{"product_id":"brf-global-bcg-matrix","title":"BRF Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBRF’s BCG Matrix snapshot highlights where key brands sit amid shifting market share and growth dynamics—revealing potential Stars driving future expansion, Cash Cows funding operations, Dogs tying up resources, and Question Marks needing strategic choices. This preview teases quadrant placements and high-level observations; purchase the full BCG Matrix to get detailed quadrant-by-quadrant data, actionable recommendations, and ready-to-use Word and Excel deliverables that speed decision-making and sharpen your investment or product strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHalal Processed Poultry in Saudi Arabia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBRF positions its Saudi halal-processed poultry as a Star in the BCG matrix: the Sadia Halal venture consolidates assets exceeding $2.0 billion and targets double-digit volume growth after the 2025 acquisition of a strategic stake in Addoha Poultry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePet Food Segment Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe pet food division, led by GranPlus and Biofresh, became a Star after growing active clients 8% in 2025 and reaching a 10% share of Brazil’s R$20.5 billion pet food market (≈R$2.05 billion sales). Management chose to retain and invest, citing double-digit gross margins and lower volatility versus core meat. Planned 2026 national rollouts and export pilots target a 15% CAGR in premium segments across Latin America. Rising premiumization and recurring revenue make further capex and marketing spend justified.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Processed Foods in Brazil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn Brazil, BRF’s Sadia and Perdigão posted record 2025 volumes, capturing ~28% combined market share in value-added processed foods and growing share by ~150 bps year-on-year amid strong demand for convenience and snacking.\u003c\/p\u003e\n\u003cp\u003eBRF launched 102 new SKUs in 2025, driven by ready-to-eat meals; convenience\/snacking grew \u0026gt;12% YoY, while BRF plans 200–300 bps share gain by 2026 via distribution and format investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle East and GCC Processed Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBRF gained 1.4 ppt market share in GCC processed products, led by breaded poultry; this drove a shift of capital toward high-growth segments in 2025.\u003c\/p\u003e\n\u003cp\u003eThe firm is deepening route-to-market in the UAE and Kuwait to capture premium chilled chicken demand, aiming to lift chilled mix to ~22% of regional sales.\u003c\/p\u003e\n\u003cp\u003eThe segment offsets mature export markets with higher-margin specialized foods, becoming a core growth engine for the Middle East.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.4 ppt GCC market-share gain (processed)\u003c\/li\u003e\n\u003cli\u003eBreaded poultry = primary growth driver\u003c\/li\u003e\n\u003cli\u003eRoute-to-market expansion: UAE, Kuwait\u003c\/li\u003e\n\u003cli\u003eTarget chilled share ≈22% of regional sales\u003c\/li\u003e\n\u003cli\u003eHigher margins vs traditional exports\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Beef Expansion via Sadia Bassi\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePost-merger with Marfrig in Dec 2025, BRF launched Sadia into the Middle East beef market, targeting halal demand growing ~6.5% CAGR vs global beef ~2.1% (2023–2028).\u003c\/p\u003e\n\u003cp\u003eLeveraging Sadia's 50-year quality reputation and Marfrig's global beef platform, BRF captured ~2.4% regional market share in first 9 months and posted a 14% uplift in export revenues (€92m) vs prior year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHalal beef CAGR ~6.5% (2023–28)\u003c\/li\u003e\n\u003cli\u003eSadia brand age: 50 years\u003c\/li\u003e\n\u003cli\u003e~2.4% ME market share in 9 months\u003c\/li\u003e\n\u003cli\u003eExport revenue +14% = €92m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBRF’s Sadia \u0026amp; GranPlus fuel growth: $2bn+ assets, R$2.05bn pet food, exports up 14%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBRF’s Stars: halal poultry (Sadia Halal) and pet food (GranPlus\/BioFresh) drive high-growth, high-share positions—Sadia assets \u0026gt;$2.0bn, GCC processed +1.4ppt, chilled target ~22% regional mix; pet food 2025 sales ≈R$2.05bn (10% market), 8% active-client growth, targeting 15% CAGR; Sadia beef exports +14% (€92m) post-Marfrig merger.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSadia assets\u003c\/td\u003e\n\u003ctd\u003e$2.0bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGCC share gain\u003c\/td\u003e\n\u003ctd\u003e+1.4 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChilled target\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePet food sales\u003c\/td\u003e\n\u003ctd\u003eR$2.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePet food growth\u003c\/td\u003e\n\u003ctd\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeef export uplift\u003c\/td\u003e\n\u003ctd\u003e+14% (€92m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix analysis of BRF’s portfolio: identifies Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BRF BCG Matrix placing each business unit in a quadrant for swift strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Frozen Whole Poultry Exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBRF, the world’s largest chicken exporter, keeps market leadership in traditional frozen whole poultry with a presence in 120+ countries and ~USD 2.1bn revenue from exports in 2024, making this a high-cash, low-growth segment.\u003c\/p\u003e\n\u003cp\u003eGrowth is mature and slow, but the unit produced ~USD 450m operating cash flow in 2024, funding moves into value-added lines and brands.\u003c\/p\u003e\n\u003cp\u003eBRF+ 2.0 improved logistics and feed conversion; feed conversion fell to 1.62 in 2024 and gross margin held near 22% despite commodity swings, preserving profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQualy Margarine in Brazil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQualy margarine is a classic Cash Cow for BRF, present in about 70% of Brazilian households and holding a dominant share in a mature spread category.\u003c\/p\u003e\n\u003cp\u003eIt needs minimal promotional spend versus BRF’s newer lines, delivering steady, predictable cash flow; in 2025 Qualy’s unit margins supported roughly BRL 450–600 million in operating cash (estimate based on brand share and category margins).\u003c\/p\u003e\n\u003cp\u003eThat high cash generation continued to underwrite BRF’s dividend payouts and help service net debt in 2025, reducing refinancing pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTurkish Operations via Banvit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanvit holds a 24–26% share of Turkey’s mature poultry market, providing steady cash flow to BRF despite local macro pressures and periodic oversupply.\u003c\/p\u003e\n\u003cp\u003eEstablished processing plants and brand strength drive high operational efficiency; recent capital spending targets yield improvements, not market share gains.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Banvit contributed roughly 8–10% of BRF’s consolidated EBITDA, underpinning Eurasia stability while capex remained focused on productivity upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Cold Cuts and Sausages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBRF's domestic cold cuts and sausages, sold under Perdigão and Sadia, dominate a saturated but stable Brazilian market, leveraging a distribution reach of over 340,000 points of sale to secure durable market share.\u003c\/p\u003e\n\u003cp\u003eSteady margins and cash generation from this segment funded debt reduction, pushing BRF to its lowest leverage ratios by mid-2025—net debt\/EBITDA fell to about 1.1x and interest coverage widened to ~6.5x.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket: saturated, stable\u003c\/li\u003e\n\u003cli\u003eBrands: Perdigão, Sadia\u003c\/li\u003e\n\u003cli\u003eDistribution: 340,000+ points of sale\u003c\/li\u003e\n\u003cli\u003eLeverage mid-2025: net debt\/EBITDA ≈ 1.1x\u003c\/li\u003e\n\u003cli\u003eInterest coverage: ≈ 6.5x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePork and Fresh Meat Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBRF's pork and fresh meat logistics is a mature cash cow, leveraging 8,400 integrated producers to drive cost-efficient scale across Brazil's supply chain.\u003c\/p\u003e\n\u003cp\u003eThe unit \"milks\" margins via operational discipline and BRF+ cost initiatives that delivered 1.5 billion reals in 2024, funding strategic bets without diluting cash flow.\u003c\/p\u003e\n\u003cp\u003eIts steady free cash flow underpins R\u0026amp;D in alternative proteins and digital transformation, covering capex and pilot programs while stabilizing liquidity ratios.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8,400 integrated producers\u003c\/li\u003e\n\u003cli\u003e1.5 billion reals saved in 2024 (BRF+)\u003c\/li\u003e\n\u003cli\u003ePrimary contributor to free cash flow and funding for R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eMature market: high share, low growth, strong margin focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBRF’s cash cows drive strong OCF, BRL1.5bn savings and low leverage (net debt\/EBITDA≈1.1x)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBRF’s Cash Cows (frozen whole poultry, Qualy margarine, Banvit poultry, Perdigão\/Sadia cold cuts, pork\/fresh meat) generated predictable cash: export poultry ≈ USD 450m OCF (2024), Qualy ≈ BRL 450–600m OCF (2025 est.), Banvit ≈ 8–10% consolidated EBITDA (2025), BRF+ savings BRL 1.5bn (2024); net debt\/EBITDA ≈ 1.1x, interest coverage ≈ 6.5x (mid-2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport poultry\u003c\/td\u003e\n\u003ctd\u003eUSD 450m OCF (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQualy\u003c\/td\u003e\n\u003ctd\u003eBRL 450–600m OCF (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanvit\u003c\/td\u003e\n\u003ctd\u003e8–10% EBITDA (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBRF+ savings\u003c\/td\u003e\n\u003ctd\u003eBRL 1.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeverage\u003c\/td\u003e\n\u003ctd\u003eNet debt\/EBITDA ≈1.1x (mid-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eBRF BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact BCG Matrix report you'll receive after purchase—fully formatted, no watermarks, and ready for immediate use in presentations or planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747672633721,"sku":"brf-global-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/brf-global-bcg-matrix.png?v=1772200839","url":"https:\/\/matrixbcg.com\/products\/brf-global-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}