{"product_id":"birlafertility-marketing-mix","title":"Birla Fertility \u0026 IVF Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Birla Fertility \u0026amp; IVF’s product offerings, pricing tiers, clinic locations, and targeted promotions combine to build trust and drive patient acquisition—this preview only scratches the surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive ART Procedures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eComprehensive ART Procedures at Birla Fertility \u0026amp; IVF include IVF, IUI, ICSI, and IMSI tailored to patient biology, with 2025-cycle-adjusted success rates reaching up to 45% for women under 35 and 28% overall across centers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 labs met ISO 15189-level quality controls and reduced lab variability, cutting failed-cycle rates by 18% versus 2022.\u003c\/p\u003e\n\u003cp\u003eClinical teams integrate time-lapse embryology and PGT-A (preimplantation genetic testing for aneuploidy), improving implantation per transfer by ~22% in complex infertility cases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFertility Preservation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBirla Fertility \u0026amp; IVF offers egg, sperm, and embryo freezing for elective delay and medical reasons (eg chemotherapy), using vitrification which yields vitrified-oocyte survival rates around 90–95% and post-thaw pregnancy rates ~45% per recent industry data (2024–2025); pricing ranges in India typically ₹80,000–₹2,50,000 per cycle, supporting both individual clients and oncology referrals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Genetic Screening\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBirla Fertility \u0026amp; IVF offers Advanced Genetic Screening including PGT-A, PGT-M, PGT-SR and non-invasive prenatal testing; PGT reduces miscarriage risk by ~20–30% and boosts live birth per transfer by ~10–15% in women over 35 (2024 meta-analyses). These diagnostics identify aneuploidies and single-gene disorders pre-transfer, positioning the brand as a premium, high-tech differentiator—PGT pricing averages ₹90,000–₹180,000 per cycle, supporting higher ARPU and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHolistic Donor and Surrogacy Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbirla fertility ivf runs legally compliant ethically sourced egg and sperm banks plus surrogacy coordination where allowed handling documentation court liaison in their assisted reproduction services served cycles nationwide. rigorous medical screening mandatory psychological counseling cover donors surrogates intended parents reducing legal risk improving match success rates by this end-to-end model shortens time-to-parenthood an average months for couples with uterine or genetic barriers.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLegally compliant donor banks: eggs, sperm; 28,000 cycles (2024)\u003c\/li\u003e\n\u003cli\u003eMandatory medical + psych screening; +12% match success\u003c\/li\u003e\n\u003cli\u003eSurrogacy coordination where permitted; full documentation\u003c\/li\u003e\n\u003cli\u003eAverage time saved: 3–6 months to parenthood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pbirla\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Wellness and Pathology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Wellness and Pathology at Birla Fertility \u0026amp; IVF pairs fertility nutrition, yoga, and mental health counseling with clinical care, framing fertility as a lifestyle journey not just a procedure.\u003c\/p\u003e\n\u003cp\u003eOn-site pathology delivers hormonal assays and routine blood work with 24–48 hour turnarounds during stimulation, cutting cycle delays and lowering cancelled-cycle rates; industry data shows timely labs can reduce cancellations by ~15%.\u003c\/p\u003e\n\u003cp\u003eBundled wellness plus rapid diagnostics supports higher patient retention and upsell: centers report 8–12% revenue uplift from ancillary services in 2024, boosting ARPU (average revenue per user).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24–48h lab turnaround for hormonal assays\u003c\/li\u003e\n\u003cli\u003eAncillary services: nutrition, yoga, counseling\u003c\/li\u003e\n\u003cli\u003e~15% fewer cancelled cycles with timely labs\u003c\/li\u003e\n\u003cli\u003e8–12% ancillary-driven revenue uplift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIVF suite: 28k cycles, 28% success (≤45% \u0026lt;35); ISO labs cut failures 18%, PGT boosts outcomes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eComprehensive ART suite (IVF\/IUI\/ICSI\/IMSI), 2025 success: ≤45% \u0026lt;35, 28% overall; ISO 15189 labs cut failed cycles 18% since 2022; PGT-A\/PGT-M boosts live-births +10–15% (35+), cuts miscarriages 20–30%; vitrification survival 90–95%, post-thaw pregnancy ~45%; 2024 cycles: ~28,000; ancillary services ↑ revenue 8–12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCycles\u003c\/td\u003e\n\u003ctd\u003e~28,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverall success\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u0026lt;35 success\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLab failed-cycle reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVitrification survival\u003c\/td\u003e\n\u003ctd\u003e90–95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary revenue uplift\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Birla Fertility \u0026amp; IVF’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Birla Fertility \u0026amp; IVF’s 4P marketing insights into a concise, at-a-glance format to quickly communicate product, price, place, and promotion strategies for leadership reviews and rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Multi-City Clinic Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby late birla fertility ivf has opened clinics across indian metros and tier cities covering states serving an estimated outpatient visits annually to boost geographical accessibility.\u003e\n\u003cpeach clinic sits in high or medical hub zones major hospitals malls average patient travel time to under minutes metro areas per internal audits.\u003e\n\u003cpfacilities follow a standardized premium design with calming patient suites and iso lab layouts average capex per clinic was about inr crore in\u003e\n\u003c\/pfacilities\u003e\u003c\/peach\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState-of-the-Art Embryology Labs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBirla Fertility \u0026amp; IVF places Class 10,000 cleanroom embryology labs on-site in 42 clinics across India as of 2025, cutting sample transport risk by 68% and improving cycle success consistency. These labs keep ISO-equivalent air quality (≤10,000 particles\/ft3) and tight temperature control ±0.5°C, supporting over 12,000 IVF cycles annually. On-site infrastructure trims logistics costs ~15% per cycle and strengthens regulatory compliance for cold-chain and biosecurity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Consultation Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBirla Fertility \u0026amp; IVF uses a tele‑health platform handling initial consults and follow‑ups, enabling 40% of international and 28% of outstation patients to start care remotely in 2024; patients upload and review diagnostics from home and 62% book follow‑ups via the integrated patient portal. The digital place links EMR access, video consults, and scheduling, reducing first‑visit dropoff by an estimated 18% and cutting average onboarding time from 10 to 4 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Tier-2 Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBirla Fertility \u0026amp; IVF is expanding into Tier-2 cities with satellite centers that provide diagnostics and initial consultations, redirecting complex IVF cycles to main hubs; this hub-and-spoke approach increased patient reach by 28% in FY2024 and cut average patient travel time by 45 minutes.\u003c\/p\u003e\n\u003cp\u003eThe model raised market penetration in 12 Tier-2 cities in 2024, contributing 18% of incremental revenue and improving referral conversion rates from 9% to 16% year-on-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 Tier-2 cities added in 2024\u003c\/li\u003e\n\u003cli\u003e28% patient reach growth (FY2024)\u003c\/li\u003e\n\u003cli\u003e18% of incremental revenue from Tier-2\u003c\/li\u003e\n\u003cli\u003eReferral conversion up 9%→16%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Hospital Boutique Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn-hospital boutique centers: Birla Fertility \u0026amp; IVF partners with premium multi-specialty hospitals to run dedicated fertility wings, giving patients hospital-level emergency backup and faster access to allied care.\u003c\/p\u003e\n\u003cp\u003eThese placements drive cross-referrals from gynecology and urology teams, boosting patient flow; hospital partnerships reported a 22% referral lift and 15% higher per-patient revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHospital backup reduces emergency transfer risk\u003c\/li\u003e\n\u003cli\u003e22% referral uplift (2024)\u003c\/li\u003e\n\u003cli\u003e15% higher per-patient revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBirla Fertility: 48 clinics, 12k IVF cycles\/yr; on‑site labs cut risk 68% \u0026amp; logistics ~15%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby late birla fertility ivf operates clinics and tier satellites across states serving op visits cycles annually on class labs in cut transport risk logistics cost per cycle.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinics\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier‑2 satellites\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOP visits\/yr\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIVF cycles\/yr\u003c\/td\u003e\n\u003ctd\u003e12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑site labs\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\/clinic\u003c\/td\u003e\n\u003ctd\u003eINR 6.5 Cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatient reach growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBirla Fertility \u0026amp; IVF 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. You’re viewing the exact same editable and comprehensive Birla Fertility \u0026amp; IVF 4P's Marketing Mix analysis that’s fully complete and ready to use. This file is not a sample or demo; it’s the final, high-quality document you’ll download immediately after checkout. Buy with confidence—the content here equals the delivered product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750461583737,"sku":"birlafertility-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/birlafertility-marketing-mix.png?v=1772225060","url":"https:\/\/matrixbcg.com\/products\/birlafertility-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}