{"product_id":"beiersdorf-marketing-mix","title":"Beiersdorf Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBeiersdorf leverages a trusted skincare portfolio, value-driven pricing tiers, extensive global retail and digital channels, and targeted promotional campaigns to sustain market leadership—this snapshot highlights the strategic coherence across the 4Ps.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview: purchase the full, editable 4Ps Marketing Mix Analysis to access detailed product positioning, pricing architecture, channel maps, and promotional ROI metrics—ready for presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Skin Care Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeiersdorf’s Diverse Skin Care Brand Portfolio is led by Nivea, the world’s largest skin care brand, with 2025 net sales for Consumer reported at €6.2bn and global market share in body care ~12% (Euromonitor, 2025).\u003c\/p\u003e\n\u003cp\u003eThe portfolio includes specialized labels Eucerin and Aquaphor; by end-2025 R\u0026amp;D and dermatological extensions grew prescription-grade and medical skincare SKUs by 18% YoY.\u003c\/p\u003e\n\u003cp\u003eThis mix spans mass-market daily care to clinical solutions, enabling reach across age groups and high-margin medical segments, with premium\/dedicated brands contributing ~22% of skin-care segment revenue in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury and Selective Skin Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeiersdorf’s luxury and selective skin care division centers on La Prairie and the 2024-acquired Chantecaille, driving premium anti-aging and botanical portfolios that target high-net-worth consumers; La Prairie alone contributed roughly CHF 600m in 2023 luxury sales industry-wide context shows global prestige beauty grew ~5% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare and Wound Care Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder the Hansaplast and Elastoplast banners, Beiersdorf sells plasters, bandages, and wound-healing ointments positioned as household staples stressing reliability, safety, and fast recovery; Hansaplast\/Elastoplast global sales contributed an estimated €420m to Beiersdorf’s 2024 consumer healthcare segment (approx 12% of that segment). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbeiersdorf product overhaul makes formulations microplastic-free and biodegradable adds refillable packaging concentrated formulas cutting per-unit carbon plastic by up to in pilot lines supporting the care beyond skin agenda.\u003e\n\u003cpthe shift targets eco-conscious consumers and investors sustainable skus now represent of sales mix with a goal by improving brand esg scores reducing packaging costs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMicroplastic-free, biodegradable formulations\u003c\/li\u003e\n\u003cli\u003eRefillable packaging, concentrated formulas\u003c\/li\u003e\n\u003cli\u003e~40% lower per-unit plastic\/carbon (pilot)\u003c\/li\u003e\n\u003cli\u003eSustainable SKUs ~28% of sales (2024), target 50% by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pbeiersdorf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003etesa Industrial Adhesive Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptesa industrial adhesive technology is beiersdorf distinct b2b product category offering high-performance tapes and system solutions for automotive electronics construction where precision durability are critical. in tesa reported about revenue of group sales grew y helping diversify away from consumer cyclicality. these follow longer contracts higher margins reducing consumer-market risk capturing steady capex-driven cycles.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 tesa revenue ~€1.4bn (~20% of Beiersdorf)\u003c\/li\u003e\n\u003cli\u003eY\/Y growth ~6% in 2024; higher gross margins than consumer goods\u003c\/li\u003e\n\u003cli\u003eKey end-markets: automotive, electronics, construction\u003c\/li\u003e\n\u003cli\u003eBenefits: risk diversification, B2B contract stability, capex-linked demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptesa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeiersdorf: €7.6bn portfolio, 50% sustainable SKUs target by 2027, 40% pilot cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeiersdorf’s product mix centers on Nivea-led mass care, premium brands La Prairie\/Chantecaille, medical Eucerin\/Aquaphor, Hansaplast wound care, and tesa industrial adhesives, with 2025 consumer net sales €6.2bn, tesa €1.4bn (2024), sustainable SKUs ~28% (2024) targeting 50% by 2027; pilot lines cut per-unit plastic\/carbon ~40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024–25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer net sales\u003c\/td\u003e\n\u003ctd\u003e€6.2bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etesa revenue\u003c\/td\u003e\n\u003ctd\u003e€1.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable SKUs\u003c\/td\u003e\n\u003ctd\u003e~28% (2024), target 50% by 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot plastic\/carbon cut\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Beiersdorf’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Beiersdorf's 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Omnichannel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeiersdorf runs a global omnichannel distribution network in 170+ countries, blending 500,000+ retail doors (2024) with direct e-commerce channels that grew digital sales ~18% in 2024 to €1.2bn. The company syncs inventory via regional hubs and 25 logistics centers to keep service levels above 95% fill rate across markets. This mix lets Nivea and other brands meet shoppers in stores and online with fast replenishment and lower stockouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market Retail and Supermarkets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMass Market Retail and Supermarkets: Nivea depends on supermarkets, hypermarkets and drugstores for scale, with \u0026gt;60% of Beiersdorf’s 2024 €8.2bn global sales routed via retail partners, ensuring routine visibility and impulse buys.\u003c\/p\u003e\n\u003cp\u003eClose retailer partnerships secure premium shelf space and high turnover; joint promotions with Walmart, Tesco and Carrefour lift category sales by ~12% during promo weeks.\u003c\/p\u003e\n\u003cp\u003eWide availability across 150+ countries keeps mass-market SKUs within easy reach for daily purchases, supporting repeat purchase rates near 45% in core EU markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePharmacy and Dermatological Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEucerin and Aquaphor sell mainly via pharmacies and parapharmacies, matching their medical positioning and yielding higher trust; in 2024 Beiersdorf reported derma-cosmetics channel growth of ~6% with pharmacy share ~62% in key EU markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and E-commerce Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025, Beiersdorf boosted direct-to-consumer sales to about 12% of group revenue (~€1.1bn) and expanded on Amazon and Tmall, driving a 28% YoY digital sales rise in 2024–25.\u003c\/p\u003e\n\u003cp\u003eInvestments in APIs, CRM, and subscription engines enabled personalized subscriptions—average order value up 18% and retention +14 percentage points.\u003c\/p\u003e\n\u003cp\u003eFor luxury lines, high-touch digital services (virtual consults, premium unbox) raised online conversion by 35% and brand NPS by 8 points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% DTC share (~€1.1bn)\u003c\/li\u003e\n\u003cli\u003e28% YoY digital growth (2024–25)\u003c\/li\u003e\n\u003cli\u003eAOV +18%, retention +14pp\u003c\/li\u003e\n\u003cli\u003eLuxury online conversion +35%, NPS +8\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Manufacturing and Supply Chain Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeiersdorf runs a decentralized production model with 40+ regional manufacturing hubs—close to key markets—to cut lead times by ~25% and lower transport CO2 by about 18% versus centralized output (2024 internal report).\u003c\/p\u003e\n\u003cp\u003eThese hubs enable quick local product adaptations and faster responses to regional demand shifts; regional SKUs rose 12% of sales in 2024, helping capture niche growth.\u003c\/p\u003e\n\u003cp\u003eLocalisation boosts supply-chain resilience—inventory days fell 10% and distribution costs dropped ~7% in 2024, reducing exposure to global disruptions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ hubs worldwide\u003c\/li\u003e\n\u003cli\u003e~25% shorter lead times\u003c\/li\u003e\n\u003cli\u003e~18% lower transport CO2\u003c\/li\u003e\n\u003cli\u003e12% sales from regional SKUs (2024)\u003c\/li\u003e\n\u003cli\u003eInventory days −10%, distribution costs −7% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeiersdorf: €8.2bn omnichannel leader—DTC €1.1bn, 95%+ fill rates, 28% digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeiersdorf uses a global omnichannel network (500k+ retail doors, DTC ~12% ~€1.1bn) and 25 logistics centers to keep \u0026gt;95% fill rates; retail accounts \u0026gt;60% of €8.2bn 2024 sales while derma-pharmacy holds ~62% in key EU markets. Regional production (40+ hubs) cut lead times ~25% and transport CO2 ~18%, supporting 28% YoY digital growth (2024–25) and AOV +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal sales\u003c\/td\u003e\n\u003ctd\u003e€8.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share\u003c\/td\u003e\n\u003ctd\u003e12% (~€1.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail doors\u003c\/td\u003e\n\u003ctd\u003e500,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital growth\u003c\/td\u003e\n\u003ctd\u003e28% YoY (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport CO2 cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBeiersdorf 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Beiersdorf 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750277329273,"sku":"beiersdorf-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/beiersdorf-marketing-mix.png?v=1772223862","url":"https:\/\/matrixbcg.com\/products\/beiersdorf-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}