":"https:\/\/matrixbcg.com\/products\/calamp-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}