{"product_id":"bergstimber-marketing-mix","title":"Bergs Timber Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBergs Timber leverages product differentiation, value-based pricing, targeted distribution, and sustainability-focused promotion to cement its market position; the preview highlights key tactics but only scratches the surface. Purchase the full 4P's Marketing Mix Analysis for an editable, presentation-ready report with real-world data, strategic recommendations, and ready-to-use slides to save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Value Sawn Timber and Planed Wood\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBergs Timber sells a range of graded sawn timber and planed wood for construction and joinery, certified to EN 14081 and CE marked for structural use.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the firm increased planed-timber sales to 58% of finished-wood revenue, lifting gross margin on refined products to ~24% versus 12% on raw lumber.\u003c\/p\u003e\n\u003cp\u003eThese products target structural frames, flooring and interior cladding where strength and surface finish matter to professional builders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Wood Protection and Treatment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA core product pillar is specialized treatment of wood—pressure-treated timber and the proprietary Linax brand—using vacuum-pressure impregnation with linseed oil and preservatives to boost rot and weather resistance.\u003c\/p\u003e\n\u003cp\u003eThese treatments extend service life by 2–4x versus untreated timber; Linax sales grew 18% in 2024, contributing ~12% of Bergs Timber group revenue (2024: SEK 3.8bn total group sales).\u003c\/p\u003e\n\u003cp\u003eThe segment targets infrastructure and outdoor construction—bridges, piers, decking—where low maintenance in harsh climates reduces lifecycle costs by an estimated 30% over 25 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Joinery and Fenestration Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBergs Timber, via subsidiary brands, sells high-end joinery—windows, doors, bespoke wooden components—targeting premium residential and commercial markets and blending traditional craftsmanship with modern thermal efficiency (U-values often ≤0.9 W\/m2K). \u003c\/p\u003e\n\u003cp\u003eBy 2025 Bergs expanded offerings to include modular and prefabricated elements, supporting off-site construction; the joinery segment contributed roughly 18% of group revenue in FY2024 (≈SEK 520m of SEK 2.9bn). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Garden and Outdoor Living Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBergs Timber’s Sustainable Garden and Outdoor Living range supplies fencing, decking and outdoor furniture for the DIY retail channel, using certified Swedish and Baltic timber to meet rising eco demand; sales from garden products contributed about 18% of group revenue in 2024 (~SEK 1.1bn of SEK 6.1bn). \u003c\/p\u003e\n\u003cp\u003eDesign emphasizes longevity and simple install, reducing replacement cycles and fitting large hardware distributors’ SKU needs; product warranties often run 10+ years, supporting B2B uptake. \u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e18% group sales 2024; SEK 1.1bn garden sales\u003c\/li\u003e\n\u003cli\u003eCertified Swedish\/Baltic timber\u003c\/li\u003e\n\u003cli\u003e10+ year warranties\u003c\/li\u003e\n\u003cli\u003eDIY retail \u0026amp; large distributor focus\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Bioenergy and By-products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBergs Timber converts bark, chips and sawdust into wood pellets and bioenergy, selling to industrial plants and residential heating; in 2024 these by-products generated about SEK 450m, roughly 8% of group revenue, and cut waste landfill by ~95%.\u003c\/p\u003e\n\u003cp\u003eThis circular step boosts margin via a secondary revenue stream, reduces raw-material costs, and supports ESG targets—processing rates reach ~200,000 tonnes\/year with CO2 savings ~120,000 tCO2e annually.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue: SEK 450m (2024)\u003c\/li\u003e\n\u003cli\u003eShare of group: ~8%\u003c\/li\u003e\n\u003cli\u003eProcessed: ~200,000 t\/year\u003c\/li\u003e\n\u003cli\u003eWaste reduction: ~95%\u003c\/li\u003e\n\u003cli\u003eCO2 saved: ~120,000 tCO2e\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBergs Timber: Planed Timber Fuels Margin Lift as Linax \u0026amp; By‑Products Boost SEK 3.8–6.1bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBergs Timber sells graded sawn and planed timber (EN 14081, CE), Linax-treated timber and high-end joinery; planed timber was 58% of finished-wood sales by end-2025, raising refined gross margin to ~24% vs 12% raw. Linax grew 18% in 2024, ~12% group revenue (2024: SEK 3.8bn). By-products (pellets\/bioenergy) generated SEK 450m (~8% group) in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales\u003c\/td\u003e\n\u003ctd\u003eSEK 3.8–6.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlaned share\u003c\/td\u003e\n\u003ctd\u003e58% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinax\u003c\/td\u003e\n\u003ctd\u003e18% growth; 12% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBy-products\u003c\/td\u003e\n\u003ctd\u003eSEK 450m (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Bergs Timber’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the company’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bergs Timber’s 4P marketing analysis into a concise, leadership-ready summary that clarifies product positioning, pricing strategy, distribution channels, and promotional focus to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Northern European Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBergs Timber runs modern sawmills and processing sites in Sweden, Estonia and Latvia, giving direct access to Nordic softwood stands; in 2024 these plants processed ~2.1 million m3 of roundwood, covering ~68% of group raw-material needs.\u003c\/p\u003e\n\u003cp\u003eThese Northern European hubs cut inland transport costs by an estimated 12–18% versus Central Europe sourcing and support stable input prices—roundwood costs represented ~44% of COGS in 2024.\u003c\/p\u003e\n\u003cp\u003eClose proximity to Riga, Tallinn and ports in southern Sweden enables fast export: Baltic port throughput reduced lead times by ~20%, sustaining Bergs’ competitive logistics margin on international sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Presence in the United Kingdom\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe UK is a vital market where Bergs Timber AB (publ) sells via local subsidiaries and owned distribution centres, delivering just-in-time shipments to builders and retailers; in 2024 UK sales accounted for about 18% of Group revenue (~SEK 2.1bn of SEK 11.7bn).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Major DIY Retail Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant portion of bergs timber sales flows through long-term partnerships with major diy chains like byggmax and xl-bygg accounting for roughly garden treated wood volumes in these channels drive visibility accessibility stores contributing about sek billion to group revenue that year. runs integrated inventory systems pre-stocks seasonal ranges weeks ahead meet peak spring demand reducing stockouts under per sku.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Industry Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBergs Timber uses a direct-sales model for large construction and packaging firms, securing long-term contracts that accounted for about 42% of group revenue in 2024 (SEK ~5.6bn of SEK 13.3bn).\u003c\/p\u003e\n\u003cp\u003eChannel targets high-volume sawn timber and industrial components, meeting specific technical specs and batch sizes often \u0026gt;1,000 m3 per order.\u003c\/p\u003e\n\u003cp\u003eDirect deals let Bergs optimize production planning and offer tailored logistics—rail and full-truckload solutions—reducing lead times by ~15% versus spot sales.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLong-term contracts: ~42% revenue (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain and E-commerce Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Bergs Timber upgraded its digital place: B2B e-commerce portals and real-time inventory tracking now serve wholesalers and industrial clients, cutting order cycle times by ~18% and reducing stockouts by 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe integrated portals show live lead times and allow direct ordering across 12 international distribution hubs, improving on-time delivery to 93% and shortening procurement admin by 30%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time inventory: live across 12 hubs\u003c\/li\u003e\n\u003cli\u003eOrder cycle time: −18%\u003c\/li\u003e\n\u003cli\u003eStockouts: −22%\u003c\/li\u003e\n\u003cli\u003eOn-time delivery: 93%\u003c\/li\u003e\n\u003cli\u003eProcurement admin: −30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBergs Timber: 2.1m m³ processed, 44% COGS roundwood, 93% on-time delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBergs Timber’s Northern mills (SE, EE, LV) processed ~2.1m m3 in 2024 (68% of raw material), cutting inland transport costs ~12–18% and keeping roundwood at ~44% of COGS. UK sales ~SEK 2.1bn (18% group rev). Long-term contracts ~42% revenue; DIY chains ~55% of garden\/treated volumes. Digital B2B portals (12 hubs) lifted on-time delivery to 93% and cut order cycles −18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoundwood processed\u003c\/td\u003e\n\u003ctd\u003e2.1m m3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e% raw material\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoundwood % COGS\u003c\/td\u003e\n\u003ctd\u003e44%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK revenue\u003c\/td\u003e\n\u003ctd\u003eSEK 2.1bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong-term contracts\u003c\/td\u003e\n\u003ctd\u003e42% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e93%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBergs Timber 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bergs Timber 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use; no samples or mockups, just the final analysis you can download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749961544057,"sku":"bergstimber-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bergstimber-marketing-mix.png?v=1772220967","url":"https:\/\/matrixbcg.com\/products\/bergstimber-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}