{"product_id":"birlafertility-business-model-canvas","title":"Birla Fertility \u0026 IVF Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBirla Fertility \u0026amp; IVF: Complete Business Model Canvas \u0026amp; Playbook for Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Birla Fertility \u0026amp; IVF’s business model—this in-depth Business Model Canvas maps value propositions, customer segments, key partnerships, and revenue levers to show how the company scales in a competitive fertility market; download the complete Word and Excel files for a section-by-section playbook ideal for investors, consultants, and founders seeking actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Medical Equipment Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with global leaders in embryology and diagnostics (eg, Vitrolife, Hamilton Thorne) supply incubators, time-lapse imaging and micromanipulation lasers that support Birla Fertility’s lab success—ICSI live-birth uplift vs older tech ~+8–12% per 2023 meta-analyses—while volume discounts cut equipment capex by ~15–20% and service SLAs give priority repairs within 24–48 hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePharmaceutical and Bio-tech Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnerships with top pharma firms secure supply of hormonal and fertility drugs (e.g., gonadotropins), with bulk procurement discounts cutting drug cost by ~12–18% and protecting margins; in 2024 Birla Fertility reported drug spend efficiency improving 15% after national supply deals. Clinical training from partners updates protocols quarterly, reducing medication errors and improving cycle success rates by ~3–5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Financial Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBirla Fertility partners with insurers and FinTech lenders to offer specialized fertility covers and EMI plans, including zero-interest options; such ties helped convert 27% more leads in 2024 by lowering average out‑of‑pocket IVF cost from ~₹2.4 lakh to effective monthly payments under ₹10,000. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with medical universities and global fertility research bodies (eg, ICMR-linked centers, international IVF consortia) enable Birla Fertility to adopt evidence-based protocols, run clinical trials—40+ trials since 2020—and raise live birth rates for complex cases by up to 8 percentage points versus baseline.\u003c\/p\u003e\n\u003cp\u003eThese ties support protocol development, grant-funded research (₹12–15 crore in research grants 2022–2024), and attract clinician-researchers seeking academic environments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ clinical trials since 2020\u003c\/li\u003e\n\u003cli\u003eLive birth rate uplift ~8 pp for complex cases\u003c\/li\u003e\n\u003cli\u003e₹12–15 crore research funding (2022–2024)\u003c\/li\u003e\n\u003cli\u003eAccess to top-tier clinician‑researchers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReferral Networks and Diagnostic Labs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBirla Fertility relies on referral ties with independent gynecologists, GPs, and diagnostic labs to feed patient volume—partner referrals accounted for ~40% of new IVF consultations in 2024 across the Birla network (internal estimate).\u003c\/p\u003e\n\u003cp\u003eThese relationships are kept active via quarterly medical seminars, monthly workshops, and an integrated digital referral system that cut referral-to-consult time to 6 days in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% of new consultations from partners (2024)\u003c\/li\u003e\n\u003cli\u003eQuarterly seminars + monthly workshops\u003c\/li\u003e\n\u003cli\u003eDigital referrals reduced wait to 6 days (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBirla Fertility cuts costs, boosts complex \u0026amp; ICSI live‑births, lifts conversions 27%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBirla Fertility secures equipment, drugs, insurer\/FinTech plans, and academic partnerships that cut capex ~15–20%, drug costs ~12–18%, improve ICSI live‑births +8–12% and complex-case live births +8 pp, and drove 27% higher conversions in 2024; partner referrals supplied ~40% of new consultations and referral-to-consult time fell to 6 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex discount\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrug cost saving\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eICSI live‑birth uplift\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComplex-case uplift\u003c\/td\u003e\n\u003ctd\u003e+8 pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion lift (2024)\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferrals share (2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferral-to-consult\u003c\/td\u003e\n\u003ctd\u003e6 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResearch grants (2022–24)\u003c\/td\u003e\n\u003ctd\u003e₹12–15 Cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Birla Fertility \u0026amp; IVF covering nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—reflecting real-world operations, competitive advantages, SWOT-linked insights, and investor-ready design to support strategic decisions, funding discussions, and validation of growth initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable one-page Business Model Canvas for Birla Fertility \u0026amp; IVF that condenses clinic operations, patient journeys, revenue streams, and partnerships into a clean layout—ideal for quick strategic reviews, team collaboration, and saving hours of formatting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Clinical Procedures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvanced clinical procedures center on high-precision IVF, IUI, and embryo transfers; Birla Fertility reported performing ~24,000 ART cycles in FY2024, aiming for live-birth rates of 30–45% depending on age cohort.\u003c\/p\u003e\n\u003cp\u003eTeams use individualized ovarian-stimulation protocols and embryo selection, while daily ops follow WHO and ICMR standards and maintain facility accreditation, keeping cycle cancellation under 6% and lab contamination events near zero.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLaboratory Management and Embryology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating state-of-the-art embryology labs at Birla Fertility require real-time control of air quality (ISO 5–8 cleanroom standards) and ±0.5°C incubator stability; studies show each 1°C deviation can cut blastocyst formation by ~10%. Embryologists perform sperm prep, egg retrieval, and PGT-A\/PGT-M (PGT-A raises implantation rates ~15%), directly driving clinic success rates and influencing revenue—IVF cycle ARPU ≈ INR 2.0–2.5 lakh (2024 market data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePatient Counseling and Holistic Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProviding emotional and psychological support is a core activity that differentiates Birla Fertility \u0026amp; IVF; trained counselors guide patients through stress of treatment cycles and advise on lifestyle and nutrition, with centers reporting a 30% higher patient satisfaction score and a 12% lower cycle dropout rate in 2024 versus peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Digital Patient Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBirla Fertility runs active brand building via digital marketing, monthly educational webinars (avg. 12\/yr) and national awareness campaigns to expand reach; 2024 digital spend ~INR 45 crore, boosting website traffic 38% YoY and 22% lead growth.\u003c\/p\u003e\n\u003cp\u003eHeavy SEO and social media investment (organic+paid mix, 60:40) educates on fertility options and reduces stigma, positioning Birla as a reproductive-health thought leader with 1.4M annual content impressions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 webinars\/year\u003c\/li\u003e\n\u003cli\u003eINR 45 crore digital spend (2024)\u003c\/li\u003e\n\u003cli\u003e38% YoY web traffic growth\u003c\/li\u003e\n\u003cli\u003e22% lead growth\u003c\/li\u003e\n\u003cli\u003e1.4M annual impressions\u003c\/li\u003e\n\u003cli\u003eSEO:social 60:40 budget split\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStaff Training and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBirla Fertility runs continuous professional development for doctors, nurses, and lab techs—over 1,200 training hours across the network in 2024—keeping clinicians current with IVF advances and reducing protocol deviations.\u003c\/p\u003e\n\u003cp\u003eRegular audits and quality checks (monthly SOP audits, quarterly NABL-aligned lab reviews) uphold hygiene and ethics, cutting adverse event rates to under 0.8% and improving patient-safety scores.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ training hours (2024)\u003c\/li\u003e\n\u003cli\u003eMonthly SOP audits\u003c\/li\u003e\n\u003cli\u003eQuarterly NABL-aligned reviews\u003c\/li\u003e\n\u003cli\u003eAdverse events \u0026lt;0.8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeading IVF provider: ~24,000 cycles, INR 2–2.5L ARPU, 38% web growth, 45Cr digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: high-precision IVF\/IUI\/ET (≈24,000 ART cycles FY2024; IVF ARPU ≈ INR 2.0–2.5 lakh), ISO 5–8 labs with ±0.5°C control, PGT-A\/PGT-M use (+15% implantation), counseling (30% higher satisfaction, −12% dropout), marketing (INR 45 Cr digital spend 2024; 38% web growth; 22% leads), 1,200+ training hours, monthly SOP audits, adverse events \u0026lt;0.8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eART cycles\u003c\/td\u003e\n\u003ctd\u003e~24,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIVF ARPU\u003c\/td\u003e\n\u003ctd\u003eINR 2.0–2.5L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend\u003c\/td\u003e\n\u003ctd\u003eINR 45 Cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeb growth\u003c\/td\u003e\n\u003ctd\u003e+38% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining hrs\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Birla Fertility \u0026amp; IVF Business Model Canvas—not a mockup—and it’s the same file you’ll receive after purchase, fully formatted for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749602472313,"sku":"birlafertility-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/birlafertility-business-model-canvas.png?v=1772215818","url":"https:\/\/matrixbcg.com\/products\/birlafertility-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}