{"product_id":"bombardier-business-model-canvas","title":"Bombardier Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBombardier Business Model Canvas: Key Drivers of Aerospace Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Bombardier’s strategic blueprint with our concise Business Model Canvas—discover how its value propositions, key partners, and revenue streams drive aerospace competitiveness and growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier 1 Aerospace Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBombardier relies on Tier 1 suppliers like Honeywell and Collins Aerospace for avionics and flight-controls, sharing R\u0026amp;D costs and reducing time-to-market for Challenger and Global jets; supplier components represented ~18% of aircraft manufacturing cost in 2024. By end-2025, collaborations prioritized autonomous flight features and digital cockpit interfaces, with joint development spend estimated at $120–150M since 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Engine Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBombardier partners closely with GE Aerospace and Rolls-Royce to power Global-series long-range jets; these engine suppliers drove Global 8000 targets of ~15% better fuel burn and improved thrust-to-weight vs prior models, supporting range \u0026gt;8,000 nm. Collaborative testing aims for 100% Sustainable Aviation Fuel (SAF) certification by 2030, with joint programs covering engine modifications and flight tests—Bombardier cites suppliers' R\u0026amp;D spend \u0026gt;$2B annually in turbofan tech.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFractional Ownership Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with major fractional operators like NetJets account for roughly 30% of Bombardier’s business jet order book and deliver steady production visibility, while serving as high-volume customers and operational partners that inform durability and maintenance improvements.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these alliances include integrated service agreements guaranteeing peak fleet availability—reducing downtime by an estimated 12–18% and locking in multi-year maintenance revenue streams worth hundreds of millions annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Aviation Fuel Producers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBombardier partners with SAF refiners and distributors to supply Sustainable Aviation Fuel at key service centers, enabling carbon-neutral ferry flights and demos and reducing scope 1\/3 emissions—SAF use rose 45% companywide in 2024 versus 2023, covering ~12% of demonstration flights.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSAF alliances increase availability at major hubs\u003c\/li\u003e\n\u003cli\u003eSupports carbon-neutral customer demos\u003c\/li\u003e\n\u003cli\u003e45% SAF use growth in 2024 vs 2023\u003c\/li\u003e\n\u003cli\u003e~12% demos run on SAF in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Academic Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBombardier partners with Canadian government bodies and aerospace research hubs, funding joint projects like the EcoJet platform to test blended-wing-body designs and future propulsion; these collaborations helped secure CA$45m in public R\u0026amp;D grants for 2024 and cut prototype cycle time by ~18%.\u003c\/p\u003e\n\u003cp\u003eThey also access top-tier university talent—over 120 aerospace PhD interns in 2024—and leverage labs at NRC and university partners for materials-science advances that reduce airframe weight ~7% in demonstrators.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCA$45m public R\u0026amp;D grants (2024)\u003c\/li\u003e\n\u003cli\u003eEcoJet: blended-wing and propulsion testbed\u003c\/li\u003e\n\u003cli\u003e~18% faster prototype cycles\u003c\/li\u003e\n\u003cli\u003e120+ aerospace PhD interns (2024)\u003c\/li\u003e\n\u003cli\u003e~7% demonstrator airframe weight reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBombardier taps partners for tech, SAF surge and CA$45M R\u0026amp;D — NetJets drives 30% orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBombardier leans on Tier‑1 suppliers (Honeywell, Collins), GE\/ Rolls‑Royce engines, NetJets, SAF refiners, and Canadian research partners—joint R\u0026amp;D ~USD120–150M since 2022, supplier components ~18% of manufacturing cost (2024), NetJets = ~30% order visibility, SAF use +45% y\/y (2024), CA$45M public R\u0026amp;D grants (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier‑1 suppliers\u003c\/td\u003e\n\u003ctd\u003eComponent cost share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngine partners\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D collaboration\u003c\/td\u003e\n\u003ctd\u003eFuel burn target ~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFractional operators\u003c\/td\u003e\n\u003ctd\u003eOrder visibility\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSAF partners\u003c\/td\u003e\n\u003ctd\u003eUsage growth\u003c\/td\u003e\n\u003ctd\u003e+45% y\/y (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt\/research\u003c\/td\u003e\n\u003ctd\u003ePublic R\u0026amp;D grants\u003c\/td\u003e\n\u003ctd\u003eCA$45M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, company-specific Business Model Canvas for Bombardier outlining customer segments, channels, value propositions, key activities, resources, partnerships, cost structure and revenue streams, with linked SWOT insights and competitive advantages for presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Bombardier’s business model with editable cells to quickly surface aerospace and rail value drivers, streamline stakeholder alignment, and save hours on formatting for board-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Aircraft Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBombardier’s core activity is precision assembly and systems integration of Challenger and Global business jets at Montreal, Wichita, and Toronto, using advanced robotics and lean manufacturing to maintain structural integrity and safety; in 2024 Bombardier reported 46 deliveries and a backlog valued at ~US$8.2bn. \u003c\/p\u003e\n\u003cp\u003eBy late 2025 the Global 8000 production ramp-up is the primary operational focus to meet backlog demand, targeting a 25% output increase year-over-year and aiming to cut cycle time by 18% through automation and workflow redesign.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Aerospace Engineering and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D keeps Bombardier competitive in aerodynamics, cabin comfort, and range: R\u0026amp;D spend was C$724m in 2024, funding work on proprietary Smooth Flĕx Wing tech that underpins Global-series ride quality and reduces fuel burn ~3–5% per flight hour. Teams use digital twin modeling and simulation to cut certification time by up to 25%, speeding new-variant entry to market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Aftermarket Support and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating a global network of 45 service centers and 120 mobile-response units, Bombardier keeps aircraft airworthy and preserves resale value through heavy and line maintenance plus 24\/7 dispatch; recurring service revenue grew to an estimated $1.1 billion in 2025, up 18% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Sales and Market Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBombardier runs high-touch, multi-year sales for ultra-high-net-worth individuals and corporate flight departments, with deal cycles often 18–36 months and sale values commonly $25M–$80M per bizjet in 2025.\u003c\/p\u003e\n\u003cp\u003eMarket development uses major airshows (NBAA, EBACE) and private previews for cabin interiors, backed by analytics that screen global wealth data and corporate fleet growth to target ~1,200 qualified prospects in 2024–25.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDeal cycle: 18–36 months\u003c\/li\u003e\n\u003cli\u003eTypical aircraft price: $25M–$80M\u003c\/li\u003e\n\u003cli\u003eProspect pool targeted: ~1,200 (2024–25)\u003c\/li\u003e\n\u003cli\u003eChannels: NBAA, EBACE, private previews\u003c\/li\u003e\n\u003cli\u003eSupport: advanced buyer analytics, global wealth trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Technology Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBombardier invests in the EcoJet program and trials new wing geometries and lighter carbon-fiber composites, targeting up to 50% aerodynamic efficiency gains in future business jets to cut fuel burn and CO2 per flight hour.\u003c\/p\u003e\n\u003cp\u003eThese R\u0026amp;D efforts—part of a CAD 200+ million climate tech push by 2025—protect brand value as aviation regulations tighten and corporate customers demand lower-emission private travel.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEcoJet R\u0026amp;D: CAD 200+ million by 2025\u003c\/li\u003e\n\u003cli\u003eTarget: up to 50% better aerodynamic efficiency\u003c\/li\u003e\n\u003cli\u003eTech: advanced wing shapes, carbon-fiber composites\u003c\/li\u003e\n\u003cli\u003eImpact: lower fuel burn, reduced CO2 per flight hour\u003c\/li\u003e\n\u003cli\u003eReason: regulatory pressure, buyer demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBombardier ramps Global 8000 output +25% with $8.2B backlog, EcoJet push, $1.1B service rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBombardier focuses on assembly\/integration of Challenger and Global jets (46 deliveries, ~US$8.2bn backlog in 2024), scaling Global 8000 output +25% YoY by late 2025, R\u0026amp;D C$724m (2024) plus CAD200m EcoJet push, service revenue est. $1.1bn (2025), deal cycles 18–36 months, typical price $25M–$80M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeliveries\u003c\/td\u003e\n\u003ctd\u003e46 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog\u003c\/td\u003e\n\u003ctd\u003e~US$8.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eC$724m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEcoJet spend\u003c\/td\u003e\n\u003ctd\u003eCAD200m (by 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev\u003c\/td\u003e\n\u003ctd\u003e$1.1bn (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput target\u003c\/td\u003e\n\u003ctd\u003e+25% YoY (Global 8000 ramp)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeal cycle \/ price\u003c\/td\u003e\n\u003ctd\u003e18–36 months \/ $25M–$80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Bombardier Business Model Canvas, not a mockup—it's a direct excerpt from the same file you'll receive after purchase. When you complete your order, you'll get this exact document in full, formatted and ready to edit for presentation or analysis. No placeholders, no extra steps—what you preview is what you download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749589725561,"sku":"bombardier-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bombardier-business-model-canvas.png?v=1772215623","url":"https:\/\/matrixbcg.com\/products\/bombardier-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}