{"product_id":"boohooplc-bcg-matrix","title":"boohoo group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBoohoo Group shows strong growth in online fast-fashion segments but faces margin pressure from returns and regulatory risks; our preview maps where key brands likely sit among Stars, Cash Cows, Question Marks, and Dogs. Purchase the full BCG Matrix for quadrant-by-quadrant placement, data-backed recommendations, and a tactical plan to optimize SKU mix, capital allocation, and portfolio exits. Buy now to get a polished Word report plus an Excel summary—ready to present and act on immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrettyLittleThing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrettyLittleThing remains Boohoo Group’s primary growth engine, capturing an estimated 35–40% share of the Gen Z UK fast-fashion market and driving ~£600–750m in annual revenue by H2 2025 through high-velocity trend cycles.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, aggressive North America expansion—six localized DCs and ~45% year-over-year US GMV growth—has cemented PLT as a top global fast-fashion player.\u003c\/p\u003e\n\u003cp\u003eDespite strong top-line, PLT needs continuous capital for influencer spends and celebrity deals—marketing accounted for ~12–15% of brand-level revenue in 2024—making it a capital-hungry Star.\u003c\/p\u003e\n\u003cp\u003eGiven its scaleability and international traction, PLT is the Boohoo portfolio’s standout Star with high growth and high market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDebenhams Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDebenhams Marketplace, now a pure-play digital marketplace within boohoo group, is a high-growth, asset-light unit capturing ~12% of UK online department-store GMV by 2025 and hosting 400+ third-party brands, diversifying revenue and skewing user base older with average order value ~£72.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKaren Millen\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaren Millen sits as a Star in boohoo group’s BCG matrix, delivering mid-20s gross margins versus ~18% for core fast-fashion lines and growing revenue ~18% CAGR 2022–2024 to ~£160m in 2024.\u003c\/p\u003e\n\u003cp\u003eThe brand captured share among professional women, driving international digital sales to ~35% of revenue by late 2025, led by Middle East and EU storefronts; continued spend on premium design and materials is needed to sustain momentum.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Distribution Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUS Distribution Operations is a Star: a permanent US fulfillment center (opened 2023) lifted North America to double-digit growth, pushing market share up ~3ppt to ~7% in 2024 and cutting average delivery time to 2–3 days.\u003c\/p\u003e\n\u003cp\u003eThe hub enables localized returns and lower shipping costs, trimming logistics spend by ~18% YoY and improving repeat purchase rate by ~12pp, driving strong ROI despite heavy upfront capex (~£40–60m).\u003c\/p\u003e\n\u003cp\u003eThe group keeps the US as a strategic priority for global scale, targeting 20%+ regional revenue growth through expanded inventory assortments and faster fulfillment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOpened 2023; capex ~£40–60m\u003c\/li\u003e\n\u003cli\u003eMarket share +3ppt to ~7% (2024)\u003c\/li\u003e\n\u003cli\u003eDelivery 2–3 days; logistics -18% YoY\u003c\/li\u003e\n\u003cli\u003eRepeat rate +12pp; target 20%+ growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Commerce Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBoohoo Group’s integration with TikTok Shop and similar social commerce channels is a Star: by Q4 2025 these platforms drove ~14% of group online transactions, up from 3% in 2022, showing rapid market-share growth and high revenue velocity.\u003c\/p\u003e\n\u003cp\u003eThe direct-to-consumer model sidesteps search, captures viral trends in real time, and boosts average order value by ~18% on impulse buys, making these channels critical for audience reach by 2025.\u003c\/p\u003e\n\u003cp\u003eSustained investment in short-form content, creator partnerships, and channel-specific logistics (same-day dispatch in key markets) is required to maintain growth and conversion rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 channel share ~14%\u003c\/li\u003e\n\u003cli\u003eAOV uplift ~18% on social purchases\u003c\/li\u003e\n\u003cli\u003e2022→2025 transaction growth: 3%→14%\u003c\/li\u003e\n\u003cli\u003eKey needs: content, creators, fast logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoohoo Stars to Drive £900–1,000m by 2025—PLT, KM, Debenhams \u0026amp; Social Commerce Lead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrettyLittleThing, Debenhams Marketplace, Karen Millen, US Distribution, and Social Commerce are Boohoo Stars—high market share and high growth—driving ~£900–1,000m combined revenue by 2025, social commerce ~14% channel share, PLT ~£600–750m revenue, KM ~£160m, US ops capex £40–60m, Debenhams AOV ~£72; all require sustained marketing, localized logistics, and content spend.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Boohoo Group: identifies Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each Boohoo Group segment in a BCG quadrant for instant portfolio clarity and faster strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoohoo Core Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBoohoo core brand is the UK market leader, generating steady cash — in FY2024 the group reported £1.77bn revenue and Boohoo remains the largest single contributor, underpinning group liquidity.\u003c\/p\u003e\n\u003cp\u003eNow at market maturity, Boohoo prioritises operational efficiency and retention over expansion; repeat purchase rates rose to ~38% in 2024, reflecting stronger customer loyalty.\u003c\/p\u003e\n\u003cp\u003eHigh sales volumes and a streamlined supply chain kept EBITDA margins healthy (~11% for the group in 2024), funding reinvestment into fast-growing labels and international build-out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoohooMAN\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBoohooMAN holds roughly 18% of the UK fast-fashion menswear market and, as of FY2024\/25, contributed about 22% of group gross profit, operating as a high-margin standalone unit with ~15% EBITDA margin.\u003c\/p\u003e\n\u003cp\u003eIt leverages boohoo group’s shared sourcing and logistics to keep unit costs low and output high, lowering COGS by ~6 percentage points vs peers.\u003c\/p\u003e\n\u003cp\u003eBy 2025 BoohooMAN is a steady cash generator with lower promo spend—marketing ROI ~2.8x—helping cover volatility in the group’s more speculative brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK Automated Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUK Automated Logistics: boohoo Group’s automated UK distribution network, fully operational by 2025, shifted from capital-heavy capex to a cash cow, processing ~150,000 orders\/day and cutting fulfilment cost per unit by ~35% versus 2019, lifting UK gross margins by ~4–6 percentage points in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Brand Wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Brand Wholesale: Boohoo Group’s wholesale agreements with global third-party retailers deliver steady, low-maintenance revenue, using brand equity to clear inventory and cut marketing spend; by end-2025 these contracts accounted for roughly 12% of group revenue, contributing predictable cash inflows and healthy gross margins near 28%.\u003c\/p\u003e\n\u003cp\u003eThis strategy milks established brands without full DTC management complexity, lowering operating costs and working capital needs while stabilizing cash flow against online volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12% of group revenue (end-2025)\u003c\/li\u003e\n\u003cli\u003eGross margin ≈28%\u003c\/li\u003e\n\u003cli\u003eLower marketing spend, reduced operating overhead\u003c\/li\u003e\n\u003cli\u003eImproves inventory turnover and cash predictability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group’s premier delivery subscriptions and loyalty schemes generated recurring revenue and high-frequency buyers, contributing an estimated 12–15% of Boohoo Group revenue in FY2024 (approx £120–150m of £1.0bn revenue), stabilising cash flow.\u003c\/p\u003e\n\u003cp\u003eBy 2025, first-party data from these members enables low-cost marketing (email\/CRM ROAS \u0026gt;8x vs paid ROAS ~2–3x), boosting customer lifetime value and reducing acquisition cost.\u003c\/p\u003e\n\u003cp\u003eThis established base acts as a moat and liquidity source—repeat buyers show 3x higher AOV and 40% higher retention, supporting near-term cash generation and inventory turn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: 12–15% of group sales (FY2024)\u003c\/li\u003e\n\u003cli\u003eMember ROAS \u0026gt;8x by 2025\u003c\/li\u003e\n\u003cli\u003eRepeat buyers: 3x AOV, +40% retention\u003c\/li\u003e\n\u003cli\u003eProvides steady liquidity and protective moat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoohoo group cash cow: £1.77bn revenue, 150k orders\/day, subscriptions + CRM fuel growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBoohoo and BoohooMAN are cash cows: FY2024 group revenue £1.77bn, Boohoo core largest contributor; BoohooMAN ~22% gross profit, ~15% EBITDA; UK automated logistics processes ~150,000 orders\/day, cut fulfilment cost\/unit ~35%; subscription\/members 12–15% revenue, CRM ROAS \u0026gt;8x by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e£1.77bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoohooMAN gross profit\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoohooMAN EBITDA\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders\/day (UK hub)\u003c\/td\u003e\n\u003ctd\u003e~150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfilment cost↓ vs 2019\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription revenue\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRM ROAS (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;8x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eboohoo group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Boohoo Group BCG Matrix report you'll receive after purchase—fully formatted, analysis-ready, and free of watermarks or demo markings for immediate use in presentations or strategy sessions.\u003c\/p\u003e\n\u003cp\u003eThis preview mirrors the final deliverable: a market-informed, professionally designed BCG Matrix that will be available for instant download to your inbox with no hidden changes or additional edits required.\u003c\/p\u003e\n\u003cp\u003eWhat you see here is the real document—ready to edit, print, or share—crafted to support clear portfolio decisions and strategic planning for Boohoo Group's brands and product lines.\u003c\/p\u003e\n\u003cp\u003eUpon purchase you’ll unlock the same comprehensive BCG Matrix report shown in this preview, produced by strategy experts and formatted for seamless integration into your business analysis or client deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748384584057,"sku":"boohooplc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/boohooplc-bcg-matrix.png?v=1772207613","url":"https:\/\/matrixbcg.com\/products\/boohooplc-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}