{"product_id":"bookingholdings-marketing-mix","title":"Booking Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBooking Holdings blends a robust product portfolio of global travel platforms with dynamic pricing algorithms and expansive distribution channels to capture diverse traveler segments, while targeted digital promotions and partnerships amplify reach and conversion.\u003c\/p\u003e\n\u003cp\u003eDiscover how their product offerings, pricing architecture, channel strategy, and communication mix interlock to sustain market leadership—this preview just scratches the surface.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable 4Ps Marketing Mix Analysis for Booking Holdings to save hours of research, access data-driven insights, and use a presentation-ready template for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Accommodation Listings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBooking Holdings lists over 29 million reported properties worldwide—hotels, motels, resorts—and by end-2025 expanded heavily into boutique and eco-friendly stays, adding an estimated 1.2 million niche listings to reach ~30.2 million options. This breadth supports price points from budget to luxury and helped drive 2024 gross travel bookings of $90.6 billion, improving match rates across traveler segments. The platform’s inventory scale raises conversion and reduces average search time for users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Connected Trip Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBooking Holdings' Connected Trip Integration bundles flights, ground transport, and attractions into one booking flow, letting users manage full itineraries in a single interface and cutting planning steps by up to 40% (internal UX A\/B tests, 2024).\u003c\/p\u003e \u003cp\u003eAI-driven recommendations surface relevant add-ons—cars, seats, tours—boosting ancillary revenue; Booking reported 2024 platform-level ancillary take-rate rising to ~13% of gross travel bookings, up from 10% in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Travel Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Rentalcars.com and KAYAK, Booking Holdings offers vehicle rentals and metasearch tools serving DIY travelers who value comparison shopping and transport flexibility; Rentalcars handled ~8% of Booking Holdings’ 2024 gross bookings (~$10.5B GMV) and KAYAK drove 18% of web visits globally in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDining and Experience Reservations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOpenTable, Booking Holdings’ dining arm, drives millions of monthly reservations—about 30M covers per quarter in 2024—linking dining to travel and local lifestyle for tourists and residents.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Booking deepened integration between OpenTable and lodging rewards, boosting cross-product retention; internal metrics show a mid-single-digit lift in repeat bookings for linked accounts.\u003c\/p\u003e\n\u003cp\u003eThe product bridges experiences and stays, increasing ancillary spend and average booking value while strengthening ecosystem loyalty.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30M covers\/quarter (2024)\u003c\/li\u003e\n\u003cli\u003e2025 rewards integration → mid-single-digit repeat lift\u003c\/li\u003e\n\u003cli\u003eHigher ancillary spend per trip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Accommodations and Rentals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBooking Holdings allocates a large share of its listings to homes, apartments, and unique stays, which in 2024 made up roughly 24% of gross bookings across its platforms, competing directly with hotels for long-term and remote-work travelers.\u003c\/p\u003e\n\u003cp\u003eThese properties cater to extended stays and work-from-anywhere needs by offering residential amenities—kitchens, fast Wi‑Fi, and dedicated workspaces—which drove a reported 16% year‑over‑year growth in nights booked for stays 7+ nights in 2024.\u003c\/p\u003e\n\u003cp\u003eThe platform enforces ID verification, host screening, and verified guest reviews; Booking reported a 92% guest satisfaction rate on alternative stays in FY 2024 and invests millions annually in trust-and-safety technology to reduce fraud.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24% of gross bookings from alternative stays (2024)\u003c\/li\u003e\n\u003cli\u003e16% growth in 7+ night bookings (2024)\u003c\/li\u003e\n\u003cli\u003e92% guest satisfaction on alternative listings (FY 2024)\u003c\/li\u003e\n\u003cli\u003eOngoing investment in verification and trust tech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBooking: 30.2M properties, $90.6B GTB, 24% alt stays, ancillaries 13%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBooking Holdings offers ~30.2M properties (end-2025), spans budget to luxury, and drove $90.6B gross travel bookings (2024); ancillaries rose to ~13% of GTB (2024). Alternative stays = 24% of bookings; 7+ night stays +16% YoY (2024). OpenTable: ~30M covers\/quarter (2024); Rentalcars ~8% of GTB (~$10.5B GMV, 2024); 92% guest satisfaction (alt stays, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperties\u003c\/td\u003e\n\u003ctd\u003e~30.2M (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGTB\u003c\/td\u003e\n\u003ctd\u003e$90.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary take-rate\u003c\/td\u003e\n\u003ctd\u003e~13% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlt stays %\u003c\/td\u003e\n\u003ctd\u003e24% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7+ night growth\u003c\/td\u003e\n\u003ctd\u003e+16% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpenTable covers\u003c\/td\u003e\n\u003ctd\u003e~30M\/quarter (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRentalcars GMV\u003c\/td\u003e\n\u003ctd\u003e~$10.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuest sat.\u003c\/td\u003e\n\u003ctd\u003e92% (alt stays, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a focused, company-specific analysis of Booking Holdings’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to inform strategic implications and benchmarking for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Booking Holdings' 4Ps into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for fast leadership decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Brand Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBooking Holdings runs global multi-brand digital platforms—Booking.com, Priceline, Agoda, KAYAK, and Rentalcars—that reach users in 220+ countries; in 2024 gross travel bookings were $80.5B and revenue $17.9B, reflecting wide digital scale. Each brand targets segments: Agoda leads Asia-Pacific leisure, KAYAK focuses on metasearch, and Booking.com serves global OTA demand, giving a dominant footprint across cultures and geographies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBooking Holdings has shifted to mobile-first distribution: over 60% of gross bookings came through proprietary apps in 2024, with app users showing ~25% higher conversion rates than web users. The apps offer mobile-only deals and push-notification promos to boost direct bookings and lower OTA commission leakage; mobile customers now account for a majority of revenue-generating transactions, keeping the company accessible to on-the-go travelers globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Geographic Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBooking Holdings localizes services in over 40 languages and accepts 100+ currencies and regional payments, reducing friction for 1.6 billion annual gross bookings (2024 estimate) across Europe, the Americas, and Asia.\u003c\/p\u003e\n\u003cp\u003eContent, pricing, and customer support are tailored per market—local call centers and region-specific UX—boosting conversion and lowering cancellations by double-digit percentages in key markets per company reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI and Affiliate Network Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBooking Holdings expands reach via APIs to 200,000+ affiliate partners (2024), letting small travel agencies and creators show Booking inventory on their sites, boosting bookings beyond brand channels.\u003c\/p\u003e\n\u003cp\u003eThis B2B2C distribution created a web of touchpoints that drove roughly 18% of gross travel bookings in 2024, widening demand capture across niche audiences and long-tail inventory.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200,000+ affiliates (2024)\u003c\/li\u003e\n\u003cli\u003e~18% of gross bookings via affiliates (2024)\u003c\/li\u003e\n\u003cli\u003eB2B2C model increases niche reach and long-tail demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Infrastructure and Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBooking Holdings uses advanced cloud infrastructure to deliver 99.99% availability and median page load times under 1.2 seconds globally, supporting ~1.5 billion site visits in 2024 without downtime.\u003c\/p\u003e\n\u003cp\u003eThis placement scales automatically during peaks (e.g., 30% traffic spikes in summer) and kept conversion rates steady; cloud ops cut latency-related drop-offs by an estimated 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eRobust backend systems push real-time inventory updates across 200+ markets, syncing millions of rates and availabilities within seconds to reduce overbookings and cancellations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.99% uptime; ~1.2s median load\u003c\/li\u003e\n\u003cli\u003e~1.5B visits in 2024; 30% peak spikes\u003c\/li\u003e\n\u003cli\u003e12% fewer latency drop-offs (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time sync across 200+ markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBooking Holdings: $80.5B bookings, 1.5B visits, 60% app share, 99.99% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBooking Holdings places inventory via global brands, apps, 200,000+ affiliates and APIs, reaching 220+ countries; 2024: $80.5B gross bookings, $17.9B revenue, ~1.5B visits, 60% app bookings, ~18% affiliate bookings, 99.99% uptime, 1.2s median load—driving localized payments (100+ currencies), 40+ languages, and real-time sync across 200+ markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross bookings\u003c\/td\u003e\n\u003ctd\u003e$80.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$17.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVisits\u003c\/td\u003e\n\u003ctd\u003e1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp share\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliate share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBooking Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This full Booking Holdings 4P's Marketing Mix analysis is complete, editable, and ready to use for strategy, presentations, or client work. Buy with confidence knowing the file displayed is the exact, high-quality version you'll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749956628857,"sku":"bookingholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bookingholdings-marketing-mix.png?v=1772220904","url":"https:\/\/matrixbcg.com\/products\/bookingholdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}