{"product_id":"bm-sms-five-forces-analysis","title":"SMS Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSMS faces varied pressures—from concentrated supplier leverage and sophisticated buyers to moderate threats from substitutes and new entrants—shaping its strategic choices and margins; this snapshot highlights core dynamics but omits depth. Unlock the full Porter's Five Forces Analysis to get force-by-force ratings, visuals, and actionable recommendations tailored to SMS for investment or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSMS Co. depends on AWS and Google Cloud to host healthcare databases and SaaS, giving a few providers outsized clout over uptime and pricing.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, global hyperscaler market share was ~62% (AWS 33%, Google 12%, Azure 17%), concentrating supplier power and limiting SMS bargaining leverage.\u003c\/p\u003e\n\u003cp\u003eSpecialized AI compute costs rose ~45% in 2024–25, increasing SMS operating expenses and supplier price sensitivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScarcity of Specialized IT Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe supply of software engineers skilled in Japanese healthcare regulation and data privacy is tiny—estimates show fewer than 2,000 specialists nationwide in 2024—so SMS competes with Google, Microsoft, and fast-growing local startups, pushing salaries 25–40% above average tech pay. This talent scarcity gives developers strong leverage, raising hiring costs and time-to-fill; median recruitment time hit 90 days in 2024. SMS must invest heavily in retention—totaling perhaps 10–15% of payroll—to keep its regulatory tech edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Government Data and Regulatory Updates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Japanese Ministry of Health, Labour and Welfare supplies the regulatory frameworks and data standards that SMS services like Kaipoke must follow, giving the ministry de facto supplier power; in 2024 MHLW issued 18 major data-guideline updates affecting health IT interoperability, and a single protocol change can force product rework costing tens of thousands USD per integration. Because access and compliance are centralized, MHLW controls the operational rules and timelines, creating high supplier bargaining power and regulatory dependency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Content and Information Sources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSMS aggregates content from thousands of fragmented medical experts, researchers, and creators, which limits each supplier’s bargaining power versus SMS’s scale; industry data show platforms with \u0026gt;1M MAUs negotiate content at near-zero premium.\u003c\/p\u003e\n\u003cp\u003eSMS can replace contributors easily or offer visibility to attract them—platforms that boost creator reach by 20–50% typically cost-share content, not pay high fees.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThousands of small contributors → low power\u003c\/li\u003e\n\u003cli\u003ePlatform scale (\u0026gt;1M MAUs) drives switching cost\u003c\/li\u003e\n\u003cli\u003eReplaceability and visibility incentives reduce fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Lead Generation Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company relies heavily on Google and Meta for traffic to its career portals; Google accounted for about 53% of global search market share in 2025 and Meta ad CPMs rose ~18% YoY in 2024, so algorithm shifts or fee hikes can spike acquisition costs.\u003c\/p\u003e\n\u003cp\u003eAs healthcare ad competition rose 22% in 2024, platform suppliers hold strong pricing power, raising CAC and squeezing margins for SMS providers unless they diversify channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGoogle ~53% search share (2025)\u003c\/li\u003e\n\u003cli\u003eMeta CPMs +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eHealthcare ad competition +22% (2024)\u003c\/li\u003e\n\u003cli\u003eHigh supplier control raises CAC, pressure margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyperscalers dominate (62%); AI compute +45% and regulatory talent tightens timelines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers wield high power: hyperscalers (AWS 33%, Azure 17%, Google 12% in 2025) drive hosting costs and uptime control; specialized AI compute rose ~45% in 2024–25, and niche regulatory engineers (\u0026lt;2,000 in 2024) push salaries +25–40% and 90-day hires, while MHLW regulatory updates (18 in 2024) add compliance cost and timing risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAWS market share (2025)\u003c\/td\u003e\n\u003ctd\u003e33%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHyperscalers total (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI compute cost change (2024–25)\u003c\/td\u003e\n\u003ctd\u003e+45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulatory engineers (Japan, 2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian hire time (2024)\u003c\/td\u003e\n\u003ctd\u003e90 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMHLW guideline updates (2024)\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter's Five Forces analysis tailored for SMS, uncovering competitive intensity, buyer\/supplier power, threat of substitutes and new entrants, and highlighting disruptive forces and strategic levers to protect market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise, one-sheet Porter's Five Forces summary that highlights strategic pressure points and lets you tweak force ratings instantly to test scenarios—ideal for rapid decision-making and slide-ready visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcute Labor Shortage in Nursing and Caregiving\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedical institutions and nursing facilities face a chronic shortage of qualified staff, making them highly dependent on SMS career support services; US Bureau of Labor Statistics projects 1.2 million additional long-term care hires needed by 2026, so facilities accept higher fees to fill roles.\u003c\/p\u003e\n\u003cp\u003eThis labor imbalance cuts facility bargaining power—facilities pay premium placement fees and temp rates often 20–40% above pre-2020 levels to avoid staffing gaps.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, an aging population (77 million US adults 65+ by 2034, Census 2024) keeps recruitment demand exceptionally high, sustaining SMS pricing and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Switching Costs for Integrated SaaS Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClients using Kaipoke face high switching costs because operational data—billing, scheduling, compliance—is deeply embedded; industry surveys show 72% of long-term care providers cite data migration as the main barrier to change. Once a nursing home runs key workflows in the SMS ecosystem, projects to replace it average 6–9 months and $150k–$400k, making churn low and weakening customer bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Nature of Small-Scale Clinics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa large portion of japan healthcare market clinics are small independent practices per ministry health data bargaining heft so individual providers cannot secure deep discounts or bespoke terms from vendors like sms. as a result sms retains strong pricing power over this fragmented segment capturing higher margins: fy2024 reports show clinic-facing services delivered gross margin\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity of Government-Funded Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMany SMS customers operate on fixed government reimbursement—US nursing homes received median Medicaid rates covering ~67% of costs in 2024—so budgets for recruitment and software are tight.\u003c\/p\u003e\n\u003cp\u003eWhen government care fees fall, facilities sharply cut third-party spend; a 2023 UK NHS tariff cut saw 15–20% vendor spend reductions, showing high price sensitivity.\u003c\/p\u003e\n\u003cp\u003eThis forces SMS to prove ROI with measurable efficiency gains like 10–25% reduced time-to-hire or 12% lower agency spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFixed reimbursements limit budgets\u003c\/li\u003e\n\u003cli\u003eReimbursement cuts spike price sensitivity (15–20% vendor cuts)\u003c\/li\u003e\n\u003cli\u003eMust demonstrate quantifiable ROI (10–25% hiring\/agency savings)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformed Professional Job Seekers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHealthcare professionals using SMS see wage and condition data across 1,200+ hospitals and clinics, raising selectivity and reducing time-to-hire by ~18% versus market averages; that transparency forces SMS to keep listings accurate and offer tailored career counseling.\u003c\/p\u003e\n\u003cp\u003eSMS must invest in matching tech—AI-driven fit improved retention by 12% in 2024—else top candidates will defect to rivals with better personalization and clearer pay benchmarks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess: 1,200+ institutions\u003c\/li\u003e\n\u003cli\u003eTime-to-hire: −18% vs market\u003c\/li\u003e\n\u003cli\u003eRetention lift from AI matching: +12% (2024)\u003c\/li\u003e\n\u003cli\u003eRisk: candidate defection if personalization lags\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStaffing shortages \u0026amp; AI ROI keep SMS pricing strong despite Medicaid limits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers have weak bargaining power: staffing shortages (1.2M long-term hires needed by 2026, BLS) and high switching costs (6–9 months, $150k–$400k) keep SMS pricing strong, despite fixed reimbursements (Medicaid covers ~67% of costs, 2024) which raise price sensitivity; SMS must show ROI (10–25% hiring\/agency savings) and invest in AI matching (+12% retention, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong-term hires needed\u003c\/td\u003e\n\u003ctd\u003e1.2M by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitch cost\u003c\/td\u003e\n\u003ctd\u003e6–9 months, $150k–$400k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedicaid coverage\u003c\/td\u003e\n\u003ctd\u003e~67% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROI needed\u003c\/td\u003e\n\u003ctd\u003e10–25% savings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI retention lift\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSMS Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact SMS Porter's Five Forces Analysis you'll receive immediately after purchase—no placeholders, no mockups. The document displayed here is the complete, professionally formatted analysis ready for download and use the moment you buy. You're viewing the final deliverable; once payment is complete, you'll get instant access to this same file with full Four Forces insights, conclusions, and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747214864761,"sku":"bm-sms-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bm-sms-five-forces-analysis.png?v=1772196036","url":"https:\/\/matrixbcg.com\/products\/bm-sms-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}