{"product_id":"btrl-marketing-mix","title":"Banca Transilvania Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBanca Transilvania’s 4P snapshot reveals a customer-centric product range, competitive pricing tiers, extensive branch and digital distribution, and targeted promotion blending trust-focused PR with digital campaigns—discover the full interplay and strategic rationale in the complete report. Get the editable, presentation-ready 4Ps analysis to save hours, benchmark performance, and apply actionable insights for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanca Transilvania offers current accounts, multiple savings instruments and personal loans covering the full customer lifecycle from student accounts to retirement plans; retail deposits reached €11.2bn (2024) and retail loans €6.5bn (2024). By late 2025 the bank integrated AI-driven personalization across retail channels, lifting digital engagement by 28% and increasing cross-sell rates 14%. Products target lifecycle needs with tailored rates, automated advice and nudges based on behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized SME and Corporate Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbanca transilvania keeps sme market leadership via specialized financing and advisory notably the stup platform serving over micro small firms by capturing share in loans.\u003e\n\u003cpits products provide flexible repayment and tailored credit lines for romania sectors with average loan tenor of months sector-adjusted covenants.\u003e\n\u003cpby end-2025 digital-first lending cut average approval times from to business days for small growth capital boosting sme loan originations by year-on-year.\u003e\n\u003c\/pby\u003e\u003c\/pits\u003e\u003c\/pbanca\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Ecosystem and BT Pay\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBT Pay is the central pillar of Banca Transilvania’s digital product strategy, evolving into a super-app by end-2025 with 2.1 million active users and 45% month-on-month engagement for core features.\u003c\/p\u003e\n\u003cp\u003eThe app bundles payments, card management, and insurance purchases into one mobile interface, processing €3.2 billion in transactions in 2025 and reducing branch visits by 18%.\u003c\/p\u003e\n\u003cp\u003eDaily engagement is driven by peer-to-peer transfers, in-app loyalty rewards and merchant offers, boosting retention by 12 percentage points and increasing non-interest income by 9% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment and Asset Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInvestment and Asset Management services are offered via BT Capital Partners and BT Asset Management, serving retail and high-net-worth clients with access to local and global markets, mutual funds, and brokerage services.\u003c\/p\u003e\n\u003cp\u003eBy 2025 BT expanded ESG-focused products; assets under management (AUM) in these strategies reached about EUR 420M, reflecting rising domestic demand for sustainable finance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProviders: BT Capital Partners, BT Asset Management\u003c\/li\u003e\n\u003cli\u003eClient segments: retail, high-net-worth\u003c\/li\u003e\n\u003cli\u003eOfferings: local \u0026amp; international markets, mutual funds, brokerage\u003c\/li\u003e\n\u003cli\u003e2025 ESG AUM: ~EUR 420M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Insurance and Leasing Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBT offers integrated leasing via BT Leasing and insurance through partnerships, letting corporate and retail clients bundle credit, asset finance, and protection under one bank umbrella for simpler management.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these services are fully digitized and embedded in BT Pay\/Mobile Banking, enabling real-time cross-selling; BT reported 28% YoY net new insurance sales through digital channels in 2024 and a 34% rise in leasing applications online.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrated leasing (BT Leasing) and partner insurance\u003c\/li\u003e\n\u003cli\u003eSingle-platform bundling for firms and individuals\u003c\/li\u003e\n\u003cli\u003eFully digitized by 2025; embedded in mobile ecosystem\u003c\/li\u003e\n\u003cli\u003e28% YoY digital insurance sales (2024); 34% online leasing apps rise\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanca Transilvania: Strong SME leadership, €11.2bn deposits, 2.1M BT Pay users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanca Transilvania offers end-to-end retail, SME and wealth products—retail deposits €11.2bn (2024), retail loans €6.5bn (2024); SME loans ~28% market share, 120,000 firms (2025); BT Pay 2.1M users, €3.2bn TPV (2025); ESG AUM ~€420M (2025); digital lending cut approvals 7→2 days, raising SME originations 18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits (2024)\u003c\/td\u003e\n\u003ctd\u003e€11.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail loans (2024)\u003c\/td\u003e\n\u003ctd\u003e€6.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME clients (2025)\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBT Pay users (2025)\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBT Pay TPV (2025)\u003c\/td\u003e\n\u003ctd\u003e€3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG AUM (2025)\u003c\/td\u003e\n\u003ctd\u003e~€420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Banca Transilvania’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Banca Transilvania’s 4P insights into a concise, leadership-ready snapshot that’s ideal for quick alignment, meetings, or decks—easily customized to compare brands or adapt for internal strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanca Transilvania runs Romania’s largest branch network with about 1,700 outlets as of 2025, covering major cities and many rural towns, securing market reach across demographics.\u003c\/p\u003e\n\u003cp\u003eBranches are shifting into advisory hubs: staff now emphasize complex financial consulting—wealth, mortgages, SMEs—while routine transactions move to digital channels.\u003c\/p\u003e\n\u003cp\u003eThis physical footprint boosts trust among traditional and older customers; branches account for roughly 40% of new retail loan origination as of Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Digital Banking Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNeoBT and BT Pay processed over 78% of Banca Transilvania’s daily transactions in 2025, handling roughly 2.1 million operations per day and supporting €3.4 billion in monthly payment volume.\u003c\/p\u003e\n\u003cp\u003eThese platforms offer 24\/7 access, letting customers transact, deposit, and apply for loans from any internet connection, with mobile active users reaching 2.8 million by Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBT invested €45 million in cloud infrastructure in 2024–25 to achieve 99.99% availability and sub-200ms median response times for core APIs, keeping digital touchpoints fast and resilient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Self-Service Terminal Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbanca transilvania operates atms and bt express self-service terminals nationwide placed in malls transit hubs supermarkets to maximize cash access basic banking functions. these locations drive footfall: of transactions occur high-traffic sites supporting retail deposit growth yoy by end-2025 about were upgraded with biometric authentication reducing card fraud incidents at through q4\u003e\n\u003c\/pbanca\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Expansion and Cross-Border Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBanca Transilvania extended abroad via its 2018 acquisition of Victoriabank in the Republic of Moldova and a network of branches in Italy, reaching over 1.5 million customers regionally as of 2024 and serving a Romanian diaspora ~4 million strong in EU states.\u003c\/p\u003e\n\u003cp\u003eThis cross-border presence supports trade finance for SMEs, with international loan exposures around €450m (2024) and remittance corridors integrated into BT’s core banking platform for consistent service.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVictoriabank acquisition: 2018\u003c\/li\u003e\n\u003cli\u003eItaly branches: dedicated diaspora services\u003c\/li\u003e\n\u003cli\u003eCustomers served regionally: \u0026gt;1.5m (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated diaspora population served: ~4m\u003c\/li\u003e\n\u003cli\u003eIntl loan exposure: ~€450m (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcosystem Integration and Third-Party Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic partnerships with retail chains and major e-commerce platforms let Banca Transilvania offer point-of-sale financing and instant payment options at checkout, boosting conversion and average ticket size.\u003c\/p\u003e\n\u003cp\u003eThis ecosystem approach embeds BT services into daily shopping for 4.5 million customers by 2025, increasing digital transaction share to ~42% of retail volumes.\u003c\/p\u003e\n\u003cp\u003eAPI-based integrations reduced onboarding time for partners to under 30 days and cut transaction processing costs by ~18% versus 2020.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4.5M customers using POS\/ecosystem offers\u003c\/li\u003e\n\u003cli\u003e42% of retail volumes via digital channels (2025)\u003c\/li\u003e\n\u003cli\u003e~30 days partner onboarding\u003c\/li\u003e\n\u003cli\u003e18% lower processing costs since 2020\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanca Transilvania: 1,700 branches + 2.8M mobile users fueling €3.4B monthly digital volumes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanca Transilvania combines 1,700 branches (2025) plus 2,350 ATMs and 1,100 self-service terminals with NeoBT\/BT Pay (2.8M mobile users, 78% daily transactions, €3.4B monthly) to drive reach: 40% of new retail loans from branches (Q4 2024), 42% retail volumes digital (2025), €45M cloud spend (2024–25), €450M intl loans (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e1,700 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e2.8M (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e42% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly payment volume\u003c\/td\u003e\n\u003ctd\u003e€3.4B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBanca Transilvania 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Banca Transilvania 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis included in your download; it’s ready to use for strategy, presentations, or client work.\u003c\/p\u003e\n\u003cp\u003eThis is not a sample or mockup—the file is the final, high-quality Marketing Mix report provided immediately upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750360789369,"sku":"btrl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/btrl-marketing-mix.png?v=1772224446","url":"https:\/\/matrixbcg.com\/products\/btrl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}