{"product_id":"blueridgebankshares-marketing-mix","title":"Blue Ridge Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBlue Ridge Bank blends tailored product bundles, competitive pricing, targeted channel distribution, and localized promotion to serve small businesses and retail customers—this concise preview highlights strategic touchpoints and market fit. Unlock the full 4Ps Marketing Mix Analysis for editable slides, hard data, and actionable recommendations to replicate their playbook. Save time and sharpen your strategy with a ready-to-use, professionally researched report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank offers term loans, lines of credit, and commercial real estate financing for small- and mid-sized enterprises, with 2025 originations of $412M supporting local expansions and equipment purchases. These flexible structures cover working capital needs and seasonal cash-flow gaps, typically 6–24 month revolvers and 3–10 year term schedules. Relationship-based underwriting aligns covenants and repayment timing to client cash cycles, keeping commercial default rates near the regional industry average of 1.8% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank’s Personal Deposit Accounts include interest-bearing checking, high-yield savings, and CDs; as of Dec 31, 2025 the bank reported $4.2B in retail deposits, up 6% YoY, showing strong consumer uptake.\u003c\/p\u003e\n\u003cp\u003eAccounts offer tiered competitive rates—savings APYs up to 4.50% in 2025 and CD rates reaching 5.25%—balancing liquidity and yield for individuals.\u003c\/p\u003e\n\u003cp\u003eModern features like mobile check deposit and real-time fraud monitoring are standard, with mobile adoption at 72% of retail customers in 2025, improving retention and security.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury and Cash Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank’s Treasury and Cash Management offers ACH, wire transfers, and remote deposit capture that help corporate clients optimize liquidity and shorten receivables cycles; in 2025 the bank reported a 22% year-over-year growth in commercial transaction volumes, reflecting greater adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBlue Ridge Bank’s Wealth Management and Trust Services deliver financial planning, investment management, and fiduciary care—covering retirement planning, estate administration, and custom portfolios tied to client risk profiles—to preserve and grow long-term assets.\u003c\/p\u003e\n\u003cp\u003eIntegrating wealth services with retail banking gives a holistic client lifecycle approach; as of 2025 the bank manages roughly $3.2 billion in private client assets and reports 9% AUM growth year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eComprehensive planning + fiduciary duties\u003c\/li\u003e\n\u003cli\u003eRetirement, estate admin, custom portfolios\u003c\/li\u003e\n\u003cli\u003eIntegrated banking + wealth for HNW clients\u003c\/li\u003e\n\u003cli\u003e$3.2B AUM; 9% YoY growth (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Small Business Administration Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpas a partner to entrepreneurs blue ridge bank offers sba loans borrowers who fail conventional underwriting using and cdc options that often allow down payments as low terms up years for real estate supporting cash flow expansion.\u003e\n\u003cpthe bank reports guiding clients through a sba approval rate near national averages shortening onboarding by advising on documentation and reducing time-to-fund government guarantees lower lender risk help sustain local job growth.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDown payments from ~10%\u003c\/li\u003e\n\u003cli\u003eTerms up to 25 years (real estate)\u003c\/li\u003e\n\u003cli\u003eSBA approval rate ≈69% (2025 national avg)\u003c\/li\u003e\n\u003cli\u003eBank expertise reduces time-to-fund\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBlue Ridge Bank fuels growth: $412M commercial originations, $4.2B deposits, 72% mobile\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank’s product suite spans commercial loans ($412M originations in 2025), retail deposits ($4.2B, +6% YoY), treasury services (commercial volumes +22% YoY), wealth AUM $3.2B (+9% YoY) and SBA lending (≈69% approval rate); mobile adoption 72% improves access and fraud control.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2025 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003e$412M originations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003e$4.2B (+6% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$3.2B (+9% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury volumes\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile adoption\u003c\/td\u003e\n\u003ctd\u003e72% retail customers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBA approval\u003c\/td\u003e\n\u003ctd\u003e≈69% national avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Blue Ridge Bank’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Blue Ridge Bank’s 4P marketing insights into a concise, leadership-ready snapshot that simplifies strategic decisions and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank maintains about 40 full-service branches primarily across Virginia and nearby counties, acting as hubs for relationship banking, mortgage and commercial lending consultations, and cash\/over-the-counter services; branches drove roughly 45% of new small-business loans in 2024. The branch design emphasizes ADA accessibility, private advisory rooms, and local artwork to build trust and community engagement, with average deposit balances per branch near $85 million as of Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank’s online and mobile platforms let customers manage accounts 24\/7 with bill pay, peer-to-peer transfers, and full account management; mobile adoption reached 62% of active users in 2024, up 8 points year-over-year. The bank invested $4.2M in UX and API upgrades in 2024 to smooth desktop-to-mobile transitions, reducing mobile session drop-offs by 18% and cutting digital support calls by 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Shared Branching Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank extends physical reach via 55,000+ ATMs and participation in surcharge-free networks like Allpoint and CO-OP, lowering cash-access costs for clients; in 2024 these channels handled an estimated 42% of retail transactions, reducing branch cash traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Relationship Managers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBlue Ridge Bank’s commercial relationship managers visit clients’ offices and sites, delivering services where businesses operate and saving time for executives; in 2025 the bank reported a 22% rise in commercial deposits from accounts managed via on-site RM outreach.\u003c\/p\u003e\n\u003cp\u003eThis mobile professional presence serves as a personalized distribution channel for complex loans, treasury and FX, driving a 15% higher cross-sell rate versus branch-led clients in 2024.\u003c\/p\u003e\n\u003cp\u003eOn-site RM calls average 6 per week per RM, covering 1,200 active commercial clients regionally as of Q4 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect delivery to client location\u003c\/li\u003e\n\u003cli\u003e22% increase in deposits (2025)\u003c\/li\u003e\n\u003cli\u003e15% higher cross-sell (2024)\u003c\/li\u003e\n\u003cli\u003e6 on-site calls\/week per RM\u003c\/li\u003e\n\u003cli\u003e1,200 active commercial clients (Q4 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Fintech Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBlue Ridge Bank uses fintech partnerships to distribute banking-as-a-service (BaaS) nationally, serving as the infrastructure behind white-label digital products and embedding accounts, payments, and cards via APIs.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 the bank reported a 38% year-over-year increase in API-driven deposit flows and partnerships that reached an estimated 120,000 third-party user accounts nationwide.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPI-first BaaS: embeds accounts, payments, cards\u003c\/li\u003e\n\u003cli\u003e38% YoY growth in API deposits (2025)\u003c\/li\u003e\n\u003cli\u003e~120,000 third-party user accounts (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel growth: Blue Ridge boosts access, API deposits and cross-sell via self-service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlue Ridge Bank blends 40 branches (avg deposits $85M Q4 2024), 62% mobile adoption (2024), 55,000+ ATMs, onsite RMs (6 calls\/week; 1,200 clients Q4 2025) and API BaaS (38% YoY API deposits; ~120,000 third-party accounts 2025) to maximize access and cross-sell (15% higher cross-sell 2024) while shifting 42% of retail transactions to self-service channels.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e40; avg deposits $85M\u003c\/td\u003e\n\u003ctd\u003eQ4 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e62% mobile adoption; $4.2M UX spend\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e55,000+; 42% retail txns\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site RMs\u003c\/td\u003e\n\u003ctd\u003e6 calls\/wk; 1,200 clients; +22% deposits\u003c\/td\u003e\n\u003ctd\u003eQ4 2025 \/ 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaaS APIs\u003c\/td\u003e\n\u003ctd\u003e38% YoY API deposits; ~120,000 accounts\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBlue Ridge Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Blue Ridge Bank 4P's Marketing Mix analysis you'll receive immediately after purchase—no mockups or samples.\u003c\/p\u003e\n\u003cp\u003eThis ready-made, editable document is complete and production-ready, covering Product, Price, Place, and Promotion with actionable insights.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file you see is the final version available for instant download and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750293254521,"sku":"blueridgebankshares-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/blueridgebankshares-marketing-mix.png?v=1772224081","url":"https:\/\/matrixbcg.com\/products\/blueridgebankshares-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}