{"product_id":"bmwgroup-bcg-matrix","title":"Bayerische Motoren Werke Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBayerische Motoren Werke’s BCG Matrix preview highlights its flagship luxury vehicles as potential Stars in high-growth segments, mid-range models as Cash Cows delivering steady profits, and smaller legacy lines that may be Dogs or Question Marks amid EV disruption; strategic shifts toward electrification and software services are reshaping quadrant dynamics. Purchase the full BCG Matrix for quadrant-by-quadrant placement, data-driven recommendations, and ready-to-use Word and Excel files to guide investment and product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Neue Klasse Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Neue Klasse platform, launching and ramping by late 2025, is BMW’s top growth engine in premium EVs, targeting \u0026gt;20% share of BMW Group EV sales by 2027 and supporting a 2030 target of 50% BEV mix; production capex through 2026 is ~€10–12bn for plants and batteries. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe i-Series Luxury Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 BMWs i-Series (i4, i7, iX) are Stars in the BCG matrix: global luxury EV segment share rose to ~8.5% with unit sales up 42% year-over-year to ~210,000 vehicles, driven by corporate fleet deals and private buyers shifting from ICEs.\u003c\/p\u003e\n\u003cp\u003eThese models show high market growth (~28% CAGR 2023–2025) and require heavy marketing and charging infrastructure spend—capex and opex rising ~15% at BMW Group—but are winning share from Mercedes-Benz and Tesla across Europe and China.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium SAV and SUV Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBMWs high-end X-series, notably electrified X5 and X7, remain stars in the BCG matrix: 2024 North American sales of BMW SAV\/SUVs grew ~6% YoY to 420,000 units and China deliveries rose 9% to 310,000, with electrified X-models contributing ~18% of X-series volume; strong demand and growing hybrid uptake keep these models high-market-share in high-growth luxury utility segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Services and Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRecurring revenue from the BMW Operating System and ConnectedDrive services became a high-growth star by 2025, with BMW reporting software and services revenue of about €4.1bn in 2024 and guidance of 20–25% CAGR through 2027.\u003c\/p\u003e\n\u003cp\u003eWith over 6.5 million connected vehicles in use worldwide by 2025, the in-car software and OTA (over-the-air) update market is expanding rapidly, driving higher ARPU (average revenue per user) and recurring margins.\u003c\/p\u003e\n\u003cp\u003eBMW’s leading ~30% share of the premium connected-car segment in 2025 lets this unit steer the industry’s digital transformation and capture subscription upside.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 software revenue ≈ €4.1bn\u003c\/li\u003e\n\u003cli\u003e2025 connected cars ≈ 6.5m\u003c\/li\u003e\n\u003cli\u003eGuided software CAGR 2025–27: 20–25%\u003c\/li\u003e\n\u003cli\u003ePremium connected-car share ≈ 30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Chinese EV Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBMW's China EV offerings grew ~28% CAGR 2020–2025, reaching ~220,000 battery-electric vehicles in 2025 and keeping BMW top among European brands in China by volume.\u003c\/p\u003e\n\u003cp\u003eTailored tech—China-specific battery packs, extended rear comfort, and in-car WeChat\/Alipay integration—lifted ASPs ~7% versus global models, supporting margins despite local competition.\u003c\/p\u003e\n\u003cp\u003eThe segment is a Star in the BCG matrix: high market growth (China EV sales +35% YoY in 2025) and strong relative share versus European rivals; sheer scale of China’s energy transition sustains growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 BEV sales ~220,000; BMW Europe share leadership in China\u003c\/li\u003e\n\u003cli\u003e2020–2025 BEV CAGR ~28%\u003c\/li\u003e\n\u003cli\u003eASP premium ~7% for China-tailored models\u003c\/li\u003e\n\u003cli\u003eChina EV market growth +35% YoY in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBMW's EV and software surge: i‑Series, 220k China BEVs, €4.1bn software, 6.5m connected cars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Neue Klasse EVs, i-Series, electrified X-models, and ConnectedDrive show high growth and share—2025 BEV sales ~220k China, i-Series ~210k global, software rev €4.1bn (2024), connected cars 6.5m; guided software CAGR 20–25% (2025–27); BMW EV capex €10–12bn through 2026; premium connected-car share ~30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEV China\u003c\/td\u003e\n\u003ctd\u003e~220,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ei-Series units\u003c\/td\u003e\n\u003ctd\u003e~210,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware rev\u003c\/td\u003e\n\u003ctd\u003e€4.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected cars\u003c\/td\u003e\n\u003ctd\u003e6.5m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€10–12bn through 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of BMW: identifies Stars, Cash Cows, Question Marks, and Dogs with strategic invest\/hold\/divest guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing BMW business units into quadrants for quick strategic clarity and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe 3 and 5 Series Sedans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 3 and 5 Series sedans remain BMW Group’s cash cows, together accounting for roughly 28% of BMW Group unit sales in 2024 and holding a dominant share of the mature premium sedan segment in Europe and North America.\u003c\/p\u003e\n\u003cp\u003eThey deliver high margins—around 12–15% EBIT for the segments in 2024—thanks to optimized plants in Germany and the UK and strong brand loyalty (repeat-buy rate ~45%).\u003c\/p\u003e\n\u003cp\u003eNet cash from these models funded an estimated €6.2 billion of BMW Group R\u0026amp;D in 2024, directly supporting EV and autonomous-driving programs through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBMW Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBMW Financial Services, BMW Group’s financing and leasing arm, operates in a mature market and held about 40% of BMW retail financing volume among BMW customers in 2024, generating roughly €3.6 billion in pre-tax profit contribution in 2024. It delivers steady cash flow—net cash receipts covered ~90% of group CAPEX in 2024—and supports vehicle sales across all segments with minimal incremental investment. As a classic cash cow, it stabilizes the group’s balance sheet during downturns; loan loss provisions remained a low 0.6% of receivables in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe M Performance Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe BMW M division holds a dominant share in the global high-performance enthusiast segment, with estimated 2024 revenues around €6.2bn and EBITDA margins near 18–22%, reflecting premium pricing and loyal buyers; segment volume grows low but steady at ~2–4% CAGR. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftersales and Genuine Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBMWs Aftersales and Genuine Parts sit as a Cash Cow: global service network and spare-parts sales earn high margins in a low-growth market—BMW Group reported €25.6bn in Aftermarket revenue in 2024, supporting ~14% EBIT margin—steady cash with minimal reinvestment.\u003c\/p\u003e\n\u003cp\u003eAs the global BMW fleet ages (approx 42m vehicles worldwide by 2024), recurring maintenance drives predictable demand and high entry barriers—dealer network, OEM certification, and logistics—making it a reliable liquidity source.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 aftermarket rev €25.6bn\u003c\/li\u003e\n\u003cli\u003e~14% EBIT margin 2024\u003c\/li\u003e\n\u003cli\u003e~42m BMW vehicles global fleet 2024\u003c\/li\u003e\n\u003cli\u003eLow capex, high cash conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBMW Motorrad Touring Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBMW Motorrad’s touring segment, led by the GS adventure and heavy-tourers, is a cash cow in a mature global market, holding a top market share in premium adventure bikes (estimated ~20–25% global premium ADV share in 2024) and benefiting from decades of brand equity and engineering refinement.\u003c\/p\u003e\n\u003cp\u003eThese models generated strong cash flow: BMW Motorrad revenue was €3.9bn in 2024, with touring\/GS as the margin driver, funding R\u0026amp;D and electrification for urban mobility like CE 02 and Vision models.\u003c\/p\u003e\n\u003cp\u003eHigh residual values and loyal owners keep aftermarket and service margins elevated, sustaining free cash for group investment into BMW i and micro-mobility projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20–25% premium ADV share (2024)\u003c\/li\u003e\n\u003cli\u003eBMW Motorrad revenue €3.9bn (2024)\u003c\/li\u003e\n\u003cli\u003eStrong aftermarket margins, high residuals\u003c\/li\u003e\n\u003cli\u003eFunds EV urban projects: CE 02, Vision concepts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBMW’s 2024 cash cows: sedans, finance, aftermarket, M and Motorrad driving strong margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBMW’s cash cows—3\/5 Series sedans, BMW Financial Services, Aftermarket, BMW M, and Motorrad touring—generated predictable high-margin cash in 2024: 3\/5 Series ~28% unit share; sedan EBIT 12–15%; BMW FS profit €3.6bn; Aftermarket €25.6bn (≈14% EBIT); Motorrad revenue €3.9bn (20–25% premium ADV share).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e3\/5 Series\u003c\/td\u003e\n\u003ctd\u003e28% units; EBIT 12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBMW FS\u003c\/td\u003e\n\u003ctd\u003e€3.6bn profit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e€25.6bn; 14% EBIT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotorrad\u003c\/td\u003e\n\u003ctd\u003e€3.9bn; 20–25% ADV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eBayerische Motoren Werke BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact BCG Matrix report you'll receive after purchase—no watermarks, no demo content—fully formatted and ready for strategic use. This preview mirrors the downloadable document, crafted with market-backed analysis and designed for immediate editing, printing, or presentation. Upon purchase the completed file is sent directly to your inbox with no surprises or additional revisions required, ready to support your business planning or client deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748179652985,"sku":"bmwgroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bmwgroup-bcg-matrix.png?v=1772205742","url":"https:\/\/matrixbcg.com\/products\/bmwgroup-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}