{"product_id":"brambles-marketing-mix","title":"Brambles Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Brambles’ product offerings, strategic pricing, global distribution networks, and targeted promotions combine to sustain its market leadership—this preview only hints at the insights inside. Gain the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report packed with data, examples, and actionable recommendations to save research time and sharpen your strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCircular Economy Pooling Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrambles, via its CHEP brand, runs circular economy pooling services where pallets, crates and containers are shared and reused across supply chains, cutting one-way packaging use by over 60% in key markets and boosting asset turns to ~12 per year as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 CHEP remained Brambles core value proposition, serving 5,200 customers across 60+ countries and saving an estimated 7.5 million tonnes CO2e cumulatively through reuse and supply-chain efficiencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandardized Pallet Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrambles offers timber and plastic pallets that meet ISO 6780 and ISPM 15 standards, serving 60+ markets and supporting customers like Unilever and Coca-Cola; Brambles reported 2025 reusable pallet revenue of US$1.2bn, reflecting strong demand for standard units.\u003c\/p\u003e\n\u003cp\u003eThese pallets are built for automated warehouses—compatible with conveyors and robotic forklifts—and Brambles cites a 30% reduction in handling damage versus non-standard units in 2024 trials.\u003c\/p\u003e\n\u003cp\u003eOngoing material science upgrades extend asset life to 8–12 years for plastic pallets and reduce lifetime carbon intensity by ~18% per pallet since 2021, improving total cost of ownership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReusable Plastic Containers (RPCs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReusable Plastic Containers (RPCs) target fresh produce and grocery logistics, collapsible to save up to 70% trailer space and protect delicate goods; Brambles reported in FY2025 RPC volume growth of about 8% in EMEA, supporting higher utilization across CHEP pallet pools.\u003c\/p\u003e\n\u003cp\u003eRPCs replace single-use cardboard, cutting packaging waste and lowering supply-chain emissions by an estimated 40% per cycle versus disposables; their ventilated, hygienic design reduces spoilage, helping retailers cut cold-chain food loss, which averages 6–10% in fresh produce.\u003c\/p\u003e\n\u003cp\u003eBrambles’ RPC line is central for retailers meeting 2030 Scope 3 targets, with customers reporting up to a 20% reduction in on-shelf waste and operational savings from reuse-driven lower procurement and disposal costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Automotive Containers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBrambles offers tailored, heavy-duty foldable containers for automotive parts movement, serving suppliers and assembly plants to manage complex inbound logistics.\u003c\/p\u003e\n\u003cp\u003eThese containers handle high-density components and endure industrial conditions, cutting total packaging costs; in 2024 Brambles reported a 7% segment efficiency gain in pooled container utilization.\u003c\/p\u003e\n\u003cp\u003eUse of such pooling reduced clients' packaging spend by up to 12% and lowered transport volume by ~9% in pilot programs, improving plant takt time and inventory turns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTailored foldable containers for high-density parts\u003c\/li\u003e\n\u003cli\u003eWithstand rigorous industrial environments\u003c\/li\u003e\n\u003cli\u003eSupports inbound logistics and assembly line flow\u003c\/li\u003e\n\u003cli\u003eReported 7% pooled utilization gain (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 12% packaging cost reduction in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Intelligence and Tracking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby late brambles has fitted over million pallets and crates with iot sensors cloud analytics giving customers real-time shipment visibility reducing lost-asset costs by year-over-year.\u003e\n\u003cpthese smart assets monitor temperature humidity and shock cutting spoilage claims by up to enabling customers spot bottlenecks via live telemetry predictive alerts.\u003e\n\u003cpthe digital layer turns equipment into revenue-driving data: customers see faster inventory lower detention fees and measurable roi from pooling services.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30M+ sensor-enabled assets by 2025\u003c\/li\u003e\n\u003cli\u003e~18% reduction in lost-asset costs\u003c\/li\u003e\n\u003cli\u003e~12% drop in spoilage claims\u003c\/li\u003e\n\u003cli\u003eReal-time tracking, enviro monitoring, predictive alerts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCHEP scales 30M+ IoT assets, US$1.2B reusable-pallet revenue and 7.5Mt CO2e saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCHEP drives Brambles product: pooled timber\/plastic pallets, RPCs, heavy foldable containers and 30M+ IoT-enabled assets, delivering US$1.2bn reusable-pallet revenue (2025), ~12 asset turns\/yr, 8–12yr plastic life, 7.5Mt CO2e saved cumulative, ~18% fewer lost-asset costs, and RPC EMEA volume +8% FY2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eReusable pallet revenue\u003c\/td\u003e\n\u003ctd\u003eUS$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset turns\u003c\/td\u003e\n\u003ctd\u003e~12\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT assets\u003c\/td\u003e\n\u003ctd\u003e30M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e saved\u003c\/td\u003e\n\u003ctd\u003e7.5Mt cumulative\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Brambles’ Product, Price, Place and Promotion strategies, grounded in real operational practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Brambles’ 4P insights into a concise, leadership-friendly snapshot that’s ready for presentations or quick alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrambles operates over 1,800 service centers and manages roughly 600 million pooled pallets and containers across more than 60 countries, keeping assets close to key manufacturing hubs.\u003c\/p\u003e\n\u003cp\u003eThis footprint cuts empty-haul distance, improving asset turns and lowering logistics cost per pallet; in FY2025 Brambles reported CHEP network density drove a 6% improvement in asset utilization year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Service Center Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrambles operates hundreds of automated service centers where pallets and crates are inspected, cleaned, and repaired before recirculation; as of Q4 2025 the network exceeds 420 sites, many sited within 25 km of major retail DCs and industrial zones to cut last-mile moves. Increased automation through 2025 lifted throughput ~18% and cut average turnaround time to 2.6 days, boosting available high-quality equipment and supporting a 3.4% rise in pool utilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Collection Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrambles partners with major retailers like Walmart and Tesco to use their stores as collection points for empty pallets and containers, recovering ~72% of assets at point of sale per 2024 operational reports; this cuts Brambles’ replacement capex by an estimated US$120m in 2024 versus 2019 baseline. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Modal Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrambles moves pallets and containers via road, rail and sea freight, using multi-modal routes to cut cost while meeting demand peaks; in 2024 Brambles reported 11.3 billion pallet movements across 60 countries, enabling modal shifts that reduced logistics cost per movement.\u003c\/p\u003e\n\u003cp\u003eThis flexible distribution mix supports same-region delivery speed and global repositioning so assets are available where and when customers need them, lowering stockouts and rental days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e11.3 billion pallet movements (2024)\u003c\/li\u003e\n\u003cli\u003e60 countries served (2024)\u003c\/li\u003e\n\u003cli\u003eModal mix reduces cost per movement\u003c\/li\u003e\n\u003cli\u003eImproves availability, cuts rental days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrambles uses advanced digital interfaces—customer portals and mobile apps—that let clients place orders and manage accounts; in 2024 digital orders accounted for ~56% of pallet movements, speeding processing by ~18% versus phone\/email.\u003c\/p\u003e\n\u003cp\u003eThese touchpoints simplify client interaction and improve accessibility, cutting average resolution time to 22 hours in 2024 and raising digital NPS by 6 points year-over-year.\u003c\/p\u003e\n\u003cp\u003eERP integration syncs physical asset tracking with customers' systems; real-time inventory reconciliation reduced shrinkage to 0.9% and improved billing accuracy, saving an estimated US$12m in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e56% of pallet moves via digital channels (2024)\u003c\/li\u003e\n\u003cli\u003eProcessing speed +18% vs manual\u003c\/li\u003e\n\u003cli\u003eAverage resolution 22 hours (2024)\u003c\/li\u003e\n\u003cli\u003eShrinkage 0.9%; US$12m savings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrambles scales 600m pooled assets: 11.3bn moves, 420 automated sites, +6% utilization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrambles’ 1,800+ service centers and 600m pooled assets across 60+ countries cut empty haul, raised asset turns and drove CHEP utilization +6% in FY2025; 11.3bn pallet moves (2024) and 420 automated sites (Q4 2025) shortened turnaround to 2.6 days and raised pool utilization +3.4%; digital channels (56% of moves, 2024) sped processing +18% and cut shrinkage to 0.9% (US$12m saved, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e1,800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePooled assets\u003c\/td\u003e\n\u003ctd\u003e600m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePallet movements (2024)\u003c\/td\u003e\n\u003ctd\u003e11.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomated sites (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnaround\u003c\/td\u003e\n\u003ctd\u003e2.6 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShrinkage\u003c\/td\u003e\n\u003ctd\u003e0.9% (US$12m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBrambles 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Brambles 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750992392569,"sku":"brambles-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/brambles-marketing-mix.png?v=1772227012","url":"https:\/\/matrixbcg.com\/products\/brambles-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}