{"product_id":"bri-marketing-mix","title":"Bank Rakyat Indonesia (BRI) Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBank Rakyat Indonesia (BRI) leverages a broad product suite, tiered pricing, extensive branch and agent network, and targeted promotions to dominate retail and microfinance—discover how these elements align to drive growth and trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMicro and Ultra-Micro Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBRI’s micro and ultra-micro credit pillars—Kupedes and KUR—served ~12.4 million MSME borrowers and disbursed IDR 128.7 trillion in 2024; by end-2025 these loans were integrated into the Ultra-Micro Holding (BRI-PNM-Pegadaian) for seamless client flows and shared credit scoring. \u003c\/p\u003e\n\u003cp\u003eIntegration boosted liquidity reach: combined on- and off-balance micro funding rose ~18% YoY to IDR 152 trillion in 2025, keeping BRI the main liquidity provider for Indonesia’s grassroots economy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and BRImobile (BRImo)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe BRImo app is BRI’s digital super-app for retail and business, offering QRIS payments, mutual funds, deposits, microinsurance, and merchant tools; by Q3 2025 it recorded 58 million users and handled Rp1.2 trillion monthly transactions. \u003c\/p\u003e\n\u003cp\u003eIn late 2025 BRImo added lifestyle integrations (ride, food, e‑commerce) and AI financial advisory for budgeting and credit scoring, lifting daily active users 22% year‑over‑year. \u003c\/p\u003e\n\u003cp\u003eThis digital push helps BRI attract under‑35 customers while retaining older clients via linked branch services and ~40% of total retail deposits still sourced from legacy customers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSavings and Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBRI’s deposit suite includes BritAma and Simpedes, serving urban higher-income and rural mass-market customers respectively; Simpedes had over 60 million account holders nationwide by Dec 2024, anchoring regional deposits.\u003c\/p\u003e\n\u003cp\u003eThese accounts offer basic liquidity and security, acting as first-time formal banking access for many Indonesians—BRI reported 2024 CASA (current and savings accounts) ratio near 70%, supporting low-cost funding.\u003c\/p\u003e\n\u003cp\u003eSince 2022 BRI launched digital-only savings with low minimums and competitive rates; by Sep 2025 digital account openings exceeded 15 million, cutting branch costs and boosting mobile transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBRI’s Corporate and Institutional Banking complements its MSME focus by offering trade finance, syndicated loans, and cash management to state-owned and private corporates, backing major infrastructure and industrial projects that lift GDP growth.\u003c\/p\u003e\n\u003cp\u003eAs of FY2024, BRI reported consolidated loans of IDR 1,254 trillion, with corporate lending financing large-scale projects and long-term strategic sector exposure supported by a strong CET1 ratio of 18.4% (2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrade finance, syndicated loans, cash mgmt services\u003c\/li\u003e\n\u003cli\u003eSupports infrastructure, industry projects\u003c\/li\u003e\n\u003cli\u003eConsolidated loans IDR 1,254T (FY2024)\u003c\/li\u003e\n\u003cli\u003eCET1 ratio 18.4% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Bancassurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBRI expanded fee income via subsidiaries offering mutual funds, government bonds, and bancassurance, raising noninterest income to 26.3% of total revenue in 2024 (BRI annual report 2024).\u003c\/p\u003e\n\u003cp\u003eBy late 2025, personalization uses analytics to match products to client risk profiles, lifting cross-sell rates by ~18% year-over-year in pilot segments.\u003c\/p\u003e\n\u003cp\u003eThis diversification helps clients build long-term wealth and hedge risks through life and property insurance bundles, with bancassurance premiums up 22% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNoninterest income 26.3% (2024)\u003c\/li\u003e\n\u003cli\u003eCross-sell +18% in personalized pilots (2025)\u003c\/li\u003e\n\u003cli\u003eBancassurance premiums +22% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBRI: Digital-led microcredit powerhouse—58M BRImo users, IDR128.7T micro loans, CASA ~70%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBRI combines mass microcredit (Kupedes, KUR) with BRImo digital services and legacy deposit brands (Simpedes, BritAma), driving IDR 128.7T micro disbursements (2024), 58M BRImo users (Q3 2025), CASA ~70% (2024) and consolidated loans IDR 1,254T (FY2024); noninterest income 26.3% (2024) and cross-sell +18% (2025 pilots).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicro disbursed (2024)\u003c\/td\u003e\n\u003ctd\u003eIDR 128.7T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBRImo users (Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e58M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASA (2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsol. loans (FY2024)\u003c\/td\u003e\n\u003ctd\u003eIDR 1,254T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNoninterest income (2024)\u003c\/td\u003e\n\u003ctd\u003e26.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell uplift (2025)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BRI’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the bank’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes BRI’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to quickly inform strategic decisions and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbri operates indonesia largest branch network with over outlets and micro-banking agents as of dec reaching major cities remote islands to serve million customers. this physical footprint builds trust face-to-face service where digital literacy lags rural adults remained digitally underserved in branches act regional hubs for credit cash management social programs supporting bri microfinance portfolio idr trillion.\u003e\n\u003c\/pbri\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgenBRILink Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAgenBRILink uses branchless banking via local shop owners to offer deposits, withdrawals, bill pay, and microloans, expanding reach without branches.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the network surpassed 1.2 million agents, reportedly reaching over 45 million previously unbanked customers and increasing financial inclusion by ~18 percentage points.\u003c\/p\u003e\n\u003cp\u003eAgents earn commissions (average IDR 75k–150k\/month) while BRI cuts branch costs, lowering average customer acquisition cost by an estimated 40% versus branch expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUltra-Micro (UMi) Corner and Senyum Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBRI’s Ultra-Micro (UMi) Corner and Senyum outlets co-locate BRI, Pegadaian, and PNM to give micro-entrepreneurs one roof for credit, pawn, and group lending; by end-2025 Senyum numbered ~1,200 outlets serving over 2.3 million UMi clients. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ecosystems and API Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBRI has embedded payment and credit APIs into major e-commerce and ride-hailing apps, placing products at the point of transaction and lifting conversion rates; by Q4 2025, API-driven channels handled about 34% of retail payments and 28% of microloan originations (BRI internal report, Dec 2025).\u003c\/p\u003e\n\u003cp\u003eThis Open Banking push reduced checkout abandonment by ~12 percentage points and increased monthly active digital users to 38.6 million, supporting fee income growth of IDR 1.2 trillion in 2025 from platform partnerships.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e34% of retail payments via APIs (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e28% of microloans originated through partners (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e38.6 million monthly active digital users (2025)\u003c\/li\u003e\n\u003cli\u003eIDR 1.2 trillion partner fee income in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machines and CRM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBRI operates over 120,000 ATMs and Cash Recycling Machines (CRM) across Indonesia, ensuring 24\/7 cash and basic banking services even in remote districts. \u003c\/p\u003e\n\u003cp\u003eMachines sit in transit hubs, malls, and 5,000+ rural admin centers to boost convenience and lower branch loads; average daily ATM transactions exceed 8 million (2025). \u003c\/p\u003e\n\u003cp\u003eRecent rollout of biometric authentication on ~30,000 terminals in 2024 increased secure cardless access and reduced ATM fraud rates by ~18% year-on-year. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ ATMs\/CRMs nationwide\u003c\/li\u003e\n\u003cli\u003e8M+ daily ATM transactions (2025)\u003c\/li\u003e\n\u003cli\u003e5,000+ rural admin center locations\u003c\/li\u003e\n\u003cli\u003e~30,000 biometric-enabled terminals (2024)\u003c\/li\u003e\n\u003cli\u003e~18% drop in ATM fraud YoY after upgrade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBRI’s 140M+ reach: 10k branches, 1.2M agents, 38.6M MAUs powering IDR400T microfinance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbri place strategy combines branches agents atms and digital maus to reach customers support idr microfinance drive partner fee income in\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e10,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/CRMs\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital MAU\u003c\/td\u003e\n\u003ctd\u003e38.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicrofinance AUM\u003c\/td\u003e\n\u003ctd\u003eIDR 400T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner fee income\u003c\/td\u003e\n\u003ctd\u003eIDR 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pbri\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBank Rakyat Indonesia (BRI) 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This BRI 4P's Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights tailored to BRI’s retail banking, microfinance, and digital channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750732640633,"sku":"bri-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bri-marketing-mix.png?v=1772226060","url":"https:\/\/matrixbcg.com\/products\/bri-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}