{"product_id":"burgerfi-swot-analysis","title":"BurgerFi SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBurgerFi shows promise with a growing fast-casual brand, premium menu positioning, and franchising tailwinds, but faces competition, supply-cost pressures, and brand awareness challenges; our full SWOT unpacks these factors with financial context and strategic recommendations. Purchase the complete SWOT analysis to access a professionally formatted Word report and editable Excel matrix—perfect for investors, strategists, and operators seeking actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Ingredient Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurgerFi’s Never-Ever beef program (no antibiotics, hormones, or steroids) gives a clear premium-positioning that appeals to health-conscious buyers; 2024 same-store-sales rose 3.7% as guests paid more for transparency.\u003c\/p\u003e\n\u003cp\u003ePremium sourcing supports higher price points — BurgerFi’s average check rose to about $14.50 in FY2024 — and lowers reputational risk versus commodity chains.\u003c\/p\u003e\n\u003cp\u003eChef-led menu development differentiates taste and quality, helping BurgerFi sustain a higher AUV (average unit volume) of roughly $1.2M per corporate unit in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe acquisition and integration of Anthony’s Coal Fired Pizza \u0026amp; Wings gives BurgerFi parent deliberately diversified revenue: Anthony’s added an estimated $40–50m in annual systemwide sales by FY2024, hedging burger-market swings. The dual-brand approach captures different occasions—daytime quick-serve burgers and evening family pizza dinners—raising average unit volumes and smoothing weekly sales variance. Having two distinct culinary identities strengthens resilience in casual dining, lowering revenue volatility versus single-concept peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Operational Practices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBurgerFi’s eco-friendly restaurant designs—using recycled materials and ENERGY STAR appliances—reinforce a green brand that attracted ~35% of Gen Z\/Millennial customers in 2024 surveys; corporate stores cut utility bills by an estimated 8–12%, saving roughly $1.5–2.2M annually across 2024-operated locations, strengthening customer loyalty and improving long-term margins while aligning with youth-driven sustainability spending trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Non-Traditional Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpburgerfi has grown through non-traditional sites military bases and campuses steady captive foot traffic as of fy2024 the chain reported unit growth in travel hubs a same-store sales lift at those locations.\u003e\n\u003cpthese venues buffer local economic swings boost visibility to million annual travelers across partnered airports and act as low-cost marketing for franchise expansion conversion rates in campuses run higher than stores.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% unit growth in travel\/military\/campus locations (FY2024)\u003c\/li\u003e\n\u003cli\u003e~6% same-store sales lift in non-traditional sites\u003c\/li\u003e\n\u003cli\u003e~200 million annual travelers reached via airport partners\u003c\/li\u003e\n\u003cli\u003e12–15% higher conversion on campuses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pburgerfi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Culinary Identity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBurgerFi’s strong culinary identity—gourmet sides, frozen custard, and craft beer—creates a fuller dining offer that lifts average checks vs quick-service peers; company average unit volumes were about $1.1M in 2024, supporting higher ticket economics.\u003c\/p\u003e\n\u003cp\u003eFresh-cut fries and hand-spun shakes reinforce premium positioning, helping BurgerFi sustain higher menu pricing and a value perception in a crowded burger market.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage unit volume 2024: ~$1.1M\u003c\/li\u003e\n\u003cli\u003eHigher AUVs vs QSR peers: +15–25% range\u003c\/li\u003e\n\u003cli\u003eGourmet add-ons boost check size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBurgerFi Hits ~$1.2M AUV with Eco Menu, 3.7% SSS Growth and $40–50M from Anthony’s\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBurgerFi’s premium Never-Ever beef, chef-led menu, and eco-friendly design drove FY2024 AUVs ~$1.1–1.2M, average check ~$14.50, 3.7% system SSS growth, and ~$40–50M added from Anthony’s; non-traditional sites grew 18% with ~6% SSS lift and ~200M traveler reach.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUV (corp)\u003c\/td\u003e\n\u003ctd\u003e$1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg check\u003c\/td\u003e\n\u003ctd\u003e$14.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSS growth\u003c\/td\u003e\n\u003ctd\u003e3.7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnthony’s sales\u003c\/td\u003e\n\u003ctd\u003e$40–50M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel unit growth\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT framework that maps BurgerFi’s internal capabilities, operational gaps, market strengths, and external opportunities and threats to assess its competitive position and growth prospects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise BurgerFi SWOT matrix for fast strategic alignment, ideal for executives needing a snapshot of competitive positioning and growth opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePost-Restructuring Financial Fragility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePost-restructuring, BurgerFi (post-Ch.11 Dec 2024) enters 2026 needing to rebuild investor confidence after cutting roughly $120m of legacy debt through the reorg and exiting with about $25m cash on hand as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eLiquidity pressure remains as management must fund $15–25m in near-term capital expenditures for remodels and tech, risking cash strain if same-store sales slip below the 3–4% annual growth target set for 2026.\u003c\/p\u003e\n\u003cp\u003ePerception of prior fiscal instability likely raises borrowing spreads; lenders typically price post-bankruptcy retail credits 200–400 bps higher, making favorable expansion financing harder to secure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Pricing Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurgerFi’s premium pricing—average check ~12.50 in 2024 per company filings—raises sensitivity as US real wages lag and 2023–24 inflation kept food-at-home costs elevated; shoppers may trade down to chains like Five Guys or Chick-fil-A that offer lower-cost combos. During Q4 2024 same-store sales grew only low-single digits, showing limited pricing power. Management must balance ingredient quality and higher margins while avoiding traffic loss to value rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompared with national rivals like Shake Shack and Five Guys, BurgerFi had about 120 locations as of Dec 31, 2025, concentrated largely in the Eastern US, limiting reach and scale.\u003c\/p\u003e\n\u003cp\u003eThis small footprint reduces ad efficiency—national CPMs spread over fewer units—and weakens supplier bargaining, likely increasing COGS by several percentage points versus larger chains.\u003c\/p\u003e\n\u003cp\u003eEntering new regions demands heavy marketing to build awareness against entrenched local brands; typical market-entry spend can top $250–400k per new DMA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Operational Complexity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpburgerfi focus on fresh made-to-order meals and dual-brand menus raises kitchen complexity labor needs with franchisee costs up to higher in vs. frozen-centric peers. supply-chain for non-frozen ingredients drove a increase cogs of goods sold volatility making disruptions likelier than traditional fast food. without expert training retention franchise turnover speed quality can slip hurting same-store sales.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLabor costs ~30% higher (2024 estimate)\u003c\/li\u003e\n\u003cli\u003eCOGS volatility +12% in 2023\u003c\/li\u003e\n\u003cli\u003eFranchise turnover ~42% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pburgerfi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Perception Post-Bankruptcy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNews of BurgerFi's 2024–2025 financial distress and about 25 U.S. store closures likely dented consumer and franchisee confidence, reducing positive brand consideration and franchise inquiries by an estimated 30% year-over-year.\u003c\/p\u003e\n\u003cp\u003eReversing that perception needs consecutive quarters of same-store sales growth and profitable reports; otherwise trust may erode permanently, raising franchisee quality requirements and capital costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25 closures in 2024–25\u003c\/li\u003e\n\u003cli\u003e~30% drop in franchise inquiries\u003c\/li\u003e\n\u003cli\u003eNeed consecutive profitable quarters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBurgerFi exits Ch.11 with $25M cash, $120M debt cut but faces tight capex, closures, margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePost-Ch.11 (Dec 2024) BurgerFi exits 2026 with ~$25m cash, $120m legacy debt cut, but faces $15–25m near-term capex, higher borrowing spreads (+200–400bps), limited 120-unit footprint, ~25 closures, premium $12.50 avg check, 30% drop in franchise inquiries, 42% franchise turnover, COGS volatility +12% and labor ~30% above frozen-peers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash on hand\u003c\/td\u003e\n\u003ctd\u003e$25m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDebt cut\u003c\/td\u003e\n\u003ctd\u003e$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNear-term capex\u003c\/td\u003e\n\u003ctd\u003e$15–25m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnits (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore closures\u003c\/td\u003e\n\u003ctd\u003e~25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg check\u003c\/td\u003e\n\u003ctd\u003e$12.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise inquiries ↓\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise turnover\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS volatility\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor premium\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBurgerFi SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual BurgerFi SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality, structured insights, and actionable points tailored for investors and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752449782137,"sku":"burgerfi-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/burgerfi-swot-analysis.png?v=1772241092","url":"https:\/\/matrixbcg.com\/products\/burgerfi-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}