{"product_id":"beiersdorf-business-model-canvas","title":"Beiersdorf Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeiersdorf Business Model Canvas: Quick strategic insights \u0026amp; ready-to-use downloads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Beiersdorf’s strategic playbook with our concise Business Model Canvas—see how premium skincare brands, global distribution, and R\u0026amp;D deliver sustained growth and margins; ideal for investors, consultants, and founders who need actionable, company-specific insights. Download the full Word \u0026amp; Excel canvas to access all nine blocks, benchmarking data, and ready-to-use slides for strategy or due diligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and E-commerce Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeiersdorf partners with global retailers Amazon, Walmart, and Alibaba to secure both shelf and e-commerce reach for Nivea and Eucerin, driving roughly 28% of global retail sales in 2024 (about €1.1bn of consumer sales via key accounts). \u003c\/p\u003e\n\u003cp\u003eBy end-2025 these alliances include data-sharing agreements—inventory, demand signals, localized promo metrics—cutting stockouts by an estimated 18% and improving promotional ROI by ~12%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDermatological and Medical Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeiersdorf partners with top dermatology centers and academic labs to clinically validate Eucerin and Aquaphor, citing over 120 peer-reviewed studies since 2018 and clinical trials reaching 15,000+ participants to support product claims. These collaborations funded roughly €18.5m in R\u0026amp;D for skin biology and anti-aging in 2024, keeping Beiersdorf at the forefront of dermo-cosmetic innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeiersdorf sources sustainable raw materials and specialized skincare ingredients plus tesa adhesives from a vetted supplier network; by 2025 it mandates 100% sustainably certified key raw materials for Nivea and aims to cut scope 3 emissions 30% vs 2018, while long-term contracts cover ~70% of specialty-chemical volumes to stabilize prices and secure steady supply of natural extracts and adhesives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing and Ad-Tech Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeiersdorf partners with global ad agencies and ad-tech firms to run data-driven campaigns and manage social engagement, supporting its 2024 digital revenue push (company reported ~€2.1bn online-related sales in 2024). These partners enable targeted influencer and performance marketing to reach younger cohorts across 90+ markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManage social and programmatic ads\u003c\/li\u003e\n\u003cli\u003eSupport influencer campaigns targeting 18–34s\u003c\/li\u003e\n\u003cli\u003eDrive ecommerce conversion and CRM\u003c\/li\u003e\n\u003cli\u003eCover 90+ markets, €2.1bn digital-linked sales 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Manufacturers and OEM Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe tesa segment partners with automotive, electronics, and renewable-energy manufacturers to co-develop adhesives integrated into final products, driving about 1.4 billion EUR of tesa sales in 2024 and roughly 18% YoY R\u0026amp;D collaborations.\u003c\/p\u003e\n\u003cp\u003eThese B2B ties feature long-term technical cooperation and bespoke engineering support, with multi-year supply contracts (often 3–7 years) and joint IP development reducing client assembly time by up to 12% in pilot projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.4 billion EUR tesa sales 2024\u003c\/li\u003e\n\u003cli\u003eAutomotive, electronics, renewables focus\u003c\/li\u003e\n\u003cli\u003e3–7 year supply contracts\u003c\/li\u003e\n\u003cli\u003e~18% YoY R\u0026amp;D collaboration growth\u003c\/li\u003e\n\u003cli\u003eUp to 12% assembly time reduction in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeiersdorf partnerships fuel €2.5bn+ sales, 100% sustainable sourcing \u0026amp; robust R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeiersdorf’s key partnerships drive distribution, R\u0026amp;D, sustainability and B2B sales: key-account retail\/e‑commerce partners (Amazon, Walmart, Alibaba) generated ~€1.1bn consumer sales (~28% retail) in 2024; clinical\/academic partners supported €18.5m R\u0026amp;D and 15,000+ trial participants; suppliers secured 100% sustainably certified key materials by 2025; tesa collaborations drove €1.4bn sales in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner Type\u003c\/th\u003e\n\u003cth\u003eKey Names\u003c\/th\u003e\n\u003cth\u003e2024\/2025 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/e‑commerce\u003c\/td\u003e\n\u003ctd\u003eAmazon, Walmart, Alibaba\u003c\/td\u003e\n\u003ctd\u003e€1.1bn sales; 28% retail\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinical\/Academic\u003c\/td\u003e\n\u003ctd\u003eDerm centers, labs\u003c\/td\u003e\n\u003ctd\u003e€18.5m R\u0026amp;D; 15,000+ trials\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003eIngredient, adhesives\u003c\/td\u003e\n\u003ctd\u003e100% key materials certified by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etesa B2B\u003c\/td\u003e\n\u003ctd\u003eAuto, electronics, renewables\u003c\/td\u003e\n\u003ctd\u003e€1.4bn sales; 3–7yr contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Beiersdorf outlining nine core blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—reflecting real-world operations and strategic plans for skincare and consumer goods brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Beiersdorf’s business model with editable cells to quickly identify core components and condense brand, product, and distribution strategy into a shareable one-page snapshot for fast decision-making and team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeiersdorf runs global R\u0026amp;D hubs (Hamburg, Kiel) investing ~€220m in 2024 R\u0026amp;D capex to advance skin science and adhesive tech, discovering actives like niacinamide derivatives and bio-based polymers for sustainable packs.\u003c\/p\u003e\n\u003cp\u003eTeams target multiple launches yearly—around 20 global NPDs in 2024—aiming for higher-margin premium SKUs across NIVEA, Eucerin, and La Prairie while cutting packaging CO2 per unit by 15% vs 2020.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Global Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeiersdorf manages iconic brands like Nivea to keep consistent positioning and strong emotional resonance, running global ad campaigns with local adaptations and tracking brand equity across skin-care, sun-care and OTC ranges; Nivea accounted for ~40% of Beiersdorf Group sales, ~€5.6bn in 2024 sales. Marketing now shifts to digital and personalization—digital channels drove ~35% of marketing spend in 2024 and CRM-driven promotions lifted repeat purchase rates by ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeiersdorf runs a global production network of ~40 plants across 26 countries, following strict safety and dermatological standards; in 2024 production output supported €8.5bn net sales of skincare and industrial products. \u003c\/p\u003e\n\u003cp\u003eCore activities are streamlining production for 4–6% annual efficiency gains and rolling out sustainable manufacturing—aiming for 30% CO2 reduction vs 2018 by 2025—while rigorous QC preserves German engineering and dermatological trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbeiersdorf manages a global supply chain to hit on-shelf targets using demand forecasting warehousing and third-party logistics serve markets late it added ai tools that cut stockouts by reduced waste improving working capital turnover.\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eGlobal reach: ~150 markets\u003c\/li\u003e\u003cli\u003eAI adoption: live by late 2025\u003c\/li\u003e\u003cli\u003eStockouts down ~12%\u003c\/li\u003e\u003cli\u003eWaste down ~8%\u003c\/li\u003e\u003cli\u003eImproved working capital turnover\u003c\/li\u003e\n\u003c\/pbeiersdorf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Data Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeiersdorf is scaling digital transformation across consumer insights and operations, processing \u0026gt;1 petabyte of data annually to cut product development cycles by ~15% and lift marketing ROI; in 2024 digital initiatives contributed to a 6% sales uplift in Eucerin and Nivea online channels.\u003c\/p\u003e\n\u003cp\u003eDigitalization includes tesa: rollout of digital sales tools and smart-adhesive pilots, supporting a 10% increase in B2B e-commerce orders and a €25m R\u0026amp;D allocation in 2024 toward smart solutions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u0026gt;1 PB data\/year processed\u003c\/li\u003e\n\u003cli\u003e~15% faster product development\u003c\/li\u003e\n\u003cli\u003e6% online sales uplift (2024)\u003c\/li\u003e\n\u003cli\u003e10% rise in tesa B2B e-commerce orders\u003c\/li\u003e\n\u003cli\u003e€25m tesa smart-adhesive R\u0026amp;D (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeiersdorf: €8.5bn beauty leader boosting NPD, digital \u0026amp; AI to cut CO2, waste, stockouts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeiersdorf runs global R\u0026amp;D and production (≈€220m R\u0026amp;D capex 2024; ~40 plants, €8.5bn sales 2024), launches ~20 NPDs\/year, scales digital (\u0026gt;1 PB data\/year) to cut dev time ~15% and boost online sales +6%, and targets sustainability (−15% packaging CO2 vs 2020; −30% CO2 vs 2018 by 2025) while AI cut stockouts ~12% and waste ~8% (late 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D capex\u003c\/td\u003e\n\u003ctd\u003e≈€220m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e€8.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPDs\u003c\/td\u003e\n\u003ctd\u003e~20\/year (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1 PB\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDev speed\u003c\/td\u003e\n\u003ctd\u003e−15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI impacts\u003c\/td\u003e\n\u003ctd\u003estockouts −12% waste −8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging CO2\u003c\/td\u003e\n\u003ctd\u003e−15% vs 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Beiersdorf Business Model Canvas, not a mockup or sample; it’s a direct snapshot of the final deliverable you’ll receive after purchase. Upon completing your order, you’ll get this exact file—fully formatted and ready to edit, present, or share in Word and Excel formats. No filler pages or altered layouts—what you see is what you’ll own, complete and instant to download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749503742329,"sku":"beiersdorf-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/beiersdorf-business-model-canvas.png?v=1772214542","url":"https:\/\/matrixbcg.com\/products\/beiersdorf-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}