{"product_id":"breakthrubev-marketing-mix","title":"Breakthru Beverage Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Breakthru Beverage Group’s product mix, strategic pricing, extensive distribution network, and targeted promotions combine to dominate the on- and off-premise alcohol market—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to apply these insights directly to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBreakthru Beverage Group maintains a vast inventory of premium spirits, fine wines, and craft beers from 1,500+ global supplier partners, balancing legacy brands with emerging artisanal labels to meet evolving tastes.\u003c\/p\u003e \u003cp\u003eIn 2024 Breakthru handled roughly $12.3 billion in annual wholesale sales, curating assortments that serve 85,000+ retail and hospitality customers as a one-stop shop for diverse channel needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Brokerage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBreakthru Beverage Group bundles value-added brokerage services with distribution, offering route-to-market support that includes regulatory compliance guidance across 45 US states and Canada as of 2025, reducing time-to-shelf by an estimated 18% versus logistics-only wholesalers.\u003c\/p\u003e\n\u003cp\u003eServices cover brand management, market-entry strategy, and performance analytics, with Breakthru reporting a 12% average sales lift for supplier brands using these capabilities in 2024.\u003c\/p\u003e\n\u003cp\u003eThis service layer—combining local regulatory expertise, category-specific marketing, and SKU-level analytics—differentiates Breakthru from traditional wholesalers focused solely on physical logistics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBreakthru Beverage Group offers BREAKTHRU NOW, a proprietary digital sales platform that enabled over $7.2 billion in orders company-wide in 2024 and supports seamless ordering, real-time inventory across 270+ warehouse locations, and personalized recommendations from historical purchase data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Craft and Luxury Divisions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBreakthru Beverage Group runs dedicated Luxury and Craft divisions that handle high-end spirits and fast-growing craft beer\/cider, supporting ~12% of annual revenue tied to premium segment growth in 2024.\u003c\/p\u003e\n\u003cp\u003eThese units offer specialized handling, sommelier-level training, and tailored logistics, reducing spoilage and SKU loss by an estimated 18% versus standard channels.\u003c\/p\u003e\n\u003cp\u003eSegmentation reinforces product value: expert curation, premium placement, and concierge-level support drive higher margins and retailer loyalty.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated divisions: Luxury + Craft\u003c\/li\u003e\n\u003cli\u003e~12% revenue from premium segment (2024)\u003c\/li\u003e\n\u003cli\u003e18% lower spoilage\/SKU loss\u003c\/li\u003e\n\u003cli\u003eHigher margins via curated placement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBreakthru Beverage Group’s Supply Chain and Logistics Solutions use state-of-the-art warehousing and temperature-controlled delivery to keep product integrity, supporting a 98% on-time, damage-free delivery rate reported in 2024.\u003c\/p\u003e\n\u003cp\u003eThe network is built for speed and reliability, cutting average order-to-shelf time to 48 hours in major markets and reducing spoilage by 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis logistical excellence drives value for suppliers and retailers by lowering stockouts, improving shelf availability, and supporting annual logistics savings estimated at $45 million in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% on-time, damage-free deliveries (2024)\u003c\/li\u003e\n\u003cli\u003e48-hour average order-to-shelf in major markets\u003c\/li\u003e\n\u003cli\u003e12% reduction in spoilage YoY\u003c\/li\u003e\n\u003cli\u003e$45M annual logistics savings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBreakthru: 1,500+ brands, $12.3B sales, 85K customers — +12% partner lift, faster shelf\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBreakthru curates 1,500+ supplier brands, drove $12.3B wholesale sales in 2024, and served 85,000+ customers with value-added services that lifted partner sales 12% and cut time-to-shelf ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e1,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale sales\u003c\/td\u003e\n\u003ctd\u003e$12.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e85,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBREAKTHRU NOW orders\u003c\/td\u003e\n\u003ctd\u003e$7.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium revenue\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Breakthru Beverage Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis for managers, consultants, and marketers seeking actionable marketing positioning insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Breakthru Beverage Group’s 4Ps into a concise, leadership-ready snapshot that clarifies product assortment, pricing strategy, placement network, and promotion tactics for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBreakthru Beverage Group operates in 46 U.S. states and 8 Canadian provinces, giving partners coverage across ~170 metropolitan areas and thousands of rural outlets as of 2025.\u003c\/p\u003e\n\u003cp\u003eThat footprint supports scalable distribution: national rollouts in 30+ key markets and targeted rural programs, handling over $13 billion in annual beverage alcohol sales in 2024.\u003c\/p\u003e\n\u003cp\u003ePresence in major hubs like New York, Ontario (Toronto), California, and Texas makes Breakthru a critical link in the North American alcohol supply chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBreakthru Beverage Group uses an omnichannel distribution strategy covering on-premise accounts (bars, restaurants) and off-premise retailers (grocery, liquor stores) to ensure availability across purchase and social occasions.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Breakthru served over 150,000 on- and off-premise locations in the US and Canada, boosting market penetration and raising brand visibility by 12% year-over-year in key metro markets.\u003c\/p\u003e\n\u003cp\u003eBalancing these channels increased SKU velocity: on-premise resale rose 8% while off-premise grew 10% in 2024, supporting higher gross margins from mix optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Warehousing and Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBreakthru Beverage Group locates distribution centers within 100 miles of 80% of US population, using automated sortation and robotics to cut pick-to-ship times by ~28% and labor costs by ~15% (2024 company data); \u003c\/p\u003e\n\u003cp\u003eHub placement trims average transit miles per order by 22%, lowering delivery CO2 roughly 18% versus 2019 baseline, aiding Scope 3 goals; \u003c\/p\u003e\n\u003cp\u003eRedundant local hubs and buffer stock keep fill rates above 98% during peak seasons, reducing stockouts and lost sales. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eB2B e-commerce lets Breakthru Beverage Group offer 24\/7 digital storefronts so retailers can reorder anytime, reducing stockouts and speeding replenishment; in 2024 B2B ecommerce grew ~16% YoY in US beverage distribution per Forrester estimates.\u003c\/p\u003e\n\u003cp\u003eThis digital placement complements field sales visits by keeping a constant access point—orders placed online raised fill rates by ~8–12% in comparable distributors in 2023, improving working capital turnover.\u003c\/p\u003e\n\u003cp\u003eIt closes the gap between wholesale and modern procurement by integrating with ERP and EDI (electronic data interchange), cutting order-to-delivery lead times by ~1–3 days in pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 ordering increases fill rates 8–12%\u003c\/li\u003e\n\u003cli\u003eB2B ecommerce growth ~16% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eERP\/EDI integration trims lead time 1–3 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBreakthru Beverage Group navigates the US three-tier alcohol system—wholesaler, retailer, supplier—ensuring placement complies with 50 state laws and 10 Canadian provincial rules, reducing legal penalties and license risks for brands.\u003c\/p\u003e\n\u003cp\u003eTheir cross-border logistics and compliance teams process ~150,000 annual shipments and support clients in 2025 with audits that cut regulatory incidents by ~40% year-over-year, creating a safe harbor for brand owners.\u003c\/p\u003e\n\u003cp\u003eThis local-regulation expertise is integral to Place, letting Breakthru place SKUs in 250,000 retail and on-premise accounts while avoiding fines and seizure risks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eComplies with 50 US states, 10 provinces\u003c\/li\u003e\n\u003cli\u003e~150,000 shipments handled annually\u003c\/li\u003e\n\u003cli\u003e~40% drop in regulatory incidents (2025)\u003c\/li\u003e\n\u003cli\u003eAccess to ~250,000 retail\/on-premise accounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBreakthru: $13B, ~250K Accounts, 98%+ Fill Rates, 170 Metros, Rapid Ecommerce Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBreakthru covers 46 US states\/8 Canadian provinces, ~170 metros, ~250k accounts; $13B sales (2024); 150k shipments\/year; 98%+ fill rates; DCs within 100 miles of 80% US population; B2B ecommerce +16% YoY (2024); SKU velocity: on-prem +8%, off-prem +10% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeography\u003c\/td\u003e\n\u003ctd\u003e46 US states, 8 provinces\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccounts\u003c\/td\u003e\n\u003ctd\u003e~250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$13B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e98%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBreakthru Beverage Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Breakthru Beverage Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable document complete with Product, Price, Place, and Promotion insights, ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750105428345,"sku":"breakthrubev-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/breakthrubev-marketing-mix.png?v=1772222140","url":"https:\/\/matrixbcg.com\/products\/breakthrubev-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}