{"product_id":"breedongroup-bcg-matrix","title":"Breedon Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBreedon Group’s BCG Matrix preview highlights which business units likely act as Cash Cows—stable quarry and cement operations—and which assets may be Question Marks amid shifting construction demand; a few segments could be Stars if market share and growth align. This snapshot frames strategic trade-offs around capital allocation and divestment opportunities. Purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-driven recommendations, and editable Word and Excel files to act on these insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Infrastructure Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUS Infrastructure Operations, fueled by the 2024 BMC Enterprises and 2025 Lionmark buys, is a Stars-stage unit with H1 2025 revenue up 140% versus H1 2024, reaching approx. £210m on strong Midwest order backlog and US federal infrastructure awards totaling about $1.1bn in active contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLower Carbon Cement (CEM II)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBreedon has pivoted to sustainable materials: by June 2025 lower-carbon CEM II cement made up 46% of its cement volumes, up from 29% in 2022, driving higher-margin sales in a market growing ~6–8% annually as GB and Irish green building rules tighten.\u003c\/p\u003e\n\u003cp\u003eMaintaining this star position needs continued capex—Breedon disclosed a £45m investment plan for carbon-reduction tech through 2026—so it remains well-placed as a leader in eco-friendly materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration in the US\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy acquiring vertically integrated businesses such as Lionmark in 2023, Breedon Group secured a strong US position across aggregates, asphalt and ready-mixed concrete, giving direct control of supply chain margins.\u003c\/p\u003e\n\u003cp\u003eThis vertical model lets Breedon capture higher EBITDA per tonne; US division margin targets ~12–15% versus group UK margins near 18% in FY2024, in a US construction materials market growing ~4% CAGR (2024–29).\u003c\/p\u003e\n\u003cp\u003eBreedon plans to scale US operations to approach UK revenues of £900m (FY2024), making the US a strategic priority for capital allocation and M\u0026amp;A through 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisitions Pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic Acquisitions Pipeline is a star: Breedon Group’s active M\u0026amp;A picks and integrates bolt-on firms in fragmented aggregates and cement markets, driving rapid share gains.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Breedon’s purchase of Lionmark added ~80 million pounds to revenue, showing consolidation scales sales quickly; EBITDA impact was material to margins.\u003c\/p\u003e\n\u003cp\u003eExpansion needs large cash outflows—acquisition capex and integration costs—but builds a dominant regional position and long-term pricing leverage.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 Lionmark revenue ~80m pounds\u003c\/li\u003e\n\u003cli\u003eTarget markets highly fragmented—multiple \u0026gt;10% roll-up opportunities\u003c\/li\u003e\n\u003cli\u003eRequires significant cash; improves market share and pricing power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidwest Aggregates and Concrete\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMidwest Aggregates and Concrete targets the US Midwest, a high-growth niche driven by steady 2024–25 infrastructure spending and housing starts; Breedon’s five hard rock quarries and 42 concrete plants deliver ~28% local market share and 2025 H1 revenue of $62m, supporting star status despite weather delays.\u003c\/p\u003e\n\u003cp\u003eUnderlying demand stayed strong: regional construction backlog rose 9% YoY to $410m in Q2 2025, utilization rebounded to 81% after spring storms, and EBITDA margin held near 17%, justifying continued investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeography: US Midwest—stable growth\u003c\/li\u003e\n\u003cli\u003eAssets: 5 quarries, 42 plants\u003c\/li\u003e\n\u003cli\u003eMarket share: ~28% locally\u003c\/li\u003e\n\u003cli\u003e2025 H1 revenue: $62m\u003c\/li\u003e\n\u003cli\u003eBacklog: $410m (+9% YoY)\u003c\/li\u003e\n\u003cli\u003eUtilization: 81%; EBITDA margin: 17%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Infrastructure Soars: H1 £210m, $1.1bn Contracts, 46% Low‑Carbon CEM II\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUS Infrastructure Ops is a Star: H1 2025 revenue ~£210m (+140% YoY) with $1.1bn active US contracts; lower-carbon CEM II =46% of volumes (Jun 2025); £45m capex to 2026; Lionmark add ~£80m revenue (2025); Midwest unit H1 2025 revenue $62m, 28% local share, EBITDA margin ~17%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eH1 2025 rev\u003c\/td\u003e\n\u003ctd\u003e£210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive US contracts\u003c\/td\u003e\n\u003ctd\u003e$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCEM II share\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex to 2026\u003c\/td\u003e\n\u003ctd\u003e£45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLionmark rev\u003c\/td\u003e\n\u003ctd\u003e£80m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidwest H1 rev\u003c\/td\u003e\n\u003ctd\u003e$62m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidwest share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidwest EBITDA\u003c\/td\u003e\n\u003ctd\u003e17%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix of Breedon Group: strategic guidance on Stars, Cash Cows, Question Marks, Dogs, investment priorities and market risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing Breedon business units in quadrants for instant strategic clarity and C-level presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreat Britain Aggregates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat Britain Aggregates, with a 15% share of the UK aggregates market, is a clear cash cow for Breedon Group, generating steady EBITDA margins around 18% in FY2024 and roughly £120–150m annual free cash flow.\u003c\/p\u003e\n\u003cp\u003eThe UK aggregates market is mature with low volume growth (circa 0–2% CAGR 2024–26) amid macro headwinds, but high barriers to entry—planning, quarry capex, and logistics—protect margins.\u003c\/p\u003e\n\u003cp\u003eThese cash flows are essential to service Breedon’s net debt (about £400m at H1 2025) and to fund expansion in high-growth segments such as the US division, which grew revenue ~25% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIreland Construction Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Ireland Construction Materials cash cow posted resilient 2025 results, with volumes up 3.8% and underlying EBITDA margin near 22% as a strong Republic of Ireland housebuilding market offset slower infrastructure spend.\u003c\/p\u003e\n\u003cp\u003eEstablished market share and pricing power delivered reliable free cash flow of about 43m in 2025, funding Breedon Group’s increased dividend to 4.75p per share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCement Manufacturing in GB\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe cement business in Great Britain sits in a mature market with stable pricing despite a 2025 volume decline of about 4% year-on-year; average GB cement price held near £85–£90\/tonne in H1 2025. It needs relatively low capital spend versus cash return—Breedon reported UK cement EBITDA margin around 18% in FY 2024. As a vertical-integration cash cow, it funds R\u0026amp;D into alternative fuels and carbon capture, with Breedon allocating ~£15m–£20m annually to decarbonisation projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialist Contracting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBreedon’s Specialist Contracting Services, covering surfacing and highway maintenance, deliver steady revenue via long-term UK public-sector contracts—contract backlog ~£350m as of FY2024, supporting predictable cash flows.\u003c\/p\u003e\n\u003cp\u003eThese services hold high market share in regional clusters (estimated 25–35% in key counties) and use less capital-intensive mobile plant versus quarrying, lowering capex intensity to ~3% of revenue.\u003c\/p\u003e\n\u003cp\u003eThe predictable billing cycle and 60–80% recurring municipal work make this a cash cow that funds admin costs and dividends—helped Breedon pay £30m in dividends in H2 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBacklog ~£350m (FY2024)\u003c\/li\u003e\n\u003cli\u003eRegional share 25–35%\u003c\/li\u003e\n\u003cli\u003eCapex intensity ~3% of revenue\u003c\/li\u003e\n\u003cli\u003eRecurring public work 60–80%\u003c\/li\u003e\n\u003cli\u003eDividends funded £30m H2 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Mixed Concrete in Ireland\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReady-mixed concrete in Ireland saw volume growth in 2025, with Breedon reporting a c.4–6% rise in Irish ready-mix tonnage versus 2024 and stable pricing, while GB volumes hit historic lows.\u003c\/p\u003e\n\u003cp\u003eThe segment leverages Breedon’s 30+ quarry footprint in Ireland, enabling low transport costs, 45–60% local market share in key regions and strong margin retention.\u003c\/p\u003e\n\u003cp\u003eAs a cash cow, it generated steady EBITDA margins near 15–18% in 2025 and funded group investment and dividends.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 volume +4–6% vs 2024\u003c\/li\u003e\n\u003cli\u003eQuarry network: 30+ sites\u003c\/li\u003e\n\u003cli\u003eLocal market share: 45–60%\u003c\/li\u003e\n\u003cli\u003eEBITDA margin: ~15–18% in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBreedon cash cows fuel £120–150m FCF, fund debt, dividends and US growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBreedon’s GB aggregates, GB cement, Ireland materials, specialist contracting, and Irish ready-mix act as cash cows, delivering ~£120–150m FCF, EBITDA margins 15–22%, and funding net debt (~£400m H1 2025), dividends (4.75p, £30m H2 2024) and growth in the US.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eEBITDA %\u003c\/th\u003e\n\u003cth\u003eFCF\/yr\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGB aggregates\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003e£120–150m\u003c\/td\u003e\n\u003ctd\u003e15% UK share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIreland materials\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003ctd\u003e£43m\u003c\/td\u003e\n\u003ctd\u003eVol +3.8% 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eBreedon Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact BCG Matrix document you'll receive after purchase—no placeholders, no watermarks, just the finalized, professionally formatted analysis ready for use. This preview mirrors the full report sent to your inbox, complete with market-backed insights and clear quadrant visualizations for strategic decision-making. Once purchased, the editable, print-ready file is immediately available for presentation, planning, or client delivery with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748545278329,"sku":"breedongroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/breedongroup-bcg-matrix.png?v=1772209407","url":"https:\/\/matrixbcg.com\/products\/breedongroup-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}