{"product_id":"bekb-marketing-mix","title":"BEKB-BCBE Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how BEKB-BCBE blends product positioning, pricing structure, distribution channels, and promotional tactics to secure regional market strength—this preview highlights core themes, but the full 4P’s Marketing Mix Analysis delivers in-depth, data-driven insights and editable slides to apply immediately for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBEKB-BCBE offers personal accounts, savings, and debit\/credit cards tailored to Bern residents, supporting CHF liquidity and security; as of 2024 it served ~360,000 retail customers in Canton Bern and held CHF 18.2bn in retail deposits.\u003c\/p\u003e\n\u003cp\u003eProducts integrate with digital payments (TWINT, Apple Pay) and mobile banking; 78% of retail transactions were digital in 2024, easing daily payments and cashless receipts.\u003c\/p\u003e\n\u003cp\u003eLife-cycle banking ranges from youth accounts to retirement planning—BEKB manages CHF 6.5bn in custody\/wealth for private clients, enabling continuity from first account to pension solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Mortgage and Real Estate Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBEKB-BCBE offers fixed-rate, SARON-based, and green mortgages for energy-efficient renovations, serving homeowners and professional developers with loans up to CHF 10m and average LTVs around 65%; in 2024 mortgage book grew 4.2% to ~CHF 12.6bn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Corporate and SME Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBEKB-BCBE’s Integrated Corporate and SME Services offers dedicated business accounts, investment loans, and succession planning for SMEs, supporting over 45,000 regional firms and €3.2bn in SME lending at YE 2024; tailored trade finance and liquidity tools helped clients process €1.1bn in cross-border transactions in 2024. The segment focuses on long-term partnerships and customized credit lines sized to industry needs, with average facility tenors of 5–7 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Investment and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbekb-bcbe expanded asset management with esg-compliant funds and discretionary mandates managing about chf billion in sustainable assets by year-end up from\u003e\n\u003cpprivate banking clients get tailored advice for capital preservation and sustainable growth with mandates aligned to risk profiles esg targets average client aum per mandate\u003e\n\u003cpproducts are digitized: clients track performance and carbon-impact metrics in real time via the bank portal with of sustainable flows initiated digitally\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCHF 6.2B sustainable AUM (2024)\u003c\/li\u003e\n\u003cli\u003e28% YoY growth in sustainable assets\u003c\/li\u003e\n\u003cli\u003eAvg AUM per private mandate CHF 2.1M\u003c\/li\u003e\n\u003cli\u003e64% of sustainable flows started digitally (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pproducts\u003e\u003c\/pprivate\u003e\u003c\/pbekb-bcbe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbekb-bcbe mobile app and online portal act as a product hub for transactions stock trading financial planning with over active digital users of q4 yoy growth in logins.\u003e\n\u003cpthe bank updates features like digital onboarding sign-up minutes an automated savings assistant and integrated insurance offers boosting cross-sell rates by in\u003e\n\u003cpthe ecosystem targets tech-savvy clients while meeting swiss security standards finma guidelines and maintains sub-24 hour fraud response slas.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420,000+ active digital users (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e38% YoY mobile login growth\u003c\/li\u003e\n\u003cli\u003eAverage digital onboarding \u0026lt;7 minutes\u003c\/li\u003e\n\u003cli\u003eDigital cross-sell +22% (2025)\u003c\/li\u003e\n\u003cli\u003eISO 27001, FINMA compliance; \u0026lt;24h fraud SLA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthe\u003e\u003c\/pbekb-bcbe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBEKB-BCBE: CHF18.2bn deposits, CHF12.6bn mortgages, CHF6.2bn sustainable AUM, 420k+ digital users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBEKB-BCBE offers retail, SME, mortgage, wealth and sustainable products—CHF18.2bn retail deposits, CHF12.6bn mortgages (2024), CHF6.2bn sustainable AUM (2024); 78% retail transactions digital, 420k active digital users (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF18.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage book (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF12.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable AUM (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn share (2024)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive digital users (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e420,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BEKB-BCBE’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003cp\u003eIdeal for managers and consultants who need a clean, structured breakdown with examples, positioning, strategic implications, and easy-to-edit Word-ready content for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses BEKB-BCBE’s 4P marketing analysis into a concise, at-a-glance summary that’s ideal for leadership briefings or quick alignment, easily customizable for presentations, comparison across peers, and to help non-marketing stakeholders grasp strategic priorities fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Regional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBEKB-BCBE runs over 140 branches across Canton Bern and parts of Solothurn, giving it the largest regional footprint; in 2024 branch transactions still handled 46% of complex advisory cases requiring in-person trust. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Mobile and Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital distribution is BEKB-BCBE’s primary channel: as of 2024 over 78% of transactions and 72% of new account openings occurred via mobile or online, with full product access on iOS and Android apps and responsive web for tablets.\u003c\/p\u003e\n\u003cp\u003eThe platforms are UX-optimized so routine tasks—payments, deposits, loan apps—take under 5 minutes on average, reducing branch visits by 41% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel setup keeps services available 24\/7 across Switzerland, cutting customer travel time and supporting rural access for roughly 28% of users outside urban centers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Advisory Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBEKB-BCBE converted 28 branches into hybrid advisory centers by 2024, blending automated self-service zones with private consultation rooms to cut real estate needs ~22% while raising face-to-face advisory capacity. Video conferencing and digital whiteboards connect clients to 160 in-house and regional specialists, lifting cross-sell rates 14% and average advisory revenue per client 18% in 2024. This model trims staffing hours and boosts expert availability locally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic ATM and Cash Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBEKB-BCBE maintains ~420 ATMs across Canton Bern (2025), offering cash withdrawals, balance checks, and deposits in high-traffic spots like shopping centers and train stations to boost footfall and accessibility.\u003c\/p\u003e\n\u003cp\u003eMachines are refreshed annually; 78% support contactless card and mobile tap (NFC) and EMV anti-fraud chips, reducing ATM fraud by 22% year-over-year (2024–25).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e420 ATMs (2025)\u003c\/li\u003e\n\u003cli\u003e78% contactless-enabled\u003c\/li\u003e\n\u003cli\u003e22% ATM fraud drop (2024–25)\u003c\/li\u003e\n\u003cli\u003eLocations: malls, transit hubs\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner Ecosystems and Digital Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBEKB expands reach via third-party platforms and local business ecosystems, placing loans, mortgages, and insurance at touchpoints like property searches and company registrations; 2024 banking partnerships drove an estimated 12% of new retail leads.\u003c\/p\u003e\n\u003cp\u003eThis collaboration with fintechs and insurers pushes products at the moment of need, broadening distribution beyond BEKB’s branches and app and increasing cross-sell conversion by ~18% in pilot programs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of 2024 retail leads from partner platforms\u003c\/li\u003e\n\u003cli\u003e~18% higher cross-sell in pilot integrations\u003c\/li\u003e\n\u003cli\u003eKey touchpoints: property search, business setup, POS onboarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBEKB-BCBE: Digital-first bank—78% transactions online, 28 hybrid centers boost advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBEKB-BCBE combines 140+ branches and ~420 ATMs (2025) with a dominant digital channel—78% of transactions and 72% of new accounts online (2024)—plus 28 hybrid advisory centers boosting advisory revenue per client 18% and cutting real estate needs ~22% (2024). Partner platforms supplied 12% of retail leads and pilot integrations lifted cross-sell ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e140+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs (2025)\u003c\/td\u003e\n\u003ctd\u003e420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txns (2024)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew accounts online (2024)\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid centers (2024)\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory rev ↑ (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate ↓\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner leads (2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell ↑ (pilot)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBEKB-BCBE 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual BEKB-BCBE 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750241841529,"sku":"bekb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bekb-marketing-mix.png?v=1772223475","url":"https:\/\/matrixbcg.com\/products\/bekb-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}