{"product_id":"billerud-marketing-mix","title":"Billerud Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Billerud’s product innovation, value-based pricing, sustainable distribution, and targeted promotions combine to strengthen its market leadership—this preview highlights key moves, but the full 4P’s Marketing Mix Analysis delivers data-driven insights, editable slides, and tactical recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-performance liquid packaging board\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud’s high-performance liquid packaging board serves premium beverage and dairy markets, made from primary wood fibers to meet strict food-hygiene and filling integrity standards; sales in 2024 from liquid carton grades grew 6% year-on-year to SEK 3.1 billion. The board’s strength supports high-speed filling lines and shelf-life protection while allowing weight reductions up to 8% versus prior grades, cutting transport CO2 by roughly 5–7% per carton. R\u0026amp;D investment of SEK 450 million in 2024 targeted fiber optimization and barrier technologies to boost recycled-content readiness without compromising safety. These features position Billerud to capture demand where brand owners seek lighter, lower-emission packaging with certified food-grade performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable cartonboard for luxury and pharma\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud’s sustainable cartonboard targets high-end cosmetics, perfume and pharma brands needing superior printability and tactile quality, addressing a €12.5bn global luxury packaging segment (2024 Euromonitor) with 6% CAGR to 2029.\u003c\/p\u003e\n\u003cp\u003eUsing virgin fibers, Billerud delivers consistent visual appeal and premium feel that brand owners pay up to 20–35% price premium for versus coated recycled boards (2023 market surveys).\u003c\/p\u003e\n\u003cp\u003eDemand rises as brands shift from plastic: paper-based luxury packaging grew 18% YoY in 2024, and Billerud’s cartonboard supports circularity and reduced plastic use in global markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDurable containerboard for logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud produces high-strength fluting and liners that form the basis of corrugated boxes for global shipping and e-commerce, supplying roughly 7% of global containerboard capacity in 2024 and serving customers across 50+ countries.\u003c\/p\u003e\n\u003cp\u003eTheir containerboard is noted for moisture resistance and stacking strength, reducing transit damage by an estimated 18% in third-party trials and extending safe stack heights by up to 25% versus standard grades.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, R\u0026amp;D focuses on improving the strength-to-weight ratio, achieving a 6% weight reduction in select grades in 2024 and targeting a 10% lifecycle CO2e cut by 2027 to lower logistics costs and improve sustainability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and kraft papers for industrial use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBillerud’s specialty and kraft papers cover sack paper and medical packaging for technical uses, engineered for high porosity and tensile strength—suited for cement bags and sterile medical devices.\u003c\/p\u003e\n\u003cp\u003eThe portfolio emphasizes compostability and recyclability; in 2024 Billerud reported 62% recycled or bio-based input and aims to cut Scope 1–2 emissions 50% by 2030, helping clients meet sustainability targets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh porosity + tensile strength: ideal for construction \u0026amp; medical\u003c\/li\u003e\n\u003cli\u003eSack paper volumes support heavy-duty loads; medical grades meet sterility needs\u003c\/li\u003e\n\u003cli\u003e62% recycled\/bio input in 2024; 50% Scope 1–2 cut target by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in fiber-based barrier solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBillerud invests ~SEK 1.1bn in R\u0026amp;D (2024) to develop paper-based barrier solutions that replace plastic films in food packaging, delivering grease, oxygen and moisture resistance while keeping paper fully recyclable.\u003c\/p\u003e\n\u003cp\u003eThese fiber-based barriers underpin the product portfolio and drove 12% organic growth in Consumer Board sales in 2024 as EU single-use plastic rules tightened, positioning the line as a key growth engine.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 1.1bn R\u0026amp;D (2024)\u003c\/li\u003e\n\u003cli\u003e12% organic growth in Consumer Board (2024)\u003c\/li\u003e\n\u003cli\u003eTargets grease, O2, moisture barriers\u003c\/li\u003e\n\u003cli\u003eMaintains recyclability; reduces single-use plastic exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud growth: SEK3.1bn liquid cartons, 12% board surge, 62% recycled input\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud’s premium liquid-board, luxury cartonboard, containerboard and specialty papers drove 2024 sales: SEK 3.1bn liquid cartons (+6% YoY), 12% organic Consumer Board growth, ~7% global containerboard capacity, SEK 1.1bn R\u0026amp;D and SEK 450m liquid-board R\u0026amp;D; 62% recycled\/bio input (2024) and targets: 50% Scope1–2 cut by 2030, 10% lifecycle CO2e cut by 2027.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquid carton sales\u003c\/td\u003e\n\u003ctd\u003eSEK 3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer Board growth\u003c\/td\u003e\n\u003ctd\u003e12% org.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eSEK 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled\/bio input\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Billerud’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Billerud's 4P marketing strategy into a concise, at-a-glance summary that’s perfect for leadership briefings or quick stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic production hubs in Europe and North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud operates integrated mills in Sweden, Finland and the United States, securing proximity to high-quality Nordic fiber and US pulp suppliers; these sites supported group production of about 7.0 million tonnes in 2024. The 2021 acquisition and 2022 conversion of the Escanaba mill expanded North American capacity, cutting US supply chain lead times by ~30% and boosting regional sales—US revenues were ~SEK 4.2 billion in 2024. Facilities sit near major ports and highways, enabling global distribution and reducing logistics costs; freight intensity fell ~12% per tonne since 2020.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal sales offices across major markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud maintains physical sales offices in over a dozen countries, supplying localized technical sales and customer service to international customers; as of 2025 these hubs cover key markets in Europe, North America and APAC, supporting roughly 60% of group sales volume. \u003c\/p\u003e\n\u003cp\u003eLocal experts feed regional market trends into product dev, help navigate diverse regulations (packaging, recycling) and sustain long-term ties with brand owners, reducing time-to-market by an estimated 10–15% versus centralized support. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated supply chain and logistics networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud operates an integrated logistics network using rail, sea and road to cut CO2 emissions—reported 16% lower per tonne in 2024 vs 2019—while meeting delivery windows across Europe and North America.\u003c\/p\u003e\n\u003cp\u003eControlling 60–70% of its inbound logistics lets Billerud promise reliable lead times and real‑time shipment visibility; supply‑chain costs were ~18% of 2024 sales (€1.1bn revenue).\u003c\/p\u003e\n\u003cp\u003eThis infrastructure keeps material flow steady from Nordic and US forests to converters globally, moving ~6.5 million m3 of fibre and paperboard annually in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-brand owner collaboration channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbillerud works directly with major global brands to co-create custom packaging cutting out some intermediaries speed innovation and align brand sustainability targets in direct-brand projects represented about of billerud specialty revenue dedicated account managers manage design-to-delivery lifecycles reducing time-to-market by lowering co2 up per project.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eDirect co-creation with major brands\u003c\/li\u003e\u003cli\u003e18% of specialty packaging revenue (2024)\u003c\/li\u003e\u003cli\u003e~25% faster time-to-market\u003c\/li\u003e\u003cli\u003eUp to 30% CO2 reduction per project\u003c\/li\u003e\u003cli\u003eDedicated account managers oversee lifecycle\u003c\/li\u003e\n\u003c\/pbillerud\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital platforms for order management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBillerud has deployed advanced digital portals letting customers track orders, manage inventory, and view technical specs in real time, supporting 24\/7 access to supply-chain data and documents.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these tools are a strategic pillar: customer satisfaction scores rose 8 percentage points in 2024–25 and order-to-delivery cycle times fell 12%, boosting gross margin by ~0.6 percentage points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking, inventory control, specs access\u003c\/li\u003e\n\u003cli\u003e24\/7 portal availability across regions\u003c\/li\u003e\n\u003cli\u003e+8 pp CSAT (2024–25)\u003c\/li\u003e\n\u003cli\u003e-12% order-to-delivery time\u003c\/li\u003e\n\u003cli\u003e~0.6 pp gross-margin lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud scales to 7.0 Mt, cuts logistics emissions 16% and boosts specialty revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud’s integrated mills (Sweden, Finland, US) produced ~7.0 Mt in 2024, cutting US lead times ~30% after Escanaba conversion; logistics CO2\/tonne fell 16% vs 2019 and freight intensity down ~12% since 2020. Direct-brand projects were ~18% of specialty packaging revenue (~SEK 2.1bn) in 2024; portals raised CSAT +8 pp and cut OTD times 12% (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup production 2024\u003c\/td\u003e\n\u003ctd\u003e7.0 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS revenue 2024\u003c\/td\u003e\n\u003ctd\u003e~SEK 4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty direct revenue share\u003c\/td\u003e\n\u003ctd\u003e18% (~SEK 2.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics CO2 change (2019–24)\u003c\/td\u003e\n\u003ctd\u003e-16% per t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight intensity change (2020–24)\u003c\/td\u003e\n\u003ctd\u003e-12% per t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCSAT change (24–25)\u003c\/td\u003e\n\u003ctd\u003e+8 pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder-to-delivery change\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBillerud 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Billerud 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751046459769,"sku":"billerud-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/billerud-marketing-mix.png?v=1772227256","url":"https:\/\/matrixbcg.com\/products\/billerud-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}