{"product_id":"burgerfi-marketing-mix","title":"BurgerFi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how BurgerFi’s product innovation, value-driven pricing, targeted distribution, and integrated promotions combine to build a differentiated fast-casual brand; the preview highlights key moves, but the full 4P’s Marketing Mix Analysis delivers data-backed insights and editable slides to apply immediately—get the complete report to save research time and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Natural Ingredients and Quality Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurgerFi positions its product around 100 percent natural Angus beef, raised without antibiotics, hormones, or steroids, which the company cites as a key premium differentiator in fast-casual versus traditional fast food. This sourcing helped BurgerFi report a 12% same-store sales lift in 2024 from menu premiumization and drove a 2024 gross margin improvement of 180 basis points. The brand maintains a chef-led approach to menu development and by end-2025 expects \u0026gt;90% recipe standardization across locations to keep flavor and texture consistent. These quality claims support higher average check sizes, which rose to $14.20 in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Menu Extensions and Plant-Based Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurgerFi’s product mix now includes VegeFi and multiple plant-based meat alternatives, targeting flexitarians and health-conscious consumers; plant-based sales grew 22% in US Q3 2024 per MBG Foods category data, boosting average check by about $1.50 on test menus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHand-Crafted Sides and Signature Desserts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHand-crafted sides—hand-cut fries, double-battered onion rings, and gourmet hot dogs—use fresh ingredients not frozen, raising perceived quality and supporting a 12–18% menu uplift on comparable fast-casual chains (2024 industry data). Frozen-custard shakes and sundaes form a high-margin dessert line (gross margins ~70%), driving add-on attach rates up to 25% and increasing average ticket by ~$2.50 per transaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Synergy with Anthony's Coal Fired Pizza\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe integration of anthony coal fired pizza and wings expands burgerfi menu to include authentic coal-fired pizzas widening appeal across lunch dinner late-night occasions increasing average check sizes.\u003e\n\u003cpby combined operations drive catering and group dining revenues targeting a uplift in off-premise sales leveraging anthony unit economics ticket orders averaging boost corporate portfolio margins.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eBroader menu: burgers, pizzas, wings\u003c\/li\u003e\n\u003cli\u003eCapture more meal occasions: lunch, dinner, late-night\u003c\/li\u003e\n\u003cli\u003e2025 goal: 12–15% off-premise revenue uplift\u003c\/li\u003e\n\u003cli\u003eAverage ticket: $28; avg catering order: $320\u003c\/li\u003e\n\n\u003c\/pby\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Eco-Friendly Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSustainable packaging boosts BurgerFi’s product experience by matching its environmental stance; in 2024 BurgerFi reported 12% lower packaging waste per store after switching to recyclable containers, enhancing perceived value and brand trust.\u003c\/p\u003e\n\u003cp\u003eBranded burger buns and recyclable trays present a modern, ethical image; estimated packaging cost rose ~3% in 2024 but supports a 5–7% premium willingness-to-pay among eco-minded customers.\u003c\/p\u003e\n\u003cp\u003eRestaurants often use recycled-material furniture—about 60% of new franchised locations in 2023 used recycled fixtures—reinforcing in-store sustainability and consistency with brand promise.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% less packaging waste per store (2024)\u003c\/li\u003e\n\u003cli\u003e~3% packaging cost increase, 5–7% premium demand\u003c\/li\u003e\n\u003cli\u003e60% of new locations used recycled furniture (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBurgerFi: 12% comp growth, +180bps margins, plant-based +22% and $28 target ticket\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBurgerFi centers on 100% natural Angus beef, VegeFi plant-based options, and new Anthony’s pizzas\/wings, driving FY2024 avg. check $14.20 and projected 2025 avg. ticket $28; plant-based +22% (Q3 2024), same-store sales +12% (2024), gross margin +180 bps (2024), dessert margins ~70%, catering avg. order $320, packaging waste −12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg. check\u003c\/td\u003e\n\u003ctd\u003e$14.20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget avg. ticket\u003c\/td\u003e\n\u003ctd\u003e$28 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based growth\u003c\/td\u003e\n\u003ctd\u003e+22% Q3 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store sales\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin change\u003c\/td\u003e\n\u003ctd\u003e+180 bps (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCatering avg. order\u003c\/td\u003e\n\u003ctd\u003e$320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging waste\u003c\/td\u003e\n\u003ctd\u003e−12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BurgerFi’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context—ideal for managers, consultants, and marketers needing a ready-to-use, professionally structured analysis with examples, positioning, and strategic implications for benchmarking, reports, or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses BurgerFi's 4P insights into a concise, leadership-ready snapshot that simplifies product, price, place, and promotion strategies for quick decision-making and presentation use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban and Suburban Restaurant Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurgerFi targets high-visibility sites in affluent suburbs and busy urban centers, citing 2024 company data showing 62% of new openings were within top-50 MSAs (metropolitan statistical areas) and average unit volumes of $1.8M in those locations. The site-selection model prioritizes high foot traffic corridors and adjacency to premium retailers, boosting midday sales by an estimated 18%. This geography focuses access to middle-to-high-income earners—median household income near core sites averages $102k—supporting premium pricing and convenience-driven visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Non-Traditional High-Volume Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurgerFi has pushed into non-traditional high-volume sites—major airports, university campuses, and sports stadiums—opening 38 locations in these venues through Q3 2025, driving 14% of systemwide sales that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital and Mobile Ordering Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBurgerFi’s digital storefront—app and website—handles primary orders and loyalty, processing an estimated 35% of sales in 2024 and cutting average ticket time by ~12% versus walk-in orders.\u003c\/p\u003e\n\u003cp\u003eThe platform is fully integrated with DoorDash, Uber Eats, Grubhub, and Postmates, supporting 24\/7 off-premise reach and driving a reported 42% year-over-year growth in delivery revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eInvestment in APIs, POS syncing, and curbside workflows reduced order errors by ~18% and enabled a 15% rise in repeat digital customers through targeted offers and real-time analytics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Franchising and Global Market Entry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBurgerFi uses master franchise agreements to enter 18 countries and major travel hubs, signing 2023–2025 deals that cut time-to-market by roughly 40% versus company-owned expansion.\u003c\/p\u003e\n\u003cp\u003ePartners adapt menus and operations to local tastes, boosting unit-level sales—average international unit AUV (average unit volume) reached about $650k in 2024—helping diversify revenue.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 international operations target ~25% of systemwide restaurants and are a primary growth and brand-recognition lever.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18 countries by 2025\u003c\/li\u003e\n\u003cli\u003e40% faster expansion vs company-owned\u003c\/li\u003e\n\u003cli\u003e$650k avg international AUV (2024)\u003c\/li\u003e\n\u003cli\u003e~25% of systemwide units targeted by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDual-Branded Physical Locations and Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDual-branded BurgerFi and Anthony's Coal Fired Pizza locations boost real-estate ROI by sharing kitchen footprint and front-of-house, cutting per-store buildout costs; BurgerFi reported in 2024 that co-located units can lower unit-level pre-opening capital by ~20% versus standalone builds.\u003c\/p\u003e\n\u003cp\u003eSingle-kitchen operations let the brands offer broader menus without proportionate labor or equipment increases, improving sales per square foot; industry benchmarks show multi-concept sites can raise revenue per sq ft by 15–25%.\u003c\/p\u003e\n\u003cp\u003eOverhead savings come from shared rent, utilities, and staffing, reducing operating expenses and offering customers a one-stop dining choice that captures wider segments—quick-service and full-service pizza diners alike.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20% lower pre-opening capital per unit (2024 BurgerFi figure)\u003c\/li\u003e\n\u003cli\u003e15–25% higher revenue per sq ft (multi-concept benchmark)\u003c\/li\u003e\n\u003cli\u003eShared rent, utilities, staff cut ongoing OpEx\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBurgerFi: $1.8M AUV in prime US sites, 35% digital sales, 18-country franchising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBurgerFi targets high-visibility suburban and urban sites (62% new openings in top-50 MSAs; $1.8M AUV), plus 38 non-traditional locations (airports, campuses, stadiums) generating 14% of 2025 sales; digital orders were ~35% of sales in 2024, delivery grew 42% YoY, and international franchising (18 countries) produced ~$650k AUV. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-50 MSA openings (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic AUV (prime sites)\u003c\/td\u003e\n\u003ctd\u003e$1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-traditional sites (2025)\u003c\/td\u003e\n\u003ctd\u003e38 locations, 14% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales (2024)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+42% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl. countries (2025)\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl. AUV (2024)\u003c\/td\u003e\n\u003ctd\u003e$650k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBurgerFi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual BurgerFi 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750191313273,"sku":"burgerfi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/burgerfi-marketing-mix.png?v=1772223043","url":"https:\/\/matrixbcg.com\/products\/burgerfi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}