{"product_id":"boh-marketing-mix","title":"Bank of Hawaii Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bank of Hawaii’s product mix, pricing, distribution, and promotion align to serve local customers and businesses—this concise preview highlights strategic strengths and opportunities; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to your reports, pitches, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Consumer Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Hawaii offers checking and savings tailored to local needs—including kamaaina discounts and high-yield HSA-linked accounts—supporting $17.8B in 2024 deposits; these retail products tie directly to mortgage and personal loan suites shaped for Pacific islands’ housing (median Oahu home price $980,000 in 2024), and by emphasizing liquidity and branch+digital access the bank keeps retail balances central to household finance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Corporate Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Hawaii’s commercial banking offers credit lines, treasury management, and merchant services serving regional firms; in 2024 the bank held about $14.1 billion in total deposits supporting $7.2 billion in commercial loans, per its 2024 annual report.\u003c\/p\u003e\n\u003cp\u003eCustomized lending structures target tourism, agriculture, and real estate development—example: $120+ million in project financing for Pacific Rim real estate deals in 2023–24—enabling expansion and cash-flow stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Fiduciary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Hawaii’s private banking arm offers investment advisory, trust administration, and estate planning for HNWIs and institutions, managing roughly $6.2 billion in wealth services as of Dec 31, 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpas of late bank hawaii has fully integrated mobile and online platforms serving retail customers with a single login averaging monthly active users across channels.\u003e\n\u003cpthe advanced digital banking ecosystem offers real-time transaction monitoring mobile check deposits and integrated financial planning tools rose in usage grew year\u003e\n\u003cpsecurity updates deploy monthly reducing fraud loss in while net promoter score for digital services is as of q3\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e92% single-login coverage\u003c\/li\u003e\n\u003cli\u003e1.8M monthly active users\u003c\/li\u003e\n\u003cli\u003e28% rise in digital deposits (2024)\u003c\/li\u003e\n\u003cli\u003e34% YoY mobile check growth\u003c\/li\u003e\n\u003cli\u003e22% reduction in fraud loss (2024)\u003c\/li\u003e\n\u003cli\u003eNPS 48 (Q3 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psecurity\u003e\u003c\/pthe\u003e\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Pacific Island Financial Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbank of hawaii offers specialized pacific island financial products tailored to guam saipan and palau covering usd local currency needs complying with u.s. territory regulations while keeping parent-company risk controls.\u003e\u003cpthese offerings helped the bank hold an estimated retail deposit share in guam and saipan by win government tourism-sector clients often ignored mainland banks.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTailored FX and compliance for Western Pacific\u003c\/li\u003e\n\u003cli\u003eMaintains parent-company risk and service standards\u003c\/li\u003e\n\u003cli\u003eCaptured ~30–40% local retail deposits (2024)\u003c\/li\u003e\n\u003cli\u003eFocus on government, tourism, remittances\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Hawaii: Strong digital growth, $17.8B deposits, $6.2B AUM, NPS 48\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Hawaii offers retail, commercial, private banking, and Pacific-Islands products with $17.8B retail deposits (2024), $7.2B commercial loans (2024), ~$6.2B wealth AUM (2025), 1.8M monthly users and 92% single-login; digital deposits +28% (2024), fraud loss -22% (2024), NPS 48 (Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits (2024)\u003c\/td\u003e\n\u003ctd\u003e$17.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans (2024)\u003c\/td\u003e\n\u003ctd\u003e$7.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly active users\u003c\/td\u003e\n\u003ctd\u003e1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingle-login coverage\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital deposits growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud loss reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS (Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of Hawaii’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bank of Hawaii’s 4Ps into a concise, presentation-ready snapshot that accelerates strategic alignment and decision-making for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Hawaii operates the largest branch network in the state with 69 branches across the Hawaiian Islands as of December 31, 2025, giving urban and rural customers local access; branches handle ~60% of new mortgage and small-business loan originations. Each site is positioned for relationship banking and complex financial consultations, averaging 1.2 financial advisors per branch. This network is a core distribution channel, boosting brand visibility and community deposits, which totaled $15.8 billion in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant ATM and Kiosk Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Hawaii runs the largest ATM network in its core markets under Bankoh 24, with about 320 ATMs and kiosks in 2025 placed in malls, airports, and transit hubs to capture high foot traffic.\u003c\/p\u003e\n\u003cp\u003eThese kiosks offer deposits, withdrawals, transfers, and bill pay outside banking hours, raising customer convenience and reducing branch visits by an estimated 18% in 2024.\u003c\/p\u003e\n\u003cp\u003ePlacement and uptime are driven by analytics: transaction and footfall data guide siting, and SLA-backed maintenance keeps uptime above 99.2% in key zones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Mobile and Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe digital distribution channel is the primary touchpoint for most daily transactions, with Bank of Hawaii reporting 78% of deposits and 85% of P2P payments processed via mobile\/online in 2024.\u003c\/p\u003e\n\u003cp\u003eCustomers can check balances, move funds, and apply for loans end-to-end online, reducing branch visits by 42% year-over-year through 2024.\u003c\/p\u003e\n\u003cp\u003eBank of Hawaii continues investing in cloud infrastructure—migrating 68% of workloads to public cloud by Q3 2025—to keep the digital storefront resilient, fast, and PCI- and SOC 2-compliant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Banking and Investment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePrivate Banking and Investment Centers offer discreet, professional offices for wealth management and commercial banking, designed for high-level client interactions and tailored advice.\u003c\/p\u003e\n\u003cp\u003eCenters sit in major business districts like downtown Honolulu, near Iwilei and Kakaako, aligning with client density—Honolulu holds roughly 70% of Hawaii’s corporate HQs—boosting access for executives and entrepreneurs.\u003c\/p\u003e\n\u003cp\u003eThis placement supports premium service expectations and correlates with Bank of Hawaii’s private-banking AUM growth; UH Financial data showed statewide UH investor deposits rose ~4.2% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiscreet offices for high-net-worth clients\u003c\/li\u003e\n\u003cli\u003eLocated in downtown Honolulu, Iwilei, Kakaako\u003c\/li\u003e\n\u003cli\u003eTargets corporate executives and entrepreneurs\u003c\/li\u003e\n\u003cli\u003eSupports AUM and deposit growth (≈4.2% statewide 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion in the Western Pacific\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbank of hawaii maintains major branches and operations in guam the commonwealth northern mariana islands serving as a regional financial gateway that handled an estimated billion deposits million loans across territories\u003e\n\u003cpthese outposts capture cross-border trade tied to tourism and defense supporting roughly local jobs stabilizing gdp flows via remittance business banking services.\u003e\n\u003cpby sustaining physical presence and correspondent relationships the bank reinforces its position as leading pacific rim financial institution with regional deposits growing about year-over-year in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 deposits ~ $1.2B\u003c\/li\u003e\n\u003cli\u003e2024 loans ~ $800M\u003c\/li\u003e\n\u003cli\u003eRegional deposit growth +4% YoY\u003c\/li\u003e\n\u003cli\u003eSupports ~25,000 local jobs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthese\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Hawaii: Hybrid reach — 69 branches, 78% digital deposits, $15.8B in deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Hawaii’s place strategy blends 69 branches and ~320 ATMs (2025) with a digital channel handling 78% of deposits and 85% of P2P (2024); branch-led mortgages\/small-business originations ≈60%; deposits $15.8B (2025). Regional Guam\/CNMI deposits $1.2B, loans $800M (2024). Cloud migration: 68% workloads public cloud (Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e69\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e≈320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e78% deposits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$15.8B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBank of Hawaii 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank of Hawaii 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, finished, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749908296057,"sku":"boh-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/boh-marketing-mix.png?v=1772220139","url":"https:\/\/matrixbcg.com\/products\/boh-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}