{"product_id":"belimo-business-model-canvas","title":"BELIMO Holding Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBELIMO Business Model Canvas: Strategic Blueprint \u0026amp; Downloadable Toolkit for Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind BELIMO Holding with a concise Business Model Canvas that maps its value propositions, customer segments, and key partnerships—perfect for investors and strategists seeking clarity.\u003c\/p\u003e\n\u003cp\u003eDive into how BELIMO scales through product innovation, efficient distribution, and recurring revenue streams; the full canvas offers detailed, actionable insights for benchmarking and planning.\u003c\/p\u003e\n\u003cp\u003eDownload the complete Word \u0026amp; Excel-ready Business Model Canvas to access all nine blocks, financial implications, and tactical recommendations you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelimo relies on a global network of specialized suppliers for electronic components, precision gears, and casting materials; in 2024 suppliers in Germany, Taiwan and China supplied ~68% of parts, supporting Belimo’s CHF 1.18bn revenue. \u003c\/p\u003e\n\u003cp\u003ePartnerships use rigorous quality audits (ISO 9001\/2015) and multi-year contracts to secure stable pricing and priority access to semiconductors and sensors, reducing component lead-time variance from 32 to 12 days in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHVAC System Integrators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSystem integrators embed Belimo actuators and valves into building management systems, delivering the field expertise to link hardware with software via BACnet and Modbus so end-users get reliable HVAC control.\u003c\/p\u003e\n\u003cp\u003eBelimo backs integrators with datasheets, API docs, and the 2024 MyBelimo digital tools; over 60% of its commercial sales rely on partner-led integrations, accelerating project close rates by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOriginal Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelimo partners with major HVAC OEMs who install its actuators and valves into air handling units and chillers at factory level, securing predictable high-volume sales (Belimo reported CHF 1.2bn revenue in FY2024, with HVAC OEM channels a major contributor).\u003c\/p\u003e\n\u003cp\u003eOEM collaboration lets Belimo influence system design for efficiency and performance, driving product integration, faster adoption, and recurring factory orders—supporting margin stability and R\u0026amp;D-led innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBelimo partners with technical universities and engineering institutes on fluid dynamics and smart-building R\u0026amp;D, funding projects that accelerated three IAQ (indoor air quality) patents in 2024 and contributed to a 12% reduction in HVAC energy use in pilot sites.\u003c\/p\u003e\n\u003cp\u003eThese collaborations scout tech trends, de-risk thermal energy management innovations, and supply a talent pipeline—~8% of Belimo Group hires in 2024 were recruited via academic programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFunded joint projects: multiple since 2022, 3 IAQ patents (2024)\u003c\/li\u003e\n\u003cli\u003ePilot impact: avg 12% HVAC energy cut\u003c\/li\u003e\n\u003cli\u003eTalent pipeline: ~8% hires from partners (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA vast network of authorized wholesalers and distributors gives Belimo local reach in fragmented maintenance and retrofit markets, supporting ~70% of European aftermarket sales and reducing lead times to 24–48 hours for common parts (FY2024 sales mix). Belimo supplies inventory, marketing funds, and certified training so partners can quickly fulfill contractor demand and convey product ROI to installers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~70% European aftermarket coverage\u003c\/li\u003e\n\u003cli\u003e24–48h typical local lead time\u003c\/li\u003e\n\u003cli\u003eDistributor-held inventory reduces stockouts\u003c\/li\u003e\n\u003cli\u003eTraining and co-marketing funded by Belimo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBelimo: CHF1.18bn, 68% DE\/TW\/CN parts, 60–70% partner sales, 24–48h lead times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelimo secures supply via multi-year contracts and ISO audits; Germany\/Taiwan\/China supplied ~68% parts in 2024, supporting CHF 1.18bn revenue. Integrators\/OEMs and 1,200+ distributors drive ~60–70% partner-led sales, 24–48h local lead times, and an 18% faster close rate; R\u0026amp;D partnerships yielded 3 IAQ patents (2024) and ~8% hires from academia.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCHF 1.18bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts from DE\/TW\/CN\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner-led sales\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time (local)\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClose rate uplift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIAQ patents\u003c\/td\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHires via academia\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for BELIMO Holding detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams aligned with the company’s HVAC actuator and valve solutions strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses BELIMO Holding’s value chain, customer segments, and product advantages into a single editable canvas to speed strategic reviews and relieve the pain of building structured analyses from scratch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinuous Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelimo allocates about 6.5% of 2024 turnover (CHF ~53m of CHF 820m) to R\u0026amp;D, driving CESIM innovation across comfort, energy, safety, installation, and maintenance by developing advanced sensors and higher-efficiency valves and actuators. The R\u0026amp;D push emphasizes miniaturization and digital connectivity—over 40% of new 2024 product launches featured IoT-ready interfaces—to position products for smart-building adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Manufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelimo runs highly automated plants in Switzerland, the US and China, producing 75% of core HVAC actuators and valves in‑house and applying lean methods to cut cycle time 28% since 2020; vertical integration of critical components supports gross margins above 40% (2024). This global footprint trims average lead time to 12 days and lets Belimo shift 18% of production capacity within 30 days to meet regional demand spikes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support and Customer Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelimo runs Belimo University, providing expert technical support and training to engineers and contractors to boost correct product selection and installation; in 2024 Belimo trained over 12,000 professionals, cutting warranty claims by ~18% year-over-year. This education emphasizes energy savings—typical HVAC projects report 10–30% efficiency gains with proper actuators and valves—reducing field errors and strengthening Belimo’s reputation for ease of use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEvery BELIMO product undergoes rigorous testing to meet IEC and EN safety\/performance standards, supporting its five-year warranty; in 2024 BELIMO reported field failure rates below 0.2%, cutting lifecycle costs for building operators.\u003c\/p\u003e\n\u003cp\u003eTests include actuator stress runs at -40°C to +80°C and flow-meter calibration verifying +\/-1% accuracy on control valves, which lowers maintenance spend and energy waste.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e0.2% field failure rate (2024)\u003c\/li\u003e\n\u003cli\u003e-40°C\/+80°C actuator stress tests\u003c\/li\u003e\n\u003cli\u003e+\/-1% flow-meter accuracy\u003c\/li\u003e\n\u003cli\u003eFive-year warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbelimo is building cloud platforms and software digital twins apis remote monitoring diagnostics so managers can track real energy use revenue grew to of group sales in chf marking a shift from pure hardware integrated solutions.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eReal‑time telemetry via APIs\u003c\/li\u003e\n\u003cli\u003eDigital twins for predictive maintenance\u003c\/li\u003e\n\u003cli\u003eRemote diagnostics reducing service visits\u003c\/li\u003e\n\u003cli\u003eSoftware now ~10% of 2024 sales (CHF 104m)\u003c\/li\u003e\n\n\u003c\/pbelimo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBelimo: IoT valves, 75% in‑house, 10% software, CHF53m R\u0026amp;D, \u0026lt;0.2% failures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelimo focuses R\u0026amp;D (6.5% of 2024 turnover; CHF 53m of CHF 820m) on IoT-ready valves\/actuators, runs automated plants producing 75% of core components (12‑day lead time), trains 12,000+ pros via Belimo University (–18% warranty claims), and grew software to ~10% of 2024 sales (CHF 104m), supporting \u0026lt;0.2% field failure rates and five-year warranties.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e6.5% \/ CHF 53m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware sales\u003c\/td\u003e\n\u003ctd\u003e10% \/ CHF 104m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn‑house production\u003c\/td\u003e\n\u003ctd\u003e75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e12 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrained pros\u003c\/td\u003e\n\u003ctd\u003e12,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField failure rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual BELIMO Holding Business Model Canvas, not a mockup—it's a direct snapshot of the exact file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get full access to this same professional, ready-to-use document, formatted for immediate editing and presentation.\u003c\/p\u003e\n\u003cp\u003eNo fillers or marketing samples—what you see here is the complete deliverable, delivered to you instantly in the same layout and content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749618168185,"sku":"belimo-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/belimo-business-model-canvas.png?v=1772215983","url":"https:\/\/matrixbcg.com\/products\/belimo-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}