{"product_id":"benchmarkplc-pestle-analysis","title":"Benchmark Holdings PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkip the Research. Get the Strategy.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how political shifts, economic trends, and emerging technologies are reshaping Benchmark Holdings’ outlook with our concise PESTLE snapshot—perfect for investors and strategists who need quick, actionable context. Purchase the full PESTLE analysis to access a detailed breakdown of regulatory risks, environmental pressures, and market opportunities, delivered in editable formats for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Trade Agreements and Export Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBenchmark Holdings operates across Norway, Chile and the UK, exposing it to shifting trade relations that affect supply chains and market access; Norway and Chile account for roughly 60% of global farmed salmon production, amplifying sensitivity to policy changes. Altered export tariffs or non-tariff barriers on salmon and shrimp can reduce demand for Benchmark’s genetics and health products, potentially cutting regional sales by double-digit percentages. As of late 2025, trade stability remains essential for cross-border movement of live biological materials and diagnostics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Subsidies for Sustainable Food Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMany governments increased agri-environmental subsidies after 2020; OECD reports public support for sustainable food systems rose ~12% in 2023 versus 2019, with EU Green Deal funds channeling €30+ billion to 2024 programs. Benchmark Holdings, focused on aquaculture efficiency and welfare, is well-positioned to capture grants and tax credits tied to reduced feed use and lower mortality rates. National green transition plans—e.g., Norway, Chile, Netherlands—explicitly fund biotech solutions in aquaculture, aligning with Benchmark’s product roadmap and boosting potential revenue streams. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Food Security Strategies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGovernments pushed food sovereignty after 2020, increasing aquaculture support; OECD reports aquaculture investment grew ~6% CAGR to 2023 and national protein initiatives saw €3–5bn public allocations in 2024–25, creating markets for Benchmark’s genetics and nutrition. This policy-led capital inflow accelerates demand for domestic broodstock and feed inputs, positioning Benchmark as a strategic supplier as countries aim to cut import exposure by 20–30% over five years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulation of Genetic Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe EU maintains precautionary rules that restrict gene editing in agriculture and aquaculture, while the US, Canada, Brazil and Chile have more permissive, product-based regimes; Benchmark must tailor R\u0026amp;D and market entry by jurisdiction to avoid delays and extra costs.\u003c\/p\u003e\n\u003cp\u003eShifts toward science-based regulation (e.g., US FDA\/APHIS updates, Brazil’s 2023 resolution) could cut approval timelines by months and unlock markets where Benchmark reported 2024 revenue of $400m in genetics and health services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegion variance: EU restrictive vs Americas permissive\u003c\/li\u003e\n\u003cli\u003eCommercial impact: regulatory compliance raises time-to-market and costs\u003c\/li\u003e\n\u003cli\u003eOpportunity: science-based shifts can shorten approvals, expand $400m genetics revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Stability in Key Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpoperations in diverse markets expose benchmark holdings to political instability risks that affected of its supply-chain partners southeast asia threatening local hatcheries transport routes and customer payment capacity for high-value inputs with potential ebitda impact up volatile quarters.\u003e\n\u003cpcontinuous monitoring of emerging-market political climates revenue originates essential for reallocating resources and mitigating disruptions as approaches guided by country-risk indices on intelligence.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of supply partners in SE Asia affected in 2025\u003c\/li\u003e\n\u003cli\u003ePotential EBITDA hit up to 4% in volatile quarters\u003c\/li\u003e\n\u003cli\u003e30% of revenue from emerging markets\u003c\/li\u003e\n\u003cli\u003eOngoing country-risk monitoring required into 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcontinuous\u003e\u003c\/poperations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitics, green subsidies \u0026amp; SE Asia risks: $400M genetics, 30% EM, up to 4% EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical factors: trade barriers and export rules in Norway\/Chile\/UK affect supply chains; EU restrictive gene-editing vs Americas permissive regimes impact R\u0026amp;D market entry; public green subsidies (€30bn to 2024) and increased aquaculture investment (+6% CAGR to 2023) create revenue opportunities; 30% revenue from emerging markets; 12% supply partners affected in SE Asia 2025 risking up to 4% EBITDA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 genetics revenue\u003c\/td\u003e\n\u003ctd\u003e$400m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmerging market revenue\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSE Asia partners affected (2025)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePotential EBITDA hit\u003c\/td\u003e\n\u003ctd\u003eup to 4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Benchmark Holdings across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-driven subpoints, region- and industry-specific examples, forward-looking insights for scenario planning, and clean formatting ready for reports to support executives, investors, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented PESTLE summary for Benchmark Holdings that’s easy to drop into presentations or share across teams, helping stakeholders quickly assess external risks and market positioning while allowing note additions for region- or business-specific context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeed Ingredient Price Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFeed ingredient costs for advanced nutrition products are highly exposed to global commodity swings; fishmeal averaged about 1,800–2,200 USD\/ton in 2024, driving margin pressure when prices spike.\u003c\/p\u003e\n\u003cp\u003eRises in fishmeal, fish oil or plant-based inputs can compress margins if Benchmark cannot fully pass costs to customers; feed input inflation was ~12% YoY in 2024 for aquafeed indices.\u003c\/p\u003e\n\u003cp\u003eBenchmark mitigates this via diversified sourcing and R\u0026amp;D: reformulated feeds reduced expensive inputs by an estimated 6–9% per ton in 2024, lowering cost sensitivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Growth in Emerging Economies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRising middle classes in Asia and Latin America—projected to add ~1.2 billion consumers by 2030—are increasing demand for high-quality seafood, with global aquaculture expected to grow 3.2% CAGR to 2030; this creates significant growth potential for Benchmark as regional producers professionalize and scale. Expanding into these markets will require localized pricing and capital strategies to match varied purchasing power and address infrastructure gaps: in Latin America 40% of small producers lack cold-chain access, while parts of Southeast Asia see per-capita seafood consumption \u0026gt;30 kg\/year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Impacts on Capital Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBenchmark Holdings faces higher borrowing costs as biotechnology R\u0026amp;D and aquaculture vaccine manufacturing remain capital-intensive; global average corporate loan rates rose to about 6.8% in 2025, increasing financing costs for facility projects.\u003c\/p\u003e\n\u003cp\u003eHigh rates in 2025 forced disciplined capital allocation, leading to delayed non-core expansions and a push for operational efficiency that trimmed projected capex by an estimated 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eA future easing—markets pricing a decline to ~4.5% by end-2026—could reduce WACC materially, enabling renewed investment in transformative tech and facility expansions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExchange Rate Fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbenchmark holdings reports in gbp while revenue mix included roughly nok usd and eur so exchange-rate swings materially affect margins translated earnings a move can shift reported operating profit by several million gbp.\u003e\n\u003cpbenchmark uses forward contracts and natural hedges via a global cost base in reduced net fx exposure by versus through increased local invoicing hedging.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue mix: ~35% NOK, 30% USD, 20% EUR\u003c\/li\u003e\n\u003cli\u003e5% NOK\/GBP swing ≈ several million GBP impact on operating profit\u003c\/li\u003e\n\u003cli\u003eHedging and local invoicing cut net FX exposure ~40% vs 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pbenchmark\u003e\u003c\/pbenchmark\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeafood Consumption Trends and Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsumer economic health drives demand for premium seafood like salmon and shrimp; global farmed salmon prices averaged about $6.50\/kg in 2024, while shrimp prices rose ~8% YoY, supporting investments in high-end genetics and health solutions.\u003c\/p\u003e\n\u003cp\u003eIn downturns consumers shift to cheaper proteins, reducing producer margins and potentially slowing adoption of Benchmark’s offerings; a 2023–24 income-sensitive demand elasticity showed up to 12% volume decline in premium segments during contractions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh seafood prices (salmon $6.50\/kg 2024) boost uptake of genetics\/health tech\u003c\/li\u003e\n\u003cli\u003eShrimp price +8% YoY (2024) supports investment\u003c\/li\u003e\n\u003cli\u003eDemand elasticity can cut premium volumes ~12% in downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMargin squeeze from feed inflation and high rates, but demand growth and FX hedges help\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFeed cost volatility (fishmeal ~1,800–2,200 USD\/t in 2024) and input inflation (~12% YoY 2024) compress margins; R\u0026amp;D cut inputs ~6–9%\/t. Rising middle classes (≈+1.2bn by 2030) and aquaculture 3.2% CAGR to 2030 boost demand, but high financing costs (avg corporate loan ~6.8% in 2025) tightened capex. FX exposure (rev: 35% NOK, 30% USD, 20% EUR) remains material; hedging cut net FX risk ~40% vs 2022.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFishmeal\u003c\/td\u003e\n\u003ctd\u003e1,800–2,200 USD\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed inflation\u003c\/td\u003e\n\u003ctd\u003e~12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan rates\u003c\/td\u003e\n\u003ctd\u003e~6.8% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue FX mix\u003c\/td\u003e\n\u003ctd\u003e35% NOK \/30% USD \/20% EUR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBenchmark Holdings PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Benchmark Holdings PESTLE Analysis document you’ll receive after purchase—fully formatted, professionally structured, and ready to use with no placeholders or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751454060921,"sku":"benchmarkplc-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/benchmarkplc-pestle-analysis.png?v=1772231581","url":"https:\/\/matrixbcg.com\/products\/benchmarkplc-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}