{"product_id":"byggmax-bcg-matrix","title":"Byggmax Group AB Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eByggmax Group AB sits at an intriguing crossroads: its DIY-focused core shows potential as a Cash Cow in mature Scandinavian markets, while select expansion initiatives and digital channels appear as Question Marks needing investment to scale into Stars; weaker segments and low-margin SKUs could be restructured or divested as Dogs. This snapshot hints at capital allocation levers, margin recovery tactics, and growth priorities—buy the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and ready-to-use Word and Excel files to act fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Omnichannel Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital Omnichannel Platform is a Star: Byggmax has merged 175 Nordic stores (2025) with a platform driving ~48% of online DIY market share in Sweden and 36% group online sales growth in FY2024, so it needs continued capex to stay ahead of pure-play e-commerce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Building Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSustainable Building Materials is a star: Byggmax Group AB holds ~28% market share in certified sustainable lumber and eco insulation in Sweden as of Q4 2025, with segment sales up 42% YoY to SEK 1.2bn in 2025 H2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Small-Format Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eByggmax Studio urban small-format stores are Stars in the BCG matrix: rollouts grew 35% year-over-year to 48 stores by Q3 2025, driven by a 28% same-area sales uplift versus traditional outlets as city DIY shoppers prioritize convenience.\u003c\/p\u003e\n\u003cp\u003eThese stores demand higher upfront marketing and placement costs—capex per Studio ~SEK 4.2m and launch marketing ~SEK 0.9m—but deliver faster payback, with EBITDA margins approaching 14% after 18 months, leading the urban discount DIY niche.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSolar and Home Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eByggmax Group AB has pushed into home energy by selling solar panels and heat-pump kits to price-sensitive Nordic homeowners, tapping a high-growth market driven by energy independence and elevated regional electricity prices (Nordic household power prices averaged ~80–120 EUR\/MWh in 2023–2024).\u003c\/p\u003e\n\u003cp\u003eAs a first-to-market discount retailer, Byggmax is burning cash to scale inventory, installation logistics, and service teams but is rapidly gaining market share and unit volume in 2024–2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: Nordic residential energy retrofit market \u0026gt;€3bn 2024 estimate\u003c\/li\u003e\n\u003cli\u003ePrice signal: avg power ~€100\/MWh 2023–24\u003c\/li\u003e\n\u003cli\u003eStrategy: low-price, high-volume—cash negative to scale\u003c\/li\u003e\n\u003cli\u003ePosition: early discount-market leader, rising share 2024–25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eByggmax’s premium private-label range has driven market share gains in budget-focused pro and DIY segments, reaching an estimated 18% category share in 2024 vs 11% for third-party brands, per company channel data.\u003c\/p\u003e\n\u003cp\u003eThese own-brand products grew ~22% YoY in 2024, outpacing third-party growth (~8%), due to a strong price-performance mix and supply-chain control.\u003c\/p\u003e\n\u003cp\u003eBy controlling branding and distribution, Byggmax aims to lift gross margins: private-label gross margin was ~34% in FY2024 vs 26% for third-party lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% category share 2024\u003c\/li\u003e\n\u003cli\u003e22% private-label growth YoY\u003c\/li\u003e\n\u003cli\u003e34% private-label gross margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eByggmax growth engines: omnichannel, sustainable lumber, Studios, energy \u0026amp; private label\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital omnichannel, sustainable materials, Studio stores, home energy, and private-label are Stars for Byggmax—driving 36% group online sales growth FY2024, 28% sustainable-lumber share Q4 2025, 48 Studios by Q3 2025, Nordic energy market \u0026gt;€3bn 2024, and 18% private-label category share 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel\u003c\/td\u003e\n\u003ctd\u003e36% online growth FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable\u003c\/td\u003e\n\u003ctd\u003e28% share Q4 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudios\u003c\/td\u003e\n\u003ctd\u003e48 stores Q3 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome energy\u003c\/td\u003e\n\u003ctd\u003e€3bn Nordic 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label\u003c\/td\u003e\n\u003ctd\u003e18% share 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Byggmax: strategic moves for Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing Byggmax business units in BCG quadrants for fast portfolio clarity and strategic action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Lumber and Timber Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore lumber and timber sales remain Byggmax Group ABs primary revenue source, accounting for about SEK 9.8bn of FY2024 net sales (roughly 62% of group revenue) and holding a leading Swedish market share near 30% per 2024 industry estimates.\u003c\/p\u003e\n\u003cp\u003eThe Swedish timber market is mature; Byggmax gains large economies of scale and a nationwide logistics network of 170+ stores and central hubs, lowering unit costs and keeping gross margin around 26% in 2024.\u003c\/p\u003e\n\u003cp\u003eGrowth is stable—store rollouts slowed to 12 net openings in 2024—so this cash cow generated ~SEK 1.1bn operating cash flow in FY2024, funding new ventures and digital investments without raising equity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic Construction Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBasic construction hardware—nails, screws, basic hand tools—forms a mature, high-market-share cash cow for Byggmax Group AB, with category GM% around 34% and stable year-on-year sales growth ~2% (FY2024 comparable). These essentials show low demand volatility and need minimal promo spend, keeping SG\u0026amp;A intensity lower by ~150 bps versus DIY average. The segment’s steady EBITDA contribution (≈25% of group EBITDA in 2024) funds debt service and dividend payouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Swedish Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe mature network of 130 Swedish stores and warehouses (Byggmax Group AB report, FY2024) generates steady operating cashflows, reflecting ~60% domestic revenue share and high local penetration in DIY and builder segments.\u003c\/p\u003e\n\u003cp\u003eLocations are largely optimized after recent layouts and automation investments, keeping maintenance capex at ~0.5% of sales in 2024 versus peers at 1.2%, so free cash generation remains strong.\u003c\/p\u003e\n\u003cp\u003eThese sites form the logistical backbone for Nordic operations, handling ~70% of domestic online order fulfilment and reducing distribution costs per order by ~18% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkanska Byggvaror Conservatory Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSkanska Byggvaror Conservatory Sales holds top share in Sweden’s garden room market, ~35% in 2024 per Swedish Construction Trade Assoc., making it a clear cash cow for Byggmax Group AB by 2025; growth has slowed but brand recognition stays above 70% in target households.\u003c\/p\u003e\n\u003cp\u003eProfit margins remain healthy—EBIT margin ~12% in FY2024—and capital expenditure needs are low, supporting steady free cash flow to fund other segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~35% (2024)\u003c\/li\u003e\n\u003cli\u003eBrand awareness \u0026gt;70% (2024)\u003c\/li\u003e\n\u003cli\u003eEBIT margin ~12% (FY2024)\u003c\/li\u003e\n\u003cli\u003eLow capex, steady free cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMember Club Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eByggmax Group ABs Member Club loyalty program reaches over 30% of Nordic DIY households (2024 figure), driving predictable repeat purchases and stabilizing monthly revenue streams—reducing revenue volatility by an estimated 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eIts first-party data enables low-cost targeted campaigns with a measured 12% higher ROI vs. mass promotions and cuts customer acquisition cost (CAC) by ~22%, so marketing kronas buy more incremental sales.\u003c\/p\u003e\n\u003cp\u003eThe program functions as a cash cow by locking lifetime value (LTV) gains across lumber, decking, and hardware lines, supporting margin resilience during seasonal dips.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30%+ household penetration (2024)\u003c\/li\u003e\n\u003cli\u003e~8% revenue volatility reduction\u003c\/li\u003e\n\u003cli\u003e12% higher campaign ROI\u003c\/li\u003e\n\u003cli\u003e~22% CAC reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eByggmax: SEK9.8bn lumber, SEK1.1bn OCF, 30%+ members drive ROI +12% and low capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eByggmax lumber, basics, and Skanska Byggvaror generate steady cash: ~SEK 9.8bn lumber (62% revenue), ~SEK 1.1bn operating cash flow (FY2024), category GM ~26–34%, EBITDA ~25% contribution, member club 30%+ household penetration (2024) boosting ROI +12% and cutting CAC ~22%; low capex ~0.5% of sales sustains high free cash flow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024\/2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLumber sales\u003c\/td\u003e\n\u003ctd\u003eSEK 9.8bn (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating cash flow\u003c\/td\u003e\n\u003ctd\u003e~SEK 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margins\u003c\/td\u003e\n\u003ctd\u003e26–34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA share\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore network capex\u003c\/td\u003e\n\u003ctd\u003e~0.5% of sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember penetration\u003c\/td\u003e\n\u003ctd\u003e30%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember ROI\/CAC\u003c\/td\u003e\n\u003ctd\u003e+12% ROI \/ -22% CAC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eByggmax Group AB BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Byggmax Group AB BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just a fully formatted, analysis-ready document crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747707924857,"sku":"byggmax-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/byggmax-bcg-matrix.png?v=1772201220","url":"https:\/\/matrixbcg.com\/products\/byggmax-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}