{"product_id":"blackbaud-marketing-mix","title":"Blackbaud Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Blackbaud’s product offerings, pricing architecture, distribution channels, and promotional tactics align to serve nonprofit and education markets—then get the full, editable 4Ps Marketing Mix Analysis for a deep, presentation-ready breakdown packed with real-world data, strategic insights, and practical templates to save you hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-based Fundraising and CRM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlackbaud Raiser's Edge NXT is the flagship cloud CRM for non-profits, managing donor data and fundraising workflows for over 30,000 organizations as of 2025 and processing an estimated $18B+ in donations annually.\u003c\/p\u003e\n\u003cp\u003eIt combines advanced analytics and automated workflows to score prospects, surface likely major donors, and track engagement in real time, improving donor retention rates that clients report rising by 8–15% within 12 months.\u003c\/p\u003e\n\u003cp\u003eBy centralizing donor interactions, Raiser's Edge NXT enables personalized stewardship at scale, supporting multi-channel campaigns and integration with Blackbaud’s fundraising suite to boost lifetime value per donor. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Management and Accounting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlackbaud Financial Edge NXT delivers fund accounting built for nonprofits and public agencies, meeting GASB\/FASB rules and offering real-time budget visibility, grant tracking, and multi-department rollups; as of 2025 Blackbaud reports Financial Edge NXT powers 40,000+ organizations and reduces monthly close time by ~30%. The platform automates reconciliations and grant allocations so finance teams shift from data entry to strategic resource allocation, improving unrestricted fund utilization and mission impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducation and Student Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlackbaud’s Education and Student Management offers an integrated K-12 suite that handles enrollment, tuition, classroom learning, and alumni relations, connecting admissions, business office, and registrar on one platform; in 2024 Blackbaud served over 2,300 private K-12 schools, cutting administrative time by up to 30% in case studies and supporting ~$1.2B in annual tuition billing across clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Social Responsibility Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYourCause by Blackbaud manages global employee giving, volunteering, and grants, tracking impact with reporting tools that tie CSR activities to measurable outcomes; Blackbaud reported $1.1B revenue in FY2024, with corporate solutions growth signaling rising demand. \u003c\/p\u003e\n\u003cp\u003eThe platform helps firms increase participation—clients report up to 40% higher volunteer engagement—and centralize global compliance and grant workflows for clearer social accountability and tax reporting. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: supports multi-currency, multi-region programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrant and Award Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBlackbaud Grantmaking and Award Management automate workflows for foundations and universities, cutting grant cycle times and reducing admin hours; Blackbaud reported 2024 nonprofit software revenue of $1.1B, with its education and grant solutions cited by clients to drop processing time by up to 40%.\u003c\/p\u003e\n\u003cp\u003eThey simplify applicant steps while giving reviewers scoring tools, compliance checks, and impact tracking so funds and scholarships reach intended recipients more effectively and with lower error rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutomates review, scoring, compliance\u003c\/li\u003e\n\u003cli\u003eReduces admin time up to 40% (client reports)\u003c\/li\u003e\n\u003cli\u003eSupports full award lifecycle tracking\u003c\/li\u003e\n\u003cli\u003e2024 Blackbaud nonprofit software revenue: $1.1B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBlackbaud: Powering $18B+ in giving, faster finance closes, and 40% efficiency gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlackbaud’s product suite centers on Raiser's Edge NXT (30,000+ orgs, $18B+ donations\/yr, +8–15% retention), Financial Edge NXT (40,000+ orgs, ~30% faster month-end), K‑12 suite (2,300+ schools, ~$1.2B tuition), YourCause (boosts volunteer rates up to 40%), and Grantmaking (cuts processing time up to 40%; 2024 nonprofit software revenue $1.1B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eClients\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaiser's Edge NXT\u003c\/td\u003e\n\u003ctd\u003e30,000+\u003c\/td\u003e\n\u003ctd\u003eDonations processed\u003c\/td\u003e\n\u003ctd\u003e$18B+\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial Edge NXT\u003c\/td\u003e\n\u003ctd\u003e40,000+\u003c\/td\u003e\n\u003ctd\u003eFaster close\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eK‑12 Suite\u003c\/td\u003e\n\u003ctd\u003e2,300+\u003c\/td\u003e\n\u003ctd\u003eTuition billed\u003c\/td\u003e\n\u003ctd\u003e$1.2B\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYourCause\u003c\/td\u003e\n\u003ctd\u003eGlobal\u003c\/td\u003e\n\u003ctd\u003eVolunteer lift\u003c\/td\u003e\n\u003ctd\u003eup to 40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrantmaking\u003c\/td\u003e\n\u003ctd\u003eFoundations\/universities\u003c\/td\u003e\n\u003ctd\u003eAdmin time cut\u003c\/td\u003e\n\u003ctd\u003eup to 40% (clients)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Blackbaud’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—to help managers, consultants, and marketers benchmark positioning and repurpose findings for reports, workshops, or client presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Blackbaud's 4P analysis into a concise, leadership-ready snapshot that accelerates decision-making and aligns cross-functional teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Global Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlackbaud primarily reaches customers via a specialized direct sales force organized by verticals—higher education, healthcare, and faith-based—allowing reps to build domain expertise and close complex deals; in FY2024 Blackbaud reported 60% of subscription revenue North America-driven where direct sales predominate. The model supports consultative selling for multi-year contracts averaging $120k ARR for enterprise clients. It gives Blackbaud tight control over acquisition and relationship metrics, helping keep net retention above 100% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-based Software-as-a-Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBlackbaud delivers its full product suite via cloud-based SaaS, accessible globally through any web browser and removing on-premise hardware costs; as of FY2024 Blackbaud reported 95% of revenue from recurring cloud subscriptions, reducing client IT spend by an estimated 30-50%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partner Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlackbaud extends reach via a partner ecosystem of ~1,200 tech and consulting partners (2025), who provide integrations, implementation, and niche solutions for Blackbaud Sky, driving incremental ARR without big headcount increases.\u003c\/p\u003e\n\u003cp\u003ePartners deliver training and custom apps, enabling penetration into niche verticals; channel-sourced deals accounted for ~28% of new customer ARR in FY2024, boosting lifetime value and lowering CAC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketplace and App Store\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Blackbaud Marketplace is a self-service digital hub where nonprofits discover and integrate third-party apps—covering event management, payment processing, and data enrichment—to extend core software functionality.\u003c\/p\u003e\n\u003cp\u003eBy enabling open innovation, Blackbaud reported over 200 partner apps and 35% faster integrations in 2024, letting clients tailor solutions to their digital maturity and reduce time-to-value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200+ partner apps\u003c\/li\u003e\n\u003cli\u003e35% faster integrations (2024)\u003c\/li\u003e\n\u003cli\u003eSupports payments, events, data enrichment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInbound Digital Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBlackbaud uses its website and digital resources as its primary lead engine, hosting 500+ white papers, 200+ webinars, and 120 case studies that drove 38% of new leads in FY2024.\u003c\/p\u003e\n\u003cp\u003eContent targets searches for nonprofit CRM, fundraising, and grant management, routing prospects to sales for enterprise deals or to self-service demos for small orgs.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e24\/7 digital storefront\u003c\/li\u003e\n\u003cli\u003e38% of new leads (FY2024)\u003c\/li\u003e\n\u003cli\u003e500+ white papers, 200+ webinars\u003c\/li\u003e\n\u003cli\u003esales vs self-service routing by org size\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBlackbaud: 95% recurring cloud, 60% NA subscriptions, 1,200 partners fueling 28% channel ARR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBlackbaud sells via vertical direct sales (higher ed, healthcare, faith) driving 60% of subscription revenue in North America (FY2024) with enterprise ARR ~120k and net retention \u0026gt;100%; 95% of revenue is recurring cloud subscriptions. A 1,200-partner ecosystem (2025) and 200+ Marketplace apps drove ~28% channel-sourced new ARR and 35% faster integrations in 2024; digital content generated 38% of new leads (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA subscription revenue\u003c\/td\u003e\n\u003ctd\u003e60% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARR\u003c\/td\u003e\n\u003ctd\u003e$120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring cloud revenue\u003c\/td\u003e\n\u003ctd\u003e95% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e~1,200 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace apps\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel new ARR\u003c\/td\u003e\n\u003ctd\u003e28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFaster integrations\u003c\/td\u003e\n\u003ctd\u003e35% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital leads\u003c\/td\u003e\n\u003ctd\u003e38% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBlackbaud 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Blackbaud 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750114308473,"sku":"blackbaud-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/blackbaud-marketing-mix.png?v=1772222244","url":"https:\/\/matrixbcg.com\/products\/blackbaud-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}