{"product_id":"bewg-marketing-mix","title":"Beijing Enterprises Water Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBeijing Enterprises Water Group leverages a product portfolio focused on sustainable water solutions, value-based pricing for long-term contracts, targeted B2B and municipal distribution channels, and reputation-driven promotion—this snapshot hints at strategic alignment but only scratches the surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Sewage Treatment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBEWG (Beijing Enterprises Water Group) runs municipal sewage treatment using advanced biological and chemical processes to meet China Class A discharge and tighter local limits; treatment fees and O\u0026amp;M (operation and maintenance) made up about 68% of 2025 revenue, roughly RMB 18.2 billion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Distribution and Supply Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBEWG manages the full water lifecycle from intake and purification to consumer tap, supplying residential, commercial, and industrial clients with stable, safe drinking water; revenue from water distribution and supply was RMB 12.4 billion in 2024, up 8% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReclaimed Water and Resource Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeijing Enterprises Water Group’s reclaimed water and resource recovery converts treated wastewater into industrial-grade water, irrigation supply, and street cleaning feed, easing Beijing’s 20% municipal supply gap; the unit added 320,000 m3\/day capacity in 2024 and saw segment revenue grow 28% y\/y to RMB 1.12 billion in FY2024. The business recovers phosphorus and nitrogen (cutting fertilizer demand and generating saleable struvite), supporting a circular-water model as global regs tighten and address water scarcity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Engineering and EPC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBEWG delivers end-to-end EPC (engineering, procurement, construction) for large water projects, including treatment plants and river-basin restoration, often bundled with 15–20 year O\u0026amp;M contracts; 2024 EPC revenue approx. RMB 6.2 billion, 18% of group sales.\u003c\/p\u003e\n\u003cp\u003eThe firm shifts to modular\/prefab construction, cutting on-site build time by ~30% and CAPEX per m3 by ~12%; recent projects include a 200,000 m3\/day plant delivered Q3 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end EPC + long O\u0026amp;M (15–20 yrs)\u003c\/li\u003e\n\u003cli\u003e2024 EPC revenue ~RMB 6.2B (18% group)\u003c\/li\u003e\n\u003cli\u003eModular builds: −30% time, −12% CAPEX\/m3\u003c\/li\u003e\n\u003cli\u003eLarge-scale example: 200,000 m3\/day plant, Q3 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Water and Technical Consultancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBEWG’s Smart Water and Technical Consultancy delivers AI and IoT-driven digital solutions to modernize utilities, targeting third-party operators and boosting plant uptime and regulatory compliance.\u003c\/p\u003e\n\u003cp\u003eBEWG reports its digital services cut energy use by up to 18% per project and grew tech-services revenue 24% in 2024, reflecting a light-asset pivot toward higher-margin, scalable offerings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI\/IoT optimization: ~18% energy reduction\u003c\/li\u003e\n\u003cli\u003e2024 tech-services revenue growth: 24%\u003c\/li\u003e\n\u003cli\u003eProduct type: light-asset, service-led\u003c\/li\u003e\n\u003cli\u003eCustomers: third-party operators, utilities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBEWG: RMB38B+ water platform—O\u0026amp;M-led growth, reclaimed surge, smart tech cuts energy ~18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBEWG offers municipal sewage treatment, drinking-water supply, reclaimed water\/resource recovery, EPC + long O\u0026amp;M (15–20y), and AI\/IoT smart-water services; 2024–25 figures: O\u0026amp;M\/treatment fees ~RMB18.2B (68% 2025 rev), water supply RMB12.4B (2024, +8% y\/y), reclaimed water RMB1.12B (+28% y\/y, +320k m3\/day capacity 2024), EPC RMB6.2B (18% group), tech services +24% (2024), energy cut ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eO\u0026amp;M\/treatment\u003c\/td\u003e\n\u003ctd\u003eRMB18.2B; 68% rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater supply\u003c\/td\u003e\n\u003ctd\u003eRMB12.4B; +8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReclaimed\u003c\/td\u003e\n\u003ctd\u003eRMB1.12B; +28%; +320k m3\/day (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEPC\u003c\/td\u003e\n\u003ctd\u003eRMB6.2B; 18% group (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech\/Smart\u003c\/td\u003e\n\u003ctd\u003e+24% rev; ~18% energy cut (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Beijing Enterprises Water Group’s Product, Price, Place, and Promotion strategies, grounded in real operations and market context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Beijing Enterprises Water Group’s 4P marketing mix into a concise, leadership-friendly snapshot that highlights product, price, place and promotion strategies as actionable pain-point relievers for water service delivery and market expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Presence in Mainland China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBEWG operates across nearly all 31 mainland provinces and autonomous regions, running over 1,200 water projects and treating ~18 million cubic meters\/day as of 2025, concentrating investment in the Greater Bay Area and Yangtze River Delta where urbanization drives demand. This localized footprint enables response times under 72 hours for many municipal contracts and strengthens procurement and regulatory ties with local authorities. Mainland China remains BEWG’s core market, generating roughly 78% of 2024 revenue (RMB 12.4 billion of RMB 15.9 billion), underpinning its scale and resource base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Market Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbeijing enterprises water group has built a strong international footprint across southeast asia australia and europe with key hubs in singapore malaysia portugal generating about of revenue billion hkd these centers export treatment tech bid desalination wastewater recycling tenders supporting cagr overseas contract backlog from geographic diversification reduced region-specific exposure sales cutting china-reliant share to\u003e\n\u003c\/pbeijing\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic-Private Partnership Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeijing Enterprises Water Group uses Build-Operate-Transfer (BOT) and Transfer-Operate-Transfer (TOT) concession models to embed operations into municipal water infrastructure, securing exclusive service rights across regions totaling about 25 million m3\/day capacity as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThese long-term contracts give BEWG a fixed physical footprint and recurring revenue streams—concession fees and O\u0026amp;M income that made up roughly 62% of 2024 revenue (RMB 8.3bn).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 BEWG prioritized efficiency upgrades within existing concession areas, targeting a 12% reduction in non-revenue water and 8% lower energy use through asset optimization and smart metering.\u003c\/p\u003e\n\u003cp\u003eThese public-private partnerships serve as BEWG’s primary distribution channel for potable and wastewater services, maintaining locality exclusivity and predictable cash flow for further capex and debt servicing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRural and Decentralized Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBEWG deploys modular, small-scale wastewater units for rural, decentralized use, matching China’s 14th Five-Year Plan rural revitalization and 2023 Ministry of Ecology targets to improve 90% township treatment coverage; modules cut deployment time to weeks versus years for centralized plants.\u003c\/p\u003e\n\u003cp\u003eThis approach opens underserviced markets—BEWG reported 2024 rural project revenue growth of ~18% and secured contracts covering an estimated 1.2 million rural residents, boosting regional market share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModular units: weeks to deploy\u003c\/li\u003e\n\u003cli\u003e2024 rural revenue growth: ~18%\u003c\/li\u003e\n\u003cli\u003eContracts cover ~1.2M rural residents\u003c\/li\u003e\n\u003cli\u003eAligns with 14th Five-Year Plan \u0026amp; 2023 national targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Asset Management Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeijing Enterprises Water Group runs centralized digital command centers that monitor and manage 120+ global treatment assets remotely, cutting average incident response time by 40% in 2024 and reducing onsite service costs by ~22%.\u003c\/p\u003e\n\u003cp\u003eThese hubs virtualize expertise so remote plants access top-tier engineers via real-time SCADA feeds and video diagnostics, improving service accessibility and raising uptime to 99.2% across managed sites.\u003c\/p\u003e\n\u003cp\u003eDigital infrastructure links physical plants to centralized resources, enabling predictive maintenance models that lowered unplanned downtime 35% and saved an estimated CNY 180 million in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ assets monitored\u003c\/li\u003e\n\u003cli\u003e40% faster incident response (2024)\u003c\/li\u003e\n\u003cli\u003e99.2% average uptime\u003c\/li\u003e\n\u003cli\u003eCNY 180M savings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBEWG: China stronghold + fast-growing global hubs—25m m³\/day capacity, 99.2% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBEWG’s Place: dominant China footprint (1,200+ projects; ~18m m3\/day; 78% of 2024 revenue RMB12.4bn), growing international hubs (Singapore\/Malaysia\/Portugal; 28% of 2024 revenue HKD4.2bn), 25m m3\/day concession capacity (Dec 2025), modular rural units (1.2M residents; 2024 rural revenue +18%), 120+ assets on digital centers (99.2% uptime; CNY180M savings 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjects\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina capacity\u003c\/td\u003e\n\u003ctd\u003e~18m m3\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcession capacity\u003c\/td\u003e\n\u003ctd\u003e25m m3\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 China rev\u003c\/td\u003e\n\u003ctd\u003eRMB12.4bn (78%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl rev 2024\u003c\/td\u003e\n\u003ctd\u003eHKD4.2bn (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural reach\u003c\/td\u003e\n\u003ctd\u003e1.2M residents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBeijing Enterprises Water Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Beijing Enterprises Water Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750294925689,"sku":"bewg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bewg-marketing-mix.png?v=1772224100","url":"https:\/\/matrixbcg.com\/products\/bewg-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}