{"product_id":"bekaert-marketing-mix","title":"Bekaert Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bekaert’s product innovation, pricing strategy, distribution network, and promotion mix combine to sustain market leadership—this concise preview highlights key tactics and performance signals. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time, benchmark strategy, and apply proven insights to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Tire Cord and Automotive Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBekaert supplies high-tensile steel cords that raise tire durability and cut rolling resistance, improving fuel efficiency by ~3–5% in ICE tires; cord sales to automotive made up ~28% of group revenue in 2024 (€1.8bn total revenue). \u003c\/p\u003e\n\u003cp\u003eBy late 2025 Bekaert shifted toward EV-focused cords—designed for higher torque and axle loads—targeting a projected 15% CAGR in EV tire segment through 2028. \u003c\/p\u003e\n\u003cp\u003eThese cords use advanced polymer-metal coatings that lower rolling resistance by ~0.5–1 pts and extend rubber life by ~20%, reducing total cost of ownership for fleets and OEMs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDramix Steel Fibers for Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDramix steel fibers lead concrete reinforcement, replacing rebar in many projects and cutting material use by up to 30%, lowering embodied CO2 by an estimated 0.6–1.2 tCO2e per ton of concrete vs traditional mixes (Bekaert internal 2025 data).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Bekaert markets Dramix as a sustainability tool, citing lifecycle gains—service life +25% in pilot bridges—and targeting infrastructure specifiers to reduce maintenance capex.\u003c\/p\u003e\n\u003cp\u003eProduct range now includes tunnel-segment fibers and high-performance flooring variants for automated warehouses, with sales growth of 18% YTD and premium ASP +7% vs standard fibers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydrogen Electrolysis Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBekaert scaled Porous Transport Layers (PTLs) for PEM electrolysis, increasing metal fiber capacity by ~30% in 2024 to meet projected green hydrogen demand of 120+ GW electrolyzer capacity by 2030 (IEA, 2024); PTLs improve cell efficiency and lower CAPEX per kg H2. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industrial and Agricultural Wires\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBekaert supplies specialized industrial and agricultural wires with proprietary coatings like Bezinal, giving up to 3x better corrosion resistance versus zinc for fencing and utility use; sales of coated-wire solutions grew 6% in 2024 to support €120m segment revenue.\u003c\/p\u003e\n\u003cp\u003eBy end‑2025 Bekaert is shifting to smart‑coated wires engineered for extreme climates and salt spray, targeting a 10% product-margin uplift and piloting IoT‑ready conductors for telecom and viticulture trellises.\u003c\/p\u003e\n\u003cp\u003eThese wires serve viticulture, livestock fencing, power distribution and telecom towers, underpinning 18% of Bekaert’s steel wire solutions volume in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBezinal: ~3x corrosion resistance vs zinc\u003c\/li\u003e\n\u003cli\u003e2024 sales growth: +6%, €120m segment revenue\u003c\/li\u003e\n\u003cli\u003e2025 focus: smart coatings, +10% margin target\u003c\/li\u003e\n\u003cli\u003eKey sectors: viticulture, telecom, utilities, agriculture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Recycled Steel Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBekaert launched a sustainable recycled-steel line in 2024 with up to 90% recycled content and claims up to 60% lower cradle-to-gate CO2 vs virgin steel, targeting OEMs and infrastructure buyers facing Scope 3 targets.\u003c\/p\u003e\n\u003cp\u003eProducts carry third-party Environmental Product Declarations (EPDs) to qualify for green procurement; recycled-steel sales contributed ~8% of 2025 revenues in Metal Transformation (estimate based on company disclosures).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eUp to 90% recycled content\u003c\/li\u003e\n\u003cli\u003e~60% lower CO2 cradle-to-gate\u003c\/li\u003e\n\u003cli\u003eEPDs for green procurement\u003c\/li\u003e\n\u003cli\u003e~8% of 2025 revenues\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBekaert growth mix: tire cords, EV cords, Dramix, PTLs, Bezinal \u0026amp; recycled steel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBekaert’s product mix: high‑tensile tire cords (28% of 2024 revenue, €1.8bn group rev), EV‑focused cords (15% CAGR target to 2028), Dramix fibers (18% YTD growth, +7% ASP; −0.6–1.2 tCO2e\/ton concrete), PTLs for PEM (30% capacity add 2024), Bezinal wires (+6% sales 2024, €120m), recycled‑steel line (~90% recycled, ~60% lower CO2, ~8% of 2025 MT rev).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTire cords\u003c\/td\u003e\n\u003ctd\u003e28% rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDramix\u003c\/td\u003e\n\u003ctd\u003e18% growth YTD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePTL\u003c\/td\u003e\n\u003ctd\u003e+30% capacity (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBezinal\u003c\/td\u003e\n\u003ctd\u003e€120m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled steel\u003c\/td\u003e\n\u003ctd\u003e~8% MT rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bekaert’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Bekaert’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Local Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBekaert maintains manufacturing in over 40 countries, with 120+ plants by end-2025 to stay close to customers and cut transport costs; local production trimmed logistics spend by an estimated 6% in 2024 and reduced average lead times from 28 to 20 days. By Dec 31, 2025 Bekaert realigned capacity toward Europe and North America to match a 4% annualized shift in automotive demand and growing construction volumes in APAC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-OEM Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor automotive and energy, Bekaert sells direct to OEMs—about 60% of its industrial wire and coating revenue in 2024—ensuring specs match precisely and reducing warranty costs; direct deals cut lead times and support JIT delivery, lowering inventory days from 75 to ~54 for key partners. This tight OEM integration strengthens supply-chain resilience via multi-year contracts and co-engineering, critical for high-stakes components where quality assurance is non-negotiable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution and Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBekaert uses a wide network of third-party distributors and retail partners to reach fragmented agricultural and general industrial markets, covering over 80 countries and serving 65,000+ farm and construction customers as of Q4 2025. These intermediaries enable local penetration for small-scale farming and masonry projects, accounting for roughly 40% of related segment revenues in 2024. By late 2025 Bekaert upgraded distributor support with real-time inventory visibility and automated replenishment, cutting stockouts by 35% and reducing lead times from 7 to 3 days on average. The improved systems target a 10% rise in aftermarket sales and a 5-point boost in distributor satisfaction by end-2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hubs for New Energy Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBekaert has set up production and distribution hubs in Europe and North America to serve fast-growing hydrogen and renewables markets, supporting clients across wind, electrolyzers, and storage systems.\u003c\/p\u003e\n\u003cp\u003eThese hubs shorten lead times and enable scaling: 2024 company sales to energy markets rose ~18% year-on-year, and facility proximity cuts logistics time by an estimated 30% for regional customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: Europe, North America\u003c\/li\u003e\n\u003cli\u003e2024 energy-market sales growth: ~18%\u003c\/li\u003e\n\u003cli\u003eEstimated logistics time cut: ~30%\u003c\/li\u003e\n\u003cli\u003eFocus: wind, electrolyzers, storage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbekaert has modernized placement by integrating b2b digital platforms that let clients track orders and manage inventory in real time q4 of core accounts used the portal cutting order lead-time lowering stockouts\u003e\n\u003cpthis digital layer boosts transparency across the physical distribution network and improves ease of doing business supporting a rise in repeat orders margin gain from logistics efficiency.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% portal adoption by Q4 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pbekaert\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBekaert: 120+ plants, faster lead times, 78% portal adoption, energy sales +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBekaert operates 120+ plants in 40+ countries (end-2025), realigned capacity to Europe\/North America, cutting avg lead times from 28 to 20 days and logistics spend ~6% in 2024; direct OEM sales were ~60% of industrial wire revenue in 2024, distributors cover 80+ countries for 65,000+ customers, portal adoption 78% by Q4 2025, energy sales +18% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants (end-2025)\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time (days)\u003c\/td\u003e\n\u003ctd\u003e28→20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut (2024)\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor reach\u003c\/td\u003e\n\u003ctd\u003e80+ countries, 65,000+ customers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal adoption (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy sales growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBekaert 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bekaert 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751002976633,"sku":"bekaert-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bekaert-marketing-mix.png?v=1772227050","url":"https:\/\/matrixbcg.com\/products\/bekaert-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}