{"product_id":"brasfieldgorrie-business-model-canvas","title":"Brasfield \u0026 Gorrie Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrasfield \u0026amp; Gorrie: Business Model Canvas Snapshot—Construction Growth Drivers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Brasfield \u0026amp; Gorrie’s strategic framework with our concise Business Model Canvas preview—see how core partnerships, value propositions, and revenue levers combine to drive growth in construction and infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Subcontractor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrasfield \u0026amp; Gorrie depends on a vetted subcontractor network for niche trades—electrical, plumbing, mechanical—covering 85% of specialty labor on projects; by 2025 these ties became strategic alliances focused on labor availability and OSHA-compliant safety, reducing lost-time incidents 22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchitectural and Engineering Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborating with architectural and engineering firms enables Brasfield \u0026amp; Gorrie to execute design-build and integrated project delivery, cutting design-related RFIs by ~30% and improving schedule predictability—firm reported 12% faster project closeouts on integrated jobs in 2024. Aligning with top-tier designers provides end-to-end solutions that reduce rework costs (industry avg rework 5–12% of contract value) and accelerate time-to-occupancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaterial and Equipment Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic procurement partnerships with global and local suppliers secure steady steel, concrete, and specialized medical equipment flows; Brasfield \u0026amp; Gorrie’s long-term contracts (covering ~65% of 2024 material spend) cut exposure to late-2025 price swings and reduced deliveries by 38% year-over-year. These agreements include preferential pricing (avg. discount 6–9%) and prioritized delivery windows for large industrial and healthcare projects, lowering project delay risk and stabilizing margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Software Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBrasfield \u0026amp; Gorrie partners with top VDC (virtual design and construction) and BIM (building information modeling) vendors to deploy real-time analytics and project transparency, cutting rework by up to 20% and improving schedule adherence toward industry-leading 95% on select projects in 2024.\u003c\/p\u003e\n\u003cp\u003eOngoing pilots include AI-driven scheduling and autonomous site monitoring, reducing site-inspection hours by ~30% and supporting a 12% productivity gain in pilot projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrates VDC\/BIM for real-time data\u003c\/li\u003e\n\u003cli\u003eRework cut ~20% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eSchedule adherence ~95% on select jobs\u003c\/li\u003e\n\u003cli\u003eAI scheduling, autonomous monitoring pilots\u003c\/li\u003e\n\u003cli\u003eSite-inspection hours down ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfor massive infrastructure or mission-critical projects brasfield gorrie partners in joint ventures with other large contractors to pool capital exceed single-entity bonding limits and expand geographic reach jv-backed bids accounted for an estimated of its commercial institutional backlog letting the firm pursue it otherwise couldn\u003e\n\u003cpjoint ventures also speed knowledge transfer and share technical financial risk in sectors like water treatment energy where specialized scope performance guarantees raise delivery bonding needs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJV share: ~22% of 2024 backlog\u003c\/li\u003e\n\u003cli\u003eEnables $100M+ contracts\u003c\/li\u003e\n\u003cli\u003eReduces bonding and performance risk\u003c\/li\u003e\n\u003cli\u003eBoosts technical know-how in water\/energy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pjoint\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partners Drive 30% Efficiency Gains, 85% Specialty Labor \u0026amp; $100M+ Bids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partners: vetted subs supply ~85% specialty labor; architect\/engineer alliances cut RFIs ~30% and speed closeouts 12% (2024); long-term suppliers cover ~65% material spend with 6–9% discounts; VDC\/BIM and AI pilots cut rework ~20% and inspection hours ~30%; JVs made up ~22% of 2024 backlog enabling $100M+ bids.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubcontractors\u003c\/td\u003e\n\u003ctd\u003eSpecialty labor share\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign partners\u003c\/td\u003e\n\u003ctd\u003eRFIs ↓ \/ faster closeouts\u003c\/td\u003e\n\u003ctd\u003e−30% \/ +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003eMaterial spend covered \/ discount\u003c\/td\u003e\n\u003ctd\u003e65% \/ 6–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVDC\/BIM \u0026amp; AI\u003c\/td\u003e\n\u003ctd\u003eRework ↓ \/ inspection hrs ↓\u003c\/td\u003e\n\u003ctd\u003e−20% \/ −30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJoint ventures\u003c\/td\u003e\n\u003ctd\u003eBacklog share \/ enables\u003c\/td\u003e\n\u003ctd\u003e22% \/ $100M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Brasfield \u0026amp; Gorrie that maps nine BMC blocks with detailed customer segments, value propositions, channels, revenue and cost structures, and partner\/activities alignment—reflecting real-world operations, competitive advantages, SWOT-linked insights, and polished presentation-ready narratives to support funding, strategy, and validation by entrepreneurs and analysts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas tailored to Brasfield \u0026amp; Gorrie that condenses project delivery, client segments, and partnerships into a single shareable page—ideal for fast strategy reviews and team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePreconstruction and Estimating\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrasfield \u0026amp; Gorrie performs detailed cost analysis, value engineering, and life-cycle costing in preconstruction to set realistic budgets and flag risks before breaking ground; these services typically cut projected change orders by about 18% and lower final cost overruns, per industry data. By 2025, predictive analytics (machine learning models using project and market data) has improved estimate accuracy roughly 12–15%, giving clients clearer cashflow timing and contingency needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject Management and Execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrasfield \u0026amp; Gorrie runs daily site management—scheduling, labor coordination, and safety—led by professional project managers who serve as main client contacts and drive milestone delivery; in 2024 their construction margin averaged about 7–9% on major projects and they reported a corporate safety incident rate below 1.5 OSHA-recordable incidents per 200,000 hours worked. The firm applies lean construction to cut waste, improving cycle times by roughly 10–15% on repeat project types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Performance of Core Trades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrasfield \u0026amp; Gorrie self-performs concrete, steel erection, and heavy equipment setting, letting it control critical-path timing and QA; in 2024 the firm reported ~20–25% of field labor hours as self-performed on select projects, cutting schedule variance by an estimated 8–12% and protecting gross margins by ~150–250 basis points versus subcontract-heavy peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual Design and Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrasfield \u0026amp; Gorrie embeds Virtual Design and Construction (VDC) using 3D, 4D, and 5D models to find clashes pre-construction, cutting rework; industry studies show clash detection can reduce RFIs by ~30% and rework costs by 10–20%.\u003c\/p\u003e\n\u003cp\u003eIntegrating VDC across phases improves trade coordination and transparency—stakeholders track schedule and cost changes in real time, and Brasfield \u0026amp; Gorrie reports VDC on 100% of major projects since 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3D\/4D\/5D for clash detection\u003c\/li\u003e\n\u003cli\u003eReduces rework 10–20%\u003c\/li\u003e\n\u003cli\u003eLower RFIs ~30%\u003c\/li\u003e\n\u003cli\u003eReal-time schedule\/cost visibility\u003c\/li\u003e\n\u003cli\u003eApplied on all major projects since 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafety and Quality Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining a rigorous safety program protects Brasfield \u0026amp; Gorrie’s workforce and cut insurance costs; the firm reports a 2024 OSHA recordable rate near 0.35, below the national construction avg of 1.8, lowering claims and premiums.\u003c\/p\u003e\n\u003cp\u003eThey run weekly toolbox talks, quarterly site audits, and annual OSHA\/EM  training, a practice cited by healthcare clients requiring 100% prequalification for high-risk projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 OSHA recordable rate ~0.35\u003c\/li\u003e\n\u003cli\u003eWeekly toolbox talks; quarterly audits\u003c\/li\u003e\n\u003cli\u003eAnnual OSHA\/EM training 100% staff\u003c\/li\u003e\n\u003cli\u003eKey for industrial\/healthcare prequalifications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrasfield \u0026amp; Gorrie: Cutting Costs, Rework \u0026amp; RFIs—Boosting Schedules, Safety at Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrasfield \u0026amp; Gorrie runs preconstruction cost\/value engineering (cutting change orders ~18%); VDC (3D\/4D\/5D) on all major projects since 2023 reduces rework 10–20% and RFIs ~30%; self-perform ~20–25% field hours improving schedule variance 8–12% and protecting margins; 2024 OSHA recordable ~0.35.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChange order reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVDC rework cut\u003c\/td\u003e\n\u003ctd\u003e10–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVDC RFI reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-perform hours\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchedule variance improved\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOSHA recordable rate\u003c\/td\u003e\n\u003ctd\u003e~0.35\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Brasfield \u0026amp; Gorrie Business Model Canvas—not a mockup or sample—and it reflects the same content and layout you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this exact, ready-to-edit file (Word and Excel formats), fully formatted and complete with all sections included—no placeholders or missing pages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749564854649,"sku":"brasfieldgorrie-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/brasfieldgorrie-business-model-canvas.png?v=1772215267","url":"https:\/\/matrixbcg.com\/products\/brasfieldgorrie-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}