{"product_id":"bowlerocorp-marketing-mix","title":"Bowlero Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBowlero blends experiential entertainment with a diversified product mix—boutique bowling, food \u0026amp; beverage, leagues, and private events—supported by tiered pricing and location-focused distribution to maximize footfall and spend per visit.\u003c\/p\u003e\n\u003cp\u003eDiscover how targeted promotions, loyalty programs, and strategic partnerships drive customer acquisition and retention; get the full, editable 4Ps Marketing Mix Analysis to replicate these tactics in your strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Bowling Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBowlero operates a multi-brand portfolio: premium Bowlmor Lanes, modern Bowlero venues, and traditional AMF centers, letting it target luxury seekers, millennials, and family casuals across segments.\u003c\/p\u003e\n\u003cp\u003eBy focusing pricing, promotions, and placements per brand, Bowlero increased average spend per visit 12% at Bowlmor and 8% at Bowlero in 2024, per company filings.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 Bowlero accelerated conversions of AMF to Bowlero format, raising EBITDA margins on converted sites by ~450 basis points and boosting same-store revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Bowlers Association Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy owning the Professional Bowlers Association (PBA), Bowlero embeds pro-level content into its product, giving it exclusive media rights and sponsorship deals that rivals lack; PBA events drove an estimated $45M in incremental media value and sponsorship revenue in 2024. This vertical integration builds a loyal league-bowler community—Bowlero reports 1.6M league participants in 2024—boosting steady weekday visits and venue utilization. Exclusive PBA broadcasts also raise brand reach: PBA viewership hit ~6.2M unique viewers in 2024 across linear and streaming, funneling fans into centers for events and practice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevated Food and Beverage Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBowlero’s Elevated Food and Beverage Program expands the product beyond lanes with high-margin kitchen menus and full-service bars offering premium spirits and craft cocktails, plus oversized, Instagrammable shareables that drive social media reach. In 2024 Bowlero reported F\u0026amp;B revenue growth of ~18% year-over-year, lifting F\u0026amp;B to roughly 22% of total revenue and improving gross margins by ~250 basis points on those sales. The shift toward higher-margin F\u0026amp;B helps raise blended margins and supports profitability in experiential entertainment. This mix aligns with industry data showing F\u0026amp;B can exceed 20–30% of venue revenue for profitable operators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState-of-the-Art Gaming and Arcades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eModern Bowlero centers pair extensive arcades with the latest redemption games and immersive video titles, driving a secondary revenue stream that lifted per-visit spend by ~12% in 2024 across similar entertainment venues.\u003c\/p\u003e\n\u003cp\u003eThese gaming zones boost dwell time—Bowlero reports family-focused visits up 8% year-over-year—and attract younger patrons who spend more on F\u0026amp;B and tokens.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, flagship sites added augmented reality bowling and advanced electronic scoring, reducing lane turnaround time by ~6% and increasing repeat bookings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eArcade-driven per-visit spend +12% (2024 comparable venues)\u003c\/li\u003e\n\u003cli\u003eFamily visits +8% YoY (Bowlero internal trend)\u003c\/li\u003e\n\u003cli\u003eAR bowling \u0026amp; electronic scoring deployed late 2025\u003c\/li\u003e\n\u003cli\u003eLane efficiency up ~6% after tech upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Social Event Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa significant portion of bowlero product mix targets hosted events team-building and large social celebrations by dedicated event planners customizable catering to deliver turnkey b2b private experiences.\u003e\n\u003cpthese events stabilize weekday revenue: industry data shows venue rentals can raise utilization by and bowlero reportedly generate of unit-level revenue at many locations in\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eDedicated planners: streamlines logistics\u003c\/li\u003e\n\u003cli\u003eCustom catering: upsells food\/bev revenue\u003c\/li\u003e\n\u003cli\u003eWeekday demand: boosts utilization 18–25%\u003c\/li\u003e\n\u003cli\u003eRevenue share: events ≈12–15% per location (2024)\u003c\/li\u003e\n\n\u003c\/pthese\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBowlero lifts per-visit spend, F\u0026amp;B \u0026amp; arcades; PBA fuels $45M value and 1.6M bowlers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBowlero’s multi-brand product mix—Bowlmor, Bowlero, AMF—boosted 2024 per-visit spend: Bowlmor +12%, Bowlero +8%; F\u0026amp;B = ~22% of revenue, F\u0026amp;B growth +18% YoY; PBA drove ~$45M media\/sponsorship value and 1.6M league bowlers; arcades lifted per-visit spend +12%, family visits +8%; conversions raised EBITDA margins +450 bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBowlmor spend\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBowlero spend\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B share\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePBA value\u003c\/td\u003e\n\u003ctd\u003e$45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeague bowlers\u003c\/td\u003e\n\u003ctd\u003e1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Bowlero’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers seeking a complete breakdown of Bowlero’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Bowlero's 4Ps in a concise, structured snapshot that’s ideal for leadership briefings or quick stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUbiquitous North American Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith 350+ locations across the US, Canada, and Mexico as of Q4 2025, Bowlero’s ubiquitous North American footprint creates a durable competitive moat and supports centralized logistics, procurement, and maintenance, cutting per-location costs by an estimated 12–15% versus single-site operators; sites are concentrated in high-traffic suburban and urban trade areas to boost visibility and average weekly visits per center to ~2,400.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Real Estate Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBowlero uses sale-leaseback deals to free up capital—selling properties then leasing them—raising over $1.1 billion via real estate transactions with REITs like SL Green and VICI through 2024 to fund expansion.\u003c\/p\u003e\n\u003cp\u003ePartnering with REITs lets Bowlero keep operational control of 200+ centers while shifting real estate off the balance sheet and improving return on invested capital.\u003c\/p\u003e\n\u003cp\u003eThis model cut upfront property capex, enabling 15% annual location growth in 2023–24 and faster entry into new US and UK markets without heavy ownership costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Booking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBowlero's place strategy centers on a robust digital portal and mobile app that handled over 62% of lane reservations in 2025, letting customers book single lanes or complex events from one interface.\u003c\/p\u003e\n\u003cp\u003eThis digital-physical integration cuts booking friction, raised average lane utilization by ~14% year-over-year, and drove a 21% lift in event revenue per location in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquisition-Led Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBowlero expands mainly by acquiring independent centers and regional chains, buying over 200 locations from 2018–2024 and adding ~50 sites in 2023 alone, then renovating and rebranding to Bowlero standards.\u003c\/p\u003e\n\u003cp\u003eThis approach lets Bowlero enter established markets fast, capture existing customer bases, and raise EBITDA margins via centralized operations—company-wide same-store sales rose 6.1% in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200 acquisitions 2018–2024\u003c\/li\u003e\n\u003cli\u003e~50 sites added in 2023\u003c\/li\u003e\n\u003cli\u003eRenovation + rebrand improves NPS and spend\u003c\/li\u003e\n\u003cli\u003eSame-store sales +6.1% in 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClustered Market Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBowlero clusters multiple centers in metros to dominate local entertainment; as of 2024 the chain operated 300+ centers nationwide with many metros hosting 3–6 sites each, boosting market share in key hubs.\u003c\/p\u003e\n\u003cp\u003eClustering cuts costs via shared regional management and pooled marketing—estimated 12–18% local marketing savings per center—and gives customers several venues within a 10–20 minute drive, reinforcing brand dominance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e300+ centers (2024)\u003c\/li\u003e\n\u003cli\u003e3–6 sites per major metro\u003c\/li\u003e\n\u003cli\u003e12–18% local marketing savings\u003c\/li\u003e\n\u003cli\u003e10–20 minute drive radius for customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBowlero scales to 350+ centers, $1.1B+ freed, 62% digital bookings, 14% lane lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBowlero’s 350+ North American centers (Q4 2025) use sale-leasebacks and REIT partnerships to free $1.1B+ (through 2024), enabling 15% annual location growth (2023–24), 62% digital bookings (2025), ~2,400 weekly visits per center, and a ~14% lift in lane utilization year-over-year.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCenters (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e350+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate proceeds\u003c\/td\u003e\n\u003ctd\u003e$1.1B+ (through 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital bookings (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg weekly visits\/center\u003c\/td\u003e\n\u003ctd\u003e~2,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLane utilization YoY lift\u003c\/td\u003e\n\u003ctd\u003e~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual location growth (2023–24)\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBowlero 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bowlero 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750390116729,"sku":"bowlerocorp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bowlerocorp-marketing-mix.png?v=1772224667","url":"https:\/\/matrixbcg.com\/products\/bowlerocorp-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}