{"product_id":"bgfoods-marketing-mix","title":"B\u0026G Foods Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how B\u0026amp;G Foods blends product innovation, value-based pricing, wide retail distribution, and targeted promotions to maintain shelf dominance—this preview highlights key tactics but the full 4Ps Marketing Mix Analysis delivers granular strategy, data, and ready-to-use slides to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eB\u0026amp;G Foods manages over 50 brands, including Green Giant, Ortega, and Cream of Wheat, catering to diverse needs across shelf-stable and frozen categories to deliver convenience and long shelf life for busy households.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the mix shifted toward higher-margin spices and seasonings, which grew gross margin contribution by about 140 basis points year-over-year, while frozen vegetables remained a core volume driver, representing roughly 18% of net sales in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eB\u0026amp;G Foods’ product team prioritizes better-for-you lines—low-sodium canned goods and organic frozen vegetable blends—responding to the 2024 US consumer trend where 64% seek healthier labels; these SKUs grew 12% in net sales in FY2024. \u003c\/p\u003e\n\u003cp\u003eMany items now carry non-GMO Project and gluten-free labels, improving shelf transparency; NielsenIQ showed labeled products outsold peers by 9% in 2024. \u003c\/p\u003e\n\u003cp\u003eThese innovations keep legacy brands relevant to younger buyers: 18–34 buyers accounted for a 7% share gain in B\u0026amp;G’s health-focused segments in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenient Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePackaging emphasizes function: resealable spice pouches and microwave steam-bags for frozen sides, cutting spoilage and offering single-serve portions for small families.\u003c\/p\u003e\n\u003cp\u003eThese formats aim to reduce food waste—US households lose ~30% of food; portioned packs can cut waste by ~20% per Nielsen 2023 data—and improve usage convenience.\u003c\/p\u003e\n\u003cp\u003eB\u0026amp;G updates graphics and clear prep instructions; in 2024 SKU refreshes drove a reported 3–5% shelf-visibility lift and supported a 2% revenue bump in tested regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Category Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpb foods expands into premium pasta sauces and specialty hot targeting high-growth niches to diversify revenue reduce reliance on core value brands acquisitions raised branded net sales by about in per company reports.\u003e\n\u003cpby buying and scaling smaller gourmet international-flavor brands b fills portfolio gaps boosts gross margin margins averaged vs company-wide in fy\u003e\n\u003cpthis dual focus lets b compete across value and premium grocery segments supporting market-share gains in sauces condiments pts u.s. retail fmcg iri data\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 branded net sales +12%\u003c\/li\u003e\n\u003cli\u003eAcquired-brand gross margin ~18%\u003c\/li\u003e\n\u003cli\u003eU.S. sauces category share +0.6 pts (IRI)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\u003c\/pb\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eB\u0026amp;G Foods enforces rigorous quality control across its 25+ manufacturing sites, using HACCP and SQF programs to ensure consistent taste and safety for each batch; in 2024 recall-related costs remained under 0.5% of net sales ($20M of $4.1B revenue), showing control effectiveness.\u003c\/p\u003e\n\u003cp\u003eThe company follows US and Canada regulatory standards and third-party audits, preserving consumer trust and protecting flagship brands like Green Giant and Ortega, which contribute materially to brand equity and stable shelf presence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25+ sites with HACCP\/SQF\u003c\/li\u003e\n\u003cli\u003e2024 recalls \u0026lt;0.5% of net sales ($20M)\u003c\/li\u003e\n\u003cli\u003eThird-party audits in US\/Canada\u003c\/li\u003e\n\u003cli\u003eProtects legacy brands: Green Giant, Ortega\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB\u0026amp;G Foods pivots to higher‑margin spices, better‑for‑you gains and low recall risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eB\u0026amp;G Foods manages 50+ brands, shifting toward higher-margin spices\/seasonings (+140 bps gross margin Y\/Y by end‑2025) while frozen veggies stayed ~18% of net sales in 2025; better-for-you SKUs grew 12% in FY2024 and labeled items outsold peers by 9% (NielsenIQ 2024). Packaging reduces waste (~20% less per portioned pack, Nielsen 2023); 2024 recalls \u0026lt;0.5% of net sales ($20M of $4.1B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpices margin lift\u003c\/td\u003e\n\u003ctd\u003e+140 bps (by end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrozen veg share\u003c\/td\u003e\n\u003ctd\u003e~18% net sales (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBetter‑for‑you growth\u003c\/td\u003e\n\u003ctd\u003e+12% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabeled outsell\u003c\/td\u003e\n\u003ctd\u003e+9% (NielsenIQ 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecalls\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.5% net sales ($20M of $4.1B, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into B\u0026amp;G Foods’ Product, Price, Place, and Promotion strategies, ideal for managers and marketers seeking a clear breakdown of the company’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses B\u0026amp;G Foods' 4P insights into a concise, at-a-glance brief that streamlines marketing decisions and leadership alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultichannel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eB\u0026amp;G Foods uses a multichannel retail distribution network placing brands in major supermarkets, mass merchants, and club stores across North America, driving scale sales; retail partners include Walmart and Kroger, which together account for a large share of CPG shelf presence. In 2024 B\u0026amp;G reported net sales of $1.9 billion, and broad retail reach supports volume-driven margins in a low-growth category.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Industrial Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eB\u0026amp;G Foods supplies substantial volume to foodservice distributors, restaurants, and institutions (schools, hospitals), with foodservice and industrial channels representing about 18% of net sales in 2024—roughly $305 million of $1.69 billion total revenue—providing steadier, contract-driven demand than retail. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eB\u0026amp;G Foods expanded digital placement across Amazon and Instacart, growing e-commerce sales to about 18% of total revenue by FY 2025 (roughly $150M of $840M), addressing the post-2020 shift to online grocery and home delivery.\u003c\/p\u003e\n\u003cp\u003eVirtual storefronts let B\u0026amp;G capture SKU-level purchase data and shopper cohorts, improving promo targeting and raising digital promo ROI by an estimated 12% vs. 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Market Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eB\u0026amp;G Foods concentrates operations in the United States, Canada, and Puerto Rico, supporting a localized supply chain that cut logistics costs by an estimated 6–8% vs broader networks in 2024.\u003c\/p\u003e\n\u003cp\u003eThis regional focus lets B\u0026amp;G respond rapidly to market tastes, sustain shelf-fill rates above 95% with key retailers, and preserve strong ties to regional wholesalers and chains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore markets: US, Canada, Puerto Rico\u003c\/li\u003e\n\u003cli\u003eEstimated logistics savings: 6–8% (2024)\u003c\/li\u003e\n\u003cli\u003eShelf-fill rate with retailers: \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eStronger regional distributor relationships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWarehousing and Logistics Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eB\u0026amp;G Foods operates a network of 12 U.S. distribution centers (2025) that handle frozen and ambient goods, reducing transit times and cutting spoilage for frozen lines by an estimated 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThey use advanced inventory management (real-time IMS and RFID) to lower lead times to 2–4 days for key SKUs and keep on-shelf availability above 96% across top retailers.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics sustain frozen freshness and ensure reliable shelf-stable deliveries, supporting FY2024 net sales of $1.6 billion in packaged foods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 U.S. DCs (2025)\u003c\/li\u003e\n\u003cli\u003e18% reduction in frozen spoilage\u003c\/li\u003e\n\u003cli\u003e2–4 day lead times for key SKUs\u003c\/li\u003e\n\u003cli\u003e96%+ on-shelf availability\u003c\/li\u003e\n\u003cli\u003e$1.6B FY2024 packaged foods sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB\u0026amp;G Foods: $1.9B Sales, 18% Foodservice, 18% E‑commerce, 6–8% Logistics Savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eB\u0026amp;G Foods uses multichannel retail, foodservice, and e-commerce placement—Walmart\/Kroger-led retail reach drove $1.9B net sales in 2024; foodservice ~18% (~$305M) and e-commerce ~18% by 2025. Regional US\/Canada\/Puerto Rico focus cut logistics costs 6–8% and kept shelf-fill \u0026gt;95%; 12 U.S. DCs (2025) cut frozen spoilage 18% and key-SKU lead times to 2–4 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 net sales\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice % \/ $\u003c\/td\u003e\n\u003ctd\u003e18% \/ $305M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-commerce % (2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings (2024)\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs (2025)\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrozen spoilage reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead times (key SKUs)\u003c\/td\u003e\n\u003ctd\u003e2–4 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eB\u0026amp;G Foods 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual B\u0026amp;G Foods 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750821081465,"sku":"bgfoods-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bgfoods-marketing-mix.png?v=1772226466","url":"https:\/\/matrixbcg.com\/products\/bgfoods-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}