{"product_id":"britvic-business-model-canvas","title":"Britvic Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBritvic Business Model Canvas: Actionable Blueprint for Growth \u0026amp; Resilience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Britvic’s strategic playbook with our concise Business Model Canvas: see how value propositions, distribution networks, and revenue streams combine to drive growth and resilience in beverages—perfect for investors, strategists, and founders seeking actionable insights and a ready-to-use template.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bottling Agreement with PepsiCo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBritvic holds an exclusive bottling agreement with PepsiCo to produce and distribute Pepsi, 7UP, and Mountain Dew in defined territories, giving it rights to brands that drove c.£850m of group revenue in FY 2024 and supported a 6% organic revenue growth that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Supermarket Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBritvic partners with major grocers—Tesco, Sainsbury’s and Walmart-owned Asda—using joint business planning and POS data-sharing to secure prime shelf space and run promotions; in 2024 these retail alliances helped Britvic hold roughly 35–40% share of the UK and Ireland off-trade soft drinks market, driving c.£700m retail revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and On-Trade Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBritvic partners with leading pub groups and restaurant chains, including Mitchells \u0026amp; Butlers, serving as primary soft-drink supplier with exclusive pouring rights and bespoke high-volume dispense kit; these on-trade deals accounted for about 28% of UK revenues in FY2024 (Britvic plc annual report 2024). Such partnerships boost sales of premium mixers and adult socialising beverages, which grew 6.5% year-on-year to £142m in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Circular Economy Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBritvic partners with packaging innovators and recyclers to hit its 2025 targets, securing high-quality rPET and increasing recycled aluminum use—Britvic reported 30% recycled PET content across UK bottles in 2024 and aims for 50% by 2025.\u003c\/p\u003e\n\u003cp\u003eAlliances fund new sustainable-pack tech and work with industry bodies (e.g., UK Plastics Pact) to meet tightening regulations and rising consumer demand for lower-plastic waste.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% rPET in UK bottles (2024)\u003c\/li\u003e\n\u003cli\u003e50% rPET target (2025)\u003c\/li\u003e\n\u003cli\u003ePartnerships with recyclers and innovators\u003c\/li\u003e\n\u003cli\u003eEngagement with UK Plastics Pact and regulators\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBritvic sources fruit and ingredients via extensive grower networks and suppliers to secure consistent, high-quality inputs for brands like Robinsons, covering roughly 40–50% of juice needs through long-term contracts that reduce price volatility.\u003c\/p\u003e\n\u003cp\u003ePartnerships now push regenerative agriculture and ethical sourcing—pilot programs target 10,000 ha of regenerative farmland by 2026—to lower climate risk and meet sustainability specs across its portfolio.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term contracts: price stability, quality control\u003c\/li\u003e\n\u003cli\u003e40–50% juice sourced via secured supply\u003c\/li\u003e\n\u003cli\u003eTarget 10,000 ha regenerative by 2026\u003c\/li\u003e\n\u003cli\u003eFocus: ethical sourcing, climate risk mitigation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBritvic powers £1.55bn revenue with PepsiCo ties; targets 50% rPET \u0026amp; 10,000ha regen by 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBritvic’s exclusive PepsiCo bottling rights and retailer\/on-trade alliances drove c.£850m and c.£700m revenues respectively in FY2024, supported 35–40% UK\/Ireland off-trade share and 28% on-trade share; sustainability and supply-chain partners delivered 30% rPET (2024) and a 50% rPET target (2025) plus a 10,000 ha regenerative farming goal by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eTarget\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePepsiCo-related revenue\u003c\/td\u003e\n\u003ctd\u003e£850m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue (est.)\u003c\/td\u003e\n\u003ctd\u003e£700m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOff-trade share\u003c\/td\u003e\n\u003ctd\u003e35–40%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-trade share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003erPET in UK bottles\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003ctd\u003e50% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegenerative land target\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e10,000 ha (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Britvic detailing nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with real-world operations and strategic plans, including competitive advantages, SWOT-linked insights, and a polished format ideal for presentations, investor discussions, and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level snapshot of Britvic’s business model with editable cells to quickly identify value drivers,渠道 and cost structure—ideal for team collaboration, fast executive summaries, and saving hours of formatting while adapting strategy for new market insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and High-Speed Bottling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBritvic runs automated UK and Ireland plants that bottle over 1.2 billion litres annually (2024), using high-speed lines that prioritize throughput and ISO 22000 food-safety controls for owned and licensed brands; capex of £45m in 2023–24 funded equipment upgrades to shift formats, cut changeover time by ~20%, and support new liquid formulations and PET, glass and cans packaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Consumer Insight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrand marketing at Britvic centers on strategic management of a diverse portfolio via targeted advertising, social media, and experiential campaigns, reallocating ~15% of media spend to digital in 2024 and aiming 25%+ by end-2025 to boost reach. The company uses consumer analytics (sales + CRM + Nielsen data) to shift spend into high-growth categories—soft drinks and mixers saw 6% volume CAGR (2022–24)—and personalisation efforts target a 10% uplift in loyalty metrics by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBritvic’s R\u0026amp;D teams develop low-sugar and functional beverages, reformulating recipes to cut sugar by up to 30% in some lines while retaining taste—R\u0026amp;D capex was £22m in FY2024 (Britvic PLC annual report 2024). They also innovate packaging to lower material weight and raise recycled content, reaching 55% recycled PET use in 2024 and targeting net-zero packaging emissions by 2035.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Multi-Channel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBritvic runs a daily, large-scale logistics network delivering to c.60,000 retail, hospitality and wholesale outlets across the UK, Ireland and France, using route planning and warehouse management to keep service levels above 98% and product shelf-life optimal.\u003c\/p\u003e\n\u003cp\u003eThe company cut logistics CO2 by 18% vs 2019 and improved delivery efficiency, saving an estimated £12m in distribution costs in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ec.60,000 outlets served\u003c\/li\u003e\n\u003cli\u003eService levels \u0026gt;98%\u003c\/li\u003e\n\u003cli\u003eCO2 down 18% vs 2019\u003c\/li\u003e\n\u003cli\u003e£12m distribution savings in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Integration and Synergy Realization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePost-acquisition in 2025, Britvic is consolidating corporate functions and distribution with Carlsberg to capture forecasted annual cost synergies of ~£40–60m and to use Carlsberg’s 140+ market footprint to scale UK and Ireland brands internationally.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget synergies: £40–60m p.a.\u003c\/li\u003e\n\u003cli\u003eLeverage Carlsberg: 140+ markets\u003c\/li\u003e\n\u003cli\u003eIntegrate distribution: reduce logistics cost ~5–8%\u003c\/li\u003e\n\u003cli\u003eShared procurement: improve gross margin ~100–200 bps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBritvic: automated 1.2bnL bottling, £22m R\u0026amp;D, digital shift, £40–60m synergies target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBritvic runs automated bottling (1.2bn L pa, 2024), R\u0026amp;D focused on low‑sugar reformulations (£22m R\u0026amp;D capex 2024), brand marketing shifting to digital (15% media spend 2024 → target 25% by 2025), logistics serving c.60,000 outlets (service \u0026gt;98%, CO2 −18% vs 2019, £12m savings FY2024), and post‑2025 Carlsberg synergies target £40–60m p.a.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBottling\u003c\/td\u003e\n\u003ctd\u003e1.2bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D capex\u003c\/td\u003e\n\u003ctd\u003e£22m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital media\u003c\/td\u003e\n\u003ctd\u003e15% (target 25%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003ec.60,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e£12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSynergies target\u003c\/td\u003e\n\u003ctd\u003e£40–60m p.a.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Britvic Business Model Canvas you’ll receive—no mockups or samples. When you complete your purchase, you’ll get this exact, fully editable file formatted for immediate use. The preview shows real content and layout; the full document is delivered instantly in the same structure and quality. Purchase grants you the complete, ready-to-present canvas with all sections included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748910477689,"sku":"britvic-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/britvic-business-model-canvas.png?v=1772211837","url":"https:\/\/matrixbcg.com\/products\/britvic-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}