{"product_id":"bharatpetroleum-business-model-canvas","title":"Bharat Petroleum Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBPCL Business Model Canvas: Strategic Blueprint for Market Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Bharat Petroleum's business model — this concise Business Model Canvas maps customer segments, key partnerships, revenue streams and cost drivers to reveal how BPCL sustains market leadership and identifies growth levers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Government of India, as BPCL’s majority stakeholder (52.98% as of FY2024), directs energy strategy and regulatory oversight to secure national fuel supplies; ongoing collaboration with the Ministry of Petroleum and Natural Gas aligns BPCL’s plans with national targets like the 2030 net-zero roadmap and helps secure exploration blocks—BPCL reported capex of ₹8,200 crore in FY2024 supporting compliant, low-carbon projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Oil and Gas Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with oil-producing nations and firms secure crude for Bharat Petroleum Corporation Limited (BPCL), backing its 2024 refinery throughput of ~30.2 million tonnes; long-term contracts and JV stakes in upstream projects (e.g., 10–30% equity in select blocks) lock supply and reduce spot exposure.\u003c\/p\u003e\n\u003cp\u003eDiverse sourcing from the Middle East, Africa, and Russia cut geopolitical risk and smoothed feedstock costs, helping BPCL keep GRM-sensitive margins steadier amid 2023–24 Brent swings of $70–95\/bbl.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Research Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBPCL partners with global tech firms and universities—including projects with IITs and international catalyst makers—to cut refining emissions and scale green hydrogen; in 2024 BPCL earmarked Rs 2,000 crore for low-carbon projects and aims for 50,000 tonnes\/year green hydrogen by 2030, improving refinery energy efficiency by ~8% through advanced catalysts and digital process controls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Distribution Franchisees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA vast network of ~16,000 private dealers and distributors forms BPCL’s retail backbone, operating fuel stations and ~9,000 LPG distributorships to serve ~50 million+ retail customers monthly (FY2024 data). BPCL sustains these ties with incentive schemes, structured training programs, and digital POS and loyalty integration to keep service quality and uptime high.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~16,000 dealers\/distributors\u003c\/li\u003e\n\u003cli\u003e~9,000 LPG distributorships\u003c\/li\u003e\n\u003cli\u003e~50M customers\/month (FY2024)\u003c\/li\u003e\n\u003cli\u003eIncentives, training, digital POS \u0026amp; loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Energy and EV Infrastructure Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBPCL partners with EV makers and charging firms to roll out fast chargers at its 18,000+ retail outlets, targeting 2,000 DC fast chargers by 2026 to serve urban corridors and highway networks.\u003c\/p\u003e\n\u003cp\u003eIt also JV-invests in solar and wind projects—aiming for 3 GW renewable capacity by 2030—to cut scope 2 emissions and meet a net-zero by 2040 trajectory.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18,000+ retail outlets\u003c\/li\u003e\n\u003cli\u003e2,000 DC fast chargers target by 2026\u003c\/li\u003e\n\u003cli\u003e3 GW renewable target by 2030\u003c\/li\u003e\n\u003cli\u003eNet-zero goal by 2040\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBPCL partners power growth: Govt backing, vast retail network \u0026amp; net‑zero roadmap\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBPCL’s key partners: Government (52.98% FY2024) for policy and capex (₹8,200 Cr FY2024); crude suppliers\/JVs securing ~30.2 Mt refinery throughput; ~16,000 dealers\/9,000 LPG distributors serving ~50M customers\/month; tech\/IITs for low‑carbon projects (₹2,000 Cr earmarked) and EV\/renewables targets: 2,000 DC chargers by 2026, 3 GW by 2030, net‑zero by 2040.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovernment\u003c\/td\u003e\n\u003ctd\u003e52.98% stake; ₹8,200 Cr capex FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\/Customers\u003c\/td\u003e\n\u003ctd\u003e16,000 dealers; ~50M\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Bharat Petroleum outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and governance—reflecting real-world operations and strategic growth plans to support investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Bharat Petroleum’s business model with editable cells to quickly pinpoint value chains, revenue streams, and key partnerships—ideal for boardroom reviews, team collaboration, or teaching while saving hours on formatting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefining and Processing of Crude Oil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBharat Petroleum’s core activity converts ~32.7 million tonnes\/year crude (FY2024) at refineries like Mumbai and Kochi into petrol, diesel and ATF, with ongoing configuration upgrades raising middle distillate yields by ~1.5–2% and supporting Bharat Stage VI (BS‑VI) norms; safety and operational excellence programs cut process incidents 18% (2023–24) while improving throughput and reducing flaring and CO2 intensity per tonne refined.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBPCL runs a vast marketing and distribution network selling fuel via ~17,000 retail outlets, industrial and institutional channels, and Bharatgas LPG deliveries to ~80 million domestic connections as of FY2024–25; retail sales contributed roughly 60% of downstream volume and INR 1.1 trillion in revenue in FY2024. BPCL invests in branding and station upgrades and uses customer analytics and loyalty programs (over 10 million registered users) to lift same-station sales by ~4–6% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration and Production Upstream\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBharat Petroleum conducts onshore and offshore exploration and production in India and abroad to secure captive crude and gas reserves, targeting vertical integration; as of FY2024 the company reported upstream oil \u0026amp; gas production contributing to group output of ~0.12 million tonnes oil equivalent (MTOE) and cut crude import dependence by an estimated 3–5%, improving EBITDA margins by ~40–80 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransition to Renewable Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBharat Petroleum is reallocating capital toward green energy—biofuels, solar, and green hydrogen—backed by a 2024 plan to invest about INR 10,000 crore through 2027 and target 1 GW renewable capacity and 1.5 Mtpa ethanol blending by 2030.\u003c\/p\u003e\n\u003cp\u003eKey activities: setting up ethanol blending plants, commissioning large-scale solar parks, and pilot green-hydrogen projects to cut scope 1–2 emissions and stay viable in a decarbonizing market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eINR 10,000 crore investment thru 2027\u003c\/li\u003e\n\u003cli\u003eTarget 1 GW renewables by 2030\u003c\/li\u003e\n\u003cli\u003e1.5 Mtpa ethanol blending capacity goal\u003c\/li\u003e\n\u003cli\u003eGreen H2 pilots for refinery feedstock\u003c\/li\u003e\n\u003cli\u003eEmission cuts focused on scope 1–2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpimplementing ai iot and blockchain at bharat petroleum optimizes refinery-to-retail logistics cutting supply-chain costs reported a reduction in spend after pilot iot-driven fleet tracking boosts transparency via immutable ledgers for fuel quality transactions.\u003e\n\u003cpdigital projects target inventory accuracy predictive maintenance downtime by in pilots and mobile cx enhancements one app crossed users lowering opex improving customer retention.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI\/IoT reduced logistics costs 12% (2024 pilot)\u003c\/li\u003e\n\u003cli\u003ePredictive maintenance cut downtime ~18% (2023)\u003c\/li\u003e\n\u003cli\u003eBPCL One app users 5.2M (2024)\u003c\/li\u003e\n\u003cli\u003eBlockchain pilots increased transaction traceability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdigital\u003e\u003c\/pimplementing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBPCL: 32.7 Mtpa refining, 17k outlets, ₹10kCr green push—1GW renewables, 5.2M users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBPCL refines ~32.7 Mtpa crude (FY2024), sells via ~17,000 retail outlets and 80M LPG connections, and is shifting INR 10,000 crore to green projects (1 GW renewables by 2030, 1.5 Mtpa ethanol); digital\/IoT cuts logistics 12% and downtime ~18%, BPCL One users 5.2M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining throughput FY2024\u003c\/td\u003e\n\u003ctd\u003e32.7 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e~17,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLPG connections\u003c\/td\u003e\n\u003ctd\u003e80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen investment thru 2027\u003c\/td\u003e\n\u003ctd\u003eINR 10,000 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable target 2030\u003c\/td\u003e\n\u003ctd\u003e1 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEthanol target\u003c\/td\u003e\n\u003ctd\u003e1.5 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut (pilot 2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction (pilot 2023)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBPCL One users (2024)\u003c\/td\u003e\n\u003ctd\u003e5.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the authentic Bharat Petroleum Business Model Canvas — not a sample or mockup — and reflects the exact structure, content, and formatting of the file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly obtain this same deliverable in editable formats (Word and Excel), ready for presentation, analysis, or customization without any missing sections.\u003c\/p\u003e\n\u003cp\u003eWe value transparency: what you see here is the final product, fully usable and identical to the downloadable file provided upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748766396793,"sku":"bharatpetroleum-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bharatpetroleum-business-model-canvas.png?v=1772211091","url":"https:\/\/matrixbcg.com\/products\/bharatpetroleum-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}