{"product_id":"bonafilm-marketing-mix","title":"Bona Film Group Ltd. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBona Film Group Ltd. blends premium film production and distribution (Product) with market-segmented pricing, wide theatrical and digital distribution (Place), and high-impact cross-media promotion to sustain box-office and streaming success—discover the strategic levers behind their growth in the full 4P’s report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMain Melody Blockbuster Films\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBona Film Group’s Main Melody blockbusters command China’s domestic market, with several titles among the top 10 grossers in 2023–2024 and group box office revenue reaching about RMB 6.2 billion in 2024; high production budgets (RMB 200–600M) and state-aligned themes drive repeat audience trust.\u003c\/p\u003e\n\u003cp\u003eProduct upgrades through advanced VFX and international writers aim at Gen Z; by end-2025 Bona reports VFX spend rising ~35% y\/y and co-productions growing 22%, keeping Main Melody fresh and commercially viable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Film Production and Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBona Film Group offers end-to-end production services from script development and financing to post-production and talent management, handling over 40 titles and investing roughly RMB 600–800 million annually as of 2025. They invest across action, romance, and animation to spread risk, with genre diversification reducing single-genre revenue volatility by an estimated 25%. Rigorous cost control and quality drove a 2024 co-production success rate of ~65%, making Bona a preferred domestic and international partner. Vertical integration preserves creative control and captures margins at each stage, supporting a studio-level gross margin near 28%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Cinema Exhibition Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBona Film Group Ltd operates a network of premium cinemas offering immersive tech like IMAX, ScreenX, and Dolby Atmos to differentiate theatrical viewing from streaming, driving higher per-ticket revenue—Bona reported cinema admissions revenue of RMB 1.12 billion in FY2024. \u003c\/p\u003e\n\u003cp\u003eBy late 2025 Bona expanded product features with VIP lounges and specialized screening rooms for corporate events and private parties, increasing average spend per visit by an estimated 18–22%. \u003c\/p\u003e\n\u003cp\u003eThis service-focused product captures the retail end of the film value chain, supporting box-office, F\u0026amp;B, and event revenue streams and strengthening vertical integration for content-to-exhibition monetization. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property and Derivative Merchandising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBona Film Group develops long-term value by turning film IP into franchises and merchandise—digital collectibles, toys, and apparel—extending revenue beyond box office.\u003c\/p\u003e\n\u003cp\u003eDerivatives create secondary streams; for example, global film merchandising reached about $58 billion in 2024, helping Bona boost post-release returns and brand loyalty for hit titles.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFocus: franchise IP → merch\u003c\/li\u003e\n\u003cli\u003eProducts: NFTs, toys, apparel\u003c\/li\u003e\n\u003cli\u003eGoal: extend lifecycle, loyalty\u003c\/li\u003e\n\u003cli\u003e2024 merch market: ~$58B\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Co-Production and Distribution Rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBona Film Group co-produces with global studios and acquires foreign distribution rights for China, bringing titles that helped secure 2024 box-office gains—Bona reported 18% international-related revenue growth in FY2024 (per company filings).\u003c\/p\u003e\n\u003cp\u003eBy exporting Chinese films abroad and importing blockbusters, Bona smooths revenue volatility from domestic slate timing and positions itself as a distribution bridge between China and global markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% international-related revenue growth FY2024\u003c\/li\u003e\n\u003cli\u003eDiversified rights portfolio reduces domestic production risk\u003c\/li\u003e\n\u003cli\u003eCo-productions increase access to global marketing and screens\u003c\/li\u003e\n\u003cli\u003eExports Chinese content to international audiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBona Studios: RMB6.2B box office, 40+ titles, 28% margin, +18% intl growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBona’s film products: RMB 6.2B box office (2024); VFX spend +35% y\/y (2025E); 40+ titles, RMB 600–800M annual content investment (2025); studio gross margin ~28%; cinema admissions RMB 1.12B (FY2024); merch market benefit ~$58B (global 2024); international-related revenue +18% (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBox office (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVFX spend growth (2025E)\u003c\/td\u003e\n\u003ctd\u003e+35% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent investment (annual)\u003c\/td\u003e\n\u003ctd\u003eRMB 600–800M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudio margin\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCinema admissions (FY2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 1.12B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerch market (global 2024)\u003c\/td\u003e\n\u003ctd\u003e$58B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Bona Film Group Ltd.’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a concise marketing-positioning brief grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bona Film Group Ltd.’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional levers to rapidly align teams and inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Cinema Chain Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBona Film Group operates roughly 250 self-owned cinemas across China, concentrated in Tier 1 and Tier 2 cities like Beijing, Shanghai, Guangzhou, and Chengdu, capturing high footfall in malls and entertainment districts.\u003c\/p\u003e\n\u003cp\u003eThese venues are the main point of sale for exhibition revenue—Bona reported box office-related income of RMB 1.02 billion in 2024—and double as distribution platforms for studio releases.\u003c\/p\u003e\n\u003cp\u003eSecuring prime real estate boosts visibility and accessibility for urban moviegoers, supporting average occupancy rates above national urban averages during peak weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships with Online Streaming Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBona Film Group has secured distribution deals with iQIYI, Tencent Video, and Youku, placing over 300 films on those platforms by 2025 and reaching an estimated 400 million monthly viewers in China; digital placement captures mobile and at-home viewers and lifted Bona’s non-theatrical revenue share to about 22% of total revenue in 2024. By end-2025, windowing strategies—30–90 day theatrical windows plus staggered digital rentals—boosted per-title digital lifetime revenue by ~18%, keeping content available across theaters, SVOD, TVOD, and mobile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Tier 3 and Tier 4 Cities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBona Film Group has pushed cinema operations into tier 3–4 Chinese cities, targeting an underserved market where per-capita disposable income rose ~6.1% in 2024 and box office growth in these tiers reached ~18% year-over-year, per EntGroup data. The company uses localized marketing, regional release windows, and scaled-down cinema designs to match lower average ticket prices (~RMB 40–60) while boosting occupancy. This geographic diversification helped lift Bona’s distribution reach by an estimated 12–15% of national box office share in 2024, expanding long-term revenue channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBona Film Group leverages international partners and festivals (Cannes, American Film Market) to place films across North America, Europe, and Southeast Asia, reaching Chinese diaspora markets and boosting brand prestige.\u003c\/p\u003e\n\u003cp\u003eThis global placement helped Bona secure roughly 28% of overseas box office for select 2024 releases, aiding recoupment of high-budget titles (avg production cost ¥200–300M) via theatrical and digital sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFestivals: Cannes, AFM placements\u003c\/li\u003e\n\u003cli\u003eRegions: North America, Europe, SE Asia\u003c\/li\u003e\n\u003cli\u003eFinancials: avg production ¥200–300M; ~28% overseas box office share (2024)\u003c\/li\u003e\n\u003cli\u003eStrategy: diaspora targeting + digital rights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Ticketing Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpintegrated digital ticketing systems: bona film group distributes via maoyan and taopiaopiao plus its own apps enabling mobile seat selection purchases in handled of china box-office online sales boosting reach. by embedding wallets mini-programs cuts friction raises conversion collects granular behavior data used for targeted promotions integration increased repeat\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMaoyan\/Taopiaopiao ~80% online sales (2024)\u003c\/li\u003e\n\u003cli\u003eOwn platforms for CRM and promos\u003c\/li\u003e\n\u003cli\u003eMobile-first UX reduces checkout steps, raises conversion\u003c\/li\u003e\n\u003cli\u003eCollected data drove ~12% repeat purchase lift (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBona’s Place: 250 cinemas, RMB1.02bn box office, +22% non-theatrical, +18% digital lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBona’s Place mixes 250 owned cinemas (Tier1–2 hubs) + expansion into Tier3–4, strong digital windows with iQIYI\/Tencent\/Youku, Maoyan\/Taopiaopiao ticketing integration, and festival\/global placement; 2024 box-office-related revenue RMB 1.02bn, non-theatrical 22% of revenue, digital lift per-title ~18%, repeat purchase +12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCinemas\u003c\/td\u003e\n\u003ctd\u003e~250\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBox-office rev\u003c\/td\u003e\n\u003ctd\u003eRMB 1.02bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-theatrical\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital lift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat buy\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBona Film Group Ltd. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This complete Bona Film Group Ltd. 4P's Marketing Mix analysis covers Product, Price, Place and Promotion with actionable insights and editable sections, ready for immediate use. You're viewing the exact version included with your purchase, fully finished and downloadable right after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751121727865,"sku":"bonafilm-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bonafilm-marketing-mix.png?v=1772227978","url":"https:\/\/matrixbcg.com\/products\/bonafilm-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}